{"id":8982,"date":"2018-12-11T16:27:03","date_gmt":"2018-12-11T16:27:03","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/video-marketing-strategy\/"},"modified":"2019-04-25T12:29:28","modified_gmt":"2019-04-25T12:29:28","slug":"%eb%b9%84%eb%94%94%ec%98%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%84-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b9%84%eb%94%94%ec%98%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%84-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"\ube44\ub514\uc624 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"

 <\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud604\uc7ac \uc5b4\ub5a4 \ube44\ub514\uc624 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub294\uc9c0 \ubb3c\uc5b4\ubcf4\uba74, \ub300\ubd80\ubd84\uc740 \uadf8\ub0e5 \uc5b4\uae68\ub97c \ud55c\ubc88 \uc73c\uc4f1\ud574\ubcf4\uc77c\uac81\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c \ube44\ub514\uc624\uac00 \uc911\uc694\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\uace0 \uc788\uace0, \ub610 \uaddc\uce59\uc801\uc73c\ub85c \ube44\ub514\uc624\ub97c \uc62c\ub9ac\uace0 \uc788\uc9c0\ub9cc, \ubaa8\ub450 \ub2e4 \uc138\ubd80\uc801\uc778 \ubaa9\ud45c\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \ube44\ub514\uc624\uac00 \uc911\uc694\ud558\ub2e4\ub294 \uc0ac\uc2e4\ub9cc\ud07c\uc740 \uc758\uc2ec\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uc628\ub77c\uc778 \uc2dc\uac04\uc758 \uc57d 3\ubd84\uc758 1<\/a> \uac00\ub7c9\uc744 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\ub294\ub370 \uc18c\ube44\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc2dc\uccad\uc790\uac00 \uc788\ub294 \uacf3\uc5d0 \uad11\uace0 \ube44\uc6a9\uc774 \uc9c0\ucd9c\ub429\ub2c8\ub2e4. \uc704\uc870\uc6b8(Wyzowl)\uc758 \ube44\ub514\uc624 \ub9c8\ucf00\ud305 \ud1b5\uacc4 2018 \uc124\ubb38\uc870\uc0ac<\/a>\uc5d0 \ub530\ub974\uba74, 81% \uae30\uc5c5\ub4e4\uc774 \ube44\ub514\uc624\ub97c \ub9c8\ucf00\ud305 \ud234\ub85c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 2017\ub144\ub3c4\uc758 63%\uc5d0\uc11c \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 81%\uc758 \uc0ac\ub78c\ub4e4\uc740 \ud2b9\uc815 \ube0c\ub79c\ub4dc\uc758 \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud55c \ud6c4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud574\uc57c\uaca0\ub2e4\uace0 \uc0dd\uac01\uc744 \ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74, \uc880 \ub354 \ub9ce\uc740 \uad00\uc2ec\uacfc \uc131\uacfc\ub97c \ubd88\ub7ec\uc62c \uc218 \uc788\ub294 \ube44\ub514\uc624 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc5b4\ub5bb\uac8c \uc2e4\ud589\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n

\ub2e4\uc74c \ub2e8\uacc4\ub4e4\uc744 \ub530\ub77c\uac00 \ubcf4\uc2ed\uc2dc\uc624.<\/p>\n

 <\/p>\n

1. \uc624\ub514\uc5b8\uc2a4 \uc774\ud574 \ubc0f \ucea0\ud398\uc778 \ubaa9\ud45c \uc218\ub9bd<\/strong><\/h3>\n

\ubaa8\ub4e0 \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \ucda9\ubd84\ud55c \uc870\uc0ac\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \ub204\uad6c\ub97c \ub300\uc0c1\uc73c\ub85c \ud560 \uac83\uc778\uac00? \uc5b4\ub5a4 \uc720\ud615\uc758 \ucf58\ud150\uce20\uac00 \ub300\uc0c1 \uace0\uac1d\uc758 \uacf5\uac10\uc744 \uc774\ub04c\uc5b4 \ub0bc \uc218 \uc788\uc73c\uba70, \ub610 \uc774\ub4e4\uc740 \uc5b4\ub5a4 \ucc44\ub110\uc744 \uac00\uc7a5 \ub9ce\uc774 \uc774\uc6a9\ud558\ub294\uac00? \ud6cc\ub96d\ud55c \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uc5b4\ub3c4 \ub300\uc0c1 \uace0\uac1d\ub4e4\uc774 \uc798 \ubc29\ubb38\ud558\uc9c0 \uc54a\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uac8c\uc7ac\ud55c\ub2e4\uba74 \uc18c\uc6a9\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uc774\ub7ec\ud55c \ube44\ub514\uc624 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc73c\ub85c \uc5b4\ub5a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub824\uace0 \ud558\ub294\uac00\ub97c \ubd84\uba85\ud788 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4 \uc99d\uac00? \ud2b8\ub798\ud53d \ub610\ub294 \ub9e4\ucd9c \ud5a5\uc0c1? \uc544\ub2c8\uba74 \ubaa8\ub450? \uace0\uac1d\ub4e4\uc5d0\uac8c \uacf5\uac10\uc744 \ubd88\ub7ec \uc77c\uc73c\ud0a4\ub294 \ube44\ub514\uc624\uc758 \uc5ed\ub7c9\uc744 \uc218\uc775\uc73c\ub85c \uc5f0\uacb0\uc2dc\ud0a4\ub824\uba74, \uc774\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc62c\ubc14\ub978 \ud1a4\uacfc \uba54\uc2dc\uc9c0\ub97c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uba3c\uc800 \uc2dc\uac04\uc744 \ub4e4\uc5ec \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\uc744 \uae30\ubc18\uc73c\ub85c \uc5b4\ub5a0\ud55c \uc720\ud615\uc758 \ube44\ub514\uc624\ub97c \uc81c\uc791\ud560 \uac83\uc778\uc9c0 \ub610 \uc81c\uc791\ud558\ub294\ub370 \uc5bc\ub9c8\ub098 \ube44\uc6a9\uc744 \ub4e4\uc77c \uac83\uc778\uc9c0\ub97c \uacb0\uc815\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

(\uc0c1\uc138\uc815\ubcf4 \ubcf4\uae30:\u00a0<\/em>Nike, REI, Glossier\uc758 \uc131\uacf5\uc801\uc778 \ube44\ub514\uc624 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778<\/a><\/em>)<\/em><\/p>\n

 <\/p>\n

2. \ube44\ub514\uc624 \uc804\ubc18\uc5d0\uc11c \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\uc758 \uc77c\uad00\uc131 \uc720\uc9c0<\/strong><\/h3>\n

\ube44\ub514\uc624\ub294 \ub2e4\ub978 \ub9c8\ucf00\ud305 \uc720\ud615\uacfc\ub294 \ub2e4\ub974\ub2e4\uac70\ub098 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub529\uc744 \ud14c\uc2a4\ud2b8\ud574\ubcfc \uc218 \uc788\ub294 \ubc29\ubc95\uc73c\ub85c \ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ube44\ub514\uc624 \uc2dc\uccad\uc790\ub4e4\uc774 \ucf58\ud150\uce20\ub97c \ubcf4\uba70 \ub180\ub77c\uc6cc\ud558\ub294 \uacbd\uc6b0\uc5d0\ub3c4 \ube0c\ub79c\ub4dc\uac00 \ucd94\uad6c\ud558\ub294 \uac83\uc740 \ubb34\uc5c7\uc774\uba70, \ubb34\uc5c7\uc744 \ub9d0\ud558\ub824\uace0 \ud558\ub294\uc9c0\ub97c \ud655\uc2e4\ud788 \uc54c \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ub9e4\ud0a8\uc9c0 & \ucef4\ud37c\ub2c8(McKinsey and Company)<\/a>\uc5d0 \ub530\ub974\uba74, \uc77c\uad00\uc131 \uc788\uac8c \ube0c\ub79c\ub4dc \uc804\ub7b5\uc744 \uc218\ud589\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uadf8\ub807\uc9c0 \uc54a\uc740 \uae30\uc5c5\ub4e4\ubcf4\ub2e4 \uc131\uacf5\ub960\uc774 20% \ub354 \ub192\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uae30\uc5c5 \ube44\ub514\uc624\ub97c YouTube\ub098 SNS\uc5d0 \uc62c\ub9ac\ub294 \uacbd\uc6b0, \ube44\ub514\uc624\uc5d0 \uae30\uc5c5 \uc6f9\uc0ac\uc774\ud2b8\ub098 \ub79c\ub529 \ud398\uc774\uc9c0 \ub610\ub294 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ub2e8\uc77c\ud55c \ubaa9\uc18c\ub9ac\ub97c \ub0b4\ub294 \ube0c\ub79c\ub4dc \ud3ec\ud568 \uad11\uace0\ub098 \uba54\uc2dc\uc9c0\ub97c \ub9c1\ud06c\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4. \uc2dc\uccad\uc790\uac00 Facebook\uc758 \uba54\uc2dc\uc9c0\uc640\ub294 \ub2e4\ub978 \ub0b4\uc6a9\uc758 \uc774\uba54\uc77c \uba54\uc2dc\uc9c0\ub97c \ubcf4\uac8c \ub418\uba74, \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uac00 \uc77c\uad00\uc131 \uc788\uac8c \ubc18\uc601\ub418\uc9c0 \uc54a\uc544 \ube0c\ub79c\ub4dc\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc624\ud788\ub824 \ud574\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

3. \ud569\ub9ac\uc801\uc778 \ube44\ub514\uc624 \uc608\uc0b0<\/strong><\/h3>\n

\ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc790\ub3d9\uc73c\ub85c \ud070 \uc131\uacf5\uc744 \uac70\ub458 \ube44\ub514\uc624 \ud504\ub85c\uc81d\ud2b8\uc5d0 \uc5c4\uccad\ub09c \ube44\uc6a9\uc744 \uc3df\uc544\ubd93\ub294 \uc2e4\uc218\ub97c \ubc94\ud569\ub2c8\ub2e4. \ubc18\ub300\ub85c, \ub3c4\ub2ec \ubc94\uc704\uac00 \ub113\uc740 \ucea0\ud398\uc778\uc5d0\uc11c \ube44\uc6a9\uc744 \uc544\ub07c\uba74, \uc800\ud488\uc9c8 \ube44\ub514\uc624\ub85c \uba54\uc2dc\uc9c0\uac00 \uc81c\ub300\ub85c \uc804\ub2ec\ub418\uc9c0 \uc54a\uc544 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uac00 \uc190\uc0c1\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud560 \ub54c\ub294 \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \uc5fc\ub450\uc5d0 \ub450\uace0 \uc801\uc808\ud55c \uc608\uc0b0\uc744 \uc9c0\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4. \uc77c\ub840\ub85c, \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\ub098 Z \uc138\ub300<\/a>\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c\ub2e4\uba74 \ube44\ub514\uc624 \uc81c\uc791\uc5d0 \ub108\ubb34 \ub9ce\uc740 \ube44\uc6a9\uc744 \ub4e4\uc77c \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub300\uc2e0, Snapchat, Twitter, Instagram \uac19\uc740 \uc18c\uc15c \ucc44\ub110\uc6a9\uc73c\ub85c \uc9e7\uc740 \ube44\ub514\uc624\ub97c \uc81c\uc791\ud558\uac70\ub098, \uc0ac\uc6a9\uc790\uac00 \uc0dd\uc131\ud55c \ucf58\ud150\uce20\ub97c \uc6a9\ub3c4\uc5d0 \ub530\ub77c \ubcc0\uacbd\ud574 \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc608\uc0b0\uc774 \ub109\ub109\ud558\uace0, \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc62c\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\ub824\uba74, \ud5d0\ub9ac\uc6b0\ub4dc \uc2a4\ud0c0\uc77c\ub85c \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\ub294 \uc2a4\ud1a0\ub9ac\ub97c \ub9cc\ub4e4\uc5b4 \ubcf4\ub294 \uac83\ub3c4 \uc88b\uc2b5\ub2c8\ub2e4. (\uc720\uba85\uc778\uc0ac \ucd9c\uc5f0\uc740 \uc635\uc158)<\/p>\n

\uadf8\ub7ec\ub098 \uc601\ud5a5\ub825 \uc788\ub294 \ube44\ub514\uc624\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \ubc18\ub4dc\uc2dc \uc720\uba85 \uc778\uc0ac\ub97c \ucd9c\uc5f0\uc2dc\ucf1c\uc57c \ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc608\uc0b0 \ubc94\uc704 \ub0b4\uc5d0\uc11c \uc81c\uc791\ud558\ub824\uba74 \uc774\ubbf8 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uc788\ub294 \uc5c5\uacc4 \uc804\ubb38\uac00\ub098 YouTube \uc720\uba85\uc778\uc0ac\ub4e4\uc744 \ucd9c\uc5f0\uc2dc\ud0a4\ub294 \uac83\uc744 \uace0\ub824\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \ucd9c\uc5f0\uc790\uac00 \uc6b0\ub9ac \uae30\uc5c5\uc744 \uc798 \ub300\ud45c\ud560 \uc218 \uc788\ub294 \uc778\ubb3c\uc778\uac00 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ucd9c\uc5f0\uc790\uc758 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud504\ub85c\ud544, \ud3c9\ud310, \uadf8\ub9ac\uace0 \uc790\uccb4 \ucc44\ub110\uacfc \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub2e4\ub8e8\ub294 \uc8fc\uc81c\ub4e4\uc774 \ube0c\ub79c\ub4dc\ub098 \uc81c\ud488\uc758 \uac00\uce58\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc8fc\uc9c0\ub294 \uc54a\uc744\uc9c0 \uba74\ubc00\ud788 \uc870\uc0ac\ub97c \ud574\ubcf4\uc57c\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

4. \uac01 \ucc44\ub110\uc5d0 \ub9de\uac8c \ube44\ub514\uc624 \ubc0f \ub300\uc0c1 \uace0\uac1d \ucd5c\uc801\ud654<\/strong><\/h3>\n

\ucd5c\ub300\ud55c\uc758 \uace0\uac1d \ucc38\uc5ec\ub97c \uc774\ub04c\uc5b4 \ub0b4\ub824\uba74, \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub824\uace0 \ud558\ub294 \ucc44\ub110\uc5d0 \ub9de\uac8c \ube44\ub514\uc624\ub97c \ucd5c\uc801\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. Facebook \uac19\uc740 \uacbd\uc6b0\ub294 \ube44\ub514\uc624\ub97c \uc9e7\uac8c \ub9cc\ub4e4\uc5b4 \ucc44\ub110\ub85c \uc9c1\uc811 \uc5c5\ub85c\ub4dc\ud558\uace0 \ucea1\uc158\uc744 \ucd94\uac00\ud574\uc57c \ud569\ub2c8\ub2e4. YouTube\uc758 \uacbd\uc6b0\ub294 \ube44\ub514\uc624 \ub7f0\uce6d \ud6c4 2\uc8fc\uac04\uc744 \uae30\ub2e4\ub838\ub2e4\uac00 \ube44\ub514\uc624\uc5d0 \ud544\uc694\ud55c \ubcc0\uacbd\uc744 \ud558\uace0 \ub300\uc0c1 \uc624\ub514\uc5b8\uc2a4\ub97c \uc870\uc728\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uadf8\ub9ac\uace0 Twitter\uc5d0 \ub9de\uac8c \ucd5c\uc801\ud654\ud55c\ub2e4\ub294 \uac83\uc740 \ub300\uc0c1\uc5d0 \ub300\ud55c \uad00\uc2ec, \ud0a4\uc6cc\ub4dc, \ub514\ubc14\uc774\uc2a4\ub4e4 \uac04\uc5d0 \uade0\ud615\uc744 \ub9de\ucd94\uace0 \uc138\ubd80 \uc870\uc728\uc744 \ud558\uba70, \uc5b4\ub5a4 \ucea0\ud398\uc778\uc774 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \ub0b4\uace0 \uc788\ub294\uc9c0 \uc27d\uac8c \ucd94\uc801\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ube14\ub85c\uadf8 YouTube, Facebook \ubc0f Twitter\uc5d0 \ub9de\uac8c \ube44\ub514\uc624 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95<\/a>\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624.<\/p>\n

 <\/p>\n

5.\u00a0<\/strong>\ud14c\uc2a4\ud2b8, \uadf8\ub9ac\uace0 \ub610 \ud14c\uc2a4\ud2b8<\/strong><\/h3>\n

\"\uc870\ud68c<\/p>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, A\/B \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud558\uba74 \ucea0\ud398\uc778\uc758 \uc5b4\ub5a4 \uc694\uc18c\uac00 \ud6a8\uacfc\uc801\uc774\uace0 \ub610 \uc5b4\ub5a4 \uc694\uc18c\uac00 \ube44\ud6a8\uacfc\uc801\uc778\uc9c0\ub97c \ud30c\uc545\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \uc694\uc18c\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc790\uccb4\uc77c \uc218\ub3c4 \uc788\uace0, \uba54\uc2dc\uc9c0, \ucea0\ud398\uc778 \uc2e4\ud589 \uc2dc\uac04\uc774\ub098 \ucc44\ub110\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610 \ube44\ub514\uc624\uac00 \ub108\ubb34 \uae38\uac70\ub098 \ub108\ubb34 \uc9e7\uc740 \uac83\uc774 \ud6a8\uacfc\uc5d0 \uc601\ud5a5\uc744 \uc904 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uc694\uc18c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud558\uc5ec \ucea0\ud398\uc778\uc5d0 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20\uc640 \uc2dc\uac04\uc744 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub294 5\uac00\uc9c0 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

a. \ucc38\uc5ec\uc728(Engagement rate)<\/strong><\/h5>\n

\ucc38\uc5ec\uc728\uc740 \ube44\ub514\uc624\uc640 \uc2dc\uccad\uc790 \uac04\uc758 \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. \uc2dc\uccad\uc790\uac00 \uc5bc\ub9c8\ub098 \uc624\ub798 \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud588\ub294\uac00, \uc804\uccb4 \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud588\ub294\uac00, \ub3c4\uc911\uc5d0 \uadf8\ub9cc\ub450\uc5c8\ub294\uac00, \uc544\ub2c8\uba74 \uc544\uc608 \ube44\ub514\uc624\ub97c \ubcf4\uc9c0 \uc54a\uace0 \uac74\ub108\ub6f0\uae30\ub97c \ud588\ub294\uac00? \uc774\ub7ec\ud55c \uc218\uce58\ub294 \uba54\uc2dc\uc9c0\ub098 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \ud488\uc9c8 \uc218\uc900, \uadf8\ub9ac\uace0 \ube44\ub514\uc624\uac00 \ub108\ubb34 \uae34\uc9c0 \uc544\ub2c8\uba74 \ub108\ubb34 \uc9e7\uc740\uc9c0\ub97c \uc54c\ub824\uc8fc\ub294 \uc9c0\ud45c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

b. \uc870\ud68c\uc218(View count)<\/strong><\/h5>\n

\uc870\ud68c\uc218\ub294 \ube44\ub514\uc624\uac00 \uba87 \ud68c\ub098 \uc2dc\uccad\ub418\uc5c8\ub294\uac00\ub97c \ub098\ud0c0\ub0b4\uba70, \ucc44\ub110\ub9c8\ub2e4 \uce21\uc815 \ubc29\ubc95\uc774 \ub2e4\ub985\ub2c8\ub2e4. YouTube\uc740 30\ucd08,<\/a> Facebook\uc740 \ub2e8 3\ucd08\uba74 \uc870\ud68c\ud55c \uac83\uc73c\ub85c \uac04\uc8fc\ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uac01 \ucc44\ub110\uc5d0\uc11c \ube44\ub514\uc624\uc640 \uc2dc\uccad\uc790\uac00 \uc5b4\ub5bb\uac8c \uc0c1\ud638\uc791\uc6a9\ud558\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub824\uba74, \uac01 \ud50c\ub7ab\ud3fc\uc774 \uc870\ud68c\uc218\ub97c \uc5b4\ub5bb\uac8c \uce21\uc815\ud558\ub294\uc9c0\ub97c \uba3c\uc800 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \uac01 \ucc44\ub110\uc758 \uc778\uc0ac\uc774\ud2b8 \ud234\uc744 \uc0ac\uc6a9\ud558\uba74 \ube44\ub514\uc624\uac00 \uc2e4\uc9c8\uc801\uc73c\ub85c \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uace0\uac1d \ucc38\uc5ec\ub97c \uc774\ub04c\uc5b4 \ub0b4\uace0 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub418\uba70, \uc774\uc5d0 \ub530\ub77c \ud5a5\ud6c4 \ucea0\ud398\uc778\uacfc \ucf58\ud150\uce20\ub97c \uacc4\ud68d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

c. \uc7ac\uc0dd\ub960(Play rate)<\/strong><\/h5>\n

\uc2e4\uc81c\ub85c \ube44\ub514\uc624\ub97c \ud074\ub9ad\ud574 \uc2dc\uccad\ud55c \ubc29\ubb38\uc790 \uc218\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc774 \uc218\uce58\ub294 \ube44\ub514\uc624 \uad11\uace0\uac00 \ud2b9\uc815 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud53c\ub4dc\uc5d0\uc11c \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc778\uc9c0\ub97c \uac00\ub2a0\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uae30 \ub54c\ubb38\uc5d0 \uc911\uc694\ud569\ub2c8\ub2e4 \ube44\ub514\uc624\uac00 \uc2e0\ubb38\uc0ac \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c\ub294 \ubcc4\ub85c \ud6a8\uacfc\uac00 \uc5c6\uc9c0\ub9cc \uc7a1\uc9c0 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c\ub294 \ub9ce\uc774 \uc7ac\uc0dd\ub418\uace0 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc798 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc7ac\uc0dd\ub960\uc740 \uc378\ub124\uc77c, \ubb38\uad6c \ub610\ub294 \ube44\ub514\uc624 \ud06c\uae30\ub85c\ub3c4 \uc601\ud5a5\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

d. SNS \uacf5\uc720<\/strong><\/h5>\n

\ube44\ub514\uc624\uac00 SNS\uc5d0\uc11c \uc5bc\ub9c8\ub098 \ub9ce\uc774 \uacf5\uc720\ub418\uc5c8\ub294\uc9c0\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uad00\uc2ec\uc774 \uc5c6\ub294 \ucf58\ud150\uce20\ub294 \uacf5\uc720\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ucf58\ud150\uce20\uac00 \ub9ce\uc740 \uc0ac\ub78c\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uacf5\uc720\ub418\uace0 \uc788\ub2e4\ub294 \uac83\uc740 \ub9ce\uc740 \uacf5\uac10\uc744 \uc77c\uc73c\ud0a4\uace0 \uc788\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n

e. \ub313\uae00\/\ud53c\ub4dc\ubc31<\/strong><\/h5>\n

\uc774\ub294 \uc9c4\uc815\ud55c \uc758\ubbf8\uc758 \uc9c0\ud45c\ub294 \uc544\ub2c8\ub77c\uace0 \ub290\ub084 \uc218\ub3c4 \uc788\uaca0\uc9c0\ub9cc, \ub313\uae00\/\ud53c\ub4dc\ubc31\uc740 \ubaa8\ub4e0 \ucea0\ud398\uc778\uc5d0\uc11c \uad00\uc2ec\uc744 \ub450\uc5b4\uc57c \ud558\ub294 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uc2dc\uccad\uc790\ub4e4\uc774 \uc18c\uc15c \ucc44\ub110\uc5d0 \ube44\ub514\uc624\uc5d0 \ub300\ud55c \ub313\uae00\uc744 \ub0a8\uacbc\ub2e4\uba74, \uc774\uac83\uc774 \uae0d\uc815\uc801\uc778 \uac83\uc778\uc9c0 \ubd80\uc815\uc801\uc778\uc9c0\ub97c \ud655\uc778\ud558\uace0 \uace0\ub824\ud574 \ub123\uc744 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uace0\uac1d\uc778\uc9c0 \uc544\ub2cc\uc9c0\ub97c \ub5a0\ub098, \uc2dc\uac04\uc744 \ub4e4\uc5ec \ube44\ub514\uc624\ub97c \ubcf4\uace0 \ub313\uae00\uc744 \ub0a8\uacbc\ub2e4\ub294 \uac83\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \uc774\ubbf8 \uc798 \uc54c\uace0 \uc788\uace0 \uc55e\uc73c\ub85c \uace0\uac1d\uc774 \ub420 \ud655\ub960\uc774 \ub192\ub2e4\ub294 \uc758\ubbf8\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

6. \ube44\ub514\uc624 \ub9c8\ucf00\ud305\uc774\ub77c\ub294 \ud37c\uc990\uc758 \ub9c8\uc9c0\ub9c9 \uc870\uac01<\/strong><\/h3>\n

\uac15\ub825\ud55c \ube44\ub514\uc624 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774 \uad6c\ucd95\ub418\uc5b4\uc57c \ud6cc\ub96d\ud55c \ube44\ub514\uc624\ub3c4 \ub098\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305<\/a>\uc740 \uace0\uac1d\ub4e4\uc774 \uc2dc\uccad\ud558\ub294 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \ube44\ub514\uc624 \uad11\uace0\ub97c \uace0\uac1d\ub4e4\uacfc \uc5f0\uacb0\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c\uae4c\uc9c0, 1\ub3001 \ub9de\ucda4\ud654\uc640 \uad00\ub828\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud765\ubbf8\ub85c\uc6b4 \ube44\ub514\uc624 \ud3ec\ub9f7\uc744 \ud1b5\ud574, \ubc29\ub300\ud55c \uc7a0\uc7ac \uace0\uac1d \uae30\ubc18\uc744 \ub9ac\ud0c0\uac8c\ud305\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

Criteo Dynamic Retargeting\uc740 \uac01 \uace0\uac1d\uc758 \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uae30\ubc18\ud574 \ud0c0\uac9f\ud654\ub41c \ube44\ub514\uc624 \uad11\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 DCO+<\/a>\u00a0\uae30\uc220\uc740 \uadf8\ub7ec\ud55c \ube44\ub514\uc624 \uad11\uace0\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ub9de\ucda4\ud654\ud558\uace0 \ub9de\ucda4\ud615 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \uad00\ub828\uc131 \uc788\ub294 \ud2b9\ubcc4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \uc9c0\uae08 \ud06c\ub9ac\ud14c\uc624\uc758 \ub9ac\ud0c0\uac8c\ud305 201 \uac00\uc774\ub4dc\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624!<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud604\uc7ac \uc5b4\ub5a4 \ube44\ub514\uc624 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub294\uc9c0 \ubb3c\uc5b4\ubcf4\uba74, \ub300\ubd80\ubd84\uc740 \uadf8\ub0e5 \uc5b4\uae68\ub97c \ud55c\ubc88 \uc73c\uc4f1\ud574\ubcf4\uc77c\uac81\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c \ube44\ub514\uc624\uac00 \uc911\uc694\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\uace0 \uc788\uace0, \ub610 \uaddc\uce59\uc801\uc73c\ub85c \ube44\ub514\uc624\ub97c \uc62c\ub9ac\uace0 \uc788\uc9c0\ub9cc, \ubaa8\ub450 \ub2e4 \uc138\ubd80\uc801\uc778 \ubaa9\ud45c\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ube44\ub514\uc624\uac00 \uc911\uc694\ud558\ub2e4\ub294 \uc0ac\uc2e4\ub9cc\ud07c\uc740 \uc758\uc2ec\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uc628\ub77c\uc778 \uc2dc\uac04\uc758 \uc57d 3\ubd84\uc758 1 \uac00\ub7c9\uc744 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\ub294\ub370 \uc18c\ube44\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc2dc\uccad\uc790\uac00 \uc788\ub294 […]<\/p>\n","protected":false},"author":55,"featured_media":8986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-8982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ube44\ub514\uc624 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc624\ub298\ub0a0 \uc0ac\ub78c\ub4e4\uc740 \uc628\ub77c\uc778 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\ub294 \ub370 \uc2dc\uac04\uc758 3 \ubd84\uc758 1\uc744 \uc18c\ube44\ud569\ub2c8\ub2e4. 81 %\uc758 \uae30\uc5c5\uc774 \ube44\ub514\uc624\ub97c \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub85c \uc0ac\uc6a9\ud558\uc5ec 2017 \ub144 63 %\uc5d0\uc11c \uc99d\uac00\ud588\uc73c\uba70 81 %\uc758 \uc0ac\ub78c\ub4e4\uc774 \ube0c\ub79c\ub4dc \ube44\ub514\uc624\ub97c \ubcf4\uba74\uc11c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud560 \uac83\uc73c\ub85c \ud655\uc2e0\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc \uacb0\uacfc\ub97c \uc5bb\ub294 \ube44\ub514\uc624 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc5b4\ub5bb\uac8c \uc2dc\uc791\ud569\ub2c8\uae4c?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%b9%84%eb%94%94%ec%98%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%84-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" 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