{"id":8219,"date":"2018-07-26T13:44:17","date_gmt":"2018-07-26T13:44:17","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=8219"},"modified":"2020-07-30T19:14:38","modified_gmt":"2020-07-30T19:14:38","slug":"nike-rei-glossier%ec%9d%98-%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%b9%84%eb%94%94%ec%98%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%ba%a0%ed%8e%98%ec%9d%b8","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/nike-rei-glossier%ec%9d%98-%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%b9%84%eb%94%94%ec%98%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%ba%a0%ed%8e%98%ec%9d%b8\/","title":{"rendered":"Nike, REI, Glossier\uc758 \uc131\uacf5\uc801\uc778 \ube44\ub514\uc624 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc778\ud130\ub137 \uc18d\ub3c4\ub294 \uacc4\uc18d \ube68\ub77c\uc9c0\uace0, \ud734\ub300\ud3f0 \uc800\uc7a5 \uc6a9\ub7c9\uc740 \ub354 \ub298\uc5b4\ub098\uace0 \uc788\uc73c\uba70, \uc2a4\ud2b8\ub9ac\ubc0d\uc740 \uc77c\uc0c1\uc801\uc778 \uac83\uc73c\ub85c \uc790\ub9ac\ub97c \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc0ac\ub78c\ub4e4\uc740 \ucf00\uc774\ube14\uc774 \uc544\ub2c8\ub77c \uc2a4\ub9c8\ud2b8\ud3f0\uacfc \uc2a4\ub9c8\ud2b8 TV\ub85c \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778\uc774\ub780 \ub9d0\uc740 \uc774\uc81c \ubb54\uac00\ub97c \uc2dc\uccad\ud55c\ub2e4\ub294 \ub9d0\uacfc \uac70\uc758 \ub3d9\uc77c\uc2dc\ub418\uace0 \uc788\uc73c\uba70 \uadf8\ub7ec\ud55c \ud2b8\ub80c\ub4dc\ub294 \uac15\ud654\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\ub4e4\uc740 <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">\uc628\ub77c\uc778 \uc2dc\uac04<\/a>\uc758 1\/3 \uac00\ub7c9\uc744 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\ub294\ub370 \uc18c\ube44\ud558\uba70, 45%\ub294 YouTube\ub098 Facebook \ucf58\ud150\uce20\ub97c \uc77c\uc8fc\uc77c\uc5d0 1\uc2dc\uac04 \uc774\uc0c1 \uc2dc\uccad\ud569\ub2c8\ub2e4. \uc2dc\uccad\uc744 \ud55c\ub2e4\ub294 \uac83\uc740 \uace7 \uad11\uace0 \uc218\uc775\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ube44\ub514\uc624 \uad11\uace0\ub294 \uc804\ub144 \ub300\ube44 40%\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. Cisco\ub294 2\ub144 \ud6c4\uc5d0\ub294 <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/complete-white-paper-c11-481360.html\">\uc778\ud130\ub137 \ud2b8\ub798\ud53d\uc758 80% \uc774\uc0c1\uc774 \ube44\ub514\uc624 \uae30\ubc18\uc774 \ub420 \uac83<\/a>\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub4e4\uc5d0\uac8c \ube44\ub514\uc624 \uad11\uace0\ub294 \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\uace0 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \ud558\ub098\uc758 \ubc29\ubc95\uc73c\ub85c \uc790\ub9ac\ub97c \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5b4\ub5bb\uac8c \ud574\uc57c \uace0\uac1d\uc774 \ubcf4\uace0 \uc2f6\uc5b4\ud558\ub294 \uad11\uace0\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>\uc131\uacf5\uc801\uc73c\ub85c \ube44\ub514\uc624 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud55c \uc138 \ube0c\ub79c\ub4dc\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>1. Nike: &#8220;Choose Go&#8221;<\/strong><\/h3>\n<p>https:\/\/www.youtube.com\/watch?v=6MgmbV5SbsA<\/p>\n<p>\uc9c0\uad6c\uac00 \uc790\uc804\uc744 \uba48\ucdb0\ubc84\ub9b0 \ub300\uc7ac\uc559\uc774 \ucc3e\uc544\uc635\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc758 \ub7ec\ub108\ub4e4\uc774 \ub73b\uc744 \ud55c\ub370 \ubaa8\uc544 \uc9c0\uad6c\uac00 \ub2e4\uc2dc \ud68c\uc804\ud560 \uc218 \uc788\ub3c4\ub85d \ubaa8\ub450 \ud55c \ubc29\ud5a5\uc73c\ub85c \ub2ec\ub9bd\ub2c8\ub2e4. \ubb34\uc2a8 \uc2e0\ubc1c\uc744 \uc2e0\uace0 \ub2ec\ub9b4\uae4c\uc694? \ubb3c\ub860 Nike\uc785\ub2c8\ub2e4. \uc9c0\ub09c 3\uc6d4 1\uc77c TV\uc640 SNS\ub97c \ud1b5\ud574 \uc804\uaca9 \ubc1c\ud45c\ub41c Nike\uc758 \uc774 60\ucd08 \uad11\uace0\uc5d0\ub294 \ucf54\ube44 \ube0c\ub77c\uc774\uc5b8, \ucf00\ube48 \ud558\ud2b8, \ube4c \ub098\uc774 \ub4f1 \uc720\uba85\uc778\ub4e4\uc774 \ub4f1\uc7a5\ud574 \uc9c0\uad6c\uac00 \ub2e4\uc2dc \uc790\uc804\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\ub3c4\ub85d \ud568\uaed8 \ub2ec\ub9bd\ub2c8\ub2e4.<\/p>\n<p>\ud3ec\ud2b8\ub79c\ub4dc\uc758 \uad11\uace0 \uc5d0\uc774\uc804\uc2dc Must Be Something\uc774 \ub9cc\ub4e4\uace0, \uc601\ud654 &#8220;\ubca0\uc774\ube44 \ub4dc\ub77c\uc774\ubc84&#8221;\uc758 \uc5d0\ub4dc\uac00 \ub77c\uc774\ud2b8 \uac10\ub3c5\uc774 \uc5f0\ucd9c\ud55c \uc774 \uad11\uace0\ub294 \uc561\uc158\uacfc \uc720\uba38\uac00 \ub118\uccd0\ub0a9\ub2c8\ub2e4. \uc77c\ubc18\uc778\ub4e4\uc774 \ud798\uc744 \ud568\uccd0 \uc720\uba85 \uc2a4\ud0c0\ub4e4\uc5d0\uac8c \uc601\uac10\uc744 \uc8fc\uace0 \uc2a4\ud3ec\uce20\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uc704\ub300\ud55c \ubb34\uc5b8\uac00\ub97c \ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368, Nike\uc758 \uac00\uce58\uc640 \uc6b4\ub3d9\ud654 \uc81c\ud488\uc744 \ubaa8\ub450 \uac15\uc870\ud574\uc90d\ub2c8\ub2e4. \uae34\uc7a5\uac10 \uc788\ub294 \uc2a4\ud1a0\ub9ac\ub77c\uc778, \uc720\uba85\uc778\ub4e4, \uc131\uacf5\uc801\uc778 \uc5d4\ub529\uacfc \uac15\ub82c\ud558\uace0 \uc778\uc0c1\uc801\uc778 #ChooseGo\ub77c\ub294 \ud0dc\uadf8\ub77c\uc778\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uc27d\uac8c \uacf5\uc720\ub420 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uae08\uae4c\uc9c0 \uc774 \ube44\ub514\uc624\ub294 Facebook\uc5d0\uc11c 46,000 \ucc28\ub840 \uacf5\uc720\ub418\uc5c8\uc73c\uba70 \uc870\ud68c\uc218\uac00 120\ub9cc \uac74\uc744 \ub118\uc5b4\uc130\uace0, YouTube \uc870\ud68c\uc218\ub294 460\ub9cc \uac74\uc774 \ub118\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. REI: &#8220;What&#8217;s your &#8216;But'&#8221; &amp; &#8220;Video Weekend Project&#8221;<\/strong><\/h3>\n<p>https:\/\/www.facebook.com\/REI\/videos\/10156019564876484\/<\/p>\n<p>\ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uac00 \uad11\uace0 \ud558\ub098\uc5d0 \ub9ce\uc740 \uc720\uba85\uc778\ub4e4\uc744 \ubaa8\uc544 \ub193\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uc608\uc0b0\uc774 \uc81c\ud55c\ub418\uc5b4 \uc788\ub2e4\uba74, \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uc88b\uc740 \uc18c\uc2a4\ub294 \ubc14\ub85c \uace0\uac1d\ub4e4\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc65c \uc548\uadf8\ub807\uaca0\uc2b5\ub2c8\uae4c? UGC(User Generated Contents &#8211; \uc0ac\uc6a9\uc790 \uc81c\uc791 \ucf58\ud150\uce20)\ub294 UGC\uac00 \uc5c6\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub098 \ucea0\ud398\uc778\ub4e4 \ubcf4\ub2e4 <a href=\"https:\/\/www.socialtoaster.com\/user-generated-content-21-stats-ugc\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc6f9 \uc804\ud658\uc728\uc774 29% \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/a><\/p>\n<p>\uc57c\uc678\uc6a9\ud488 \uc804\ubb38\uc5c5\uccb4 REI\ub294 UGC\ub97c \uad6c\ucd95\ud574 \ub450 \uac00\uc9c0 \ucea0\ud398\uc778\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uccab \ubc88\uc9f8\ub294 \u201c\uc5ec\ub7ec\ubd84\uc758 &#8216;\uadf8\ub7ec\ub098&#8217;\ub294 \ubb34\uc5c7\uc778\uac00\uc694(What is your But)\u201d\ub77c\ub294 \ucea0\ud398\uc778\uc73c\ub85c, \uc774 \uc9c8\ubb38\uc5d0 \ub300\ud55c \uace0\uac1d\ub4e4\uc758 \ub300\ub2f5\ub4e4\uc744 \ubaa8\uc544 \uc9e7\uc740 \ub3d9\uc601\uc0c1\ub4e4\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><iframe loading=\"lazy\" title=\"Video Weekend Project: Adventure Buddies\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/WAC9F-Em4MA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\ub450 \ubc88\uc9f8 \ucea0\ud398\uc778\uc778 \u201c\ube44\ub514\uc624 \uc8fc\ub9d0 \ud504\ub85c\uc81d\ud2b8(Video Weekend Project)\u201d\uc5d0\ub294 REI \uace0\uac1d\ub4e4\uacfc \ud68c\uc6d0\ub4e4\uc774 YouTube\uc5d0 \ub9cc\ub4e4\uc5b4 \uc62c\ub9b0 \ube44\ub514\uc624\ub4e4\uc774 \ud3ec\ud568\ub418\uc5c8\uc2b5\ub2c8\ub2e4. REI\ub294 \uace0\uac1d\uc758 \ube59\uc0b0 \ub4f1\ubc18\uc5d0\uc11c \ud328\ub4e4\ubcf4\ub529\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc601\uc0c1\uc774 \ub2f4\uae34 \uc7ac\uc0dd \ubaa9\ub85d\uc744 YouTube\uc5d0 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. Glossier: &#8220;Wowder Featuring\u2026&#8221;<\/strong><\/h3>\n<p><iframe loading=\"lazy\" title=\"Wowder by Glossier, feat. Zeyna\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/94DZUImy6y0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\uc758 \uc778\uc815 \ubc1b\uc73c\uba70 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294 \uba54\uc774\ud06c\uc5c5 \ube0c\ub79c\ub4dc Glossier\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/glossier-beauty-marketing\/\">\uc0ac\uc6a9\uc790 \uc0dd\uc131 \ucf58\ud150\uce20\ub97c \ube0c\ub79c\ub4dc\uc758 \ube14\ub85c\uadf8\uc640 \uc81c\ud488 \uc0ac\uc774\ud2b8\uc5d0\uc11c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9<\/a>\ud558\ub294 \uac83\uc73c\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc5c5\uc758 \ube44\ub514\uc624\ub294 \uc81c\ud488\uc774 \ub2e8\uc21c\ud788 \ub4f1\uc7a5\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc2dc\uccad\uc790\ub4e4\uc5d0\uac8c \uc81c\ud488\uc744 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud558\ub294\uc9c0\ub97c \uac00\ub974\uccd0\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc0c8\ub85c\uc6b4 Wowder \uba54\uc774\ud06c\uc5c5 \ud53c\ub2c8\uc2f1 \ud30c\uc6b0\ub354\ub97c \ucd9c\uc2dc\ud558\uba74\uc11c, Glossier\ub294 \uc790\uc0ac\uc758 YouTube \ucc44\ub110, \uc6f9\uc0ac\uc774\ud2b8\uc640 SNS\uc5d0 \ud53c\ubd80\ud1a4\uc774 \uc11c\ub85c \ub2e4\ub978 3\uba85\uc758 \uc5ec\uc131\ub4e4\uc774 Wowder\ub97c \ubc14\ub974\ub294 \ubaa8\uc2b5\uc774 \ub2f4\uae34 3\uac00\uc9c0 \ube44\ub514\uc624\ub97c \uc62c\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube44\ub514\uc624\ub294 \uc2dc\uccad\uc790\ub4e4\uc5d0\uac8c \uc81c\ud488\uc744 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud558\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\uace0, \uac01\uae30 \ub2e4\ub978 \ud53c\ubd80 \ud1a4\uc5d0\uc11c \uc81c\ud488\uc774 \uc5b4\ub5bb\uac8c \ubcf4\uc774\ub294\uc9c0 \uc804\/\ud6c4 \uc774\ubbf8\uc9c0\ub97c \ud3ec\ud568\ud574 \uc544\uc774\ub514\uc5b4\ub97c \uc81c\uacf5\ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc2dc\uccad\uc790\ub4e4\uc774 Wowder \uc81c\ud488 \ud398\uc774\uc9c0\ub85c \uc9c1\uc811 \uc774\ub3d9\ud558\uc5ec \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc5bb\uace0 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574, \ube44\ub514\uc624\uc758 \uc0c1\ub2e8 \ucf54\ub108\uc5d0\ub294 \ud074\ub9ad\ud560 \uc218 \uc788\ub294 CTA\uac00 \ud3ec\ud568\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ube44\ub514\uc624 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc81c\uace0<\/strong><\/h3>\n<p>\uc0ac\uc6a9\uc790\ub4e4\uc774 \uc628\ub77c\uc778 \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud558\ub294 \uc2dc\uac04\uc774 \uc810\uc810 \ub298\uc5b4\uac00\uba74\uc11c \ube44\ub514\uc624 \ub9c8\ucf00\ud305 \uc5ed\uc2dc \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud574\ub098\uac08 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc5d0\uac8c \ud070 \uae30\ud68c\ub97c \uc5f4\uc5b4\uc8fc\uc9c0\ub9cc, \ucf58\ud150\uce20\uac00 \ub208\uc5d0 \ub744\uc9c0 \uc54a\uc73c\uba74 \uc18c\uc6a9\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5b4\ub5bb\uac8c \ud558\uba74 \uc2dc\uccad\uc790\ub4e4\uc758 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294\uc9c0, Nike, REI, Glossier\uc758 \uc0ac\ub840\ub85c\ubd80\ud130 \uba87 \uac00\uc9c0\ub97c \ubc30\uc6cc\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>1. \ud5d0\ub9ac\uc6b0\ub4dc\ub85c\ubd80\ud130 \uc5bb\uc740 \uad50\ud6c8<\/strong><\/h5>\n<p>Nike\uc758 \uacbd\uc6b0\uc5d0\uc11c\ucc98\ub7fc, \uc608\uc0b0\uc758 \uc5ec\uc720\uac00 \uc788\ub2e4\uba74, \uc601\ud654\uacc4\uc5d0\uc11c \uc544\uc774\ub514\uc5b4\ub97c \ub530\ub2e4 \ube14\ub85d\ubc84\uc2a4\ud130 \uc2a4\ub9b4\ub7ec\uc5d0 \ubc84\uae08\uac00\ub294 \ube44\ub514\uc624 \uad11\uace0\ub97c \ub9cc\ub4e4\uba74 \uc5b4\ub5a8\uae4c\uc694? \uc720\uba85\ud55c \ud5d0\ub9ac\uc6b0\ub4dc \uac10\ub3c5\uacfc \uc804\ubb38\uac00\ub4e4\uc774 \ub9cc\ub4e4\uace0, \uba4b\uc9c4 \uc74c\uc545\uacfc \uc2a4\ud0c0\ub4e4\uc774 \ub4f1\uc7a5\ud558\ub294 \ube44\ub514\uc624\ub294 \ube0c\ub79c\ub4dc\ub97c \ucc28\uc138\ub300 \uc2a4\ud0c0\ub364\uc73c\ub85c \ub04c\uc5b4 \uc62c\ub824\uc8fc\ub294 \ub9e4\uccb4\uac00 \ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uce74\uba54\ub77c \ud300\uacfc \uc720\uba85\uc778\ub4e4\uc774 \uc5c6\uc5b4\ub3c4, \uc7ac\ubbf8\uc788\uace0 \ud765\ubbf8\ub85c\uc6b4 \ube44\ub514\uc624\ub97c \uc790\uccb4\uc801\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \uc2a4\ud1a0\ub9ac\uac00 \uc5bc\ub9c8\ub098 \uc88b\uc73c\ub0d0 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>2. \ube0c\ub79c\ub4dc\ub97c \ub300\ubcc0\ud574\uc8fc\ub294 \uace0\uac1d\ub4e4<\/strong><\/h5>\n<p>\uba54\uc2dc\uc9c0\uc5d0\uc11c \uc9c4\uc815\uc131\uc774 \ub290\uaef4\uc9c0\ub3c4\ub85d \ud558\ub294\ub370, \uc774\ubbf8 \uc81c\ud488\uc744 \ub9cc\uc871\uc2a4\ub7fd\uac8c \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uace0\uac1d\ub4e4\uc774 \ube0c\ub79c\ub4dc\ub97c \ub300\ubcc0\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\ub9cc\ud07c \uc88b\uc740 \ubc29\ubc95\uc740 \uc788\uc744\uae4c\uc694? &#8220;\uc5ec\ub7ec\ubd84\uc758 &#8216;\uadf8\ub7ec\ub098&#8217;\ub294 \ubb34\uc5c7\uc778\uac00\uc694&#8221; \ucea0\ud398\uc778\uc5d0\uc11c, REI\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc9c8\ubb38\uc744 \ubaa8\uc544 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ub300\ud654\uc5d0 \uc9c1\uc811 \ucc38\uc5ec\ub97c \ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uace0, REI\uc758 \ub9c8\ucf00\ud305 \ud300\uc774 \uc774\ub4e4\uc758 \uc9c8\ubb38\uc5d0 \ub300\ub2f5\uc744 \ud558\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 REI\ub294 \uc57c\uc0dd\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \uc790\uc0ac \uc81c\ud488\ub4e4\uc744 \ubcf4\uc5ec\uc8fc\uba70, \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \u201c\ube44\ub514\uc624 \uc8fc\ub9d0 \ud504\ub85c\uc81d\ud2b8\u201d\ub97c \uc704\ud55c \uc601\uc0c1\ub4e4\uc744 \ub9cc\ub4e4\uc5b4 \ub2ec\ub77c\uace0 \uc694\uccad\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc6a9\uc790 \ube44\ub514\uc624\ub294 \ubb3c\ub860 \uc57d\uac04 \uc5b4\uc124\ud508 \uac10\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ud1b5 \uc0ac\ub78c\ub4e4\uc774 \uc57c\uc0dd\uc5d0\uc11c REI \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc2e4\uc81c\ub85c \ubb34\uc5b8\uac00\ub97c \ud558\ub294 \ubaa8\uc2b5\uc744 \ucc0d\uc740 \ube44\ub514\uc624\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucea0\ud398\uc778\uc740 \uc9c4\uc9dc \uace0\uac1d\ub4e4\uc758 \uc9c4\uc2ec \uc5b4\ub9b0 \uac10\uc815\uc744 \ud3ec\ucc29\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uacb0\uacfc\uc801\uc73c\ub85c, \uc774 \ucea0\ud398\uc778\uc740 REI\uac00 \uc6d0\ud588\ub358 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294\ub370 \uc131\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>3. \uc720\uc775\ud55c \uc815\ubcf4 \uc81c\uacf5<\/strong><\/h5>\n<p>\uace0\uac1d\uc774 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub3c4\ub85d \ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud558\ub294\uc9c0 \uc54c\ub824\uc8fc\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>Glossier\uc758 Wowder \ube44\ub514\uc624 \ucea0\ud398\uc778\uc740 33\ucd08\ub77c\ub294 \uc9e7\uc740 \uc2dc\uac04 \ub3d9\uc548 \ubc14\ub85c \uadf8\ub7f0 \uc77c\uc744 \ud569\ub2c8\ub2e4. \uc138 \uba85\uc758 \uc5ec\uc131\uc774 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc8fc\uace0, \uc804\/\ud6c4 \uc0ac\uc9c4\uc744 \ud1b5\ud574 \uadf8 \uacb0\uacfc\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. Glossier\ub294 \ube44\ub514\uc624\ub85c \uc81c\ud488\uc744 \uc27d\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uace0, \ube0c\ub79c\ub4dc \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc0ac\uc6a9 \ubc29\ubc95\uc744 \uc54c\ub824\uc8fc\ub294 \ucf58\ud150\uce20\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\ub294 \uacf3\uc73c\ub85c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub208\uc5d0 \ub744\ub294 CTA\ub3c4 \ubb3c\ub860 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ube44\ub514\uc624 \uad11\uace0\uc758 \uc644\uc804\ud55c \ud37c\ub12c<\/strong><\/h3>\n<p>\ube44\ub514\uc624 \ub9c8\ucf00\ud305\uc740 \uc778\uc9c0\ub3c4\ub97c \ub192\uc5ec\uc90d\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub294 \ubcf4\ub294 \uc0ac\ub78c\uc774 \uc788\uc744 \ub54c\ub9cc \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/blog\/youtube-facebook-%eb%b0%8f-twitter%ec%97%90-%eb%a7%9e%ea%b2%8c-%eb%b9%84%eb%94%94%ec%98%a4-%ea%b4%91%ea%b3%a0%eb%a5%bc-%ec%b5%9c%ec%a0%81%ed%99%94%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/\">\ube44\ub514\uc624 \ub9ac\ud0c0\ucf00\ud305<\/a>\uc740 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\ub294 \uace0\uac1d\ub4e4\uacfc \ube44\ub514\uc624 \uad11\uace0\ub97c \uc5f0\uacb0\ud574\uc90d\ub2c8\ub2e4. \ub610\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"http:\/\/www.criteo.com\/kr\/technology\/criteo-engine\/kinetic-design\/\">DCO+<\/a>\u00a0\uae30\uc220\uc740 \uadf8\ub7ec\ud55c \ube44\ub514\uc624 \uad11\uace0\ub4e4\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc73c\uba70, \ub9de\ucda4\ud654\ub41c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud1b5\ud574 \uad00\ub828\uc131 \uc788\ub294 \uc81c\ud488\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc804 \uc138\uacc4 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 51%\ub294 \ube44\ub514\uc624\ub97c \ucd5c\uace0\uc758 \ud22c\uc790\uc218\uc775\ub960(ROI)\ub97c \uc81c\uacf5\ud558\ub294 \ucf58\ud150\uce20 \uc720\ud615\uc73c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc744 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc77c\ubd80\ub85c \ud3ec\ud568\uc2dc\ud0a4\uc9c0 \uc54a\uc744 \uc774\uc720\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.\u00a0\ube44\ub514\uc624 \ub9ac\ud0c0\ucf00\ud305\uacfc \uadf8 \uc791\ub3d9 \uc6d0\ub9ac\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 \uc9c0\uae08 \ud06c\ub9ac\ud14c\uc624\uc758 eBook\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624!<\/p>\n<p><a href=\"http:\/\/www2.criteo.com\/download-retargeting-201-ebook-now\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7538 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/18_Blog_CTA-Buttons_Retargeting-201-1024x256.jpg\" alt=\"\" width=\"640\" height=\"160\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc778\ud130\ub137 \uc18d\ub3c4\ub294 \uacc4\uc18d \ube68\ub77c\uc9c0\uace0, \ud734\ub300\ud3f0 \uc800\uc7a5 \uc6a9\ub7c9\uc740 \ub354 \ub298\uc5b4\ub098\uace0 \uc788\uc73c\uba70, \uc2a4\ud2b8\ub9ac\ubc0d\uc740 \uc77c\uc0c1\uc801\uc778 \uac83\uc73c\ub85c \uc790\ub9ac\ub97c \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc0ac\ub78c\ub4e4\uc740 \ucf00\uc774\ube14\uc774 \uc544\ub2c8\ub77c \uc2a4\ub9c8\ud2b8\ud3f0\uacfc \uc2a4\ub9c8\ud2b8 TV\ub85c \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778\uc774\ub780 \ub9d0\uc740 \uc774\uc81c \ubb54\uac00\ub97c \uc2dc\uccad\ud55c\ub2e4\ub294 \ub9d0\uacfc \uac70\uc758 \ub3d9\uc77c\uc2dc\ub418\uace0 \uc788\uc73c\uba70 \uadf8\ub7ec\ud55c \ud2b8\ub80c\ub4dc\ub294 \uac15\ud654\ub420 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc628\ub77c\uc778 \uc2dc\uac04\uc758 1\/3 \uac00\ub7c9\uc744 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\ub294\ub370 \uc18c\ube44\ud558\uba70, 45%\ub294 YouTube\ub098 Facebook \ucf58\ud150\uce20\ub97c \uc77c\uc8fc\uc77c\uc5d0 1\uc2dc\uac04 \uc774\uc0c1 \uc2dc\uccad\ud569\ub2c8\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-8219","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":true,"has_embed":false,"download_url":"http:\/\/www2.criteo.com\/l\/126241\/2018-05-01\/58wryf","download_button_text":"eBook \ub2e4\uc6b4\ub85c\ub4dc\ud558\uae30","podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike, REI, Glossier\uc758 \uc131\uacf5\uc801\uc778 \ube44\ub514\uc624 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 | KR - Criteo<\/title>\n<meta name=\"description\" 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