{"id":9010,"date":"2018-12-11T17:34:38","date_gmt":"2018-12-11T17:34:38","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/2019-travel-trends\/"},"modified":"2020-08-26T17:35:05","modified_gmt":"2020-08-26T17:35:05","slug":"2019%eb%85%84-top-%ec%97%ac%ed%96%89-%ed%8a%b8%eb%a0%8c%eb%93%9c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2019%eb%85%84-top-%ec%97%ac%ed%96%89-%ed%8a%b8%eb%a0%8c%eb%93%9c\/","title":{"rendered":"2019\ub144 Top \uc5ec\ud589 \ud2b8\ub80c\ub4dc: \uc608\uc57d \uc99d\uac00\ub97c \uc704\ud55c 3\uac00\uc9c0 \ud575\uc2ec \uc694\uc18c"},"content":{"rendered":"

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\ubd84\uc8fc\ud55c \uc5f0\ub9d0\uc5f0\uc2dc\ub97c \ubcf4\ub0b8 \ud6c4\uc5d0\ub294, \ub204\uad6c\ub098 \uc2a4\ud2b8\ub808\uc2a4 \uac00\ub4dd\ud55c \uc77c\uc0c1\uc5d0\uc11c \ubc97\uc5b4\ub0a0 \uc218 \uc5c6\uc744\uae4c \ud558\ub294 \uc0dd\uac01\uc744 \ud558\uae30 \ub9c8\ub828\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc5ec\ud589\uc5c5\uccb4 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, 2018\ub144 1\uc6d4\uc5d0\uc11c 3\uc6d4 \uc0ac\uc774\uc5d0 \uc5ec\ud589 \uad00\ub828 \ud2b8\ub798\ud53d\uacfc \uc608\uc57d\uc774 \ub300\ud3ed \uc99d\uac00\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. 2019\ub144\uc758 \uc5ec\ud589 \ud2b8\ub80c\ub4dc\ub3c4 \uc774\uc640 \uac19\uc740 \ud328\ud134\uc744 \uc720\uc9c0\ud560 \uac83\uc774 \ud655\uc2e4\ud569\ub2c8\ub2e4. \uc774\ub294 \uc9c0\uae08 \uc5b4\ub5bb\uac8c \uc5ec\ud589\uc790\ub4e4\uacfc \uc5f0\uacb0\ud560 \uc218 \uc788\uc744 \uac83\uc778\uac00\ub97c \uc0dd\uac01\ud574\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc5ec\ud589 \uc608\uc57d \ud328\ud134\uc740 \uc9c0\uc5ed\ub9c8\ub2e4 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc9c0\uc5ed\uc740 1\uc6d4\uc5d0 \uac80\uc0c9\uacfc \uc608\uc57d\uc744 \ubaa8\ub450 \ub9c8\uce58\ub294 \ubc18\uba74 3\uc6d4\uc5d0\uc11c\uc57c \uc608\uc57d\uc744 \ud558\ub294 \uc9c0\uc5ed\ub4e4\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ucc0c\uac10\uce58 \uac80\uc0c9\uc744 \ud558\uace0 \uad6c\ub9e4\ub294 \uba87 \uac1c\uc6d4\uc774 \uc9c0\ub09c \ud6c4\uc5d0 \ud558\ub294 \uacf3\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc774 2019\ub144\uc744 \ub300\ube44\ud560 \uc218 \uc788\ub3c4\ub85d, \ud06c\ub9ac\ud14c\uc624\ub294 \ub370\uc774\ud130 \uc138\ubd80 \ubd84\uc11d\uc744 \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624 \uc2dc\uc98c\ubcc4 \uc5ec\ud589 \ub300\uc2dc\ubcf4\ub4dc(Criteo Seasonal Travel Dashboard)<\/a>\ub97c \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4. \uc0c1\ud638\uc791\uc6a9\uc774 \uac00\ub2a5\ud55c \uc774 \uc0ac\uc774\ud2b8\ub294 \uc778\ub371\uc2a4\ud654\ub41c \uc77c\uc77c \ud2b8\ub798\ud53d\uacfc \uc608\uc57d \ud604\ud669\uc744 51\uac1c\uad6d 2\ucc9c\uc5ec \uacf3\uc758 \uc5ec\ud589\uad00\ub828 \uc5c5\uccb4\ub4e4\uc758 2017\ub144 4\ubd84\uae30 \ud3c9\uade0 \uc218\uce58\uc640 \ube44\uad50\ud574 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub294 1\ub144\uc5d0 2\ubc31\uc5ec \uac74\uc774 \ub118\ub294 \uc608\uc57d\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4!<\/p>\n

2019\ub144 \uc5ec\ud589 \uc608\uc57d \ub9e4\ucd9c\uc744 \uc99d\uac00\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \uaca8\uc6b8\uc5d0 \uc608\uc57d\uc744 \ud558\ub294 \uc601\uad6d, \ub3c5\uc77c, \ub124\ub35c\ub780\ub4dc, \ubca8\uae30\uc5d0\uc758 \uc5ec\ud589\uc790\ub4e4\uc5d0 \ub300\ube44\ud558\uc2ed\uc2dc\uc624.<\/strong><\/h3>\n

\uc774 \uad6d\uac00\ub4e4\uc758 \uacb0\uc815 \uc8fc\uae30\ub294 \uc9e7\uc740 \ud3b8\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ub370\uc774\ud130\uc5d0 \uc758\ud558\uba74, \uc774 \uad6d\uac00\ub4e4\uc758 \uacbd\uc6b0 1\uc6d4 \ucd08 \ud2b8\ub798\ud53d\uc774 \uae09\uc99d\ud55c \ub0a0 \uc5ec\ud589 \uc608\uc57d \uc218\ub3c4 \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc5ec\ub984 \uc5ec\ud589 \ubcf4\uace0\uc11c 2018(Summer Travel Report 2018)<\/a>\uc5d0\uc11c \ub4dc\ub7ec\ub09c \uac83\ucc98\ub7fc, \ub9ce\uc740 \uc601\uad6d\uc778\ub4e4\uc740 1\uc6d4 \uc911\uc5d0 \uc608\uc57d\uc744 \ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624 2018 \uc5ec\ub984 \uc5ec\ud589 \ubcf4\uace0\uc11c(Criteo 2018 Summer Travel Report 2018)<\/a><\/strong><\/p>\n

<\/h3>\n

<\/h3>\n

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\uc601\uad6d<\/strong><\/h4>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc2dc\uc98c \ubcc4 \uc5ec\ud589 \ub300\uc2dc\ubcf4\ub4dc\ub97c \ubcf4\uba74, \uc601\uad6d\uc5d0\uc11c\ub294 2018\ub144 1\uc6d4 7\uc77c\uc5d0 \uc628\ub77c\uc778 \ud2b8\ub798\ud53d\uc774 \uc790\uadf8\ub9c8\uce58 115%\ub098 \uc99d\uac00\ud558\uc600\uace0, \uc608\uc57d \uac74\uc218\ub3c4 60%\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"2019<\/a><\/p>\n

<\/h3>\n

<\/h4>\n

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\ub3c5\uc77c<\/strong><\/h4>\n

\ub3c5\uc77c\uc5d0\uc11c\ub3c4 \uc720\uc0ac\ud55c \ucd94\uc138\ub97c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. 1\ubd84\uae30\uc5d0 \uc5ec\ud589 \uc608\uc57d \uac74\uc218\uac00 \uce58\uc19f\uc558\uc2b5\ub2c8\ub2e4. \ub3c5\uc77c\uc5d0\uc11c\ub294 2018\ub144 1\uc6d4 7\uc77c\uc5d0 \uc628\ub77c\uc778 \ud2b8\ub798\ud53d\uc774 88% \ub298\uc5c8\uace0, \uc608\uc57d\uc740 48% \ub298\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\"2019<\/a><\/p>\n

\uadf8\ub3c4 \uadf8\ub7f4 \uac83\uc774, \uc544\uc774\ub4e4\uc744 \ub454 \ub3c5\uc77c\uc758 \uac00\uc815\uc5d0\uc11c\ub294 \ubcf4\ud1b5 \uc5b8\uc81c \ud734\uac00\ub97c \uac08\uc9c0 \ubbf8\ub9ac \uc54c\uace0 \uc788\uc5b4\uc11c \uc5f0\ucd08\uc5d0 \uc5ec\ud589 \uc608\uc57d<\/a>\uc744 \ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc774\uc678\uc5d0\ub3c4, \ub3c5\uc77c\uc758 \uc5ec\ud589\uc5c5\uacc4 \uad11\uace0\ub294 1\ubd84\uae30\uc5d0 \uc804\ud3ed\uc801\uc73c\ub85c \uc9c4\ud589\ub418\uae30 \ub54c\ubb38\uc5d0, \uc77c\ucc0d \uc608\uc57d\uc744 \ud558\ub294 \uace0\uac1d\uc740 \ud30c\uaca9\uc801\uc778 \ud560\uc778\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

2. \ubd04\ucca0\uc5d0 \uc608\uc57d\uc744 \ub354 \ub9ce\uc774 \ud558\ub294 \uc911\ubd80 \uc720\ub7fd, \ub3d9\ub0a8 \uc544\uc2dc\uc544 \ub4f1\uc758 \uc9c0\uc5ed\uc5d0 \uc8fc\ubaa9\ud558\uc2ed\uc2dc\uc624.<\/strong><\/h3>\n

\uc911\ubd80 \uc720\ub7fd, \ud504\ub791\uc2a4, \uc2a4\uce78\ub514\ub098\ube44\uc544, \ud638\uc8fc, \ub274\uc9c8\ub79c\ub4dc\ub294 \uacb0\uc815 \uc8fc\uae30\uac00 \uc0c1\ub300\uc801\uc73c\ub85c \ub354 \uae41\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed\uc5d0\uc11c\ub294 12\uc6d4 \ub9d0\uc774\ub098 1\uc6d4 \ucd08\uc5d0 \uac80\uc0c9\uc744 \uc2dc\uc791\ud558\uc9c0\ub9cc \uc2e4\uc81c \uc608\uc57d\uc740 2\uc6d4~3\uc6d4, \ud2b9\ud788 3\uc6d4\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n

\ud504\ub791\uc2a4<\/strong><\/h4>\n

\ud504\ub791\uc2a4\uc758 \uacbd\uc6b0 \uc62c 1\uc6d4 14\uc77c\uc5d0 \uc628\ub77c\uc778 \ud2b8\ub798\ud53d\uc774 66%\uac00 \uc99d\uac00\ud558\uc600\uace0, \uc608\uc57d\uc740 \uafb8\uc900\ud788 \uc99d\uac00\ud574\uc11c 3\uc6d4 18\uc77c\uc5d0 44% \uc99d\uac00\ub85c \ucd5c\uace0\uce58\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"2019<\/a><\/p>\n

<\/h3>\n

 <\/p>\n

\uc911\ubd80 \uc720\ub7fd<\/strong><\/h4>\n

\uc911\ubd80 \uc720\ub7fd\uc758 \uacbd\uc6b0 1\uc6d4 8\uc77c\uc5d0 \uc628\ub77c\uc778 \ud2b8\ub798\ud53d\uc774 67% \uc99d\uac00\ud558\uc600\uace0, 3\uc6d4 11\uc77c\uc5d0 \uc608\uc57d\uc728\uc774 26% \uc99d\uac00\ud574 \ucd5c\uace0\uce58\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"2019<\/a><\/p>\n

\uc911\uc694\ud55c \uc810\uc740, 1\ubd84\uae30 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc9c0\uc18d\uc801\uc73c\ub85c \uad11\uace0 \uc218\uc900\uc744 \uc720\uc9c0\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc12c\uc73c\ub85c \ub5a0\ub098\ub294 \uc5ec\ub984 \ud734\uac00\ub97c \uacb0\uc815\ud558\ub294\ub370 \uc5bc\ub9c8\ub098 \uac78\ub9b4\uc9c0 \uc544\ubb34\ub3c4 \ubaa8\ub974\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

3. \ubaa8\ub4e0 \uc5ec\ud589 \uad00\ub828 \uae30\uc5c5\ub4e4\uc5d0\uac8c \ubaa8\ubc14\uc77c\uc740 \uac04\uacfc\ud560 \uc218 \uc5c6\ub294 \ub9e4\uc6b0 \uc911\uc694\ud55c \ucc44\ub110\uc785\ub2c8\ub2e4<\/strong><\/h3>\n

\ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\ub85c \uc5ec\ud589 \uc608\uc57d\uc744 \ud558\ub294 \uac83\uc774 \uc774\uc81c \ub108\ubb34\ub098 \uc26c\uc6cc\uc838\uc11c, \uace0\uac1d\ub4e4\uc740 \uc5ec\ud589 \uc608\uc57d\uc744 \ud558\ub7ec \uc9d1\uc73c\ub85c \uac00 \ub370\uc2a4\ud2b8\ud1b1\uc744 \uc774\uc6a9\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ucd9c\ubc1c\uc5d0 \uc784\ubc15\ud574 \uc608\uc57d\uc744 \ud558\ub294 \uc0ac\ub78c\ub4e4\uc740 \ud2b9\ud788 \ub354 \uadf8\ub807\uc2b5\ub2c8\ub2e4. Hotel Tonight\uc774\ub098 AirBnb \uac19\uc740 \uc131\uacf5\uc801\uc778 \uae30\uc5c5\ub4e4\uc740 \uc774\ub3d9 \uc911\uc5d0\ub3c4 \uc27d\uace0 \uac04\ub2e8\ud558\uac8c \uc608\uc57d\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \uace0\uc548\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc5ec\ud589 \ud50c\ub798\uc2dc \ubcf4\uace0\uc11c(Travel Flash Report)<\/a>\uc5d0 \ud3ec\ud568\ub41c \ub370\uc774\ud130\ub97c \ubcf4\uba74, \uc5ec\ud589 \uc608\uc57d \ubd84\uc57c\uc5d0\uc11c \ubaa8\ubc14\uc77c\uc774 \ub300\uc138<\/a>\ub85c \uc790\ub9ac\ub97c \uc7a1\uc558\uc74c\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624 \uc5ec\ud589 \ud50c\ub798\uc2dc \ubcf4\uace0\uc11c – \uaca8\uc6b8(Criteo Travel Flash Report \u2013 Winter 2018)<\/a><\/strong>\u00a0<\/strong><\/p>\n

\ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud558\ub824\uba74 \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac\uc640 \uacf5\uae09\uc5c5\uccb4\ub4e4 \ubaa8\ub450 \uc571\uc744 \ubcf4\uc720\ud558\uc5ec, \uc704\uce58\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ub04a\uae40\uc5c6\ub294 \ubaa8\ubc14\uc77c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\u00a0<\/strong><\/h4>\n

\uc7a0\uc7ac \uc5ec\ud589\uc790\ub4e4\uc758 \uad6c\ub9e4 \uc804\ud658<\/strong><\/h3>\n

The Drum\uc5d0 \ub530\ub974\uba74 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300 4\uba85 \uc911 3\uba85\uc740 \uc2e4\uc81c \uc0c1\ud488\uc774 \uc544\ub2c8\ub77c \uacbd\ud5d8\uc744 \uad6c\ub9e4<\/a>\ud558\ub294 \uac83\uc744 \uc120\ud638\ud558\uba70, \uc5ec\ud589\uc758 \uc8fc\ub41c \ubaa9\uc801\uc740 \uc2f8\uad6c\ub824 \uae30\ub150\ud488 \uc1fc\ud551\uc774 \uc544\ub2c8\ub77c \uac1c\uc778\uc801\uc778 \ub9cc\uc871\uac10 \ucd94\uad6c\ub85c \uc804\ud658\ub41c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uba4b\uc9c4 \uacbd\ud5d8\uc744 \uc5bb\uace0\uc790 \ud558\ub294 \ubc14\ub78c\uc740 \uc804 \uc138\uacc4\uc801\uc778 \ucd94\uc138\uc785\ub2c8\ub2e4. 2019\ub144\uc5d0\ub294 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \ubaa8\ud5d8\uc744 \ucd94\uad6c\ud558\ub294 \uace0\uac1d\ub4e4\ub85c\ubd80\ud130 \uc218\uc775\uc744 \uc62c\ub9b4 \uc900\ube44\ub97c \uac16\ucd94\uc2ed\uc2dc\uc624.<\/p>\n

\ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305<\/a>\uc740 \uc608\uc57d\uc744 \uc644\ub8cc\ud558\uc9c0 \uc54a\uace0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc97\uc5b4\ub09c \uc5ec\ud589\uc790\ub4e4\uc5d0\uac8c \uad00\uc2ec\uc744 \uac00\uc84c\ub358 \ud328\ud0a4\uc9c0\ub97c \ub2e4\uc2dc \ubcf4\uc5ec\uc8fc\uc5b4 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc7ac\ubc29\ubb38\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220\uc740 \uc5ec\ud589\uc5c5\uccb4\ub4e4\uc774<\/a> \uc7a5\ubc14\uad6c\ub2c8\uc5d0\uc11c \uc774\ud0c8\ud55c \uace0\uac1d\uc744 \uad6c\ub9e4\ub85c \uc804\ud658(\ucd5c\ub300 244%)\ud558\uace0, \uc0ac\uc774\ud2b8 \ubc29\ubb38 \uc2dc\uac04(\ud3c9\uade0 5\ubd84 \uc99d\uac00)\uacfc \uad6c\ub9e4\uc804\ud658\uc728(\ud3c9\uade0 257% \ub9e4\ucd9c \uc99d\uac00)\uc744 \ud070\ud3ed\uc73c\ub85c \ud5a5\uc0c1\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74 \uc5ec\ud589\uc744 \uac00\ub824\uace0 \uc0dd\uac01\ud558\uace0 \uc788\ub294 \uace0\uac1d\ub4e4\uacfc \uc608\uc57d\uc744 \ud560 \uc900\ube44\uac00 \ub41c \uace0\uac1d\ub4e4\uc5d0\uac8c \uc5b4\ub5bb\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ubaa8\ub4e0 \uc5ec\ud589\uc790\ub4e4\uc758 \uc5ec\uc815\uc740 \ubb3c\uc74c\ud45c\ub85c \uac00\ub4dd\ud569\ub2c8\ub2e4. \uc5b4\ub514\ub85c \ud734\uac00\ub97c \uac00\uc57c\ud560\uae4c? \uc5b4\ub514\uc5d0\uc11c \ubb35\uc5b4\uc57c \ud560\uae4c? \uc5ec\ud589\uac08 \ub54c \ubb34\uc5c7\uc744 \ucc59\uaca8\uac00\uc57c \ud560\uae4c?<\/p>\n

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