{"id":8537,"date":"2018-09-19T17:34:57","date_gmt":"2018-09-19T17:34:57","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=8537"},"modified":"2022-09-02T15:50:23","modified_gmt":"2022-09-02T15:50:23","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%eb%a6%ac%ed%8f%ac%ed%8a%b8-2018","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%eb%a6%ac%ed%8f%ac%ed%8a%b8-2018\/","title":{"rendered":"[REPORT] \ud06c\ub9ac\ud14c\uc624 \ud640\ub9ac\ub370\uc774 \ub9ac\ud3ec\ud2b8 2018: \uc18c\uc911\ud55c \uc21c\uac04, \ud2b8\ub80c\ub4dc, \ub9ac\uc11c\uce58"},"content":{"rendered":"

 <\/p>\n

2017\ub144 \ud640\ub9ac\ub370\uc774 \uc120\ubb3c \uad6c\ub9e4 \uace0\uac1d\ub4e4\uc774 \ubcf4\uc5ec\uc900 \uad6c\ub9e4 \ud589\ub3d9\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc624\ub298\ub0a0\uc758 \ubaa8\ubc14\uc77c \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc5d0 \ub9e4\uce58\ub418\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc758 \uae30\ub300\uce58\ub294 \ub192\uc558\uace0, \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc774\uc5d0 \uc751\ub2f5\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0c8\ub85c\uc6b4 \ub9ac\ud14c\uc77c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574, \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \ub9e4\uc9c1 \ubbf8\ub7ec\uc640 \uac00\uc0c1 \ud604\uc2e4 \ub864\ub7ec \ucf54\uc2a4\ud130, \ud55c\uc815\ud310 \uc81c\ud488, \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc6a9 \uc778\uc2a4\ud1a0\uc5b4 \uc694\uc18c \ub4f1\uc73c\ub85c \uc624\ud504\ub77c\uc778 \uc0c1\uc810\uc744 \ucd5c\uc801\ud654\ud588\uc2b5\ub2c8\ub2e4. \uba4b\uc9c4 \uc1fc\ud551 \uc571, \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ud310\ub9e4\uc9c1\uc6d0\uacfc \ub514\uc9c0\ud138 \ub85c\ubd07, \ubcf4\ub2e4 \uc2e0\uc18d\ud55c \ubc30\uc1a1 \uc635\uc158\uc740 \uace0\uac1d\ub4e4\uc774 \uc5b4\ub514\uc5d0\uc11c\ub098 \uc81c\ud488\uc744 \uac80\uc0c9 \ubc0f \ud0d0\uc0c9\ud558\uace0 \uad6c\ub9e4\ud560 \uc218 \uc788\uc5c8\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

2018\ub144 \ud640\ub9ac\ub370\uc774\ub97c \uc55e\ub450\uace0, \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc2e0 \ub9ac\ud3ec\ud2b8\ub294 \uc9c0\ub09c\ud574 \ud640\ub9ac\ub370\uc774 \ub370\uc774\ud130\ub97c \uc138\ubd80\uc801\uc73c\ub85c \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc2dc\uc98c\uc5d0 \uc608\uc0c1\ub418\ub294 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uc640 \uc774\uc5d0 \ub530\ub978 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/a> \uc218\ub9bd \ubc29\ubc95\uc744 \uc54c\ub824 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

1. \uc774\uc81c \ud640\ub9ac\ub370\uc774 \uc1fc\ud551\uc740 \ube60\ub974\uba74 10\uc6d4\ubd80\ud130 \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/strong><\/h3>\n

\uc9c0\ub09c\ud574, Walmart, Best Buy \ub4f1 \ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 11\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc \uae08\uc694\uc77c\uc778 \ube14\ub799 \ud504\ub808\uc774\ub370\uc774\uae4c\uc9c0 \uae30\ub2e4\ub9ac\uc9c0 \uc54a\uace0 11\uc6d4 \ucd08\ubd80\ud130 \ud2b9\ubcc4 \ud560\uc778\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\uccb4 \uc5c5\uacc4\uc5d0 \ud30c\uc7a5\uc744 \ubbf8\ucce4\uace0, 2018\ub144\uc5d0\ub3c4 \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \uacc4\uc18d\ub420 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc774 11\uc6d4\uc5d0\ub9cc \ud560\uc778 \ud61c\ud0dd\uc744 \ucc3e\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. 10\uc6d4\uc5d0\ub3c4 \ud560\uc778\uc744 \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\ud2b9\uc815\uc77c\uc5d0\ub9cc \ud560\uc778 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ud55c\ub2ec\uac04 \uc9c0\uc18d\uc801\uc73c\ub85c \ud560\uc778\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc740 \uc88b\uc740 \uae30\ud68c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uc628\ub77c\uc778 \uc1fc\ud551\uc758 \uacbd\uc6b0, \ub9e4\ub825\uc801\uc778 \ud560\uc778 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\uba74 \uc2dc\uc98c \ucd08\ubc18\uc5d0 \uace0\uac1d\ub4e4\uc744 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ubd88\ub7ec\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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2. \ubaa8\ubc14\uc77c\uc774 \ud544\uc218\uc801\uc778 \uad6c\ub9e4 \ucc44\ub110\ub85c \uc790\ub9ac\ub97c \uc7a1\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n

2017\ub144, 11\uc6d4\uacfc 12\uc6d4 \ub9e4\ucd9c\uc758 40% \uc774\uc0c1\uc740 \ud734\ub300\ud3f0\uc73c\ub85c \uc774\ub904\uc84c\uc2b5\ub2c8\ub2e4. \uc62c\ud574\ub294, \ubaa8\ub4e0 \ud640\ub9ac\ub370\uc774 \ub9e4\ucd9c\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \ubaa8\ubc14\uc77c\ub85c \uc774\ub8e8\uc5b4\uc9c8 \uac83\uc73c\ub85c \ubcf4\uace0 \ub9cc\ubc18\uc758 \ub300\ube44\ub97c \ud574\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 2017\ub144 4\ubd84\uae30 Global Commerce Review<\/a>\uc5d0\ub294 \ubaa8\ubc14\uc77c \uac70\ub798\uc758 \uc131\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ub370\uc774\ud130\uac00 \ub2f4\uaca8 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \ub300\ubd80\ubd84 \uc9c0\uc5ed\uc5d0\uc11c, \uc1fc\ud551 \uc571\uc744 \ubcf4\uc720\ud55c \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c \ubaa8\ubc14\uc77c\uc740 \uc628\ub77c\uc778 \uac70\ub798\uc758 50% \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\uba70, \uc774 \uc911\uc5d0\uc11c\ub3c4 \uc778\uc571 \ub9e4\ucd9c\uc774 \uc6b0\uc138\ud569\ub2c8\ub2e4.<\/p>\n

\uc9c0\uae08\uae4c\uc9c0 \uad00\ucc30\ub41c \uc62c\ud574\uc758 \ucd94\uc138\ub97c \ubbf8\ub8e8\uc5b4 \ubcf4\uba74, \ubaa8\ubc14\uc77c\uc758 \ube44\uc911\uc740 \ub354\uc6b1 \ub298\uc5b4\ub0a0 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc571\uc744 \ubcf4\uc720\ud55c \ub9ac\ud14c\uc77c\ub7ec\uc758 \uacbd\uc6b0\ub294 \ub354\uc6b1 \uadf8\ub7ec\ud560 \uac83\uc785\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8, \uc571 \ubc0f \uc81c\ud488 \ud398\uc774\uc9c0\uac00 \uc2e0\uc18d\ud558\uac8c \uc751\ub2f5\ud560 \uc218 \uc788\ub3c4\ub85d \ub300\ube44\ud574\uc57c \ud569\ub2c8\ub2e4. \uc18d\ub3c4\uc640 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud655\uc778\ud558\uace0 \uc5bc\ub9c8\ub098 \uc27d\uac8c \uad6c\ub9e4\ub97c \uc644\ub8cc\ud560 \uc218 \uc788\ub294\uc9c0 \uc9c1\uc811 \ud14c\uc2a4\ud2b8\ub97c \ud574\ubcf4\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.\u00a0<\/strong><\/p>\n

\uc0ac\uc774\ubc84 \uc704\ud06c\uc5d0\uc11c \uc124\ub0a0\uae4c\uc9c0 \uae30\uac04\uc5d0, \ubaa8\ubc14\uc77c \ucee4\uba38\uc2a4\ub294 \ub300\ubd80\ubd84 \uadfc\ubb34\uc2dc\uac04 \uc774\uc804\uacfc \uc774\ud6c4\uc5d0 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc544\uce68\uc5d0 \uc77c\uc5b4\ub098\uc11c \uc5ec\ub7ec \uac00\uc9c0 \uc0c1\ud488\ub4e4\uc744 \ub458\ub7ec\ubcf4\uace0 \uc77c\uc744 \ub9c8\uce58\uace0 \uc9d1\uc5d0 \ub3cc\uc544\uc640 \uad6c\ub9e4\ub97c \ud558\ub294 \uac81\ub2c8\ub2e4. \uadfc\ubb34\uc2dc\uac04 \uc911\uc5d0\ub294 \uad6c\ub9e4\uc5d0 \ub370\uc2a4\ud06c\ud0d1\uc744 \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uae30\uae30\ub97c \ud1b5\ud55c \uad6c\ub9e4\ub294 \ubc24\uacfc \uc8fc\ub9d0\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n

\"holiday
\ucd9c\ucc98: Criteo Data, \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c \ub9e4\ucd9c, \ubbf8\uad6d 2017\ub144 4\ubd84\uae30<\/figcaption><\/figure>\n

 <\/p>\n

2017\ub144 12\uc6d4 23\uc77c(\ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc774\ube0c\uc640 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc9c1\uc804)\uc740 \ubbf8\uad6d \ubaa8\ubc14\uc77c \ucee4\uba38\uc2a4 \uc5ed\uc0ac\uc0c1 \uac00\uc7a5 \ud070 \ud310\ub9e4\ub7c9\uc744 \uae30\ub85d\ud55c \ub0a0\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uad6c\ub9e4\uc758 48%\uac00 \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

3. \uc0ac\uc774\ubc84 \uc704\ud06c II\uac00 \ucd5c\uace0\uc758 \uc7a0\uc7ac\uc801 \uae30\ud68c\uac00 \ub429\ub2c8\ub2e4.<\/strong><\/h3>\n

\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774, \uc0ac\uc774\ubc84 \uba3c\ub370\uc774, \uc0ac\uc774\ubc84 \uc704\ud06c\uac00 \uc601\ud5a5\ub825\uc774 \ud06c\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uc798 \uc54c\ub824\uc838 \uc788\uc9c0\ub9cc, \ud06c\ub9ac\ud14c\uc624\uc758 2017\ub144 \ud640\ub9ac\ub370\uc774 \ub370\uc774\ud130\ub294 \ubbf8\uad6d\uacfc \uc601\uad6d\uc5d0\uc11c \uae30\ub300\ud558\uc9c0 \uc54a\uc558\ub358 \ub610 \ub2e4\ub978 \uae30\ud68c\uac00 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uc640 \uc124\ub0a0 \uc0ac\uc774\uc758 \uae30\uac04\uc744 \uc77c\uceeb\ub294 \uc774\ub978\ubc14 “\uc0ac\uc774\ubc84 \uc704\ud06c 2 (Cyber Week II)”\uc785\ub2c8\ub2e4. \uc77c\ub840\ub85c, \uc601\uad6d\uc758 \uacbd\uc6b0 12\uc6d4 26\uc77c\uacfc 12\uc6d4 30\uc77c \uc0ac\uc774 \ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561(AOV)\uc774 28%\ub098 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uc778 12\uc6d4 25\uc77c\uc740 \uc0ac\uc774\ubc84 \uc704\ud06c 2\uac00 \uc2dc\uc791\ub418\ub294 \ub0a0\uc785\ub2c8\ub2e4. \uc774 \uae30\uac04 \ub3d9\uc548 \uace0\uac1d\ub4e4\uc740 \uc628\ub77c\uc778 \uc138\uc77c \uae30\ud68c\ub97c \uc7a1\uae30 \uc704\ud574 \uc2dc\uc7a5\uc73c\ub85c \ub2e4\uc2dc \ubab0\ub824\ub4ed\ub2c8\ub2e4. \uc120\ubb3c\ub85c \ubc1b\uc740 \uc0c1\ud488\uad8c\uc73c\ub85c, \uace0\uac1d\ub4e4\uc740 \uc124\ub0a0 \uc804\uc5d0 \uc2a4\uc2a4\ub85c\uc5d0\uac8c \uc904 \uc120\ubb3c<\/a>\uc744 \uc0bd\ub2c8\ub2e4.<\/p>\n

\ucda9\ub3d9\uc801\uc778 \uc18c\ube44\uc5d0 \ub300\ucc98\ud560 \uc218 \uc788\ub3c4\ub85d \ub2e4\ucc28\uc6d0\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc5f0\ub9d0 \uc138\uc77c\ub85c \ub354 \ub3d9\uae30\ubd80\uc5ec\uac00 \ub418\uba70, (\ubd80\ub2f4\uc2a4\ub7ec\uc6e0\ub358) \ud640\ub9ac\ub370\uc774\ub97c \ub9c8\ubb34\ub9ac\ud558\uace0 \uc790\uc2e0\uc744 \uc704\ud55c \ubcf4\uc0c1\uc758 \ucc28\uc6d0\uc5d0\uc11c \uc2a4\uc2a4\ub85c\ub97c \uc704\ud55c \uc9c0\ucd9c\uc744 \ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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4. \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \uad6c\ucd95\ud55c\ub2e4\ub294 \uac83\uc740 \uace0\uac1d\uacfc \ub354 \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/strong><\/h3>\n

\uace0\uac1d\ub4e4\uc758 \ub2e4\uc591\ud55c \ud589\ub3d9\uc744 \uc5f0\uacb0\ud560 \uc218 \uc5c6\uc73c\uba74 \ubaa9\ud45c\ub97c \ud5a5\ud55c \uc5ec\uc815\uc5d0\uc11c \uc9c4\ud589 \uc0c1\ud669\uc744 \ucd94\uc801\ud558\uae30\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 Shopper Story 2017<\/a>\uc5d0 \ub530\ub974\uba74 \ub300\ubd80\ubd84\uc758 \uad6d\uac00\uc5d0\uc11c \uace0\uac1d\ub4e4\uc740 \uc628\ub77c\uc778 \uacbd\ud5d8\uacfc \ub9ac\ud14c\uc77c \uacbd\ud5d8 \ubaa8\ub450\ub97c \uc911\uc694\uc2dc\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, 62%\uc758 \uace0\uac1d\ub4e4<\/a>\uc740 \uc9c1\uc811 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud574 \uc788\ub294 \ub3d9\uc548\uc5d0\ub3c4 \ud734\ub300\ud3f0\uc744 \uc0ac\uc6a9\ud55c\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ubaa8\ubc14\uc77c\uc774 \uac15\uc138\ub97c \ubcf4\uc774\ub294 \uac00\uc6b4\ub370, \ub9c8\ucf00\ud130\ub4e4\uc740 \ub2e4\uc591\ud55c \ub514\ubc14\uc774\uc2a4\uc640 \ucc44\ub110\uc744 \uc218\uc2dc\ub85c \uc774\ub3d9\ud558\ub294 \uace0\uac1d\ub4e4\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc790\uc0ac\uac00 \uc131\uacf5\uc801\uc778 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc2e0\uc744 \uac00\uc9c0\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0Winterberry Group\uc758 \ud55c \uc5f0\uad6c\uc870\uc0ac<\/a>\uc5d0 \uc758\ud558\uba74, \ub9c8\ucf00\ud130\ub4e4 \uc911 \uc790\uc0ac\uc758 \ub370\uc774\ud130 \uc804\ub7b5\uc5d0 “\ub9e4\uc6b0 \ud655\uc2e0”\uc744 \uac16\uace0 \uc788\ub2e4\uace0 \ub300\ub2f5\ud55c \uc751\ub2f5\uc790\ub294 1.3%\ubfd0\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \ub300\ubd80\ubd84\uc758 \ud300\ub4e4\uc774 \uac00\uc7a5 \uc6d0\ud558\ub294 \ucd94\uac00 \uc5ed\ub7c9\uc740 \u201c\ub370\uc774\ud130 \ubd84\uc11d\u201d\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

Criteo Shopper Graph<\/a>\ub294 \uace0\uac1d\uc774 \ubb34\uc5c7\uc744 \uc6d0\ud558\ub294\uc9c0\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574 \uc138 \uac00\uc9c0 \uc720\ud615\uc758 \uace0\uac1d \ub370\uc774\ud130, \uc2dd\ubcc4\uc815\ubcf4, \uad00\uc2ec\uc815\ubcf4, \uadf8\ub9ac\uace0 \uce21\uc815\uce58\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4. \ub300\uaddc\ubaa8 \uae30\uc220 \uae30\uc5c5\ub4e4\uc744 \uc911\uc2ec\uc73c\ub85c \ud55c \uc774\ub7ec\ud55c \ubc29\uc2dd\uc740 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \uace0\uac1d \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud1b5\uc81c\ub97c \uc720\uc9c0\ud558\uba70 \ubcf4\ub2e4 \ub9ce\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud558\uace0 \ub354 \ub9ce\uc740 \uc131\uacfc\ub97c \uc5bb\uc73c\uba70 \ub354 \ub9ce\uc740 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

2018\ub144 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \ub300\ucc98\ud558\ub294 \ubc29\ubc95<\/strong><\/h3>\n

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  2017\ub144 \ud640\ub9ac\ub370\uc774 \uc120\ubb3c \uad6c\ub9e4 \uace0\uac1d\ub4e4\uc774 \ubcf4\uc5ec\uc900 \uad6c\ub9e4 \ud589\ub3d9\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc624\ub298\ub0a0\uc758 \ubaa8\ubc14\uc77c \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc5d0 \ub9e4\uce58\ub418\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc758 \uae30\ub300\uce58\ub294 \ub192\uc558\uace0, \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc774\uc5d0 \uc751\ub2f5\uc744 \ud588\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ub9ac\ud14c\uc77c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574, \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \ub9e4\uc9c1 \ubbf8\ub7ec\uc640 \uac00\uc0c1 \ud604\uc2e4 \ub864\ub7ec \ucf54\uc2a4\ud130, \ud55c\uc815\ud310 \uc81c\ud488, \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc6a9 \uc778\uc2a4\ud1a0\uc5b4 \uc694\uc18c \ub4f1\uc73c\ub85c \uc624\ud504\ub77c\uc778 \uc0c1\uc810\uc744 \ucd5c\uc801\ud654\ud588\uc2b5\ub2c8\ub2e4. \uba4b\uc9c4 \uc1fc\ud551 \uc571, \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ud310\ub9e4\uc9c1\uc6d0\uacfc \ub514\uc9c0\ud138 \ub85c\ubd07, \ubcf4\ub2e4 […]<\/p>\n","protected":false},"author":9,"featured_media":10247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-8537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":true,"has_embed":false,"download_url":"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/11\/Criteo-2018-Holiday-eBook-KR.pdf","download_button_text":"\ud3ec\uad04\uc801\uc778 \ub370\uc774\ud130\uc640 \uc5f0\uad6c \ub4f1 \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 \ubb34\ub8cc \ud640\ub9ac\ub370\uc774 \ub9ac\ud3ec\ud2b8\ub97c 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