{"id":8437,"date":"2018-08-27T15:35:48","date_gmt":"2018-08-27T15:35:48","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=8437"},"modified":"2026-02-25T20:29:09","modified_gmt":"2026-02-25T11:29:09","slug":"millennial-vs-gen-z-fashion","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/millennial-vs-gen-z-fashion\/","title":{"rendered":"\uac00\uc7a5 \uc637 \uc798 \uc785\ub294 \uc138\ub300: Z \uc138\ub300\uac00 \ud328\uc158\uc5d0\uc11c \uc6d0\ud558\ub294 \uac83"},"content":{"rendered":"

\uc6cc\ucee4, \ubbf8\ub2c8 \uc2a4\ucee4\ud2b8, \uc6cc\uc2f1 \uccad\ubc14\uc9c0 \uadf8\ub9ac\uace0 \ud558\uc774\ud0d1 \uc6b4\ub3d9\ud654\uae4c\uc9c0, \ud328\uc158 \ud2b8\ub79c\ub4dc\ub294 \uc138\ub300\uac00 \ubc14\ub014 \ub54c\ub9c8\ub2e4 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. Z \uc138\ub300\uac00 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \uc5b4\ub5a4 \uac83\uc744 \uae30\ub300\ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \ub9ce\uc740 \uc870\uc0ac\ub97c \ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ub2e4\ub978 \ucc28\uc774\uc810\ub4e4\ub3c4 \ubc1c\uacac\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud328\uc158\uc744 \ub17c\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\uc640 Z \uc138\ub300 \uac04\uc5d0 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\ub294\uac00\uc5d0 \ub300\ud55c \ub17c\uc7c1\uc740 \uc644\uc804\ud558\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4.
\n<\/p>\n

\uc6cc\ucee4, \ubbf8\ub2c8 \uc2a4\ucee4\ud2b8, \uc6cc\uc2f1 \uccad\ubc14\uc9c0 \uadf8\ub9ac\uace0 \ud558\uc774\ud0d1 \uc6b4\ub3d9\ud654\uae4c\uc9c0, \ud328\uc158 \ud2b8\ub79c\ub4dc\ub294 \uc138\ub300\uac00 \ubc14\ub014 \ub54c\ub9c8\ub2e4 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. Z \uc138\ub300\uac00 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \uc5b4\ub5a4 \uac83\uc744 \uae30\ub300\ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \ub9ce\uc740 \uc870\uc0ac\ub97c \ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ub2e4\ub978 \ucc28\uc774\uc810\ub4e4\ub3c4 \ubc1c\uacac\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud328\uc158\uc744 \ub17c\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\uc640 Z \uc138\ub300 \uac04\uc5d0 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\ub294\uac00\uc5d0 \ub300\ud55c \ub17c\uc7c1\uc740 \uc644\uc804\ud558\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ubc00\ub808\ub2c8\uc5c4 \uc138\ub300(\uc57d 22~37\uc138)\uc640 Z \uc138\ub300(\uc57d 11~21\uc138)\ub294 \uc637\uc744 \uc785\ub294 \ubc29\uc2dd\uc740 \ubb3c\ub860 \uc5ec\ub7ec \ub2e4\ub978 \uce21\uba74\uc5d0\uc11c \ucc28\uc774\uac00 \ub0a9\ub2c8\ub2e4. \uc0b6\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uacbd\uc81c \ubc0f \uc0ac\ud68c\uc801 \uc131\uc7a5 \uc5ec\uac74\uc774 \ub2e4\ub978 \uc774 \ub450 \uc138\ub300\ub294 \ud328\uc158\uc744 \ubcf4\ub294 \uad00\uc810<\/a>\ub3c4 \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n

\ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\uc640 Z \uc138\ub300\uc758 \uc2a4\ud0c0\uc77c\uc740 \ud06c\uac8c \uc138 \uac00\uc9c0 \uce21\uba74\uc5d0\uc11c \ucc28\uc774\uac00 \ub0a9\ub2c8\ub2e4.<\/p>\n

1. Z \uc138\ub300\ub294 \ud3b8\uc548\ud568\uc744 \uc6d0\ud569\ub2c8\ub2e4.<\/strong><\/h3>\n

\ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\ub294 \uc9c1\uc7a5\uc5d0\uc11c\ub4e0 \uc800\ub141 \uc678\ucd9c \uc2dc\ub4e0 \ucd9c\uc911\ud574 \ubcf4\uc774\ub294 \uc637\uc744 \uc120\ud638\ud569\ub2c8\ub2e4. (\ub2e8\uc815\ud568, \ubca0\uc774\uc9c1 \uc154\uce20, \uc801\ub2f9\ud55c \ub192\uc774\uc758 \ud558\uc774\ud790) Z \uc138\ub300\ub294 \ud3b8\uc548\ud568\uacfc \uae30\ub2a5\uc131<\/a>\uc744 \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc218\ubc31 \ub9cc \uba85\uc758 \uccad\uc18c\ub144\ub4e4\uc5d0\uac8c \ud604\uc7ac \uc778\uae30\uac00 \uc788\ub294 \uac83\uc740 \ubab8\uc5d0 \uaf2d \ub07c\ub294 \uc6d0\ud53c\uc2a4\uac00 \uc544\ub2c8\ub77c \uc5ec\uc720\ub86d\uace0 \ud3b8\uc548\ud55c \uc637\uc785\ub2c8\ub2e4.<\/p>\n

Z \uc138\ub300\ub294 \uc2e0\uacbd\uc744 \uc368\uc11c \uafb8\ubbfc \ub4ef\ud55c \uc644\ubcbd\ud55c \ub8e9\ubcf4\ub2e4\ub294 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc544\ub984\ub2e4\uc6c0\uc5d0 \ub354 \uad00\uc2ec\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \ud3b8\uc548\ud558\uac8c \ub300\ucda9 \uc785\uc740 \ub4ef\ud558\uace0, \ub54c\ub860 \uc11c\ub85c \ub9e4\uce58\uac00 \ub418\uc9c0 \uc54a\uc73c\uba70, \uc9c0\ub098\uce58\uac8c \ucee4\ubcf4\uc774\ub294 \uc637\uc744 \uc785\uace0 \uc544\uce68\ubd80\ud130 \uc800\ub141\uae4c\uc9c0 \uc0dd\ud65c\uc744 \ud569\ub2c8\ub2e4.<\/p>\n

\uc2a4\ud3ec\uce20\uc640 \uc5ec\uac00\ub97c \ud569\uce5c ‘\uc560\uc2ac\ub808\uc800(Athleisure) \ub8e9’\uc774 \ud2b9\ud788 \uc778\uae30\uac00<\/a> \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uc2a4\ud0c0\uc77c\uc758 \uc637\uc740 \ud5ec\uc2a4\ud074\ub7fd\uc740 \ubb3c\ub860 \ud68c\uc0ac\ub098 \uc800\ub141 \uc57d\uc18d\uc5d0 \uc785\uace0 \uac00\ub3c4 \uad1c\ucc2e\uc744 \uc815\ub3c4\ub85c \uba4b\uc774 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. Supreme, Vans, Champion, Adidas \ub4f1\uc758 \uc804\ud1b5\uc801\uc778 \uac70\ub9ac \ud328\uc158 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\ub97c \uc774\ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2a4\ud0c0\uc77c\uc758 \uc637\ub4e4\uc740 \uc0c1\ud669\uc5d0 \ub9de\uac8c \uc637\uc744 \uac08\uc544\uc785\uc9c0 \uc54a\uace0 Z \uc138\ub300\uac00 \uc77c\uc744 \ud558\uace0, \uacf5\ubd80\ud558\uba70, \uc5ec\uac00\ub97c \ubcf4\ub0bc \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

2. Z \uc138\ub300\ub294 \uac1c\uc131 \uc788\uc5b4 \ubcf4\uc774\uae38 \uc6d0\ud569\ub2c8\ub2e4.<\/strong><\/h3>\n

\ud55c\uc815\ud310, \uc989\uac01\uc801\uc778 \ucf5c\ub77c\ubcf4\ub808\uc774\uc158, \uc138\uc0c1\uc5d0 \ub2e8 \ud558\ub098\ubfd0\uc778 \ub098\ub97c \uc704\ud55c \uc637. \uc0ac\ud68c \uc815\uce58\ud559\uc801 \uce21\uba74\uc5d0\uc11c\ub294 \ud3ec\uc6a9\uc131<\/a>\uc5d0 \uac00\uce58\ub97c \ub450\uc9c0\ub9cc, \ud328\uc158\uc758 \uce21\uba74\uc5d0\uc11c Z \uc138\ub300\ub294 \ub2e8\uae30\uac04 \ub3d9\uc548 \uadf9\uc18c\uc218\ub9cc \uc874\uc7ac\ud558\ub294 \uc637\uc774 \uac00\uc9c0\ub294 \ub3c5\uc810\uc131\uc5d0 \uac00\uce58\ub97c \ub461\ub2c8\ub2e4.<\/p>\n

\ub514\uc9c0\ud138 \uc138\ub300\uc778 \uc774\ub4e4\uc740 \uc790\uc2e0\uc758 \uc0dd\ud65c\uc744\u00a0Instagram,\u00a0Snapchat, Youtube \ub4f1\uc758 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub85c \uacf5\uc720\ud558\ub294\ub370 \uc775\uc219\ud558\uae30 \ub54c\ubb38\uc5d0, \ud2b9\uc815 \ud328\uc158 \ube0c\ub79c\ub4dc\uac00 \ub9cc\ub4e0 \ub611\uac19\uc740 \uc637\uc744 \uc785\uc740 \uc0ac\ub78c\uc744 \uc2e4\uc81c\ub85c\ub4e0 \uc628\ub77c\uc778\uc0c1\uc73c\ub85c\ub4e0 \ub9c8\uc8fc\uce58\ub294 \uac78 \uaebc\ub824 \ud569\ub2c8\ub2e4. \uc774\ub4e4\uc5d0\uac8c\ub294 \uac1c\uc131\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub0a8\ub2e4\ub974\uace0 \uc774\uc0c1\ud574 \ubcf4\uc774\ub294 \uac8c \ub354 \uba4b\uc9c0\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ud280\uc5b4\ub3c4 \ub420 \ub9cc\ud07c \uc2a4\uc2a4\ub85c\uc5d0 \ub300\ud574 \uc790\uc2e0\uac10\uc774 \uc788\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n

\ub2e4\uc591\uc131, \ud3ec\uc6a9\uc131, \uadf8\ub9ac\uace0 \uc9c4\uc815\uc131\uc740 ‘\uc774\uc81c \ubaa8\ub450 \ud568\uaed8’\ub77c\ub294 \uc774\ub4e4\uc774 \uac00\uc9c4 \uc0ac\uace0\ubc29\uc2dd\uc758 \uc77c\ubd80\uc77c \ubfd0\uc785\ub2c8\ub2e4. \ud615\ud0dc\uac00 \uc5c6\ub294 \ud2f0\uc154\uce20, \uc6b4\ub3d9\ubcf5, \uc6d0\ud53c\uc2a4, \ubca0\uc774\uc9c1\ud55c \ub370\ub2d8 \ub4f1\uc774 Z \uc138\ub300\uc5d0\uac8c \uc5b4\ud544\uc744 \ud569\ub2c8\ub2e4. \ub108\ubb34 \uc2e0\uacbd\uc744 \uc4f4 \ub290\ub08c\uc774 \ub4e4\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\uac83\uc774 Z \uc138\ub300\uac00 \uc9c0\ud5a5\ud558\ub294 \ud328\uc158\uc785\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

3. Z \uc138\ub300\ub294 \ud604\uc2e4\uc744 \ub300\ud45c\ud558\uae38 \uc6d0\ud569\ub2c8\ub2e4.<\/strong><\/h3>\n

\uac01\uc790\uc758 \uac1c\uc131\uc744 \uc911\uc694\uc2dc\ud558\uae30 \ub54c\ubb38\uc5d0, Z \uc138\ub300\ub294 \ubaa8\ub4e0 \uccb4\ud615\uc744 \uc790\uc2e0\uac10 \uc788\uace0 \uae0d\uc815\uc801\uc73c\ub85c \ud45c\ud604\ud574\uc8fc\ub294 \uae30\ubd84 \uc88b\uc740 \uc774\ubbf8\uc9c0\uc5d0 \ub04c\ub9bd\ub2c8\ub2e4. \uc2e0\uccb4\uc758 \ud06c\uae30\ub098 \uc778\uc885, \uc131\ubcc4\uc5d0 \uad00\uacc4 \uc5c6\uc774, \ubaa8\ub4e0 \uc774\uac00 \uac01\uc790\uc758 \uc758\ub958 \ub77c\uc778\uc73c\ub85c \ub300\ud45c\ub418\uae38 \ubc14\ub78d\ub2c8\ub2e4. \uae30\uc874\uc758 \uc774\ubd84\ubc95\uc801\uc778 \uc131\ubcc4\uc744 \uac70\ubd80\ud558\ub294 \uc820\ub354\ud50c\ub8e8\uc774\ub4dc(gender-fluid)<\/a> \uc2a4\ud0c0\uc77c\uc744 \ud1b5\ud574, \uc774\ub4e4\uc740 \uae30\uc874\uc5d0 \uc874\uc7ac\ud558\ub358 “\uba4b\uc9c4 \uc2a4\ud0c0\uc77c”\uc5d0 \ub300\ud55c \uace0\uc815 \uad00\ub150\uc744 \ubd80\uc234\ubc84\ub9bd\ub2c8\ub2e4.<\/p>\n

\ubc00\ub808\ub2c8\uc5c4 \uc138\ub300 \uc774\ud6c4\uc758 \uc138\ub300\ub4e4\uc740 \uc644\ubcbd\ud568\uc774 \uc874\uc7ac\ud55c\ub2e4\uace0 \ubbff\uc9c0 \uc54a\uc73c\uba70, \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc8fc\ubcc0\uc5d0 \uc874\uc7ac\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc2e4\uc81c\ub85c \uc785\ub294 \uc637\uc5d0 \ub300\ud55c \ud604\uc2e4\uc801\uc778 \uad00\uc810<\/a>\uc744 \ubcf4\uc5ec\uc8fc\uae38 \uae30\ub300\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc637\uc744 \uc0b4\uc9c0 \uacb0\uc815\ud560 \ub54c, Z \uc138\ub300\ub294 \uc7a1\uc9c0 \uc18d \ubaa8\ub378\ub4e4<\/a>\uc744 \ubcf4\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uad11\uace0\uc8fc\ub4e4\uc740 \uc8fc\ubaa9\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. Z \uc138\ub300\ub294 \uce5c\uad6c\ub098 \ub3d9\ub8cc \ub610\ub294 \uce5c\uadfc\uac10\uc744 \ub290\ub084 \uc218 \uc788\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c<\/a>\ub4e4\uc758 \ub9d0\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\uc678\uc5d0\ub3c4, \ub2e4\uc591\uc131\uc744 \ud3ec\uc6a9\ud558\uace0 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc81c\uc870\uc640 \ud22c\uba85\ud55c \uacf5\uae09\ub9dd \uac19\uc740 \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \uc639\ud638\ud558\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc740 Z \uc138\ub300\uc758 \ubcf8\uc9c8\uacfc \ubd80\ud569\ud569\ub2c8\ub2e4. \ubbf8\uc158\uc5d0 \uc911\uc2ec\uc744 \ub450\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774 \uc5bc\ub9c8\ub098 \ube60\ub974\uac8c \ubd80\uc0c1\ud558\uace0 \uc788\ub294\uc9c0\ub97c \ubcf4\uba74 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Z \uc138\ub300\uc758 \ud328\uc158 \ubaa8\ud1a0: \ub0b4\uac00 \ub204\uad6c\uc774\ub4e0 \uba4b\uc9c4 \uc0ac\ub78c\uc774 \ub418\uc790<\/strong><\/h3>\n

\uadf8 \uc774\uc804 \uc138\ub300\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, Z \uc138\ub300\ub294 \ud328\uc158\uc744 \ubb34\uc758\uc2dd \ub610\ub294 \uc758\uc2dd\uc801\uc73c\ub85c \uc790\uae30\uac00 \uac00\uc9c4 \uac00\uce58\uc758 \uc5f0\uc7a5\uc120\uc73c\ub85c \ubd05\ub2c8\ub2e4. \uc774\ub4e4\uc5d0\uac8c \uc788\uc5b4, \uac04\ub2e8\ud568\uc740 \uace7 \ud22c\uba85\ud568\uc774\uace0, \uace0\uc720\ud55c \uc637\uc740 \uac1c\uc131\uc774\uba70, \uc131\ubcc4 \uad6c\ubd84\uc774 \uc5c6\ub294 \uc637\uc740 \ud3ec\uc6a9\uc131\uc785\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c, Z \uc138\ub300\uc758 \uc637\uc740 \ucd08\ud604\uc2e4\uc801\uc774\uace0 \uc798 \uc5f0\uacb0\uc774 \ub418\uc5b4 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uc774\ub4e4\uc758 \uc138\uacc4\uad00\uacfc \uac19\uc740 \uc120\uc0c1\uc5d0 \ub193\uc5ec \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud328\uc158\uc758 \uc801\uc2dc\ub97c \ucc3e\uc544 \uc9d1\uc911\uc801\uc73c\ub85c \ub9c8\ucf00\ud305\uc744 \ud558\ub824\ub294 \uad11\uace0\uc8fc\ub4e4\uc740 Z \uc138\ub300\uac00 \ub450\uaebc\uc6b4 \uaca8\uc6b8 \uc637\uc744 \ubc97\uc5b4\ubc84\ub9ac\uace0 \uac00\ubcbc\uc6b4 \uc637\uc744 \ucc3e\uc544\ub098\uc11c\ub294 \ubd04\uc5d0 \ud2b9\ud788 \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \uacbd\uc6b0, \uc758\ub958 \uce74\ud14c\uace0\ub9ac\uc758 \ud3c9\uade0 \uc8fc\ubb38\uc561\uc740 1\uc6d4 \ub300\ube44, 4\uc6d4\uacfc 5\uc6d4\uc5d0 \uac01\uac01 24%\uc640 22%\uac00 \ub298\uc5b4\ub098 \uc5f0\uc911 \ucd5c\uace0\uce58\uc5d0 \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uacc4\uc808\uc801 \ud53c\ud06c\uc5d0\uc11c \uc138\ub300 \uac04\uc758 \uc120\ud638\ub3c4\uae4c\uc9c0, \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0\uc790 \ud558\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\uc5d0 \uc8fc\ubaa9\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Z \uc138\ub300\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 Criteo\uc758 eBook<\/a>\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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