{"id":8960,"date":"2018-12-06T17:30:32","date_gmt":"2018-12-06T17:30:32","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=8960"},"modified":"2021-01-06T23:17:10","modified_gmt":"2021-01-06T23:17:10","slug":"%ea%b2%80%ec%83%89-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-vs-%ec%82%ac%ec%9d%b4%ed%8a%b8-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-vs-%ec%82%ac%ec%9d%b4%ed%8a%b8-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85\/","title":{"rendered":"Targeting 101: \uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305 vs. \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305"},"content":{"rendered":"

 <\/p>\n

\uc6a9\uc5b4\ub294 \uc720\uc0ac\ud558\uc9c0\ub9cc \uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305\uacfc \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc11c\ub85c \ub2e4\ub978 \uc804\ub7b5\uc73c\ub85c \uc0c1\ub2f9\ud55c \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uac01\uac01 \uc5b4\ub5a4 \uc804\ub7b5\uc77c\uae4c\uc694? \uc5b4\ub5a0\ud55c \ubc29\uc2dd\uc73c\ub85c \uc2e4\ud589\ub420\uae4c\uc694? \uc5b8\uc81c \uc774 \uc804\ub7b5\ub4e4\uc744 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694? \ub9ac\ud0c0\uac8c\ud305\uc5d0 \ub300\ud574 \uc0ac\uc804 \uc9c0\uc2dd\uc774 \uc5c6\uac70\ub098 \ubcf5\uc2b5\uc774 \ud544\uc694\ud55c \ubd84\ub4e4\uc744 \uc704\ud574, \uc774 \uc9c8\ubb38\ub4e4\uc5d0 \ub300\ud55c \ub2f5\uc744 \ub4dc\ub9ac\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h3>\n

\uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc0ac\uc6a9\uc790\uac00 \uc6f9\uc744 \ub458\ub7ec\ubcfc \ub54c \uadf8 \ud0a4\uc6cc\ub4dc \uac80\uc0c9 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4\ub098 \uc81c\ud488\uacfc \uad00\ub828\uc774 \uc788\uace0 \uad11\uace0\uc8fc\uac00 \uc120\ud0dd\ud55c \ud0a4\uc6cc\ub4dc\ub85c \ucea0\ud398\uc778\ub4e4\uc774 \uc124\uc815\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uac00\uad6c \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc774\ub77c\uba74, “\uac00\uc8fd \uc18c\ud30c”\ub098 “\ubaa8\ub4c8\ud615 \uc18c\ud30c”\ub97c \uac80\uc0c9\ud558\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\ub97c \uc81c\uacf5\ud558\uae38 \uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc758 \uc758\ub3c4\ub97c \uc0ac\uc6a9\ud574 \uc5f0\uacb0\uc744 \uc2dc\ub3c4\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uad11\uace0\ub294 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ub4e4\uc5b4 \ubcf8\uc801\uc774 \uc5c6\uc744 \uc218\ub3c4 \uc788\uc9c0\ub9cc \uace0\uac1d\uc740 \uc81c\uacf5\ub418\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574\uc11c \uad00\uc2ec\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uac80\uc0c9 \ud0c0\uac8c\ud305\uc740 \ub9c8\ucf00\ud305 \ud37c\ub110\uc758 \uc0c1\ub2e8\ubd80\uc5d0 \uc704\uce58\ud55c \uc7a0\uc7ac\uace0\uac1d \uc804\ub7b5\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub294 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc758 \uc9c0\uba74\uc5d0 \uae30\ubc18\ud558\uae30 \ub54c\ubb38\uc5d0 \ube44\uc6a9\uc774 \uc801\uac8c\ub4dc\ub294 \ud3b8\uc785\ub2c8\ub2e4. \uac80\uc0c9 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c CPC(\ud074\ub9ad \ub2f9 \ube44\uc6a9)\ub97c \uce58\uc19f\uac8c \ub9cc\ub4dc\ub294 \uacbd\uc7c1\ub825 \ub192\uc740 \ud0a4\uc6cc\ub4dc\ub4e4\uc758 \uacbd\uc6b0 \ud2b9\ud788 \uacbd\uc81c\uc801\uc785\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0\uc8fc\uac00 \uc2dc\uac01\uc801\uc73c\ub85c \uc601\ud5a5\ub825 \uc788\uace0, \ube0c\ub79c\ub4dc\uac00 \ud3ec\ud568\ub41c \uad11\uace0\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. PPC \ucea0\ud398\uc778\uc73c\ub85c\ub294 \uac00\ub2a5\ud558\uc9c0 \uc54a\uc740 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n

\"Search
\uc774\ubbf8\uc9c0 \ucd9c\ucc98: SearchEngineLand<\/em><\/figcaption><\/figure>\n

 <\/p>\n

\uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h3>\n

\uc9e7\uac8c \u201c\ub9ac\ud0c0\uac8c\ud305<\/a>\u201d\uc774\ub77c\uace0\ub3c4 \ubd88\ub9ac\ub294 \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\uc740 \ud588\uc9c0\ub9cc \uad6c\ub9e4\ud558\uc9c0 \uc54a\uace0 \ub2e4\ub978 \uc0ac\uc774\ud2b8\ub85c \uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305\uacfc\ub294 \ub450 \uac00\uc9c0 \uc911\uc694\ud55c \ubc29\uc2dd\uc5d0\uc11c \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud558\ub098\ub294 \ud0a4\uc6cc\ub4dc \uae30\ubc18\uc774 \uc544\ub2c8\ub77c\ub294 \uac83\uc774\uace0, \ub2e4\ub978 \ud558\ub098\ub294 \uc774\ubbf8 \ube0c\ub79c\ub4dc\uc5d0 \uce5c\uc219\ud55c \uace0\uac1d, \ub610\ub294 \uc0ac\uc774\ud2b8\ub97c \ud55c\ubc88 \ubc29\ubb38\ud588\uace0 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \uc774\ubbf8 \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc5d0, \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305\uc758 ROI\ub294 \ub300\ub2e8\ud788 \ub192\uc740 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305\uc740 \ub9c8\ucf00\ud305 \ud37c\ub110\uc758 \ud558\ub2e8\ubd80\uc5d0 \uc704\uce58\ud55c \uad6c\ub9e4\uc804\ud658 \uc804\ub7b5\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc0ac\uc6a9\uc790\uc758 \uc758\ub3c4\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\uc790\uac00 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc744 \ud588\uc744 \ub54c \uc218\uc9d1\ub41c \uc815\ubcf4\ub97c \ud65c\uc6a9\ud558\uace0 \uc0ac\uc6a9\uc790\uac00 \uc0ac\uc774\ud2b8\ub97c \uc7ac\ubc29\ubb38\ud574 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uad11\uace0\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc778 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc740 \uace0\uac1d\uc774 \uac00\uc7a5 \ucd5c\uadfc\uc5d0 \ubcf8 \uc0c1\ud488\uc774\ub098 \uce74\ud2b8\uc5d0 \ub2f4\uc544 \ub454 \uc0c1\ud488\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \ud45c\uc2dc\ud574 \uace0\uac1d\uc744 \ub9ac\uc778\uac8c\uc774\uc9c0 \uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc815\uad50\ud55c \ub9ac\ud0c0\uac8c\ud305 \uc194\ub8e8\uc158\uc740 \uc0c1\ud488 \ucd94\ucc9c\uacfc \ub2e4\uc774\ub0b4\ubbf9 \ud06c\ub9ac\ud14c\uc774\ud2f0\ube0c \ucd5c\uc801\ud654\ub97c \uc81c\uacf5\ud558\uc5ec, \uac01 \uace0\uac1d\uc758 \ucde8\ud5a5\uc5d0 \uae30\ubc18\ud574 \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\ub458 \ub2e4 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc744\uae4c\uc694?\u00a0<\/strong><\/h3>\n

\ubb3c\ub860\uc785\ub2c8\ub2e4! \uc774\ub294 \ub458 \uc911 \ud558\ub098\ub97c \uc120\ud0dd\ud574\uc57c \ud558\ub294 \ubb38\uc81c\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uac01 \uc804\ub7b5\uc774 \uad6c\ub9e4 \ud37c\ub110\uc758 \ub2e4\ub978 \ubd80\ubd84\uc744 \ud574\uacb0\ud574\uc8fc\uae30 \ub54c\ubb38\uc5d0, \uc0ac\uc774\ud2b8\ub85c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc758 \ubc29\ubb38\uc744 \uc720\ub3c4\ud558\uace0 \uc774\ub4e4\uc774 \uad6c\ub9e4 \uc804\ud658\ud558\ub3c4\ub85d \ub9cc\ub4e4\ub824\uba74 \ub450 \uac00\uc9c0 \uc720\ud615\uc758 \ub9ac\ud0c0\uac8c\ud305 \ubc29\uc2dd\uc744 \ud568\uaed8 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\uba70, \ub610 \ud568\uaed8 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \ub450 \uac00\uc9c0 \ubc29\uc2dd\uc740 \ubaa8\ub450 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub294, \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 ROI \uadf9\ub300\ud654 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>\n

\ud0c0\uac9f\ud305\uacfc \ub9ac\ud0c0\uac8c\ud305\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c? Shopify Plus\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \uc6e8\ube44\ub098 \u201c\ud0c0\uac9f\ud305 \ubc0f \ub9ac\ud0c0\uac8c\ud305: \uc774\ucee4\uba38\uc2a4 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uad11\uace0 \uc804\ub7b5(Targeting and Retargeting: Advertising Strategies to Grow Your Ecommerce Business)<\/a>\u201d\uc744 \uc2dc\uccad\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \uc6a9\uc5b4\ub294 \uc720\uc0ac\ud558\uc9c0\ub9cc \uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305\uacfc \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc11c\ub85c \ub2e4\ub978 \uc804\ub7b5\uc73c\ub85c \uc0c1\ub2f9\ud55c \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uac01\uac01 \uc5b4\ub5a4 \uc804\ub7b5\uc77c\uae4c\uc694? \uc5b4\ub5a0\ud55c \ubc29\uc2dd\uc73c\ub85c \uc2e4\ud589\ub420\uae4c\uc694? \uc5b8\uc81c \uc774 \uc804\ub7b5\ub4e4\uc744 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694? \ub9ac\ud0c0\uac8c\ud305\uc5d0 \ub300\ud574 \uc0ac\uc804 \uc9c0\uc2dd\uc774 \uc5c6\uac70\ub098 \ubcf5\uc2b5\uc774 \ud544\uc694\ud55c \ubd84\ub4e4\uc744 \uc704\ud574, \uc774 \uc9c8\ubb38\ub4e4\uc5d0 \ub300\ud55c \ub2f5\uc744 \ub4dc\ub9ac\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.   \uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694? \uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc0ac\uc6a9\uc790\uac00 \uc6f9\uc744 \ub458\ub7ec\ubcfc \ub54c \uadf8 \ud0a4\uc6cc\ub4dc \uac80\uc0c9 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \ub514\uc2a4\ud50c\ub808\uc774 […]<\/p>\n","protected":false},"author":9,"featured_media":8966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-8960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"form_thank_you_content":""},"yoast_head":"\nTargeting 101: \uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305 vs. \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc6a9\uc5b4\ub294 \uc720\uc0ac\ud558\uc9c0\ub9cc \uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305\uacfc \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc11c\ub85c \ub2e4\ub978 \uc804\ub7b5\uc73c\ub85c \uc0c1\ub2f9\ud55c \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud0c0\uac8c\ud305\uc5d0 \ub300\ud574 \uc0ac\uc804 \uc9c0\uc2dd\uc774 \uc5c6\uac70\ub098 \ubcf5\uc2b5\uc774 \ud544\uc694\ud55c \ubd84\ub4e4\uc744 \uc704\ud574, \uc774 \uc9c8\ubb38\ub4e4\uc5d0 \ub300\ud55c \ub2f5\uc744 \ub4dc\ub9ac\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-vs-%ec%82%ac%ec%9d%b4%ed%8a%b8-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeting 101: \uac80\uc0c9 \ub9ac\ud0c0\uac8c\ud305 vs. \uc0ac\uc774\ud2b8 \ub9ac\ud0c0\uac8c\ud305 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc6a9\uc5b4\ub294 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