{"id":8376,"date":"2018-08-13T15:56:11","date_gmt":"2018-08-13T15:56:11","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=8376"},"modified":"2020-07-31T17:33:13","modified_gmt":"2020-07-31T17:33:13","slug":"%ec%b6%a9%ec%84%b1-%ea%b3%a0%ea%b0%9d%ec%9d%b4-%eb%b3%80%ec%8b%ac%ed%95%98%eb%8a%94-5%ea%b0%80%ec%a7%80-%ec%9d%b4%ec%9c%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%b6%a9%ec%84%b1-%ea%b3%a0%ea%b0%9d%ec%9d%b4-%eb%b3%80%ec%8b%ac%ed%95%98%eb%8a%94-5%ea%b0%80%ec%a7%80-%ec%9d%b4%ec%9c%a0\/","title":{"rendered":"\ucda9\uc131 \uace0\uac1d\uc774 \ubcc0\uc2ec\ud558\ub294 5\uac00\uc9c0 \uc774\uc720"},"content":{"rendered":"

 <\/p>\n

\uace0\uac1d\uc758 \ucda9\uc131\ub3c4 \uad6c\ucd95\uc744 \uc704\ud55c \ubaa8\ub4e0 \ub178\ub825\uc740 \uacb0\ucf54 \ud5db\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uace0\uac1d \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \uace0\uac1d\uc758 \uad6c\ub9e4\uac00 \ub2e8\ubc1c\uc131\uc73c\ub85c \ub05d\ub0a0 \uac83\uc778\uac00 \uc544\ub2c8\uba74 \uace0\uac1d\uacfc\uc758 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\uac00 \ud615\uc131\ub418\ub294\uac00\uac00 \ud310\uac00\ub984 \ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 \uc774\uc81c \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ud070 \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud569\ub2c8\ub2e4. Oracle\uc758 \ubcf4\uace0\uc11c Retail 2018: The Loyalty Divide<\/a><\/em>\uc5d0 \ub530\ub974\uba74, 18~34\uc138\uc758 \uace0\uac1d\ub4e4 \uc911 40%\uac00 5\ub144 \uc804\ubcf4\ub2e4 \uc9c0\uae08 \ub354 \ud2b9\uc815 \ube0c\ub79c\ub4dc\ub97c \uc120\ud638\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc18c\ube44\uc790\ub4e4\uc774 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ubc14\ub77c\ubcf4\ub294 \uad00\uc810\uc5d0\ub294 \uac2d\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. 58%\uc758 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc790\uc0ac\uc758 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \uace0\uac1d\ub4e4\uacfc \uad00\ub828\uc131\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \ubc18\uba74, \uace0\uac1d\ub4e4\uc740 32%\ub9cc\uc774 \uadf8\ub807\ub2e4\uace0 \uc0dd\uac01\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\ub4e4\uc774 \uad00\ub828\uc131\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 \ub2e4\uc591\ud55c \ud61c\ud0dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. Bond Insights\uac00 Visa\uc640 \uacf5\ub3d9\uc73c\ub85c \uc218\ud589\ud55c \uae00\ub85c\ubc8c \ub85c\uc5f4\ud2f0 \ubcf4\uace0\uc11c The Loyalty Report 2018<\/a>\uc5d0\uc11c, \ub2e4\uc591\ud55c \uc5c5\uacc4\uc5d0 \uc885\uc0ac\ud558\ub294 \uc124\ubb38\uc870\uc0ac \ucc38\uc5ec\uc790 \uc911 70%\ub294 \uc88b\uc740 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \uc81c\uacf5\ud558\uba74 \ube0c\ub79c\ub4dc\ub97c \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \ucd94\ucc9c\ud560 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. 77%\ub294 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ub54c\ubb38\uc5d0 \uc81c\ud488\uc744 \uacc4\uc18d \uad6c\ub9e4\ud560 \uac83\uc774\ub77c\uace0 \ub9d0\ud588\uc73c\uba70, 63%\ub294 \ub85c\uc5f4\ud2f0 \ud61c\ud0dd\uc744 \uadf9\ub300\ud654\ud558\uae30\uc704\ud574 \ube0c\ub79c\ub4dc \uc81c\ud488\uc5d0 \ub300\ud55c \uc9c0\ucd9c\uc744 \ub298\ub9b4 \uc218\ub3c4 \uc788\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \ubcc4\ub2e4\ub978 \uc131\uacfc\ub97c \ub0b4\uc9c0 \ubabb\ud55c\ub2e4\uba74, \uc65c \uadf8\ub7f0\uc9c0 5\uac00\uc9c0 \uc774\uc720\uc640 \ud574\uacb0 \ubc29\ubc95\uc744 \uc54c\ub824 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

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1. \uac00\uc785 \uc808\ucc28\uac00 \ub108\ubb34 \uae4c\ub2e4\ub86d\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n

\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\uc744 \ud558\ub294 \uac83\ubfd0\uc778\ub370 \uc9c0\ub098\uce58\uac8c \ub9ce\uc740 \uc815\ubcf4\ub97c \uc694\uad6c\ud558\uba74, \uace0\uac1d\uc740 \uc544\uc608 \uac00\uc785\uc744 \ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud544\uc694\ud55c \uc815\ubcf4\ub97c 2~3\uac1c\ub85c \uc81c\ud55c\ud558\uc2ed\uc2dc\uc624. \uac00\uc785\uc790\uc758 \uc774\ub984\uacfc \uc774\uba54\uc77c \uc8fc\uc18c \uadf8\ub9ac\uace0 \uc0dd\uc77c\uc5d0 \ud2b9\ubcc4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc0dd\ub144\uc6d4\uc77c\uc744 \ud3ec\ud568\ud558\ub294 \uc815\ub3c4\ub85c \uc81c\ud55c\ud569\ub2c8\ub2e4.<\/p>\n

\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \uac00\uc785 \uc2dc, \uc774\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc815\ubcf4(\uc8fc\uc18c, \uae08\uc735\uc815\ubcf4, \uc9c1\uc5c5 \uc815\ubcf4 \ub4f1)\ub97c \uc694\uad6c\ud558\uace0 \uc788\ub2e4\uba74, \uc65c \uadf8\ub7ec\ud55c \uc815\ubcf4\uac00 \ud544\uc694\ud55c\uc9c0, \ub610 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud615 \ub51c\uc744 \uc81c\uacf5\ud558\ub294\ub370 \uadf8\ub7ec\ud55c \uc815\ubcf4\uac00 \ub3c4\uc6c0\uc774 \ub418\uae30\ub294 \ud558\ub294\uc9c0 \uc8fc\uc758 \uae4a\uac8c \uace0\ub824\ud574\ubd10\uc57c \ud569\ub2c8\ub2e4. \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\ub294\ub2e4\uba74, \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc774 \uc5b4\ub5bb\uac8c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uc561\uc138\uc2a4\ud558\ub294\uc9c0\ub3c4 \uac00\uc785\uc744 \uc720\ub3c4\ud558\ub294\ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uba64\ubc84\uc2ed \uce74\ub4dc\ub97c \ud734\ub300\ud558\uc9c0 \uc54a\ub294 \uace0\uac1d\uc744 \uc704\ud574\uc11c\ub294 \uacc4\uc0b0\ub300\uc5d0\uc11c \uc774\uba54\uc77c\uc774\ub098 \uc804\ud654\ubc88\ud638\ub97c \ub300\uba74 \ud3ec\uc778\ud2b8\ub97c \uc801\ub9bd \ub610\ub294 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uace0, \ubaa8\ubc14\uc77c \uc571\uc744 \uc120\ud638\ud558\ub294 \uace0\uac1d\uc744 \uc704\ud574\uc11c\ub294 \uace0\uac1d \ub85c\uc5f4\ud2f0 \uc571\uc744 \uc27d\uac8c \ud0d0\uc0c9 \ubc0f \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

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2. \uac00\uc785 \ube44\uc6a9\uc774 \ub4ed\ub2c8\ub2e4.<\/strong><\/h3>\n

\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 \ube0c\ub79c\ub4dc\ub098 \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ub97c \ub9ce\uc774 \ud558\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \ubcf4\uc0c1\uc744 \uc81c\uacf5\ud558\ub294 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ubb34\ub8cc\ub85c \uc81c\uacf5\ub418\uc57c \ud55c\ub2e4\uace0 \ub290\ub07c\ub294 \uac83\uc5d0 \ucd94\uac00\uc801\uc778 \ub3c8\uc744 \uc9c0\ubd88\ud558\ub77c\uace0 \uc694\uad6c\ud558\ub294 \uac83\uc740 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ucd5c\uc120\uc758 \ubc29\ubc95\uc774 \ub420 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \ubaa8\ub450 \ubb34\ub8cc\uc5ec\uc57c\ub9cc \ud55c\ub2e4\ub294 \ub9d0\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc785\uc7a5\uc5d0\uc11c \uac00\uc785\ube44\ub97c \uc9c0\ubd88\ud574\ub3c4 \uadf8 \uc774\uc0c1\uc758 \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\ub2e4\uace0 \ub290\uaef4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ub85c\uc5f4\ud2f0 \uba64\ubc84\uc2ed \uac00\uc785\ube44\ub97c \ud55c\ubc88\ub9cc \ub0b4\uac70\ub098 \uc5f0\ud68c\ube44\ub97c \ub0bc \uacbd\uc6b0, \ub9e4 \uc8fc\ubb38\ub9c8\ub2e4 \ubb34\ub8cc \ubc30\uc1a1\uc744 \uc81c\uacf5\ud558\uace0, \uc0dd\uc77c\uc5d0 \uc120\ubb3c\uc774\ub098 \ub2e4\ub978 \ubb54\uac00\ub97c \ubb34\ub8cc\ub85c \uc81c\uacf5\ud55c\ub2e4\uba74, \uac00\uc785\ube44\ub97c \uc694\uad6c\ud558\ub294 \uac83\uc774 \uc815\ub2f9\ud654\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub3c8\uc744 \ub0b4\uace0 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud574\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \uac00\uce58\ub97c \uace0\uac1d\ub4e4\uc774 \uba85\ud655\ud558\uac8c \ubcfc \uc218 \uc5c6\ub2e4\uba74, \uac00\uc785\ube44\ub97c \uc694\uad6c\ud558\uba74 \uc548\ub429\ub2c8\ub2e4.<\/p>\n

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3. \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \ud61c\ud0dd\uc774 \ud655\uc2e4\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n

\uc65c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \uac00\uc785\ube44\ub97c \ubc1b\ub294\uc9c0 \ubd84\uba85\ud788 \ud574\uc57c \ud558\ub294 \uac83\ucc98\ub7fc, \ubb34\ub8cc\ub4e0 \uc720\ub8cc\ub4e0 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \uc5b4\ub5a4 \ud61c\ud0dd\uc744 \uc8fc\ub294\uc9c0\ub97c \ud655\uc2e4\ud558\uac8c \ubc1d\ud600\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

Kobie Marketing\uc774 \ubc1c\ud45c\ud55c \u201cLoyalty in the Age of the Connnected Customer<\/a>\u201d \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc870\uc0ac \uc751\ub2f5\uc790\ub4e4\uc740 \uc81c\uacf5\ud558\ub294 \ud61c\ud0dd\uc774 \ud655\uc2e4\ud558\uc9c0 \uc54a\uc740 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 \uc678\uba74\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc65c \uc548\uadf8\ub807\uaca0\uc2b5\ub2c8\uae4c? \uc5b4\ub5a4 \ud61c\ud0dd\uc744 \ubc1b\uc744\uc9c0\ub3c4 \ubaa8\ub974\ub294\ub370 \uc65c \ub0b4 \uc815\ubcf4\ub97c \uc81c\uacf5\ud574\uc57c \ud560\uae4c\uc694?<\/p>\n

\uc81c\uacf5 \ud61c\ud0dd\uc774 \ubd84\uba85\ud55c\uc9c0, \ud604\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ub2e4\uc2dc \ud55c\ubc88 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n

\uac00\uc785\uc744 \ud558\uba74 \uc138\uc77c\uc774\ub098 \ud504\ub85c\ubaa8\uc158\uc744 \uba3c\uc800 \uc774\uc6a9\ud560 \uc218 \uc788\ub294\uac00? \ud2b9\ubcc4 \uc774\ubca4\ud2b8\uc5d0 \ucd08\ub300\ub97c \ud574\uc8fc\ub294\uac00? \ub9e4\ub2ec 10%\uc758 \ud560\uc778 \ud61c\ud0dd\uc744 \uc8fc\ub294\uac00? \ud504\ub85c\uadf8\ub7a8\uc774 \uc5ec\ub7ec \ub808\ubca8\ub85c \uba64\ubc84\ub97c \uad6c\ubd84\ud558\ub294 \uacbd\uc6b0\ub77c\uba74, \uac01 \ub808\ubca8\uc5d0\uc11c \uc5b4\ub5a4 \ud61c\ud0dd\uc774 \uc81c\uacf5\ub418\ub294\uc9c0\ub97c \ubd84\uba85\ud788 \ubc1d\ud788\uace0, \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uadf8\ub7ec\ud55c \uc815\ubcf4\ub97c \ub17c\ub9ac \uc815\uc5f0\ud558\uac8c \uc124\uba85\ud558\uc5ec \uace0\uac1d\ub4e4\uc774 \uc27d\uac8c \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

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4. \ud3ec\uc778\ud2b8 \uc801\ub9bd\uacfc \uc774\uc6a9\uc5d0 \ub108\ubb34 \uc2dc\uac04\uc774 \uc624\ub798 \uac78\ub9bd\ub2c8\ub2e4.<\/strong><\/h3>\n

\uc989\uac01\uc801\uc73c\ub85c \uace0\ub9c8\uc6c0\uc744 \ud45c\uc2dc\ud558\ub294 \uac83\uc774 \ub2f9\uc5f0\uc2dc \ub418\ub294 \uc694\uc998\uac19\uc740 \uc2dc\ub300\uc5d0, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \uc801\ub9bd\uacfc \ubcf4\uc0c1\uc5d0 \uc2dc\uac04\uc774 \ub108\ubb34 \uc624\ub798 \uac78\ub9ac\uba74 \uc548\ub429\ub2c8\ub2e4. The Kobie report<\/a>\uc5d0 \ub530\ub974\uba74, \uad6c\ub9e4\ub97c \uc815\ub9d0 \ub9ce\uc774 \ud574\uc57c\ub9cc \ubcf4\uc0c1 \ud3ec\uc778\ud2b8\ub97c \uc801\ub9bd\ud560 \uc218 \uc788\uc73c\uba74 25%\uc758 \uace0\uac1d\ub4e4\uc740 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uc544\uc608 \uac00\uc785\uc744 \ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubcf4\uc0c1 \ud61c\ud0dd\uc5d0 \ube44\ud574 \ub108\ubb34 \ub9ce\uc740 \ub3c8\uc744 \uc9c0\ucd9c\ud558\uac70\ub098 \ub108\ubb34 \uc790\uc8fc \uad6c\ub9e4\ub97c \ud574\uc57c \ud55c\ub2e4\uace0 \ub290\ub07c\uba74, \uace0\uac1d\ub4e4\uc740 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud558\ub294 \uac83\uc774 \ubb34\uc758\ubbf8\ud558\ub2e4\uace0 \uc0dd\uac01\ud560 \uac83\uc785\ub2c8\ub2e4. \uc801\ub9bd\uc774 \ube68\ub9ac \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\ub294 \ub2e4\ub978 \uacf3\uc5d0\uc11c \uad6c\ub9e4\ub97c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc740 \uc81c\ud488, \uac00\uaca9 \ud3ec\uc778\ud2b8, \uc81c\ud488\uc758 \uc218\uba85\uc8fc\uae30\ub97c \uace0\ub824\ud558\uc5ec, \uace0\uac1d\uc774 \ud3ec\uc778\ud2b8\ub97c \uc801\ub9bd\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uc801\uc808\ud55c \ud55c\ub3c4\ub97c \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

5. \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ud61c\ud0dd\uc774 \ubcc4\ub85c\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\"\"<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \uace0\uac1d\uc774 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud558\uace0 \uc801\ub9bd \ud61c\ud0dd\uc744 \uc5bb\uae30 \uc704\ud574\uc11c \uc801\uadf9\uc801\uc73c\ub85c \uad6c\ub9e4\ub97c \ud569\ub2c8\ub2e4. \uadf8\ub7f0\ub370 1~2\ud68c \ud61c\ud0dd\uc744 \ubc1b\uace0 \ub098\uba74 \ud0c8\ud1f4\ud558\uac70\ub098 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub354 \uc774\uc0c1 \ucc38\uc5ec\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \ud61c\ud0dd\uc774 \uadf8\ub2e4\uc9c0 \ub9e4\ub825\uc774 \uc5c6\ub2e4\ub294 \uc758\ubbf8\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc758 \uc785\uc7a5\uc5d0\uc11c \uc0dd\uac01\uc744 \ud574\ubd10\uc57c \ud569\ub2c8\ub2e4. \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud55c \uace0\uac1d\ub4e4\uc740 \uc5b4\ub5a4 \ud61c\ud0dd\uc744 \uc8fc\uc5b4\uc57c \uc88b\uc544\ud560\uae4c\uc694? \ub610 \uc5b4\ub5bb\uac8c \ud574\uc57c \ub2f9\uc5f0\ud558\uac8c \uc5ec\uae30\uc9c0 \uc54a\uace0 \uc18c\uc911\ud788 \uc5ec\uae30\uace0 \uc788\ub2e4\ub294 \ub290\ub08c\uc744 \ubc1b\uc744\uae4c\uc694? \uc911\uc694\ud55c \uac83\uc740, \ub370\uc774\ud130 \uc81c\uacf5\uc758 \ub313\uac00\ub85c \uc774\ub530\uae08\uc529 \uc624\ub294 10% \ud560\uc778 \ud61c\ud0dd \uc774\uba54\uc77c\ubcf4\ub2e4\ub294 \ub354 \ub9ce\uc740 \uac83\uc744 \uace0\uac1d\ub4e4\uc774 \uae30\ub300\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4.<\/p>\n

\ucda9\uc131 \uace0\uac1d\uc744 \ucda9\uc131 \uace0\uac1d\uc73c\ub85c \uc720\uc9c0\ud558\ub824\uba74, \uace0\uac1d\uacfc \ube0c\ub79c\ub4dc\uc640\uc758 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uae30\ubc18\ud574 \ubcf4\ub2e4 \uac15\ub825\ud558\uace0 \ub9de\ucda4\ud654\ub41c \ud504\ub85c\ubaa8\uc158\uc744 \uc81c\uacf5\ud558\uace0, \uc81c\ud488 \ucd9c\uc2dc\ub098 \uc0c8\ub85c\uc6b4 \ud328\uc158 \ub77c\uc778 \ucd9c\uc2dc\uc5d0 \ub9de\ucdb0 \uc0f4\ud398\uc778\uacfc \uac04\uc2dd\uc744 \uc81c\uacf5\ud558\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uc774\ubca4\ud2b8\ub97c \uac1c\ucd5c\ud55c\ub2e4\ub4e0\uc9c0, \uc0dd\uc77c\uc5d0 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \ud2b9\uc804\uc744 \uc81c\uacf5\ud558\uace0 \uc628\ub77c\uc778 \uc0c1\ud488\uad8c\uc744 \ubcf4\ub0b4\ub294 \ub4f1 \ubcf4\ub2e4 \ucc3d\uc758\uc801\uc778 \ubc29\ubc95\uc744 \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\ub2e4\uc2dc \uc18c\ud1b5\uc744 \uc2dc\uc791\ud558\uc2ed\uc2dc\uc624.<\/strong><\/h3>\n

\uc218\ub9ce\uc740 \ub514\uc9c0\ud138 \uc18c\uc74c \uc18d\uc5d0\uc11c, \ubb34\uc5b8\uac00\ub97c \uace0\uac1d\uc758 \ub208\uc5d0 \ub744\ub3c4\ub85d \ub9cc\ub4dc\ub294 \ube44\uc6a9\uc774 ROI\ubcf4\ub2e4 \ub192\uc740 \uacbd\uc6b0\ub3c4 \ub9ce\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uc5d0 \uc775\uc219\ud55c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc870\ucc28 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uba54\uc77c \uac1c\ubd09\ub960\uc774 \uc57d 20%\uc5d0 \uba38\ubb3c\ub7ec \uc788\uae30 \ub54c\ubb38\uc5d0, \uc774\ub7ec\ud55c \uace0\uac1d\ub4e4\uc5d0\uac8c\ub294 \uc6f9\uc744 \ud1b5\ud574 \ub3c4\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\ub978 \uae30\uc220 \ud30c\ud2b8\ub108\ub4e4\uc740 \ubaa8\ub4e0 \ub300\uc0c1 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3d9\uc77c\ud55c \uac00\uce58\ub97c \ub450\uc9c0\ub9cc, \ud06c\ub9ac\ud14c\uc624\ub294 \uc804\ud658\uc728\uc5d0 \uae30\ubc18\ud574 CRM \ub300\uc0c1 \uace0\uac1d \uac1c\uac1c\uc778\uc5d0 \uac00\uce58\ub97c \ubd80\uc5ec\ud558\ub294 \uae30\uc220\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Criteo Audience Match<\/a>\ub294 \uc774\ub7ec\ud55c \uce21\uba74\uc5d0\uc11c \ub3c4\uc6c0\uc744 \ub4dc\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6f9 \uc804\ubc18\uc5d0\uc11c \uace0\uac1d\ub4e4\uc744 \uc5f0\uacb0\ud574\uc8fc\ub294 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc0dd\uc131<\/a>\ud558\ub3c4\ub85d \uad6c\ucd95\ub41c Criteo Audience Match\ub294 \uadc0\uc0ac\uc758 CRM\uc744 \ud06c\ub9ac\ud14c\uc624\uc758 \ubc29\ub300\ud55c \ub370\uc774\ud130 \uc138\ud2b8\uc640 \uc5f0\uacb0\ud558\uace0, \uc6f9\uc758 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \uae30\uc874 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud568\uc73c\ub85c\uc368 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ud65c\ub825\uc744 \ubd88\uc5b4 \ub123\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n

Criteo Audience Match\ub294 Criteo Shopper Graph<\/a>\uc758 \ud575\uc2ec\uc801\uc778 \ubd80\ubd84\uc73c\ub85c, \uc804\uc138\uacc4 1\ub9cc\uc5ec \uba85\uc758 \ud074\ub77c\uc774\uc5b8\ud2b8\uc640 20\uc5b5 \uac1c\uc758 \uae00\ub85c\ubc8c \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 ID\uac00 \ud3ec\ud568\ub41c Shopper Graph\uc758 \uc544\uc774\ub374\ud2f0\ud2b8 \uadf8\ub798\ud504\uc758 \ubaa8\ub4e0 \uae30\ub2a5\ub4e4\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220\uc740 \uc6f9, \ubaa8\ubc14\uc77c \ube0c\ub77c\uc6b0\uc800 \ubc0f \uc571 \uc804\uccb4\uc5d0\uc11c \ub2e4\uc774\ub098\ubbf9 \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud1b5\ud574 \uc815\ud655\ud558\uac8c \uace0\uac1d \uae30\ubc18\uc744 \ud0c0\uac9f\ud305\ud558\uc5ec \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n

Criteo Audience Match\ub294 \uc2dc\uc988\ub110 \ud504\ub85c\ubaa8\uc158\uc5d0\uc11c \uc624\ud504\ub77c\uc778 \uace0\uac1d\uc758 \uc628\ub77c\uc778 \ucc38\uc5ec \uc720\ub3c4\uae4c\uc9c0 \uad11\ubc94\uc704\ud55c \uc0ac\uc6a9\uc0ac\ub840<\/a>\uc5d0 \ub9de\uac8c \ucd5c\uc801\ud654\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud0c0\uc758 \ucd94\uc885\uc744 \ubd88\ud5c8\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ubc29\ub300\ud55c \uace0\uac1d \ub370\uc774\ud130\uc640 \uba38\uc2e0\ub7ec\ub2dd \uae30\uc220\uc5d0 \uacac\uace0\ud55c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \uacb0\ud569\ud558\uba74, \uc55e\uc73c\ub85c \uacc4\uc18d \uace0\uac1d\uacfc \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc774\ub97c \ub354\uc6b1 \ub3c8\ub3c5\ud558\uac8c \ubc1c\uc804\uc2dc\ucf1c \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Criteo Audience Match\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \uc9c0\uae08 \uc0ac\uc6a9\uc0ac\ub840 \uc778\ud3ec\uadf8\ub798\ud53d\uc744 \ub2e4\uc6b4\ub85c\ub4dc<\/a>\ud558\uc2dc\uace0 \ud06c\ub9ac\ud14c\uc624 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc5f0\ub77d\ud558\uc2ed\uc2dc\uc624!<\/p>\n","protected":false},"excerpt":{"rendered":"

  \uace0\uac1d\uc758 \ucda9\uc131\ub3c4 \uad6c\ucd95\uc744 \uc704\ud55c \ubaa8\ub4e0 \ub178\ub825\uc740 \uacb0\ucf54 \ud5db\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uace0\uac1d \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \uace0\uac1d\uc758 \uad6c\ub9e4\uac00 \ub2e8\ubc1c\uc131\uc73c\ub85c \ub05d\ub0a0 \uac83\uc778\uac00 \uc544\ub2c8\uba74 \uace0\uac1d\uacfc\uc758 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\uac00 \ud615\uc131\ub418\ub294\uac00\uac00 \ud310\uac00\ub984 \ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 \uc774\uc81c \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ud070 \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud569\ub2c8\ub2e4. Oracle\uc758 \ubcf4\uace0\uc11c Retail 2018: The Loyalty Divide\uc5d0 \ub530\ub974\uba74, 18~34\uc138\uc758 \uace0\uac1d\ub4e4 \uc911 40%\uac00 5\ub144 \uc804\ubcf4\ub2e4 \uc9c0\uae08 \ub354 \ud2b9\uc815 […]<\/p>\n","protected":false},"author":9,"featured_media":8379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-8376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ucda9\uc131 \uace0\uac1d\uc774 \ubcc0\uc2ec\ud558\ub294 5\uac00\uc9c0 \uc774\uc720 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uace0\uac1d\uc758 \ucda9\uc131\ub3c4 \uad6c\ucd95\uc744 \uc704\ud55c \ubaa8\ub4e0 \ub178\ub825\uc740 \uacb0\ucf54 \ud5db\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uace0\uac1d \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \uace0\uac1d\uc758 \uad6c\ub9e4\uac00 \ub2e8\ubc1c\uc131\uc73c\ub85c \ub05d\ub0a0 \uac83\uc778\uac00 \uc544\ub2c8\uba74 \uace0\uac1d\uacfc\uc758 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\uac00 \ud615\uc131\ub418\ub294\uac00\uac00 \ud310\uac00\ub984 \ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \ubcc4\ub2e4\ub978 \uc131\uacfc\ub97c \ub0b4\uc9c0 \ubabb\ud55c\ub2e4\uba74, \uc65c \uadf8\ub7f0\uc9c0 5\uac00\uc9c0 \uc774\uc720\uc640 \ud574\uacb0 \ubc29\ubc95\uc744 \uc54c\ub824 \ub4dc\ub9bd\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%b6%a9%ec%84%b1-%ea%b3%a0%ea%b0%9d%ec%9d%b4-%eb%b3%80%ec%8b%ac%ed%95%98%eb%8a%94-5%ea%b0%80%ec%a7%80-%ec%9d%b4%ec%9c%a0\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ucda9\uc131 \uace0\uac1d\uc774 \ubcc0\uc2ec\ud558\ub294 5\uac00\uc9c0 \uc774\uc720 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uace0\uac1d\uc758 \ucda9\uc131\ub3c4 \uad6c\ucd95\uc744 \uc704\ud55c \ubaa8\ub4e0 \ub178\ub825\uc740 \uacb0\ucf54 \ud5db\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uace0\uac1d \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \uace0\uac1d\uc758 \uad6c\ub9e4\uac00 \ub2e8\ubc1c\uc131\uc73c\ub85c \ub05d\ub0a0 \uac83\uc778\uac00 \uc544\ub2c8\uba74 \uace0\uac1d\uacfc\uc758 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\uac00 \ud615\uc131\ub418\ub294\uac00\uac00 \ud310\uac00\ub984 \ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \ubcc4\ub2e4\ub978 \uc131\uacfc\ub97c \ub0b4\uc9c0 \ubabb\ud55c\ub2e4\uba74, \uc65c \uadf8\ub7f0\uc9c0 5\uac00\uc9c0 \uc774\uc720\uc640 \ud574\uacb0 \ubc29\ubc95\uc744 \uc54c\ub824 \ub4dc\ub9bd\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ucda9\uc131-\uace0\uac1d\uc774-\ubcc0\uc2ec\ud558\ub294-5\uac00\uc9c0-\uc774\uc720\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-13T15:56:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-31T17:33:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/pexels-photo-1191375.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%b6%a9%ec%84%b1-%ea%b3%a0%ea%b0%9d%ec%9d%b4-%eb%b3%80%ec%8b%ac%ed%95%98%eb%8a%94-5%ea%b0%80%ec%a7%80-%ec%9d%b4%ec%9c%a0\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%b6%a9%ec%84%b1-%ea%b3%a0%ea%b0%9d%ec%9d%b4-%eb%b3%80%ec%8b%ac%ed%95%98%eb%8a%94-5%ea%b0%80%ec%a7%80-%ec%9d%b4%ec%9c%a0\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Karen Mangonon\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t },\n\t \"headline\": 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