{"id":8933,"date":"2018-12-04T15:50:13","date_gmt":"2018-12-04T15:50:13","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=8933"},"modified":"2022-09-02T15:50:09","modified_gmt":"2022-09-02T15:50:09","slug":"2018-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ec%8b%9c%ec%a6%8c-%eb%8f%99%ec%95%88-%ea%b7%b8%eb%a6%b0-%eb%a8%bc%eb%8d%b0%ec%9d%b4%eb%a5%bc-%ec%9d%b4%ec%9a%a9%ed%95%b4-%eb%a7%a4%ec%b6%9c%ec%9d%84","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2018-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ec%8b%9c%ec%a6%8c-%eb%8f%99%ec%95%88-%ea%b7%b8%eb%a6%b0-%eb%a8%bc%eb%8d%b0%ec%9d%b4%eb%a5%bc-%ec%9d%b4%ec%9a%a9%ed%95%b4-%eb%a7%a4%ec%b6%9c%ec%9d%84\/","title":{"rendered":"2018 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \ub3d9\uc548 \uadf8\ub9b0 \uba3c\ub370\uc774\ub97c \uc774\uc6a9\ud574 \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95"},"content":{"rendered":"

 <\/p>\n

\ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \uc2dc\uc98c \ubaa9\ud45c\ub97c \ucd08\uacfc \ub2ec\uc131\ud558\ub824\uba74, \uc2a4\ub9c8\ud2b8\ud55c \ub9c8\ucf00\ud130\ub4e4\uc740 \uacbd\uc7c1\uc5c5\uccb4\ubcf4\ub2e4 \ud55c\ubc1c \uc55e\uc11c\uac08 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\uc0c9\ud574\uc57c \ud569\ub2c8\ub2e4. \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774\uac00 \uc911\uc694\ud55c \uc1fc\ud551\uc77c\uc774\ub77c\ub294 \uc0ac\uc2e4\uc740 \uc798 \uc54c\ub824\uc838 \uc788\uc9c0\ub9cc, \ub300\ube44\ub97c \ud574\uc57c \ud558\ub294 \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uae30\ud68c\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ubc14\ub85c \u2018\uadf8\ub9b0 \uba3c\ub370\uc774\u2019\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub9b0 \uba3c\ub370\uc774(Green Monday)\ub780?<\/strong><\/h3>\n

\uadf8\ub9b0 \uba3c\ub370\uc774\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774\uc5d0 \uc774\uc5b4 \ud55c\ud574\uc5d0\uc11c 3\ubc88\uc9f8\ub85c \ud070 \uc628\ub77c\uc778 \uc1fc\ud551\uc77c\ub85c \uc54c\ub824\uc838 \uc788\uc73c\uba70, 12\uc6d4 \ub458\uc9f8 \uc8fc \uc6d4\uc694\uc77c<\/a>\uc774\ub098 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc5f4\ud758 \uc804 \ud55c \uc8fc\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uadf8\ub9b0 \uba3c\ub370\uc774\ub294 2007\ub144 eBay<\/a>\uac00 12\uc6d4 \uc911 \uc0ac\ub78c\ub4e4\uc774 \ud2b9\ud788 \uc1fc\ud551\uc744 \ub9ce\uc774 \ud558\ub294 \ub0a0\uc744 \uc9c0\uce6d\ud558\uae30 \uc704\ud574 \ub9cc\ub4e4\uc5b4 \uc0ac\uc6a9\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \ub4a4\ub85c, \ub2e4\ub978 \uc0c1\uc810\ub4e4\ub3c4 \uc5f0\ub9d0 \uc138\uc77c\uc744 \uc9c0\uce6d\ud558\uae30 \uc704\ud574 \uc774 \uc6a9\uc5b4\ub97c \uc0ac\uc6a9\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uadf8\ub9b0 \uba3c\ub370\uc774\ub77c\ub294 \ub9d0\ub300\uc2e0 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774 2<\/a>\ub77c\ub294 \uc6a9\uc5b4\ub97c \uc0ac\uc6a9\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n

\uac15\ub825\ud55c \ub370\uc774\ud130\ub85c \uc785\uc99d\uc774 \ub418\uc5c8\uc74c\uc5d0\ub3c4, \uadf8\ub9b0 \uba3c\ub370\uc774\ub294 \ucd5c\ub300\ud55c \ud65c\uc6a9\ub418\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud640\ub9ac\ub370\uc774 \uc138\uc77c\uc774 \ud574\ub9c8\ub2e4 \uc810\uc810 \ub354 \ube68\ub9ac \uc2dc\uc791\ub418\uace0 \uc788\ub294 \ucd94\uc138\uc774\uae34 \ud558\uc9c0\ub9cc, comScore<\/a>\uc5d0 \ub530\ub974\uba74 2016\ub144\uacfc 2017\ub144 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \uc2dc\uc98c\uc5d0\ub294 \ud2b9\ud788 \uadf8\ub9b0 \uba3c\ub370\uc774\uc640 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc0ac\uc774\uc5d0 \uc0ac\ub78c\ub4e4\uc774 \uc0c1\ub2f9\ud55c \uc9c0\ucd9c\uc744 \ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. 2016\ub144\uc5d0\uc11c 2017\ub144\uae4c\uc9c0, \uadf8\ub9b0 \uba3c\ub370\uc774 \uae30\uac04 \ub3d9\uc548 \uc774\ucee4\uba38\uc2a4 \ub370\uc2a4\ud06c\ud0d1 \ub9e4\ucd9c\uc740 $75.62\uc5b5\uc5d0\uc11c $90.44\uc5b5\uc73c\ub85c 20% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uadf8\ub9b0 \uba3c\ub370\uc774\uc5d0 \uad11\uace0\uc8fc\ub4e4\uc774 \ud310\ub9e4, \ub9e4\ucd9c \ubc0f CVR\uc744 \ud5a5\uc0c1\uc2dc\ucf30\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc2dc\uc98c\ubcc4 \ub9e4\ucd9c \ub300\uc2dc\ubcf4\ub4dc(Seasonal Sales Dashboard)<\/a>\ub97c \ubcf4\uba74, \uc9c0\ub09c\ud574 \uadf8\ub9b0 \uba3c\ub370\uc774 \ud55c \uc8fc \ub3d9\uc548 \ubbf8\uad6d \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ub9e4\ucd9c\uc774 \ucd5c\ub300 186% \ub298\uc5c8\uc2b5\ub2c8\ub2e4.(2017\ub144 12\uc6d4 11~17\uc77c)<\/p>\n

\"\"<\/a><\/p>\n

2017\ub144 \ud070 \uc131\uacf5\uc744 \uac70\ub454 \ub450 \ube0c\ub79c\ub4dc\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

\ub9e4\ud2b8\ub9ac\uc2a4 \ud310\ub9e4 \uadf9\ub300\ud654<\/strong><\/h3>\n

\ud55c \ub9e4\ud2b8\ub9ac\uc2a4 \ud310\ub9e4\uc5c5\uccb4\ub294 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774 \uc774\ud6c4\uc5d0\ub3c4 \ud22c\uc790 \uc218\uc900\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ucd94\uac00 \uc608\uc0b0\uc744 \ud560\ub2f9\ud588\uc2b5\ub2c8\ub2e4. \uc0ac\uc774\ubc84 \uc704\ud06c\uac00 \uc9c0\ub098 \uacbd\uc7c1\uc774 \uc218\uadf8\ub7ec\ub4e4 \ub54c\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud558\uace0 \uadf8\ub9b0 \uba3c\ub370\uc774\ub97c \uc9d1\uc911 \uacf5\ub7b5\ud558\uc5ec \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uace0 \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc5c5\uc740 \uc774\uc804 \ud310\ub9e4\uae30\uac04 \ub300\ube44 \uc218\uc775\uc740 10%, \ub9e4\ucd9c\uc740 13% \ud5a5\uc0c1\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc2dd\ud488\uc5c5\uccb4\uc758 \ub9e4\ucd9c \ud5a5\uc0c1<\/strong><\/h3>\n

\ud55c \uc2dd\ud488\uc5c5\uccb4\ub294 \uc0ac\uc774\ubc84 \uc704\ud06c \uc774\ud6c4\uc5d0\ub3c4 CPC\ub97c \uc774\uc804 \uc218\uc900\uc73c\ub85c \ubcf5\uadc0\ud558\uc9c0 \uc54a\uace0 \uc720\uc9c0\ud568\uc73c\ub85c\uc11c \uae30\ud68c\ub97c \ucd5c\uc801\ud654\ud588\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uc774 \uae30\uc5c5\uc740 \ud6a8\uc728\uc801\uc73c\ub85c \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uc5ec \uadf8\ub9b0 \uba3c\ub370\uc774 \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc5c5\uc740 \uc774\uc804 \uae30\uac04 \ub300\ube44 CVR\uc744 4\ud3ec\uc778\ud2b8 \ud5a5\uc0c1\ud588\uace0, \ud310\ub9e4 \ube44\uc6a9\uc744 \uadf8\ub300\ub85c \uc720\uc9c0\ud558\uba70 \ub9e4\ucd9c\uc744 209% \ud5a5\uc0c1\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \uc804\ub7b5\uc744 \ub9c8\ubb34\ub9ac\ud558\uba70, \uadf8\ub9b0 \uba3c\ub370\uc774\uc5d0 \ucd5c\ub300\uc758 \uc218\uc775\uc744 \uc62c\ub9ac\ub294\ub370 \ub3c4\uc6c0\uc774 \ub420 \ub9cc\ud55c \uba87 \uac00\uc9c0 \ud301\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n

    \n
  1. \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d CPC\ub97c \uc99d\uac00\ud558\uc2ed\uc2dc\uc624.<\/li>\n
  2. \ud06c\ub9ac\ud14c\uc624\uc758 \uacc4\uc815 \uc804\ub7b5 \ud300\uacfc \ud611\ub825\ud558\uc5ec \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\ub4e4\uc5d0\uac8c \ucd5c\ub300\ud55c \ub9ce\uc774 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\ucd9c \uacc4\ud68d\uc744 \uad6c\ucd95\ud558\uc2ed\uc2dc\uc624.<\/li>\n
  3. \uc785\uc18c\ubb38\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ub9de\ucda4\ud654\ub41c \ucfe0\ud3f0\uc744 \uc0dd\uc131\ud558\uc2ed\uc2dc\uc624.<\/li>\n<\/ol>\n

    \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 \uc0c1\ud638\uc791\uc6a9\uc774 \uac00\ub2a5\ud55c \ud06c\ub9ac\ud14c\uc624 \uc2dc\uc98c\ubcc4 \ub9e4\ucd9c \ub300\uc2dc\ubcf4\ub4dc(Criteo Seasonal Sales Dashboard)<\/a>\ub97c \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \uc8fc\uc694 \uc2dc\uc98c\ubcc4\ub85c \ub9e4\ucd9c \ud53c\ud06c \uae30\uac04, \uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d, \ubaa8\ubc14\uc77c \ube44\uc728 \ub4f1\uc5d0 \ub300\ud55c \ud1b5\ucc30\uc744 \ud655\ubcf4\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \uc2dc\uc98c \ubaa9\ud45c\ub97c \ucd08\uacfc \ub2ec\uc131\ud558\ub824\uba74, \uc2a4\ub9c8\ud2b8\ud55c \ub9c8\ucf00\ud130\ub4e4\uc740 \uacbd\uc7c1\uc5c5\uccb4\ubcf4\ub2e4 \ud55c\ubc1c \uc55e\uc11c\uac08 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\uc0c9\ud574\uc57c \ud569\ub2c8\ub2e4. \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774\uac00 \uc911\uc694\ud55c \uc1fc\ud551\uc77c\uc774\ub77c\ub294 \uc0ac\uc2e4\uc740 \uc798 \uc54c\ub824\uc838 \uc788\uc9c0\ub9cc, \ub300\ube44\ub97c \ud574\uc57c \ud558\ub294 \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uae30\ud68c\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ubc14\ub85c \u2018\uadf8\ub9b0 \uba3c\ub370\uc774\u2019\uc785\ub2c8\ub2e4. \uadf8\ub9b0 \uba3c\ub370\uc774(Green Monday)\ub780? \uadf8\ub9b0 \uba3c\ub370\uc774\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774\uc5d0 \uc774\uc5b4 \ud55c\ud574\uc5d0\uc11c 3\ubc88\uc9f8\ub85c \ud070 \uc628\ub77c\uc778 \uc1fc\ud551\uc77c\ub85c \uc54c\ub824\uc838 […]<\/p>\n","protected":false},"author":9,"featured_media":8938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-8933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":true,"has_embed":false,"download_url":"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/11\/Criteo-2018-Holiday-eBook-KR.pdf","download_button_text":"\ub610\ud55c 2018 \ud640\ub9ac\ub370\uc774 \ubcf4\uace0\uc11c\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624","podcast_audio_length":""},"yoast_head":"\n2018 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \ub3d9\uc548 \uadf8\ub9b0 \uba3c\ub370\uc774\ub97c \uc774\uc6a9\ud574 \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774\uac00 \uc911\uc694\ud55c \uc1fc\ud551\uc77c\uc774\ub77c\ub294 \uc0ac\uc2e4\uc740 \uc798 \uc54c\ub824\uc838 \uc788\uc9c0\ub9cc, \ub300\ube44\ub97c \ud574\uc57c \ud558\ub294 \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uae30\ud68c\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ubc14\ub85c \u2018\uadf8\ub9b0 \uba3c\ub370\uc774\u2019\uc785\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/2018-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ec%8b%9c%ec%a6%8c-%eb%8f%99%ec%95%88-%ea%b7%b8%eb%a6%b0-%eb%a8%bc%eb%8d%b0%ec%9d%b4%eb%a5%bc-%ec%9d%b4%ec%9a%a9%ed%95%b4-%eb%a7%a4%ec%b6%9c%ec%9d%84\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \ub3d9\uc548 \uadf8\ub9b0 \uba3c\ub370\uc774\ub97c \uc774\uc6a9\ud574 \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774\uac00 \uc911\uc694\ud55c \uc1fc\ud551\uc77c\uc774\ub77c\ub294 \uc0ac\uc2e4\uc740 \uc798 \uc54c\ub824\uc838 \uc788\uc9c0\ub9cc, \ub300\ube44\ub97c \ud574\uc57c \ud558\ub294 \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uae30\ud68c\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ubc14\ub85c \u2018\uadf8\ub9b0 \uba3c\ub370\uc774\u2019\uc785\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" 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