{"id":8782,"date":"2018-11-08T15:01:42","date_gmt":"2018-11-08T15:01:42","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=8782"},"modified":"2022-09-02T15:53:27","modified_gmt":"2022-09-02T15:53:27","slug":"%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85-vs-%ed%96%89%eb%8f%99-%ed%83%80%ea%b2%9f%ed%8c%85","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85-vs-%ed%96%89%eb%8f%99-%ed%83%80%ea%b2%9f%ed%8c%85\/","title":{"rendered":"Targeting 101: \ubb38\ub9e5 \ud0c0\uac9f\ud305 vs. \ud589\ub3d9 \ud0c0\uac9f\ud305"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uba87 \ub144 \uc804 \uad11\uace0 \uc608\uc0b0\uc744 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc5d0 \ud560\ub2f9\ud560 \uac83\uc774\ub0d0 \ud589\ub3d9 \ud0c0\uac9f\ud305\uc5d0 \ud560\ub2f9\ud560 \uac83\uc774\ub0d0\uc5d0 \ub300\ud55c \ub728\uac70\uc6b4 \uacf5\ubc29\uc804\uc774 \ubc8c\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc77c\ubd80\ub294 \ub2f9\uc2dc \uc0c8\ub85c \ub4f1\uc7a5\ud55c, \ubcf4\ub2e4 \ub9de\ucda4\ud654\ub41c \ud589\ub3d9 \ud0c0\uac9f\ud305\uc5d0 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc774 \uc790\ub9ac\ub97c \ub0b4\uc8fc\uc5b4\uc57c \ud55c\ub2e4\uace0 \ud558\uace0, \ub610 \ub2e4\ub978 \uc774\ub4e4\uc740 \uc774\ub294 \ub458 \uc911 \ud558\ub098\ub97c \uc120\ud0dd\ud558\ub294 \ubb38\uc81c\uac00 \uc544\ub2c8\ub77c \ub450 \uac00\uc9c0\ub97c \uc0c1\ud638 \ubcf4\uc644\uc801\uc73c\ub85c \uc0ac\uc6a9\ud574\uc57c \ud55c\ub2e4\uace0 \uc8fc\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub85c\ubd80\ud130 \uc2ed\uc5ec \ub144\uc774 \uc9c0\ub09c \uc9c0\uae08\ub3c4 \uc5ec\uc804\ud788 \uac19\uc740 \uc9c8\ubb38\uc774 \ub098\uc635\ub2c8\ub2e4. \uadf8 \ub2f5\uc740 \uc5ec\ub290 \ub9c8\ucf00\ud305 \ubb38\uc81c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, &#8216;\uc0c1\ud669\uc5d0 \ub530\ub77c \ub2e4\ub974\ub2e4&#8217;\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2f5\uc744 \ub3c4\ucd9c\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub3c4\ub85d, \uac01 \ud0c0\uac9f\ud305 \uc720\ud615\uc5d0 \ub300\ud574 \uc880 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ubb38\ub9e5 \ud0c0\uac9f\ud305(Contextual Targeting)\u00a0\u00a0<\/strong><\/h3>\n<p>\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ucf58\ud150\uce20\uc5d0 \uae30\ubc18\ud574 \uad11\uace0\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc74c\uc2dd \ub808\uc2dc\ud53c \uc0ac\uc774\ud2b8\uc5d0 \uc811\uc2dc \uad11\uace0\ub97c \uac8c\uc7ac\ud55c\ub2e4\uac70\ub098 \uc870\uae45 \ud3ec\ub7fc\uc5d0 \uc2e0\ubc1c \uad11\uace0\ub97c \uc0bd\uc785\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c \uc804\ubb38 \uc7a1\uc9c0\ub098 \ucde8\ubbf8 \uc7a1\uc9c0\uc5d0 \uc778\uc1c4 \uad11\uace0\ub97c \uc704\uce58\uc2dc\ud0a4\ub294 \uac83\uacfc \uac19\uc9c0\ub9cc \ub514\uc9c0\ud138 \ubc84\uc804\uc774\ub77c\ub294 \uc810\uc5d0\uc11c\ub9cc \ucc28\uc774\uac00 \ub09c\ub2e4\uace0 \ubcf4\uba74 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc804\uc5d0 \uc9c0\uc815\ub41c \uce74\ud14c\uace0\ub9ac\uc5d0 \ud574\ub2f9\ud558\ub294 \ud398\uc774\uc9c0\uc5d0 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 &#8216;\uce74\ud14c\uace0\ub9ac \ubb38\ub9e5 \ud0c0\uac9f\ud305&#8217;\uc774 \uc788\uace0, \ud2b9\uc815 \ud0a4\uc6cc\ub4dc\uc640 \ub9e4\uce58\ub418\ub294 \ud398\uc774\uc9c0\uc5d0 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 &#8216;\ud0a4\uc6cc\ub4dc \ubb38\ub9e5 \ud0c0\uac9f\ud305&#8217;\uc774 \uc788\uc2b5\ub2c8\ub2e4. &#8216;\uc758\ubbf8\ub860\uc801(Semantic) \ud0c0\uac9f\ud305&#8217;\uc740 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc5d0\uc11c \uac00\uc7a5 \uc9c4\ubcf4\ud55c \ud615\ud0dc\ub85c\uc11c, \ub2e8\uc21c\ud788 \ud398\uc774\uc9c0\uc5d0\uc11c \ub9e4\uce58\ub418\ub294 \ud0a4\uc6cc\ub4dc\ub97c \ud310\ubcc4\ud574\ub0b4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574 \uac01 \ud398\uc774\uc9c0\uc5d0 \ub2f4\uae34 \ucf58\ud150\uce20\ub97c \uc774\ud574\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \uc791\ub3d9 \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc6f9 \ud06c\ub864\ub7ec\uac00 \uc6f9\uc744 \uc2a4\uce90\ub2dd\ud558\uace0 \ubb38\ub9e5\uacfc \uc758\ubbf8\uc5d0 \uae30\ubc18\ud574 \uac01 \ud398\uc774\uc9c0\ub97c \uc5ec\ub7ec \uce74\ud14c\uace0\ub9ac\ub85c \uad6c\ubd84\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\uc6a9\uc790\uac00 \ud2b9\uc815 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\uba74, \uadf8 \ud398\uc774\uc9c0\uc758 \ucf58\ud150\uce20 \uc815\ubcf4\uac00 \uad11\uace0 \uc11c\ubc84\ub85c \uc804\uc1a1\ub418\uace0 \uadf8 \uc815\ubcf4\ub294 \ud0a4\uc6cc\ub4dc\uc640 \ucf58\ud150\uce20\uc5d0 \uc801\ud569\ud55c \uad00\ub828\ub41c \uad11\uace0\ub85c \ub9e4\uce58\ub418\ub294 \uac81\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc2dc\uc2a4\ud15c\uc774 \uc5bc\ub9c8\ub098 \ud398\uc774\uc9c0\uc758 \uc2e4\uc9c8\uc801\uc778 \ubb38\ub9e5\uc744 \uc798 \uc774\ud574\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c, \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uad11\uace0\uac00 \ub9e4\uce58\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba54\uc774\ud06c\uc5c5\uacfc \uad00\ub828\ub41c \uac8c\uc2dc\uae00 \uc606\uc5d0 \ud654\uc7a5\ud488 \uc81c\ud488 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \ubb38\ub9e5 \ud0c0\uac9f\ud305 \uad11\uace0\uc758 \uc77c\ub840\ub294 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_16632\" aria-describedby=\"caption-attachment-16632\" style=\"width: 728px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8783\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/11\/Contextual-vs.-Behavioral-Targeting.png\" alt=\"Contextual vs. Behavioral Targeting\" width=\"728\" height=\"437\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/11\/Contextual-vs.-Behavioral-Targeting.png 593w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/11\/Contextual-vs.-Behavioral-Targeting-300x180.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><figcaption id=\"caption-attachment-16632\" class=\"wp-caption-text\">\uc0ac\uc9c4 \ucd9c\ucc98: https:\/\/blog.adbeat.com\/how-to-choose-publishers-advertising-campaigns\/<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>\ud589\ub3d9 \ud0c0\uac9f\ud305<\/strong><\/h3>\n<p>\ud589\ub3d9 \ud0c0\uac9f\ud305(\ub610\ub294 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305)\uc740 \ubc29\ubb38\ud55c \ud398\uc774\uc9c0, \uac80\uc0c9, \ud074\ub9ad\ud55c \ub9c1\ud06c, \uad6c\ub9e4\ud55c \uc0c1\ud488 \ub4f1 \uc6f9 \ube0c\ub77c\uc6b0\uc9d5 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud569\ub2c8\ub2e4. \uc704\uce58, \uc624\ud504\ub9e4\uc7a5 \uad6c\ub9e4 \uc774\ub825 \ub4f1 \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\uc640 \ubb3c\ub9ac\uc801 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \ud589\ub3d9\uae4c\uc9c0 \uace0\ub824 \ub300\uc0c1\uc5d0 \ud3ec\ud568\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc720\uc0ac\ud55c \ud589\ub3d9\uc744 \ubcf4\uc774\ub294 \ubc29\ubb38\uc790\ub4e4\uc744 \uadf8\ub8f9\uc73c\ub85c \ub098\ub220 \uc138\ubd80\uc801\uc778 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ud615\uc131\ud558\uace0, \uad11\uace0\uc8fc\uac00 \ube0c\ub77c\uc6b0\uc9d5 \ubc0f \uad6c\ub9e4 \uc774\ub825\uc5d0 \uae30\ubc18\ud574 \ub9de\ucda4\ud654\ub41c, \uad00\ub828\uc131 \uc788\ub294 \uad11\uace0\uc640 \ucf58\ud150\uce20\ub85c \uc774\ub4e4\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><em>(\uc0c1\uc138 \uc815\ubcf4:\u00a0<\/em><em><a href=\"http:\/\/www2.criteo.com\/l\/126241\/2018-05-01\/58wryf\" target=\"_blank\" rel=\"noopener noreferrer\">[E\ubd81] Retargeting 201: \uc778\uc571, \uc18c\uc15c \ubc0f \ube44\ub514\uc624<\/a><\/em><em>)<\/em><\/p>\n<p>\ud589\ub3d9 \ud0c0\uac9f\ud305\uc740 \uace0\uac1d\uc758 \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc758\ub3c4\ub97c \uacb0\ud569\ud558\uc5ec \uace0\uac1d\uc774 \uac00\uc7a5 \uad6c\ub9e4\ud560 \ud655\ub960\uc774 \ub192\uc740 \uc2dc\uc810\uc5d0\uc11c \uad00\ub828\uc131 \ub192\uace0 \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \ud589\ub3d9 \ud0c0\uac9f\ud305\uc758 \uac00\uc7a5 \ub300\ud45c\uc801\uc778 \uc608\uac00 \ubc14\ub85c <a href=\"https:\/\/www.criteo.com\/kr\/what-is-retargeting\/\">\ub9ac\ud0c0\uac8c\ud305 \uad11\uace0<\/a>\uc785\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_16633\" aria-describedby=\"caption-attachment-16633\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8785 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/11\/Contexual-vs.-Behavioral-targeting-2.png\" alt=\"Contexual vs. Behavioral targeting\" width=\"575\" height=\"708\" \/><figcaption id=\"caption-attachment-16633\" class=\"wp-caption-text\">\ud589\ub3d9 \ud0c0\uac9f\ud305\uc758 \uc791\ub3d9\uc6d0\ub9ac \ucd9c\ucc98: Boomtrain.com<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>\uadf8\ub807\ub2e4\uba74 \uc5b4\ub5a4 \ubc29\uc2dd\uc774 \ub354 \ud6a8\uacfc\uc801\uc77c\uae4c\uc694?<\/strong><\/h3>\n<p>\uac04\ub2e8\ud788 \ub9d0\ud574, \ub450 \uac00\uc9c0 \ubc29\uc2dd \ubaa8\ub450 \ub2e4 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc870\ud569\uc5d0 \uc2dc\ub3c4\ub97c \ud574\ubcfc \ub9cc \ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ub9d0\ud560 \uac70\ub77c\uace0 \uc608\uc0c1\uc744 \ud558\uc168\uaca0\uc8e0? \uc778\uacf5 \uc9c0\ub2a5\uacfc \ube45\ub370\uc774\ud130\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c4\ubcf4\ud574\uac00\uba74\uc11c, \ub9c8\ucf00\ud305 \ud658\uacbd\ub3c4 \uacc4\uc18d \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \uae30\uc220\uc740 \uc9c4\ud654\ub97c \uac70\ub4ed\ud558\uc5ec \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ub354 \ub9ce\uc740 \uc5ed\ub7c9\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubb38\ub9e5 \ud0c0\uac9f\ud305\uacfc \ud589\ub3d9 \ud0c0\uac9f\ud305 \ub450 \uac00\uc9c0\ub97c \ud568\uaed8 \uc0ac\uc6a9\ud558\uba74 \ubcf4\ub2e4 \ucd1d\uccb4\uc801\uc778 \uc811\uadfc\ubc29\uc2dd\uc744 \uad6c\ucd95\ud558\uc5ec \uad6c\ub9e4 \uc5ec\uc815\uc758 \uc5ec\ub7ec \ub2e4\ub978 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uba87 \ub144 \uc804 \uad11\uace0 \uc608\uc0b0\uc744 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc5d0 \ud560\ub2f9\ud560 \uac83\uc774\ub0d0 \ud589\ub3d9 \ud0c0\uac9f\ud305\uc5d0 \ud560\ub2f9\ud560 \uac83\uc774\ub0d0\uc5d0 \ub300\ud55c \ub728\uac70\uc6b4 \uacf5\ubc29\uc804\uc774 \ubc8c\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc77c\ubd80\ub294 \ub2f9\uc2dc \uc0c8\ub85c \ub4f1\uc7a5\ud55c, \ubcf4\ub2e4 \ub9de\ucda4\ud654\ub41c \ud589\ub3d9 \ud0c0\uac9f\ud305\uc5d0 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc774 \uc790\ub9ac\ub97c \ub0b4\uc8fc\uc5b4\uc57c \ud55c\ub2e4\uace0 \ud558\uace0, \ub610 \ub2e4\ub978 \uc774\ub4e4\uc740 \uc774\ub294 \ub458 \uc911 \ud558\ub098\ub97c \uc120\ud0dd\ud558\ub294 \ubb38\uc81c\uac00 \uc544\ub2c8\ub77c \ub450 \uac00\uc9c0\ub97c \uc0c1\ud638 \ubcf4\uc644\uc801\uc73c\ub85c \uc0ac\uc6a9\ud574\uc57c \ud55c\ub2e4\uace0 \uc8fc\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub85c\ubd80\ud130 \uc2ed\uc5ec \ub144\uc774 \uc9c0\ub09c \uc9c0\uae08\ub3c4 \uc5ec\uc804\ud788 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-8782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"form_thank_you_content":"","podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Targeting 101: \ubb38\ub9e5 \ud0c0\uac9f\ud305 vs. \ud589\ub3d9 \ud0c0\uac9f\ud305 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ubb38\ub9e5 \ud0c0\uac9f\ud305 vs. \ud589\ub3d9 \ud0c0\uac9f\ud305? \ub2f5\uc744 \ub3c4\ucd9c\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 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