{"id":8665,"date":"2018-10-15T17:22:19","date_gmt":"2018-10-15T17:22:19","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=8665"},"modified":"2022-09-02T15:53:36","modified_gmt":"2022-09-02T15:53:36","slug":"%ed%83%80%ea%b2%9f%ed%8c%85-101-%ed%96%89%eb%8f%99-%ed%83%80%ea%b2%9f%ed%8c%85-%ea%b8%b0%eb%b3%b8-%ec%a0%95%eb%b3%b4","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%83%80%ea%b2%9f%ed%8c%85-101-%ed%96%89%eb%8f%99-%ed%83%80%ea%b2%9f%ed%8c%85-%ea%b8%b0%eb%b3%b8-%ec%a0%95%eb%b3%b4\/","title":{"rendered":"\ud0c0\uac9f\ud305 101: \ud589\ub3d9 \ud0c0\uac9f\ud305 \uae30\ubcf8 \uc815\ubcf4"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ub2f9\uc2e0\uc740 \uad11\uace0 \uc608\uc0b0\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud574\uc57c \ud558\ub294\uc9c0\ub3c4 \uc555\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uc9c0 \uc54c \uc218\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ucd5c\uace0\uc758 \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc1c\uacac\ud558\ub824\uba74, \uadf8 \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc774\ud574\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud589\ub3d9 \ud0c0\uac9f\ud305\uc740 \ubc29\ubb38\ud55c \uc6f9\uc0ac\uc774\ud2b8, \uacfc\uac70 \uad6c\ub9e4 \uc774\ub825, \ud074\ub9ad\ud55c \ub9c1\ud06c \ub4f1 \uace0\uac1d\uc758 \ud589\ub3d9\uc5d0 \ub530\ub77c \ub300\uc0c1 \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud574 \ub3c4\ub2ec\ud558\ub294 \ubc29\ubc95\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c, \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ud0c0\uac9f\ud305\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ubcf4\ub2e4 \ub9de\ucda4\ud654\ub41c \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uacfc \ubcf4\ub2e4 \ub098\uc740 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \ub354 \ub192\uc740 ROI\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uadf8\ub807\ub2e4\uba74 \ud589\ub3d9 \ud0c0\uac9f\ud305\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h3>\n<p>\ud589\ub3d9 \ud0c0\uac9f\ud305(\ub610\ub294 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305)\uc740 \ubc29\ubb38\ud55c \ud398\uc774\uc9c0, \uac80\uc0c9, \ud074\ub9ad\ud55c \ub9c1\ud06c, \uad6c\ub9e4\ud55c \uc0c1\ud488 \ub4f1 \uc6f9 \ube0c\ub77c\uc6b0\uc9d5 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc704\uce58, \ub9e4\uc7a5 \uad6c\ub9e4 \uc774\ub825 \ub4f1 \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\uc640 \ubb3c\ub9ac\uc801 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \ud589\ub3d9\uae4c\uc9c0 \uace0\ub824 \ub300\uc0c1\uc5d0 \ud3ec\ud568\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc720\uc0ac\ud55c \ud589\ub3d9\uc744 \ubcf4\uc774\ub294 \ubc29\ubb38\uc790\ub4e4\uc744 \uadf8\ub8f9\uc73c\ub85c \ub098\ub220 \uc138\ubd80\uc801\uc778 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ud615\uc131\ud558\uace0, \uad11\uace0\uc8fc\uac00 \ube0c\ub77c\uc6b0\uc9d5 \ubc0f \uad6c\ub9e4 \uc774\ub825\uc5d0 \uae30\ubc18\ud574 \ub9de\ucda4\ud654\ub41c, \uad00\ub828\uc131 \uc788\ub294 \uad11\uace0\uc640 \ucf58\ud150\uce20\ub85c \uc774\ub4e4\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc740 \uc790\uccb4\uc801\uc778 \uace0\uac1d \ub370\uc774\ud130 \uc138\ud2b8\ub098 \uc81c3\uc790 \ud30c\ud2b8\ub108 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud574 \ud65c\uc6a9\ud558\ub294 \uac83\uacfc \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc5b4\ub5a4 \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\uc744\uae4c\uc694?<\/strong><\/h3>\n<p>\ud589\ub3d9 \ud0c0\uac9f\ud305 \uc774\uc804\uc5d0\ub294, \uc131\ubcc4, \ub098\uc774, \uc218\uc785 \ub4f1\uc5d0 \uae30\ubc18\ud558\ub294 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ubc0f \uc2ec\ub9ac\ud559\uc801 \ud0c0\uac9f\ud305\uc5d0 \uc758\uc874\ud574 \uad11\ubc94\uc704\ud55c \uadf8\ub8f9\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud588\uc73c\uba70, \uadf9\ud788 \uc77c\ubd80 \uace0\uac1d\ub9cc\uc774 \uc81c\uacf5\ub418\ub294 \uad11\uace0\ub098 \uba54\uc2dc\uc9c0\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ud589\ub3d9 \ud0c0\uac9f\ud305\uc774 ROI\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc8fc\ub294 \ud655\uc2e4\ud55c \ud61c\ud0dd\uc740 \uad11\ubc94\uc704\ud55c \ubd88\ud2b9\uc815 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub354 \uc774\uc0c1 \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4\ub97c \ub0ad\ube44\ud560 \ud544\uc694\uac00 \uc5c6\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub300\uc2e0, \uc774\ubbf8 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uace0\uac1d\uacfc \uba54\uc2dc\uc9c0\uc5d0 \ud638\uc751\ud560 \ud655\ub960\uc774 \ub192\uc740 \uace0\uac1d\ub4e4\ub9cc \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uace0 \ub354 \ud6a8\uacfc\uc801\uc778 ROI\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud589\ub3d9 \ud0c0\uac9f\ud305\uc740 \ub610\ud55c \uace0\uac1d\uc774 \uc870\ud68c\ud55c \ud2b9\uc815 \uc0c1\ud488\uc5d0\uc11c \uad6c\ub9e4 \uc5ec\uc815\uc758 \uac01 \ub2e8\uacc4\uae4c\uc9c0, \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc740 \ubc29\ubb38\uc790\uc758 \uc704\uce58\ub098 \ube0c\ub77c\uc6b0\uc9d5 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \ub9de\ucda4\ud654\ub41c \ucf58\ud150\uce20\uc640 \ud2b9\ubcc4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \ub4f1 \uc0ac\uc774\ud2b8 \ubc29\ubb38 \uacbd\ud5d8\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \uad6c\ub9e4 \uc804\ud658\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370\ub3c4 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ub9ac\ud0c0\uac8c\ud305\uacfc\ub294 \uc5b4\ub5a4 \uad00\ub828\uc774 \uc788\uc744\uae4c\uc694?<\/strong><\/h3>\n<p>\ub9ac\ud0c0\uac8c\ud305\uc740 \ubcf4\ud1b5 \u201c\ud589\ub3d9 \uad11\uace0\u201d \ub610\ub294 \u201c\uc628\ub77c\uc778 \ud589\ub3d9 \uad11\uace0\u201d\ub77c\uace0 \ubd88\ub9bd\ub2c8\ub2e4. \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 \uad11\uace0 \uae30\ubc95\uc758 \ud558\ub098\uc778 <a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-dynamic-retargeting\/\">\ub9ac\ud0c0\uac8c\ud305<\/a>\uc740 \uc0ac\uc774\ud2b8 \ubc29\ubb38 \ud6c4 \uad6c\ub9e4 \uc5c6\uc774 \uc774\ud0c8\ud55c \uace0\uac1d\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. \ub9ac\ud0c0\uac8c\ud305\uc740 \ud589\ub3d9 \ud0c0\uac9f\ud305\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc62c\ubc14\ub978 \uace0\uac1d\uc5d0\uac8c \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac00\uc7a5 \uae30\ubcf8\uc801\uc778 \ub808\ubca8\uc758 \ub9ac\ud0c0\uac8c\ud305\uc740 \uace0\uac1d\uc774 \uac00\uc7a5 \ucd5c\uadfc \uc870\ud68c\ud55c \uc81c\ud488\uc774 \ud3ec\ud568\ub41c \uad11\uace0\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. \uc774\ubcf4\ub2e4 \uc9c4\ubcf4\ub41c \ub9ac\ud0c0\uac8c\ud305\uc740 \uac01 \uace0\uac1d\uc758 \ucde8\ud5a5\uc5d0 \ub9de\ucda4\ud654\ub41c <a href=\"http:\/\/www.criteo.com\/kr\/technology\/criteo-engine\/product-recommendations\/\">\uc81c\ud488 \ucd94\ucc9c<\/a>\uacfc <a href=\"https:\/\/www.criteo.com\/kr\/technology\/ai-engine\/dco\/\">\ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c<\/a>\ub97c \ud3ec\ud568\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc608\uce21 \ud0c0\uac9f\ud305\u2014\ud589\ub3d9 \ud0c0\uac9f\ud305\uc758 \ucc28\uc138\ub300 \ud601\uc2e0<\/strong><\/h3>\n<p>\ud589\ub3d9 \ud0c0\uac9f\ud305\uc740 \uc774\ubbf8 \uad6c\uc2dd\uc774 \ub418\uc5b4\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uc2e0 \ubc29\uc2dd\uc740 \uc608\uce21 \ud0c0\uac9f\ud305(\uc608\uce21 \uad11\uace0 \ub610\ub294 \uc608\uce21 \ub9c8\ucf00\ud305)\uc785\ub2c8\ub2e4. \uc608\uce21 \ud0c0\uac9f\ud305\uc740 \ud589\ub3d9 \ud0c0\uac9f\ud305\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \ubaa8\ub4e0 \uc6f9 \ube0c\ub77c\uc6b0\uc9d5 \ub370\uc774\ud130\uc640 \uc81c3\uc790 \ub370\uc774\ud130(\ud574\ub2f9\ub418\ub294 \uacbd\uc6b0)\ub97c \uc735\ud569\ud574 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%9d%b8%ea%b3%b5%ec%a7%80%eb%8a%a5%ea%b3%bc-%eb%a8%b8%ec%8b%a0%eb%9f%ac%eb%8b%9d%ec%9d%80-%ec%96%b4%eb%96%a4-%ec%b0%a8%ec%9d%b4%ea%b0%80-%ec%9e%88%ec%9d%84%ea%b9%8c%ec%9a%94\/\">\uc778\uacf5\uc9c0\ub2a5(AI) \ubc0f \uba38\uc2e0\ub7ec\ub2dd<\/a>\uc744 \uc801\uc6a9\ud558\uace0 \ubd84\uc11d\uc744 \uc218\ud589\ud55c \ud6c4 \uacfc\uac70\uc758 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \ubbf8\ub798\uc758 \uad6c\ub9e4 \ud328\ud134\uc744 \uc608\uce21\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.sizmek.com\/wp-content\/uploads\/Forrester-TLP-The-Next-Wave-Of-Digital-Marketing-Is-Predictive-August-2017-Sizmek.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Forrester \ubcf4\uace0\uc11c<\/a>\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4 \ub9c8\ucf00\ud130\uc758 66%\ub294 \uace0\uac1d \ubc0f \ub9c8\ucf00\ud305 \ub370\uc774\ud130\uac00 \ub108\ubb34\ub098 \ub9ce\uc740 \uc18c\uc2a4\ub85c\ubd80\ud130 \uc0dd\uc131\ub418\uae30 \ub54c\ubb38\uc5d0 \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc5c6\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.\u00a0\uc608\uce21 \ud0c0\uac9f\ud305\uc774 \ubbf8\ub798 \ud0c0\uac9f\ud305\uc758 \ub300\uc138\ub85c \ub5a0\uc624\ub974\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. \uc608\uce21 \ud0c0\uac9f\ud305\uc744 \uc9c0\uc6d0\ud558\ub294 AI\ub294 \ud589\ub3d9\ub4e4 \uac04\uc5d0 \uc5f0\uad00\uc131\uc744 \ucc3e\uc544\ub0b4\uace0, \uc5c5\uc138\uc77c\uacfc \ud06c\ub85c\uc2a4\uc138\uc77c \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc720\uc0ac \uc0c1\ud488 \ubc0f \uad00\ub828 \uc0c1\ud488\uc744 \ud30c\uc545\ud558\uc5ec, \uc8fc\uc5b4\uc9c4 \uc2dc\uac04\uc5d0 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc740 \uc989\uac01\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \ub610\ud55c \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uba74 \ud560\uc218\ub85d \ub354 \ub9ce\uc774 \ud559\uc2b5\ud558\uc5ec \ub354 \ud6a8\uacfc\uc801\uc778 \ubaa8\ub378\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub300\ubd80\ubd84\uc758 \uae30\uc5c5\ub4e4\uc740 \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub294 AI \uae30\uc220\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc0c1\uac70\ub798\ub97c \uc704\ud574 \ud2b9\ubcc4\ud788 \uace0\uc548\ub41c AI \uae30\ubc18 \uae30\uc220\uc744 \uc81c\uacf5\ud558\ub294 \ud06c\ub9ac\ud14c\uc624 \uac19\uc740 \uae30\uc5c5\uacfc \ud611\ub825\uc744 \ud569\ub2c8\ub2e4. \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/topic\/ad-tech-explained\/\">\ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \uae30\uc220 \uc138\ubd80\uc815\ubcf4<\/a> \ud5c8\ube0c\ub97c \ubc29\ubb38\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p><a href=\"http:\/\/www2.criteo.com\/l\/126241\/2018-03-29\/54y9n9\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7538 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/10\/18_Blog_CTA-Buttons_Retargeting-201-1024x256.jpg\" alt=\"\" width=\"640\" height=\"160\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ub2f9\uc2e0\uc740 \uad11\uace0 \uc608\uc0b0\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud574\uc57c \ud558\ub294\uc9c0\ub3c4 \uc555\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uc9c0 \uc54c \uc218\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ucd5c\uace0\uc758 \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc1c\uacac\ud558\ub824\uba74, \uadf8 \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc774\ud574\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud589\ub3d9 \ud0c0\uac9f\ud305\uc740 \ubc29\ubb38\ud55c \uc6f9\uc0ac\uc774\ud2b8, \uacfc\uac70 \uad6c\ub9e4 \uc774\ub825, \ud074\ub9ad\ud55c \ub9c1\ud06c \ub4f1 \uace0\uac1d\uc758 \ud589\ub3d9\uc5d0 \ub530\ub77c \ub300\uc0c1 \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud574 \ub3c4\ub2ec\ud558\ub294 \ubc29\ubc95\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c, \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ud0c0\uac9f\ud305\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815 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