{"id":9025,"date":"2018-12-12T15:56:27","date_gmt":"2018-12-12T15:56:27","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/retailers-and-brands-if-you-wait-for-black-friday-too-late\/"},"modified":"2022-09-02T15:49:53","modified_gmt":"2022-09-02T15:49:53","slug":"%eb%a6%ac%ed%85%8c%ec%9d%bc%eb%9f%ac-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c-%eb%b8%94%eb%9e%99-%ed%94%84%eb%9d%bc%ec%9d%b4%eb%8d%b0%ec%9d%b4%ea%b9%8c%ec%a7%80-%ea%b8%b0%eb%8b%a4%eb%a6%ac%eb%a9%b4","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a6%ac%ed%85%8c%ec%9d%bc%eb%9f%ac-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c-%eb%b8%94%eb%9e%99-%ed%94%84%eb%9d%bc%ec%9d%b4%eb%8d%b0%ec%9d%b4%ea%b9%8c%ec%a7%80-%ea%b8%b0%eb%8b%a4%eb%a6%ac%eb%a9%b4\/","title":{"rendered":"\ub9ac\ud14c\uc77c\ub7ec \ubc0f \ube0c\ub79c\ub4dc: \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uae4c\uc9c0 \uae30\ub2e4\ub9ac\uba74, \ub108\ubb34 \ub2a6\uc2b5\ub2c8\ub2e4"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc5f0\uc911 \ucd5c\ub300\uc758 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \uc2dc\uc98c\uc73c\ub85c \uad70\ub9bc\ud574 \uc628 \ud50c\ub799 \ud504\ub77c\uc774\ub370\uc774\uac00 \uace7 \uadf8 \uc9c0\uc704\ub97c \uc783\uc744\uc9c0\ub3c4 \ubaa8\ub974\uaca0\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uac00 \uc62c \ub54c\uae4c\uc9c0 \ucc38\uace0 \uae30\ub2e4\ub9b4 \uc218 \uc5c6\uc5b4 \uc870\ubc14\uc2ec\uc744 \ub0b4\ub294 \uc5b4\ub9b0\uc544\uc774\ucc98\ub7fc, \ub9ce\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\ub3c4 11\uc6d4 \ud6c4\ubc18\uae4c\uc9c0 \uae30\ub2e4\ub9b4 \uc218\uac00 \uc5c6\ub2e4\uace0 \ud310\ub2e8\uc744 \ud588\uc2b5\ub2c8\ub2e4. (\uc544\ub9c8 \ub300\ubd80\ubd84\uc758 \uace0\uac1d\ub4e4\ub3c4 \uc774\uc5d0 \ub3d9\uc758\ud558\uc2e4 \uac81\ub2c8\ub2e4.) \uadf8\ub798\uc11c, 10\uc6d4 \ucd08\ubd80\ud130 \uc77c\ubd80 \ud640\ub9ac\ub370\uc774 \ud2b9\ubcc4 \ud589\uc0ac\ub294 \uc774\ubbf8 \uc9c4\ud589 \uc911\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. BlackFriday.com\uc740 10\uc6d4 5\uc77c\uc790 <a href=\"https:\/\/blackfriday.com\/ads\/black-friday\/dollar-tree\/\">Dollar Tree \uad11\uace0<\/a>\uc5d0 \ud640\ub9ac\ub370\uc774 \uc138\uc77c \uc0c1\ud488\uc774 \ubc8c\uc368 \ud3ec\ud568\ub418\uc5c8\ub2e4\uace0 \ubcf4\ub3c4\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc9c0\ub09c\ud574, Walmart\uc640 Best Buy \uac19\uc740 \ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 11\uc6d4 \ucd08\ubd80\ud130 \uc138\uc77c \ud310\ucd09\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ud574\ub9c8\ub2e4 \uc810\uc810 \ub354 \ube68\ub77c\uc9c0\uace0 \uc788\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc65c \uc548\uadf8\ub807\uaca0\uc2b5\ub2c8\uae4c? BlackFriday.com\uc758 2018 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \ubc0f \uc9c0\ucd9c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uace0\uac1d\uc758 20% \uac00\uae4c\uc774\uac00 9\uc6d4\ub9d0\/10\uc6d4\ucd08\uc5d0 \uc774\ubbf8 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud558\uae30 \uc2dc\uc791\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. &#8216;\uc77c\ucc0d \uc77c\uc5b4\ub098\ub294 \uc0c8\uac00 \ubc8c\ub808\ub97c \uc7a1\ub294\ub2e4&#8217;\ub294 \uc18d\ub2f4\ub3c4 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\uae4c.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9026 aligncenter\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/Criteo-black-Friday.png\" alt=\"Criteo black Friday\" width=\"818\" height=\"674\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/Criteo-black-Friday.png 710w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/Criteo-black-Friday-300x247.png 300w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><strong>\uacf5\uc778\ub41c \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \uc774\uc81c \ud2b9\ubcc4\ud55c \ub0a0\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/strong><\/h3>\n<p>\uace0\uac1d\ub4e4\uc740 \uc774\uc81c \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uae4c\uc9c0 \uc9c0\uc18d\uc801\uc778 \ud2b9\ubcc4 \ud589\uc0ac\ub97c \uae30\ub300\ud558\uba70, \ube60\ub974\uac8c\ub294 10\uc6d4 \ucd08\ubd80\ud130 \uc138\uc77c \uc0c1\ud488\uc744 \ucc3e\uae30 \uc2dc\uc791\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/11\/Criteo-2018-Holiday-eBook-KR.pdf\" target=\"_blank\" rel=\"noopener\">\ud06c\ub9ac\ud14c\uc624 \ud640\ub9ac\ub370\uc774 \ubcf4\uace0\uc11c(Criteo Holiday Report)<\/a>\uc5d0 \ub530\ub974\uba74, \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc804\ud6c4\uc758 \uc138\uc77c\uc740 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ub2f9\uc77c\uc758 \uc138\uc77c\ub9cc\ud07c\uc774\ub098 \uc911\uc694\uc131\uc774 \ucee4\uc838\uc11c, \uc62c\ud574 \ubaa8\ub4e0 \ub9ac\ud14c\uc77c \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ubcfc \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ub418\ub294 \uc0ac\uc774\ubc84 \uc704\ud06c \ud6a8\uacfc\ub97c \ub9cc\ub4e4\uc5b4 \ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 2017\ub144 \uace0\uac1d\ub4e4\uc774 \ud2b9\ubcc4 \ud560\uc778\uc774 \uc2dc\uc791\ub418\ub294 \uc989\uc2dc \uad6c\ub9e4\ud558\uc5ec, \uc804\ub144\ub300\ube44 \ucd94\uc218\uac10\uc0ac\uc808(25%), \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774(13%), \uc0ac\uc774\ubc84 \uba3c\ub370\uc774(13%), \uadf8\ub9ac\uace0 \uc18c\uc704 &#8216;\ube14\ub799 \uc0c8\ud130\ub370\uc774'(12%)\uc758 \ud310\ub9e4\uac00 \uc99d\uac00\ub418\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<sup> 1<\/sup><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9036\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/Holiday-e-book-page-5-min.png\" alt=\"\uc0ac\uc774\ubc84 \uc704\ud06c\uc758 \uc601\ud5a5, \uc804\ub144 \ub300\ube44 \ub9e4\ucd9c \ubcc0\ud654\" width=\"2460\" height=\"1834\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/Holiday-e-book-page-5-min.png 2460w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/Holiday-e-book-page-5-min-300x224.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/Holiday-e-book-page-5-min-768x573.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/Holiday-e-book-page-5-min-1024x763.png 1024w\" sizes=\"auto, (max-width: 2460px) 100vw, 2460px\" \/><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130 \uc5ed\uc2dc \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ubbf8\uad6d\uc758 \uc804\ud1b5\uc801\uc778 \uc138\uc77c \ud589\uc0ac\uc778 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uac00 \uc0ac\uc774\ubc84 \uc704\ud06c II(\ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uc640 \uc124\ub0a0 \uc0ac\uc774) \ub9cc\ud07c \ud070 \uc138\uc77c \ud589\uc0ac\uac00 \ub418\uc5c8\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc778 \uae30\ud68c\uac00 \uc9c0\uae08 \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc774\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c \uc5b4\ub5a4 \uc758\ubbf8\uac00 \uc788\uc744\uae4c\uc694?<\/strong><\/h3>\n<p>\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\uc11c \uc55e\uc11c\uac00\ub824\uba74, \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ud6e8\uc52c \uc804\ubd80\ud130 \uc2e4\ud589\ud558\ub294 \uc0c1\uc2dc\uc801\uc778 \uc811\uadfc\ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ubaa8\ub4e0 \uad11\uace0 \uc9c0\ucd9c\uc744 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774\uc5d0 \uc9d1\uc911\ud558\uc9c0 \ub9d0\uace0, \uc5ec\ub7ec \ub2e4\ub978 \ub0a0\uc9dc\ub4e4\uc5d0\ub3c4 \uc2dc\ub3c4\ub97c \ud574\ubd10\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>10\uc6d4 \ucd08\ubd80\ud130 \uae30\ub300\uac10\uc744 \uc870\uc131\ud558\uae30 \uc2dc\uc791\ud574\uc57c, \ud560\uc778 \ud61c\ud0dd\uc774 \uc81c\uacf5\ub418\ub294 \uc989\uc2dc \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\ub294 \uace0\uac1d\ub4e4\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ub9de\ucda4\ud654\ub97c \ud1b5\ud574 \uad6c\ub9e4 \uc804\ud658\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uc2ed\uc2dc\uc624. \ub9de\ucda4\ud654\ub41c \ud06c\ub85c\uc2a4 \ucc44\ub110 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uae08 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\uc2ed\uc2dc\uc624.<\/li>\n<\/ul>\n<p>\uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ub354 \ud6a8\uacfc\uc801\uc778 \uc131\uacfc\ub97c \uac70\ub458 \uc218 \uc788\ub3c4\ub85d \ud06c\ub9ac\ud14c\uc624 \ud640\ub9ac\ub370\uc774 \ubcf4\uace0\uc11c: \uc21c\uac04, \ud2b8\ub80c\ub4dc, \uc5f0\uad6c(<a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/11\/Criteo-2018-Holiday-eBook-KR.pdf\">Criteo Holiday Report: Moments, Trends, Research<\/a>)\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/11\/Criteo-2018-Holiday-eBook-KR.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9030 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Blog_CTA-Buttons_v3_Holiday-v3-1024x257.jpg\" alt=\"Holiday Shopper 2018\" width=\"640\" height=\"161\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Blog_CTA-Buttons_v3_Holiday-v3-1024x257.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Blog_CTA-Buttons_v3_Holiday-v3-300x75.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Blog_CTA-Buttons_v3_Holiday-v3-768x193.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Blog_CTA-Buttons_v3_Holiday-v3.jpg 1250w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc5f0\uc911 \ucd5c\ub300\uc758 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \uc2dc\uc98c\uc73c\ub85c \uad70\ub9bc\ud574 \uc628 \ud50c\ub799 \ud504\ub77c\uc774\ub370\uc774\uac00 \uace7 \uadf8 \uc9c0\uc704\ub97c \uc783\uc744\uc9c0\ub3c4 \ubaa8\ub974\uaca0\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uac00 \uc62c \ub54c\uae4c\uc9c0 \ucc38\uace0 \uae30\ub2e4\ub9b4 \uc218 \uc5c6\uc5b4 \uc870\ubc14\uc2ec\uc744 \ub0b4\ub294 \uc5b4\ub9b0\uc544\uc774\ucc98\ub7fc, \ub9ce\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\ub3c4 11\uc6d4 \ud6c4\ubc18\uae4c\uc9c0 \uae30\ub2e4\ub9b4 \uc218\uac00 \uc5c6\ub2e4\uace0 \ud310\ub2e8\uc744 \ud588\uc2b5\ub2c8\ub2e4. (\uc544\ub9c8 \ub300\ubd80\ubd84\uc758 \uace0\uac1d\ub4e4\ub3c4 \uc774\uc5d0 \ub3d9\uc758\ud558\uc2e4 \uac81\ub2c8\ub2e4.) \uadf8\ub798\uc11c, 10\uc6d4 \ucd08\ubd80\ud130 \uc77c\ubd80 \ud640\ub9ac\ub370\uc774 \ud2b9\ubcc4 \ud589\uc0ac\ub294 \uc774\ubbf8 \uc9c4\ud589 \uc911\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. BlackFriday.com\uc740 10\uc6d4 5\uc77c\uc790 Dollar [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":9032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-9025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ub9ac\ud14c\uc77c\ub7ec \ubc0f \ube0c\ub79c\ub4dc: \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uae4c\uc9c0 \uae30\ub2e4\ub9ac\uba74, \ub108\ubb34 \ub2a6\uc2b5\ub2c8\ub2e4 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \uc5f0\ub9d0 \uc5f0\uc2dc \uc1fc\ud551 \uc2dc\uc98c\uc758 \uc11c\uc0ac\uc2dc\ub85c \uc54c\ub824\uc838 \uc624\ub7ab\ub3d9\uc548 \uadf8 \ud0c0\uc774\ud2c0\uc744 \uc783\uc5b4 \uac00\uace0\uc788\ub294 \uc911\uc774\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%a6%ac%ed%85%8c%ec%9d%bc%eb%9f%ac-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c-%eb%b8%94%eb%9e%99-%ed%94%84%eb%9d%bc%ec%9d%b4%eb%8d%b0%ec%9d%b4%ea%b9%8c%ec%a7%80-%ea%b8%b0%eb%8b%a4%eb%a6%ac%eb%a9%b4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub9ac\ud14c\uc77c\ub7ec \ubc0f \ube0c\ub79c\ub4dc: \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uae4c\uc9c0 \uae30\ub2e4\ub9ac\uba74, \ub108\ubb34 \ub2a6\uc2b5\ub2c8\ub2e4 | KR - Criteo\" \/>\n<meta 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