{"id":8448,"date":"2018-08-27T16:03:12","date_gmt":"2018-08-27T16:03:12","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=8448"},"modified":"2019-03-26T17:48:43","modified_gmt":"2019-03-26T17:48:43","slug":"%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-roi-%ec%b8%a1%ec%a0%95%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%96%b4%ed%8a%b8%eb%a6%ac%eb%b7%b0%ec%85%98-%eb%b0%a9%eb%b2%95-5","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-roi-%ec%b8%a1%ec%a0%95%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%96%b4%ed%8a%b8%eb%a6%ac%eb%b7%b0%ec%85%98-%eb%b0%a9%eb%b2%95-5\/","title":{"rendered":"\ud06c\ub85c\uc2a4 \ucc44\ub110 ROI \uce21\uc815\uc744 \uc704\ud55c \ucd5c\uace0\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\ubc95 5\uac00\uc9c0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&#8220;\ub370\uc774\ud130 \uc911\uc2ec\uc758 \ud601\uba85&#8221; \uc6e8\ube44\ub098 \uc2dc\ub9ac\uc988 2\ud68c\ucc28\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \ubd84\uc11d \ubc0f \ub370\uc774\ud130 \uc0ac\uc774\uc5b8\uc2a4 \ucc45\uc784\uc790 \uacb8 \ubd80\uc0ac\uc7a5(VP)\uc778 \uc81c\uc774\uc2a8 \uae38\ub808\uc2a4\ud53c(Jaysen Gillespie)\uc640 Live Ramp\uc758 \uc81c\ud488 \ub9c8\ucf00\ud305\ud300\uc5d0\uc11c \uc131\uacfc \uce21\uc815\uc744 \ub2f4\ub2f9\ud558\ub294 \ub370\ub7f0 \ubb34\uc5b4(Darren Moore)\ub294 \ud604\uc7ac\uc758 \uad6c\ub9e4\uc790 \ud658\uacbd\uc5d0 \ub300\ud574 \ud1a0\ub860\ud558\uace0 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub4e4\uc740 \ud2b9\ud788 <a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/EBOOK_Perfect-CrossChannel-Plan_KR.pdf\" target=\"_blank\" rel=\"noopener\">\ud06c\ub85c\uc2a4 \ucc44\ub110 ROI<\/a>\ub97c \ucd94\uc801\ud558\ub294 \uc5ec\ub7ec \uac00\uc9c0 \ubc29\ubc95\ub4e4\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ub97c \ub098\ub204\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae38\ub808\uc2a4\ud53c\ub294 \uc5ec\ub7ec \ub2e4\ub978 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc0dd\uc131\ub41c \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ud558\ub290\ub0d0\uac00 \uc2e4\uc9c8\uc801\uc778 \ubb38\uc81c\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. \u201c\ub9c8\ucf00\ud305\uc758 \ud6a8\uacfc\uc640 \ub9c8\ucf00\ud305\uc758 \uc9c0\ucd9c \uac04\uc5d0 \uc874\uc7ac\ud558\ub294 \uac04\uadf9\uc744 \uc5b4\ub5bb\uac8c \uba54\uc6b8 \uc218 \uc788\uc744 \uac83\uc778\uac00?\u201d<\/p>\n<p>\uc2dc\uc7a5\uc870\uc0ac \uae30\uc5c5 \ubc00\uc6cc\ub4dc \ube0c\ub77c\uc6b4(Millward Brown)\uc774 \ucd5c\uadfc \ubc1c\ud45c\ud55c <a href=\"https:\/\/www.millwardbrowndigital.com\/research-insights\/getting-digital-right-2016\/\">\u201cGetting Digital Right\u201d<\/a> \uc5f0\uad6c\uc870\uc0ac\ub97c \uc778\uc6a9\ud574, \ubb34\uc5b4\ub294 &#8220;\ub9c8\ucf00\ud130\ub4e4\uc758 40%\ub294 \ubbf8\ub514\uc5b4 \ud22c\uc790\uac00 \ud06c\ub85c\uc2a4 \ucc44\ub110\uacfc \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ub9c8\ucf00\ud305\uc5d0 \ud560\ub2f9\ub418\uc5b4\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. \uc774\ub294 \ubaa8\ub4e0 \uac1c\ubcc4\uc801\uc778 \ucc44\ub110\uc744 \ucd94\uc6d4\ud558\ub294 \uc218\uce58\u201d\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc774\ub294 \ud575\uc2ec\uc801\uc778 \ud22c\uc790\uc785\ub2c8\ub2e4. \ubb34\uc5b4\ub294 &#8220;\uadf8 \uc774\uc720\uac00 \uce21\uc815\ud560 \uc218 \uc5c6\ub2e4\uba74 \uc774\ud574\ud560 \uc218 \uc5c6\uae30 \ub54c\ubb38&#8221;\uc774\ub77c\uba70, &#8220;\uc774\ud574\ud560 \uc218 \uc5c6\ub2e4\uba74, \uc81c\uc5b4\ud560 \uc218 \uc5c6\uace0, \ub610 \uc81c\uc5b4\ud560 \uc218 \uc5c6\ub2e4\uba74, ROI, \ub9c8\ucf00\ud305 \uc804\ub7b5, \ub610\ub294 \uc18c\ube44\uc790\uc758 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc5b4\ub5bb\uac8c \ud5a5\uc0c1\uc2dc\ud0ac\uc9c0 \uc54c \uc218 \uc5c6\ub2e4&#8221;\uace0 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \uac01 \ucc44\ub110\uc5d0\uc11c ROI\ub97c \uc5b4\ub5bb\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc744\uae4c\uc694? \uba3c\uc800, \ubcf4\ud3b8\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\ubc95\uc758 \uc7a5\ub2e8\uc810\uc744 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc5b4\ud2b8\ub9ac\ubdf0\uc158 101: 5\uac00\uc9c0 \ubc29\ubc95\ub860<\/strong><\/h3>\n<h4><\/h4>\n<h4><strong>1. <\/strong><strong>\uccab \ubc88\uc9f8 \ud074\ub9ad(<\/strong><strong>First-Click) \ubaa8\ub378<\/strong><\/h4>\n<p>\uccab \ubc88\uc9f8 \uc811\uc810\uc774\ub77c\uace0\ub3c4 \uc54c\ub824\uc9c4 \uccab \ubc88\uc9f8 \ud074\ub9ad(First-Click) \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ucc44\ub110\uacfc \uccab \ubc88\uc9f8\ub85c \uc774\ub8e8\uc5b4\uc9c4 \uc0c1\ud638\uc791\uc6a9\uc744 \ucd94\uc801\ud558\uc5ec \uad6c\ub9e4\uc804\ud658\uc728\uc744 \uce21\uc815\ud558\uace0, \uad6c\ub9e4\uc790\uc758 \uc5ec\uc815\uc5d0\uc11c \ubc1c\uacac\uacfc \uc778\uc9c0\uc5d0 \uac00\uc7a5 \ud070 \uac00\uc911\uce58\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uc218\uc694 \ucc3d\ucd9c\uc774\ub098 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1\uc5d0 \uc9d1\uc911\ud558\ub294 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc801\ud569\ud569\ub2c8\ub2e4. \uce21\uc815\uc774 \uac04\ub2e8\ud558\uae34 \ud558\uc9c0\ub9cc, \uc774 \ubc29\ubc95\uc740 \uc804\ud658\uc728\uc5d0 \ub9de\uac8c \ucd5c\uc801\ud654\ud558\uae30\uac00 \ud798\ub4ed\ub2c8\ub2e4. \uac70\uc758 \ubaa8\ub4e0 \uace0\uac1d\ub4e4\uc5d0\uac8c \uccab \ubc88\uc9f8 \uc811\uc810\uc774 \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubb34\uc5b4\ub294 \uccab \ubc88\uc9f8 \ud074\ub9ad\uc774 \ub9c8\ucf00\ud130\ub4e4\uc774 ROI\ub97c \ubcf4\ub294 \ubc29\ubc95\uc744 \uc9c0\ub098\uce58\uac8c \ub2e8\uc21c\ud654\ud560 \uc218 \uc788\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uadf8\ub294 \uc774\ub97c \ucd08\ub4f1\ud559\uad50 \uc740\uc0ac\uc5d0\uac8c \uace0\ub9c8\uc6c0\uc744 \uc804\ub2ec\ud558\ub290\ub77c \uc815\uc791 \uc218\uc0c1\uc744 \uac00\ub2a5\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc900 \uc218\ub9ce\uc740 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc744 \uac04\uacfc\ud558\ub294 \uc624\uc2a4\uce74 \uc218\uc0c1 \uc18c\uac10\uc5d0 \ube44\uc720\ud569\ub2c8\ub2e4.<\/p>\n<p>\uad81\uadf9\uc801\uc73c\ub85c \ucd5c\ucd08\uc758 \uc811\uc810\uc744 \ub108\ubb34 \uc138\ubd80\uc801\uc73c\ub85c \ub4e4\uc5ec\ub2e4\ubcf4\uba74, \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \uc874\uc7ac\ud558\ub294 \ub2e4\ub978 \uc694\uc18c\ub4e4\uc5d0 \uac00\uc911\uce58\ub97c \ud560\ub2f9\ud558\uc9c0 \ubabb\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>2. \ub9c8\uc9c0\ub9c9 \ud074\ub9ad(Last-Click) \ubaa8\ub378<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8457 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/KR-attribution-2.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/KR-attribution-2.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/KR-attribution-2-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/KR-attribution-2-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n\ub9c8\uc9c0\ub9c9 \uc811\uc810\uc73c\ub85c\ub3c4 \uc54c\ub824\uc9c4 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uad6c\ub9e4\uc790\uac00 \ucc44\ub110\uacfc \uac00\uc9c0\ub294 \ub9c8\uc9c0\ub9c9 \uc0c1\ud638\uc791\uc6a9\uc744 \ucd94\uc801\ud558\uc5ec \ub9e4\ucd9c \uae30\uc5ec\ub3c4\ub97c \uadf8 \ucc44\ub110\uc5d0 \ubd80\uc5ec\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub378\uc740 \uad6c\ub9e4\uc804\ud658\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294\ub370 \uc911\uc810\uc744 \ub450\uace0 \uc804\ud658\uacfc \uc9c1\uacb0\ub418\uc9c0 \uc54a\uc740 \ud65c\ub3d9\uc740 \uace0\ub824\ud558\uc9c0 \uc54a\ub294 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n<p>\uccab \ubc88\uc9f8 \ud074\ub9ad \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ub9c8\uc9c0\ub9c9 \ud074\ub9ad\ub3c4 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc9c0\ub098\uce58\uac8c \ub2e8\uc21c\ud654\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc774 \uc804\ud658\uc73c\ub85c \uc5f0\uacb0\ub418\ub294, \uc601\ud5a5\ub825 \uc788\ub294 \uc811\uc810\ub4e4\uc744 \ubcf4\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubb34\uc5b4\ub294 \ub2e4\uc2dc \ud55c\ubc88 \uc624\uc2a4\uce74 \uc218\uc0c1 \uc18c\uac10\uc5d0 \ube44\uc720\ud569\ub2c8\ub2e4. \uc774\ubc88\uc5d0\ub294 \uc9c0\uae08\uae4c\uc9c0 \ub098\ub97c \uc788\uac8c \ud574\uc900 \uc0ac\ub78c\ub4e4\uc740 \ubb34\uc2dc\ud558\uace0 \uac00\uc7a5 \ucd5c\uadfc\uc5d0 \uac19\uc774 \uc791\uc5c5\uc744 \ud55c \uac10\ub3c5\uc5d0\uac8c\ub9cc \uac10\uc0ac\ub97c \ud45c\uc2dc\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4.<\/p>\n<h4><\/h4>\n<h4><strong>3. \ub9ac\ub2c8\uc5b4(Linear) \ubaa8\ub378<\/strong><\/h4>\n<p>\uc624\ub298\ub0a0\uc758 \uc138\uc0c1\uc5d0\uc11c\ub294 \uac70\ub798 1\uac74\uc5d0 \ud3c9\uade0 30\uac1c \uc774\uc0c1\uc758 \uc811\uc810\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ub9ac\ub2c8\uc5b4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc740 \uad6c\ub9e4 \uc5ec\uc815\uc758 \uac01 \ucc44\ub110\uc5d0 \ub3d9\uc77c\ud55c \uac00\uce58\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c, \uc804\ud658\uc73c\ub85c \uc5f0\uacb0\ub418\uae30 \uc804\uc5d0 5\uac1c\uc758 \uc811\uc810\uc774 \uc788\uc5c8\ub2e4\uba74, \uac01 \uc811\uc810\uc740 \ucd1d \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 20%\uc529\uc744 \ud560\ub2f9\ubc1b\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uac01 \uc811\uc810\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uacfc\uc815\uc5d0\uc11c, \uc120\ud615\uc801\uc778 \ub9ac\ub2c8\uc5b4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub2e4\uc218 \uc811\uc810 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc73c\ub85c \ud5a5\ud55c \uccab\uac78\uc74c\uc774 \ub420 \uc218 \uc788\uc9c0\ub9cc, \ub9c8\ucf00\ud130\ub4e4\uc774 \uc5b4\ub5a4 \uc811\uc810\uc774 \uad6c\ub9e4 \uc804\ud658\uc5d0 \uac00\uc7a5 \ud070 \uae30\uc5ec\ub97c \ud588\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \ub370\ub294 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>4. \uc2dc\uac04 \uac00\uce58 <\/strong><strong>\uac10\uc1e0<\/strong><strong>(Time Decay) \ubaa8\ub378<\/strong><\/h4>\n<p>\uc2dc\uac04 \uac00\uce58 \uac10\uc1e0(Time Decay) \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc5d0\uc11c\ub294 \uace0\uac1d\uc774 \uc5b8\uc81c \uc811\uc810\uacfc \uc0c1\ud638\uc791\uc6a9\ud588\ub294\uac00\uc5d0 \ub530\ub77c \uac00\uc911\uce58\ub97c \uc815\ud569\ub2c8\ub2e4. \uad6c\ub9e4\uc804\ud658 \uc2dc\uc810\uc5d0 \uac00\uae5d\uac8c \uc704\uce58\ud55c \uc811\uc810\uc774 \ub354 \uac00\uce58\uac00 \uc788\ub294 \uac83\uc73c\ub85c \uac04\uc8fc\ub429\ub2c8\ub2e4. \uac04\ub2e8\ud55c \uc608\ub97c \ub4e4\uc790\uba74, Google, Facebook, Instagram\uc758 \uc21c\uc11c\ub85c \uc811\uc810\uc774 \uc874\uc7ac\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uacbd\uc6b0, Instagram\uc774 \uac00\uc7a5 \ub9c8\uc9c0\ub9c9 \uc811\uc810\uc774\uae30 \ub54c\ubb38\uc5d0 50%\uc758 \uae30\uc5ec\ub3c4\uac00 \ud560\ub2f9\ub418\uace0, Facebook\uc5d0\ub294 30%, Google\uc5d0\ub294 20%\uac00 \ud560\ub2f9\ub429\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8456 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/kr-attribution-1.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/kr-attribution-1.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/kr-attribution-1-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/kr-attribution-1-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\uc2dc\uac04 \uac00\uce58 \uac10\uc1e0 \ubaa8\ub378\uc740 \uac01 \uc811\uc810\uc758 \uc911\uc694\ub3c4\ub97c \uc778\uc815\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uad6c\ub9e4\uc804\ud658\uc73c\ub85c \uc5f0\uacb0\ub41c \uc811\uc810\uc5d0 \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ub461\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubaa8\ub378\uc758 \uc7a5\uc810\uc740 \uac01 \uc811\uc810\uc758 \uc911\uc694\ub3c4\ub97c \uc778\uc815\ud558\uace0 \uc804\ud658\uc73c\ub85c \uc5f0\uacb0\ub41c \uc811\uc810\uc5d0 \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ub454\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uad6c\ub9e4\uc804\ud658\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc811\uc810\uc744 \ucc3e\uace0 \uc788\ub294 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc774 \ubaa8\ub378\uc740 \uc811\uc810\ub4e4\uc5d0\uc11c \uc911\uc694\ud55c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \uc0dd\uc131\ub418\uc5c8\ub294\uc9c0\ub294 \ub9d0\ud574\uc8fc\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>5. \uc704\uce58 \uae30\ubc18(Position-based) \ubaa8\ub378<\/strong><\/h4>\n<p>\uc704\uce58 \uae30\ubc18(Position-based) \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc740 \ub9ac\ub2c8\uc5b4 \ubaa8\ub378\uacfc \uc2dc\uac04 \uac00\uce58 \uac10\uc1e0 \ubaa8\ub378\uc744 \uacb0\ud569\ud558\uc5ec \uccab \ubc88\uc9f8 \ubc0f \ub9c8\uc9c0\ub9c9 \uc811\uc810\uc744 \uc911\uc2ec\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uace0 \uc911\uac04 \uc811\uc810\ub4e4 \uac04\uc5d0 \ub098\uba38\uc9c0 \uae30\uc5ec\ub3c4\ub97c \ub098\ub220 \ud560\ub2f9\ud569\ub2c8\ub2e4. \uc704\uce58 \uae30\ubc18 \ubaa8\ub378\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc0dd\uc131\ud55c \ucd5c\ucd08\uc758 \uc811\uc810\uacfc \uad6c\ub9e4 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c4 \ucd5c\ud6c4 \uc811\uc810\uc5d0 \uac00\uc7a5 \ud070 \uc911\uc694\uc131\uc744 \ubd80\uc5ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ub2e8\uc810\uc740 \uc804\ud658\uc728\uc758 \ub300\ubd80\ubd84\uc744 \uccab \ubc88\uc9f8 \uc811\uc810\uacfc \ub9c8\uc9c0\ub9c9 \uc811\uc810\uc5d0 \ud560\ub2f9\ud558\uae30 \ub54c\ubb38\uc5d0, \uc774\ub7ec\ud55c \ub450 \uc811\uc810\uc774 \uc804\ud658\uc744 \uc704\ud55c \uac00\uc7a5 \uac15\ub825\ud55c \uc6d0\ub3d9\ub825\uc774 \ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc774 \uac04\uacfc\ub420 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uccab \ubc88\uc9f8 \uc811\uc810\uc774 \uc720\ub8cc \uac80\uc0c9 \uad11\uace0\uc600\ub2e4\uba74, \uc804\ud658\uc73c\ub85c \uc5f0\uacb0\ub41c \ub9c8\ucf00\ud305 \uc774\uba54\uc77c\uacfc \ub3d9\uc77c\ud55c \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294\uac8c \ud569\ub2f9\ud560\uae4c\uc694?<\/p>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/www.criteo.com\/kr\/technology\/criteo-shopper-graph\/\"><strong>Criteo Shopper Graph<\/strong><\/a><\/h4>\n<p>\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc744 \uc644\ubcbd\ud558\uac8c \ub9cc\ub4dc\ub294\ub370 \ud544\uc694\ud55c \uac83\uc740 \ub370\uc774\ud130, \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \uc11c\ub85c \uc5f0\uacb0\ud574\uc904 \uc218 \uc788\ub294 \uae30\uc220\uc785\ub2c8\ub2e4<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8458 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/kr-attribution-3.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/kr-attribution-3.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/kr-attribution-3-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/kr-attribution-3-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\uc5b4\ub5bb\uac8c \uc774\uac83\uc774 \uac00\ub2a5\ud558\uba70, \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ub610 \uc5b4\ub5bb\uac8c \ubc29\ub300\ud55c \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ubcf4\uc720\ud558\uace0, \ub300\ub7c9\uc758 \ub370\uc774\ud130\ub85c \uc6b8\ud0c0\ub9ac\ub97c \uad6c\ucd95\ud558\uc5ec \uadf8 \uc548\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub4e4\uc744 \ucd94\uc801 \ubc0f \uce21\uc815\ud558\ub294 \uae30\uc5c5\ub4e4\uacfc \uacbd\uc7c1\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc774 \uace0\uac1d\ub4e4\uc758 \uc628\ub77c\uc778 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ub300\ud55c \ucd1d\uccb4\uc801\uc778 \uc774\ud574\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uba70, Criteo Shopper Graph\ub97c \ud1b5\ud574 \uc2e4\uc2dc\uac04 \uc758\ub3c4 \ub370\uc774\ud130\uc640 \uc544\ub798\uc758 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>7\uc5b5\uac1c \uc774\uc0c1 \uae00\ub85c\ubc8c \ub514\ubc14\uc774\uc2a4 ID<\/li>\n<li>$6,150\uc5b5 \uc774\uc0c1\uc758 \uc5f0\uac04 \uc774\ucee4\uba38\uc2a4 \ub9e4\ucd9c<\/li>\n<li>20\uc5b5\uc5ec\uba85\uc758 \uc6d4\uac04 \ud65c\uc131 \uace0\uac1d<\/li>\n<li>\uc77c\uc77c 600TB \uaddc\ubaa8\uc758 \uace0\uac1d \ub370\uc774\ud130<\/li>\n<\/ul>\n<p>\uc774\ub294 \ube59\uc0b0\uc758 \uc77c\uac01\uc77c \ubfd0\uc785\ub2c8\ub2e4.<\/p>\n<p>\uae38\ub808\uc2a4\ud53c\ub294 \u201c\ud06c\ub9ac\ud14c\uc624\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc744 \ud1b5\ud574 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uc9c1\uc811\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud588\ub2e4&#8221;\uba70 &#8220;\ud06c\ub9ac\ud14c\uc624\ub294 \uae00\ub85c\ubc8c \uc774\ucee4\uba38\uc2a4 \uc804\uccb4\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc5ec \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 Amazon, Google, Facebook\uacfc \uac19\uc740 \ub300\uae30\uc5c5\ub4e4\uc774 \ubcf4\uc720\ud55c \ub370\uc774\ud130 \uaddc\ubaa8\uc5d0 \ub9de\uba39\ub294 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc624\ud508 \uae30\ubc18\uc73c\ub85c \uc81c\uacf5\ud558\ub824\uace0 \ud55c\ub2e4\u201d\uace0 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc785\uc99d\ub41c \uba38\uc2e0\ub7ec\ub2dd \uae30\uc220\uc5d0 \uae30\ubc18\ud55c <a href=\"https:\/\/www.criteo.com\/kr\/technology\/criteo-engine\/\">Criteo Engine<\/a>\uc740 \uace0\uac1d \ub808\ubca8\uc758 \ucd5c\uc801\ud654\ub97c \uc81c\uacf5\ud558\uc5ec CTR, CR, \uc8fc\ubb38 \uae08\uc561, \ub610\ub294 \uc81c\ud488 \ub9c8\uc9c4\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \uc90d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \uc0c8\ub85c\uc6b4 \ud37c\ud3ec\uba3c\uc2a4 \uc54c\uace0\ub9ac\uc998\uacfc \ubcc0\uc218\uc5d0 \ub300\ud574 \ub9e4\ub144 3\ub9cc \ud68c \uc774\uc0c1\uc758 \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud558\uae30 \ub54c\ubb38\uc5d0, \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc740 \uc5b4\ub5a4 \uc811\uc810\uc774 \ud6a8\uacfc\uc801\uc774\uace0 \uc5b4\ub5a4 \uc811\uc810\uc774 \uadf8\ub807\uc9c0 \uc54a\uc740\uc9c0\ub97c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad81\uadf9\uc801\uc73c\ub85c, \uadf8\uac83\uc774 \ubc14\ub85c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uce21\uc815\ud558\ub294 \uc774\uc720\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uae38\ub808\uc2a4\ud53c\ub294 &#8220;\ud06c\ub9ac\ud14c\uc624\ub294 \ub9c8\ucf00\ud305\uc774 \uc62c\ubc14\ub978 \uacf3\uc5d0\uc11c \ud6a8\uacfc\ub97c \ubc1c\ud718\ud558\uace0 \uc788\ub294\uc9c0 \uac80\uc99d\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc624\ud508 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uad6c\ucd95\ud55c\ub2e4\u201d\uace0 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/digital-marketing-webinars\/cross-channel-roi\/\">\uc6e8\ube44\ub098 \uc2dc\uccad\ud558\uae30\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &#8220;\ub370\uc774\ud130 \uc911\uc2ec\uc758 \ud601\uba85&#8221; \uc6e8\ube44\ub098 \uc2dc\ub9ac\uc988 2\ud68c\ucc28\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \ubd84\uc11d \ubc0f \ub370\uc774\ud130 \uc0ac\uc774\uc5b8\uc2a4 \ucc45\uc784\uc790 \uacb8 \ubd80\uc0ac\uc7a5(VP)\uc778 \uc81c\uc774\uc2a8 \uae38\ub808\uc2a4\ud53c(Jaysen Gillespie)\uc640 Live Ramp\uc758 \uc81c\ud488 \ub9c8\ucf00\ud305\ud300\uc5d0\uc11c \uc131\uacfc \uce21\uc815\uc744 \ub2f4\ub2f9\ud558\ub294 \ub370\ub7f0 \ubb34\uc5b4(Darren Moore)\ub294 \ud604\uc7ac\uc758 \uad6c\ub9e4\uc790 \ud658\uacbd\uc5d0 \ub300\ud574 \ud1a0\ub860\ud558\uace0 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ud2b9\ud788 \ud06c\ub85c\uc2a4 \ucc44\ub110 ROI\ub97c \ucd94\uc801\ud558\ub294 \uc5ec\ub7ec \uac00\uc9c0 \ubc29\ubc95\ub4e4\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ub97c \ub098\ub204\uc5c8\uc2b5\ub2c8\ub2e4. \uae38\ub808\uc2a4\ud53c\ub294 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-8448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud06c\ub85c\uc2a4 \ucc44\ub110 ROI \uce21\uc815\uc744 \uc704\ud55c \ucd5c\uace0\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\ubc95 5\uac00\uc9c0 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud06c\ub85c\uc2a4 \ucc44\ub110 ROI \uce21\uc815\uc740 \ud575\uc2ec\uc801\uc778 \ud22c\uc790\uc785\ub2c8\ub2e4. \uce21\uc815\ud560 \uc218 \uc5c6\ub2e4\uba74 \uc774\ud574\ud560 \uc218 \uc5c6\uc73c\uba70, \uc774\ud574\ud560 \uc218 \uc5c6\ub2e4\uba74, \uc81c\uc5b4\ud560 \uc218 \uc5c6\uace0, \ub610 \uc81c\uc5b4\ud560 \uc218 \uc5c6\ub2e4\uba74, ROI, \ub9c8\ucf00\ud305 \uc804\ub7b5, \ub610\ub294 \uc18c\ube44\uc790\uc758 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc5b4\ub5bb\uac8c \ud5a5\uc0c1\uc2dc\ud0ac\uc9c0 \uc54c \uc218 \uc5c6\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uac01 \ucc44\ub110\uc5d0\uc11c ROI\ub97c \uc5b4\ub5bb\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ubcf4\ud3b8\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\ubc95\uc758 \uc7a5\ub2e8\uc810\uc744 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-roi-%ec%b8%a1%ec%a0%95%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%96%b4%ed%8a%b8%eb%a6%ac%eb%b7%b0%ec%85%98-%eb%b0%a9%eb%b2%95-5\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud06c\ub85c\uc2a4 \ucc44\ub110 ROI \uce21\uc815\uc744 \uc704\ud55c \ucd5c\uace0\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\ubc95 5\uac00\uc9c0 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud06c\ub85c\uc2a4 \ucc44\ub110 ROI \uce21\uc815\uc740 \ud575\uc2ec\uc801\uc778 \ud22c\uc790\uc785\ub2c8\ub2e4. \uce21\uc815\ud560 \uc218 \uc5c6\ub2e4\uba74 \uc774\ud574\ud560 \uc218 \uc5c6\uc73c\uba70, \uc774\ud574\ud560 \uc218 \uc5c6\ub2e4\uba74, \uc81c\uc5b4\ud560 \uc218 \uc5c6\uace0, \ub610 \uc81c\uc5b4\ud560 \uc218 \uc5c6\ub2e4\uba74, ROI, \ub9c8\ucf00\ud305 \uc804\ub7b5, \ub610\ub294 \uc18c\ube44\uc790\uc758 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc5b4\ub5bb\uac8c \ud5a5\uc0c1\uc2dc\ud0ac\uc9c0 \uc54c \uc218 \uc5c6\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uac01 \ucc44\ub110\uc5d0\uc11c ROI\ub97c \uc5b4\ub5bb\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ubcf4\ud3b8\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\ubc95\uc758 \uc7a5\ub2e8\uc810\uc744 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ud06c\ub85c\uc2a4-\ucc44\ub110-roi-\uce21\uc815\uc744-\uc704\ud55c-\ucd5c\uace0\uc758-\uc5b4\ud2b8\ub9ac\ubdf0\uc158-\ubc29\ubc95-5\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-27T16:03:12+00:00\" \/>\n<meta property=\"article:modified_time\" 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