{"id":8939,"date":"2018-12-04T16:05:50","date_gmt":"2018-12-04T16:05:50","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=8939"},"modified":"2021-01-07T17:36:15","modified_gmt":"2021-01-07T17:36:15","slug":"%ed%83%80%ea%b2%8c%ed%8c%85%ec%9d%98-5%ea%b0%80%ec%a7%80-%ec%9c%a0%ed%98%95","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%83%80%ea%b2%8c%ed%8c%85%ec%9d%98-5%ea%b0%80%ec%a7%80-%ec%9c%a0%ed%98%95\/","title":{"rendered":"\ud0c0\uac8c\ud305\uc758 5\uac00\uc9c0 \uc720\ud615"},"content":{"rendered":"

 <\/p>\n

\uad11\uace0 \ucea0\ud398\uc778\uc744 \uc704\ud55c \uad11\uace0 \ud0c0\uac8c\ud305\uc740 \ub2e4\uc591\ud55c \uc720\ud615\uc73c\ub85c \uc874\uc7ac\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubc30\uacbd\uc5d0\uc11c \uc791\ub3d9\ub418\ub294 \uae30\uc220\uc744 \uc9c1\uc811 \ubcfc \uc218 \uc788\ub294 \uacbd\uc6b0\ub294 \ubcc4\ub85c \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uae30\uc220\uc801\uc778 \uc218\uc900\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uaf3c\uaf3c\ud558\uac8c \uac80\ud1a0\ud558\ub824\uba74 \uac01 \uc8fc\uc694 \ud0c0\uac8c\ud305 \ubc29\uc2dd\uc758 \ubbf8\ubb18\ud55c \ucc28\uc774\uc810\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc5ec\uae30<\/a> \ub97c \ud074\ub9ad\ud558\uc2dc\uba74 \ub2e4\uc591\ud55c \uad11\uace0 \ud0c0\uac8c\ud305 \uc720\ud615\uc744 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ub294 \uc774 \uae00\uc744 \ud1b5\ud574 \ub2e4\uc12f \uac00\uc9c0 \uc8fc\uc694 \ud0c0\uac8c\ud305 \ubc29\uc2dd\uc744 \ud55c \ud398\uc774\uc9c0\uc5d0\uc11c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

1. \ud589\ub3d9 \ud0c0\uac8c\ud305(Behavioral Targeting, \ub610\ub294 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac8c\ud305)<\/strong><\/h3>\n

\ud589\ub3d9 \ud0c0\uac8c\ud305\uc740 \ubc29\ubb38\ud55c \ud398\uc774\uc9c0, \uac80\uc0c9, \ud074\ub9ad\ud55c \ub9c1\ud06c, \uad6c\ub9e4\ud55c \uc0c1\ud488 \ub4f1 \uc6f9 \ube0c\ub77c\uc6b0\uc9d5 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud569\ub2c8\ub2e4. \uc704\uce58, \uc624\ud504\ub9e4\uc7a5 \uad6c\ub9e4 \uc774\ub825 \ub4f1 \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\uc640 \ubb3c\ub9ac\uc801 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \ud589\ub3d9\uae4c\uc9c0 \uace0\ub824 \ub300\uc0c1\uc5d0 \ud3ec\ud568\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc720\uc0ac\ud55c \ud589\ub3d9\uc744 \ubcf4\uc774\ub294 \ubc29\ubb38\uc790\ub4e4\uc744 \uadf8\ub8f9\uc73c\ub85c \ub098\ub220 \uc138\ubd80\uc801\uc778 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ud615\uc131\ud558\uace0, \uad11\uace0\uc8fc\uac00 \ube0c\ub77c\uc6b0\uc9d5 \ubc0f \uad6c\ub9e4 \uc774\ub825\uc5d0 \uae30\ubc18\ud574 \ub9de\ucda4\ud654\ub41c, \uad00\ub828\uc131 \uc788\ub294 \uad11\uace0\uc640 \ucf58\ud150\uce20\ub85c \uc774\ub4e4\uc744 \ud0c0\uac8c\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud589\ub3d9 \ud0c0\uac8c\ud305\uc758 \uac00\uc7a5 \ub300\ud45c\uc801\uc778 \uc608\uac00 \ubc14\ub85c \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0<\/a>\uc785\ub2c8\ub2e4.<\/p>\n

\"\"\uc774\ubbf8\uc9c0 \ucd9c\ucc98: Boomtrain.com<\/span><\/p>\n

 <\/p>\n

2. \ubb38\ub9e5 \ud0c0\uac8c\ud305(Contextual Targeting)<\/strong><\/h3>\n

\ubb38\ub9e5 \ud0c0\uac8c\ud305\uc740 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ucf58\ud150\uce20\uc5d0 \uae30\ubc18\ud574 \uad11\uace0\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ub808\uc2dc\ud53c \uc0ac\uc774\ud2b8\uc5d0 \uc811\uc2dc \uad11\uace0\ub97c \uac8c\uc7ac\ud55c\ub2e4\uac70\ub098 \uc870\uae45 \ud3ec\ub7fc\uc5d0 \uc2e0\ubc1c \uad11\uace0\ub97c \uc0bd\uc785\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c \uc804\ubb38 \uc7a1\uc9c0\ub098 \ucde8\ubbf8 \uc7a1\uc9c0\uc5d0 \uc778\uc1c4 \uad11\uace0\ub97c \uc704\uce58\uc2dc\ud0a4\ub294 \uac83\uacfc \uac19\uc9c0\ub9cc \ub514\uc9c0\ud138 \ubc84\uc804\uc774\ub77c\ub294 \uc810\uc5d0\uc11c\ub9cc \ucc28\uc774\uac00 \ub09c\ub2e4\uace0 \ubcf4\uba74 \ub429\ub2c8\ub2e4. \uc870\uae45\uc5d0 \uad00\ud55c \uae30\uc0ac\ub97c \uc77d\ub294 \uc0ac\ub78c\uc740 \uc870\uae45\ud654 \uad11\uace0\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \uac83\uc774\ub77c\ub294 \uac00\uc815\uc5d0 \uae30\ubc18\ud569\ub2c8\ub2e4.<\/p>\n

\"Contextual<\/p>\n

 <\/p>\n

3. \uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305(Search Retargeting)<\/strong><\/h3>\n

\uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc0ac\uc6a9\uc790\uac00 \uc6f9\uc744 \ub458\ub7ec\ubcfc \ub54c \uadf8 \ud0a4\uc6cc\ub4dc \uac80\uc0c9 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4\ub098 \uc81c\ud488\uacfc \uad00\ub828\uc774 \uc788\uace0 \uad11\uace0\uc8fc\uac00 \uc120\ud0dd\ud55c \ud0a4\uc6cc\ub4dc\ub85c \ucea0\ud398\uc778\ub4e4\uc774 \uc124\uc815\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uac00\uad6c \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc758 \uacbd\uc6b0, “\uac00\uc8fd \uc18c\ud30c”\ub098 “\ubaa8\ub4c8\ud615 \uc18c\ud30c”\ub97c \uac80\uc0c9\ud558\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\ub97c \uc81c\uacf5\ud558\uae38 \uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc758\ub3c4\ub97c \uc0ac\uc6a9\ud574 \uc5f0\uacb0\uc744 \uc2dc\ub3c4\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uad11\uace0\ub294 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ub4e4\uc5b4\ubcf8 \uc801\uc774 \uc5c6\uc744 \uc218\ub3c4 \uc788\uc9c0\ub9cc \uace0\uac1d\uc740 \uc81c\uacf5\ub418\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574\uc11c \uad00\uc2ec\uc744 \ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4. \uac80\uc0c9 \ud0c0\uac8c\ud305\uc740 \ub9c8\ucf00\ud305 \ud37c\ub110\uc758 \uc0c1\ub2e8\ubd80\uc5d0 \uc704\uce58\ud55c \uc7a0\uc7ac\uace0\uac1d \uc804\ub7b5\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"Search
\uc774\ubbf8\uc9c0 \ucd9c\ucc98: SearchEngineLand<\/figcaption><\/figure>\n

\u00a0<\/strong><\/p>\n

4. \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305(Site Retargeting)<\/strong><\/h3>\n

\uc9e7\uac8c \u201c\ub9ac\ud0c0\uac8c\ud305<\/a>\u201d\uc774\ub77c\uace0\ub3c4 \ubd88\ub9ac\ub294 \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\uc740 \ud588\uc9c0\ub9cc \uad6c\ub9e4\ud558\uc9c0 \uc54a\uace0 \ub2e4\ub978 \uc0ac\uc774\ud2b8\ub85c \uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305\uacfc\ub294 \ub450 \uac00\uc9c0 \uc911\uc694\ud55c \ubc29\uc2dd\uc5d0\uc11c \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud558\ub098\ub294 \ud0a4\uc6cc\ub4dc \uae30\ubc18\uc774 \uc544\ub2c8\ub77c\ub294 \uac83\uc774\uace0, \ub2e4\ub978 \ud558\ub098\ub294 \uc774\ubbf8 \ube0c\ub79c\ub4dc\uc5d0 \uce5c\uc219\ud55c \uace0\uac1d, \ub610\ub294 \uc0ac\uc774\ud2b8\ub97c \ud55c\ubc88 \ubc29\ubb38\ud588\uace0 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uace0\uac1d\uc744 \ud0c0\uac8c\ud305\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ubbf8 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305\uc758 ROI\ub294 \ub300\ub2e8\ud788 \ub192\uc740 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305\uc740 \ub9c8\ucf00\ud305 \ud37c\ub110\uc758 \ud558\ub2e8\ubd80\uc5d0 \uc704\uce58\ud55c \uad6c\ub9e4\uc804\ud658 \uc804\ub7b5\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"Static<\/p>\n

5. \uc608\uce21 \ud0c0\uac8c\ud305(Predictive Targeting)<\/strong><\/h3>\n

\uc608\uce21 \ud0c0\uac8c\ud305\uc740 \ud589\ub3d9 \ud0c0\uac8c\ud305\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \ubaa8\ub4e0 \uc6f9 \ube0c\ub77c\uc6b0\uc9d5 \ub370\uc774\ud130\uc640 \uc81c3\uc790 \ub370\uc774\ud130(\ud574\ub2f9\ub418\ub294 \uacbd\uc6b0)\ub97c \uc735\ud569\ud574 \uc778\uacf5\uc9c0\ub2a5(AI) \ubc0f \uba38\uc2e0\ub7ec\ub2dd<\/a>\uc744 \uc801\uc6a9\ud558\uace0 \ubd84\uc11d\uc744 \uc218\ud589\ud55c \ud6c4 \uacfc\uac70\uc758 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \ubbf8\ub798\uc758 \uad6c\ub9e4 \ud328\ud134\uc744 \uc608\uce21\ud569\ub2c8\ub2e4. \uc608\uce21 \ud0c0\uac8c\ud305\uc744 \uc9c0\uc6d0\ud558\ub294 AI\ub294 \ud589\ub3d9\ub4e4 \uac04\uc5d0 \uc5f0\uad00\uc131\uc744 \ucc3e\uc544\ub0b4\uace0, \uc5c5\uc138\uc77c\uacfc \ud06c\ub85c\uc2a4\uc138\uc77c \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc720\uc0ac \uc0c1\ud488 \ubc0f \uad00\ub828 \uc0c1\ud488\uc744 \ud30c\uc545\ud558\uc5ec, \uc8fc\uc5b4\uc9c4 \uc2dc\uac04\uc5d0 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uace0\uac1d\ub4e4\uc744 \ud0c0\uac8c\ud305\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc740 \uc21c\uac04\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \ub610\ud55c \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uba74 \ud560\uc218\ub85d \ub354 \ub9ce\uc774 \ud559\uc2b5\uc744 \ud558\uc5ec \ub354 \ud6a8\uacfc\uc801\uc778 \ubaa8\ub378\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uc6d0\ud558\uc2ed\ub2c8\uae4c? \ud06c\ub9ac\ud14c\uc624\uc758 \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \ub9ac\ud0c0\uac8c\ud305<\/a> \ubc0f \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305<\/a> \ud5c8\ube0c\ub97c \ubc29\ubb38\ud558\uc2dc\uba74 \ub354\uc6b1 \ub2e4\uc591\ud55c \uc815\ubcf4\uc640 \ud301\uc744 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc704\ud55c \uad11\uace0 \ud0c0\uac8c\ud305\uc740 \ub2e4\uc591\ud55c \uc720\ud615\uc73c\ub85c \uc874\uc7ac\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubc30\uacbd\uc5d0\uc11c \uc791\ub3d9\ub418\ub294 \uae30\uc220\uc744 \uc9c1\uc811 \ubcfc \uc218 \uc788\ub294 \uacbd\uc6b0\ub294 \ubcc4\ub85c \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uae30\uc220\uc801\uc778 \uc218\uc900\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uaf3c\uaf3c\ud558\uac8c \uac80\ud1a0\ud558\ub824\uba74 \uac01 \uc8fc\uc694 \ud0c0\uac8c\ud305 \ubc29\uc2dd\uc758 \ubbf8\ubb18\ud55c \ucc28\uc774\uc810\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5ec\uae30 \ub97c \ud074\ub9ad\ud558\uc2dc\uba74 \ub2e4\uc591\ud55c \uad11\uace0 \ud0c0\uac8c\ud305 \uc720\ud615\uc744 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ub294 \uc774 \uae00\uc744 \ud1b5\ud574 \ub2e4\uc12f \uac00\uc9c0 \uc8fc\uc694 \ud0c0\uac8c\ud305 \ubc29\uc2dd\uc744 […]<\/p>\n","protected":false},"author":9,"featured_media":8948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-8939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ud0c0\uac8c\ud305\uc758 5\uac00\uc9c0 \uc720\ud615 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uad11\uace0 \ucea0\ud398\uc778\uc744 \uc704\ud55c \uad11\uace0 \ud0c0\uac8c\ud305\uc740 \ub2e4\uc591\ud55c \uc720\ud615\uc73c\ub85c \uc874\uc7ac\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubc30\uacbd\uc5d0\uc11c \uc791\ub3d9\ub418\ub294 \uae30\uc220\uc744 \uc9c1\uc811 \ubcfc \uc218 \uc788\ub294 \uacbd\uc6b0\ub294 \ubcc4\ub85c 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