{"id":9175,"date":"2019-01-10T15:32:08","date_gmt":"2019-01-10T15:32:08","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/retargeting-ads-3-tactics-you-should-be-using\/"},"modified":"2021-01-06T23:17:03","modified_gmt":"2021-01-06T23:17:03","slug":"%eb%a6%ac%ed%83%80%ec%bc%80%ed%8c%85-%ea%b4%91%ea%b3%a0%ec%9d%98-3%ea%b0%80%ec%a7%80-%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a6%ac%ed%83%80%ec%bc%80%ed%8c%85-%ea%b4%91%ea%b3%a0%ec%9d%98-3%ea%b0%80%ec%a7%80-%ec%a0%84%eb%9e%b5\/","title":{"rendered":"\ub9ac\ud0c0\ucf00\ud305 \uad11\uace0\uc758 3\uac00\uc9c0 \uc804\ub7b5"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uace0\uac1d\ub4e4\uc740 \ubbfc\ucca9\ud569\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c SNS\ub85c \ub610 \ub370\uc2a4\ud06c\ud1b1\uc5d0\uc11c \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\ub85c \ud56d\uc0c1 \uc774\ub3d9\uc744 \ud569\ub2c8\ub2e4. \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub3c4 \uc774\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ubbfc\ucca9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5b4\ub514\uc5d0\uc11c\ub098 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud574\uc57c \ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc758 \uc5b4\ub290 \uc9c0\uc810\uc5d0 \uc704\uce58\ud558\uace0 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uba54\uc2dc\uc9c0\uc640 \uad11\uace0\ub97c \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc644\uc804\ud55c \ub9ac\ud0c0\uac8c\ud305 \uc804\ub7b5\uc744 \uc704\ud574\uc11c\ub294 \uc18c\uc15c, \ube44\ub514\uc624, \uc571 \ub4f1 \ubaa8\ub4e0 \uac00\ub2a5\ud55c \ucc44\ub110\uc744 \ud65c\uc6a9\ud558\uc5ec \uc624\ub298\ub0a0 \ub9e4\uc6b0 \uc911\uc694\ud574\uc9c4 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \ub04a\uae40\uc5c6\uc774 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc18c\uc15c, \ube44\ub514\uc624, \uc571 \ub9ac\ud0c0\uac8c\ud305\uc5d0 \ub300\ud574 \ubcf5\uc2b5\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c \ub0b4\uc6a9\uc744 \uc798 \uc77d\uc5b4 \uc8fc\uc138\uc694.<\/p>\n<h3><strong>\uc18c\uc15c \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0<\/strong><\/h3>\n<p>Facebook \ubc0f Instagram \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\ub294 \ub9ac\ud0c0\uac8c\ud305 \ub4f1\uc758 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \uce74\ud0c8\ub85c\uadf8\uc5d0 \ud3ec\ud568\ub41c \uc0c1\ud488\ub4e4\uc744 \ud64d\ubcf4\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \uc791\ub3d9 \uc6d0\ub9ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uba3c\uc800, \ube44\uc988\ub2c8\uc2a4 \uad00\ub9ac\uc790 \uacc4\uc815\uc744 \uc5f4\uace0 \uce74\ud0c8\ub85c\uadf8\ub97c \uc5c5\ub85c\ub4dc\ud55c \ud6c4, Facebook Pixel\uc774\ub098 Facebook SDK \ub610\ub294 \ub9ac\ud0c0\uac8c\ud305 \ud30c\ud2b8\ub108\uac00 \uc81c\uacf5\ud55c \ucd94\uc801 \ucf54\ub4dc\ub97c \uc124\uc815\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uc5ec \uc0c1\ud488\uc744 \uc870\ud68c\ud558\uac70\ub098 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ucd94\uac00\ud558\uace0 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uba74, Facebook\uc774\ub098 \ub9ac\ud0c0\uac8c\ud305 \ud30c\ud2b8\ub108\ub294 \ubc29\ubb38\uc790\uc758 \ube0c\ub77c\uc6b0\uc800\uc5d0 \ucfe0\ud0a4\ub97c \uc2ec\uc5b4 \uc774\ub7ec\ud55c \ud65c\ub3d9\uc5d0 \ub300\ud574 \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc97\uc5b4\ub09c \ubc29\ubb38\uc790\uac00 \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\ub098 Facebook, Instagram \ub4f1\uc758 SNS\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0, \ub77c\ud0c0\uac8c\ud305 \ud30c\ud2b8\ub108\ub294 \ucfe0\ud0a4\ub97c \ud1b5\ud574 \uc774\ub7ec\ud55c \uc0ac\uc2e4\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub77c\uc6b0\uc800\uc5d0 \ucfe0\ud0a4\uac00 \uc800\uc7a5\ub41c \ubc29\ubb38\uc790\uc5d0\uac8c\ub294 \ud0d0\uc0c9 \uc774\ub825\uacfc \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uae30\ubc18\ud574 \uad11\uace0\uac00 \uac8c\uc7ac\ub429\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\ub294 \ub2e8\uc77c\ud55c \uc774\ubbf8\uc9c0, \uc2ac\ub77c\uc774\ub4dc(carousel) \ub610\ub294 \uceec\ub809\uc158 \ud615\ud0dc\ub85c \ud45c\uc2dc\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2ac\ub77c\uc774\ub4dc \uad11\uace0\uc5d0\ub294 \uc2a4\ud06c\ub864\uc774 \uac00\ub2a5\ud55c 2\uac1c \uc774\uc0c1\uc758 \uc774\ubbf8\uc9c0\uac00 \ud3ec\ud568\ub418\uace0, \uceec\ub809\uc158 \uad11\uace0\uc5d0\ub294 \uc8fc\uc694 \uc774\ubbf8\uc9c0\ub098 \ub3d9\uc601\uc0c1\uc5d0 4\uac1c\uc758 \uc81c\ud488\uc774 \ud45c\uc2dc\ub418\uc5b4 \uc804\uccb4 \ud654\uba74 \ud615\uc2dd\uc758 &#8220;\uc778\uc2a4\ud134\ud2b8 \uacbd\ud5d8&#8221;\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ub2e8\uc77c \uc774\ubbf8\uc9c0 \uad11\uace0 \uc608\uc2dc:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9176 size-medium\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/FB-single-image-ad-300x281.png\" alt=\"Facebook single image ad example\" width=\"300\" height=\"281\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/FB-single-image-ad-300x281.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/FB-single-image-ad.png 370w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Carousel ad example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9178 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/FB-carousel-ad.png\" alt=\"Facebook carousel ad example\" width=\"654\" height=\"268\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/FB-carousel-ad.png 654w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/FB-carousel-ad-300x123.png 300w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/p>\n<p>Collection ad example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9180\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/FB-collection-ad-300x208.png\" alt=\"Facebook collection ad example\" width=\"300\" height=\"208\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/FB-collection-ad-300x208.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/FB-collection-ad.png 514w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><small>\uc774\ubbf8\uc9c0 \ucd9c\ucc98: https:\/\/www.facebook.com\/business\/ads\/dynamic-ads<\/small><\/p>\n<p><strong>\uc2e4\uc81c \uc608\uc2dc\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<ul>\n<li>\ubbfc\uc11c\uac00 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc744 \ub458\ub7ec\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \uac80\uc0c9\ud558\uace0 \uc0c1\ud488\uc758 \uc138\ubd80 \uc815\ubcf4 \ud398\uc774\uc9c0\ub97c \uc0b4\ud3b4\ubcf4\uba70 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ub2f4\ub294 \ub3d9\uc548 \uac01 \ub2e8\uacc4\uc5d0\uc11c \ubbfc\uc11c\uc758 \uad6c\ub9e4 \uc758\ub3c4 \ub370\uc774\ud130\uac00 \uc218\uc9d1\ub429\ub2c8\ub2e4.<\/li>\n<li>\ubbfc\uc11c\uac00 \uc7a0\uc2dc \uc1fc\ud551\ubab0\uc744 \ubc97\uc5b4\ub098 \ud734\ub300\ud3f0\uc73c\ub85c \ud398\uc774\uc2a4\ubd81\uc744 \ud655\uc778\ud569\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \ub9ac\ud0c0\uac8c\ud305 \ud504\ub85c\uc138\uc2a4\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub04a\uae40\uc5c6\uc774 \uc5f0\uacb0\ub429\ub2c8\ub2e4.<\/li>\n<li>\ubbfc\uc11c\uc758 \uad6c\ub9e4 \uc758\ub3c4\uac00 \uacc4\uc0b0\ub418\uace0, \ucd94\ucc9c\ud560 \uc0c1\ud488\uc774 \uacb0\uc815\ub418\uba70, \ub2e4\uc774\ub098\ubbf9 \uad11\uace0\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \ubbfc\uc11c\uac00 \uc870\ud68c\ud588\ub358 \uc0c1\ud488\ub4e4\uc744 \ubc18\uc601\ud558\uba70, \uc870\ud68c\ub41c \uc0c1\ud488\uacfc \uc218\uc9d1\ub41c \ub2e4\ub978 \uc758\ub3c4 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc774 \ucd94\ucc9c\ub429\ub2c8\ub2e4.<\/li>\n<li>\ubbfc\uc11c\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74 \ub525 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc758 \uc0c1\ud488 \ud398\uc774\uc9c0\ub85c \ubc14\ub85c \uc774\ub3d9\ud558\uc5ec \uad6c\ub9e4\ub97c \uc644\ub8cc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3><strong>\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0<\/strong><\/h3>\n<p>\uace0\uac1d\ub4e4\uc740 \uc628\ub77c\uc778 \uc0ac\uc6a9 \uc2dc\uac04\uc758 3\ubd84\uc758 1\uc744 \ube44\ub514\uc624 \uc2dc\uccad\uc5d0 \uc18c\ube44\ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc5d0\uc11c \uc55e\uc11c\uac00\uae38 \uc6d0\ud558\uc2ed\ub2c8\uae4c? \uadf8\ub807\ub2e4\uba74 \ube44\ub514\uc624 \uad11\uace0\ub97c \ud65c\uc6a9\ud558\uc2ed\uc2dc\uc624. \uadf8\ub7ec\ub098 \ub354 \uc88b\uc740 \ubc29\ubc95\uc740 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ub2e4\uc774\ub098\ubbf9 \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc774\ub098\ubbf9 \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uad6c\ucd95\ub41c \ub9de\ucda4\ud654\ub41c \ube44\ub514\uc624 \uad11\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc791\ub3d9 \uc6d0\ub9ac\ub294 \uc77c\ubc18\uc801\uc778 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\uc640 \uac19\uc2b5\ub2c8\ub2e4. \ubc29\ubb38\uc790\uac00 \uc0c1\ud488\uc744 \uc870\ud68c\ud558\uac70\ub098 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ucd94\uac00\ud558\ub294 \ub4f1\uc758 \ud589\ub3d9\uc744 \ud558\uba74 \ubc29\ubb38\uc790 \ube0c\ub77c\uc6b0\uc800\uc5d0 \uc2ec\uc5b4\uc9c4 \ucfe0\ud0a4\uac00 \uc774\ub7ec\ud55c \ub0b4\uc6a9\uc744 \uc54c\ub824\uc90d\ub2c8\ub2e4. \ubc29\ubb38\uc790\uac00 \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub098 \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8, SNS, \uc571\uc744 \ubc29\ubb38\ud574\ub3c4 \ub9ac\ud0c0\uac8c\ud305 \ud504\ub85c\uc138\uc2a4\ub294 \uc9c0\uc18d\ub429\ub2c8\ub2e4. \ub2e8\uc9c0 \ucc28\uc774\uc810\uc740 \ube44\ub514\uc624 \uad11\uace0 \uc9c0\uba74\uc744 \ud65c\uc6a9\ud574 \ucc38\uc5ec\ub3c4\uac00 \ub192\uace0 \uad6c\ub9e4\uc804\ud658\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c \ube44\ub514\uc624 \uad11\uace0\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc774 \uad11\uace0\uc758 \uac00\uc7a5 \ud070 \ud61c\ud0dd\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ube44\ub514\uc624 \uad11\uace0\ub97c \uc2dc\uccad\ud55c \uc0ac\ub78c\uc758 \uad6c\ub9e4 \ud655\ub960\uc774 64%\uc5d0 \uc774\ub978\ub2e4\ub294 \uac83\uc774\uc9c0\uc694. (\ucd9c\ucc98: Hyperfine Media).<\/p>\n<p>\uc774\ub7ec\ud55c \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ube44\ub514\uc624 \ucf58\ud150\uce20\uc758 \uc7ac\uc0dd \uc804, \uc911\uac04, \ud6c4\uc5d0 \ube44\ub514\uc624 \uad11\uace0\uac00 \uc0bd\uc785\ub418\ub294 \u201c\uc778\uc2a4\ud2b8\ub9bc(In-stream)\u201d\uc774\ub098, \ud14d\uc2a4\ud2b8 \uae30\ubc18\uc758 \ucf58\ud150\uce20\ub098 \uc18c\uc15c \ud53c\ub4dc \uc18d\uc5d0 \ud3ec\ud568\ub418\ub294 &#8220;\uc544\uc6c3 \uc2a4\ud2b8\ub9bc(out-stream)&#8221; \ub610\ub294 \uc778\uc571 \ud615\ud0dc\ub85c \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uc0c1\ud488 \ud53c\ub4dc\uc640 \ube0c\ub79c\ub4dc \uc9c0\uce68\uc744 \uc0ac\uc6a9\ud574 \uad11\uace0\uac00 \ub3d9\uc801\uc73c\ub85c \uc0dd\uc131\ub418\uae30 \ub54c\ubb38\uc5d0, \ub9ce\uc740 \ube44\ub514\uc624 \uc81c\uc791 \ube44\uc6a9\uc774 \ub4e4\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc2e4\uc81c \uc608\uc2dc\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<ul>\n<li>\uc720\ub9ac\uac00 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uc5ec \ub2e4\uc591\ud55c \uc0c1\ud488\ub4e4\uc744 \ub458\ub7ec\ubd05\ub2c8\ub2e4. \ucd94\uc801 \ud53d\uc140\uc744 \uc0ac\uc6a9\ud574 \uac01 \uc774\ubca4\ud2b8 \ub808\ubca8\uc5d0\uc11c \uc720\ub9ac\uc758 \uad6c\ub9e4 \ud589\ub3d9 \ub370\uc774\ud130\uac00 \uc218\uc9d1\ub429\ub2c8\ub2e4. \uc720\ub9ac\ub294 \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub098 \uc778\ud130\ub137 \uac80\uc0c9\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc720\ub9ac\uac00 \uc5ec\ub7ec \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571\uc744 \uc774\ub3d9\ud558\ub294 \ub3d9\uc548, \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305 \ud504\ub85c\uc138\uc2a4\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc9c0\uc18d\ub429\ub2c8\ub2e4. \uc720\ub9ac\uc758 \uad6c\ub9e4 \uc758\ub3c4\uac00 \uacc4\uc0b0\ub418\uace0 \uc0c1\ud488 \ucd94\ucc9c\uc774 \uacb0\uc815\ub418\uc5b4 \uac1c\uc778 \ub9de\ucda4\ud615 \ube44\ub514\uc624 \uad11\uace0\uac00 \uc0dd\uc131 \ubc0f \uc81c\uacf5\ub429\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc720\ub9ac\uc758 \uac80\uc0c9 \uc704\uce58\uc5d0 \uae30\ubc18\ud574 \ube44\ub514\uc624 \uad11\uace0\uac00 \uc778\uc2a4\ud2b8\ub9bc, \uc544\uc6c3 \uc2a4\ud2b8\ub9bc \ub610\ub294 \uc778\uc571 \ud615\ud0dc\ub85c \ubcf4\uc5ec\uc9d1\ub2c8\ub2e4.<\/li>\n<li>\uc774\ub7ec\ud55c \ube44\ub514\uc624 \uad11\uace0\ub4e4\uc740 \uc720\ub9ac\uac00 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0c1\ud488\ub4e4\uc744 \ud45c\uc2dc\ud558\uace0, \uc720\ub9ac\uac00 \uc88b\uc544\ud560 \ub9cc\ud55c \uc0c8\ub85c\uc6b4 \uc0c1\ud488\ub4e4\ub3c4 \ud568\uaed8 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li>\ube44\ub514\uc624 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74, \uc720\ub9ac\ub294 \ub525 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ubc14\ub85c \uc774\ub3d9\ud558\uc5ec \uad6c\ub9e4\ub97c \uc644\ub8cc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Criteo Interactive Video - Retail Demo\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/729akvomV2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><strong>\uc571 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0<\/strong><\/h3>\n<p>\uc1fc\ud551 \uc571\uc744 \uac1c\ubc1c\ud558\ub294\ub370 \ub9ce\uc740 \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4\ub97c \ud22c\uc790\ud55c \uacbd\uc6b0, \uac00\uc7a5 \uc911\uc694\ud55c \uc77c \uc911 \ud558\ub098\ub294 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub97c \uc2e4\ud589\ud558\uc5ec \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc571\uc744 \uc7ac\ubc29\ubb38\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4. \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 4\ubd84\uc758 1\uc758 \uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \ub2e8 \ud55c\ubc88 \uc0ac\uc6a9\ud574\ubcf8 \ud6c4 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc73c\uba70, 7\uc77c\uc774 \uc9c0\ub098\uba74 89%\uac00 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc571 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc571 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc5b4\ub514\uc5d0 \uc788\ub4e0 \ud0c0\uac9f\ud654\ub41c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud45c\uc2dc\ud568\uc73c\ub85c\uc11c \uc774\ub4e4\uc774 \ub2e4\uc2dc \uc571\uc73c\ub85c \ub3cc\uc544\uc62c \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<p>\uc6d0\ub9ac\ub294 \uc77c\ubc18 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\uc640 \uac19\uc9c0\ub9cc, \ub2e4\ub978 \uc571\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uad00\ub828\uc131 \uc788\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294\ub370 \uc911\uc810\uc744 \ub454\ub2e4\ub294 \ub370\uc11c \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc2e4\uc81c \uc608\uc2dc\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<ul>\n<li>\ubbfc\uc900\uc774 \uc571\uc5d0\uc11c \uc2dc\uacc4\ub97c \ub458\ub7ec\ubcf4\ub2e4\uac00 \ub098\uc911\uc5d0 \uad6c\ub9e4\ud558\uae30\ub85c \ud569\ub2c8\ub2e4. \ubbfc\uc900\uc774 \ub458\ub7ec\ubcf4\ub294 \ub3d9\uc548, \uc758\ub3c4 \ub370\uc774\ud130\uac00 \uc218\uc9d1\ub429\ub2c8\ub2e4.<\/li>\n<li>\ubbfc\uc900\uc774 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uc9c0 \uc54a\uace0 \ub2e4\ub978 \uc571\uc744 \ubc29\ubb38\ud558\uae30 \uc704\ud574 \uc571\uc744 \ubc97\uc5b4\ub0a9\ub2c8\ub2e4. \uc2e4\uc2dc\uac04\uc73c\ub85c \ubbfc\uc900\uc758 \uad6c\ub9e4 \uc758\ub3c4\uac00 \uacc4\uc0b0\ub418\uace0 \uc0c1\ud488 \ucd94\ucc9c\uc774 \uacb0\uc815\ub418\uc5b4 \ub9de\ucda4\ud615 \ube44\ub514\uc624 \uad11\uace0\uac00 \uc0dd\uc131 \ubc0f \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/li>\n<li>\uad11\uace0\ub294 \ubbfc\uc900\uc774 \uad00\uc2ec\uc744 \ubcf4\uc600\ub358 \uc2dc\uacc4\ub4e4\uacfc \uad00\uc2ec\uc744 \uac00\uc9c8\ub9cc\ud55c \uc0c8\ub85c\uc6b4 \uc2dc\uacc4\ub4e4\uc744 \ud568\uaed8 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li>\uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74 \ubbfc\uc900\uc740 \uc571\uc758 \uc0c1\ud488 \ud398\uc774\uc9c0\ub85c \ubc14\ub85c \uc774\ub3d9\ud558\uc5ec \uad6c\ub9e4\ub97c \uc644\ub8cc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9182 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/app-retargeting-example-1.png\" alt=\"how app retargeting works\" width=\"545\" height=\"249\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/app-retargeting-example-1.png 545w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/app-retargeting-example-1-300x137.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<h3><strong>\ub9ac\ud0c0\uac8c\ud305 \uad11\uace0 \ubaa8\ubc94 \uc0ac\ub840<\/strong><\/h3>\n<p>\uc774\ub7ec\ud55c \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud574 \ub9ac\ud0c0\uac8c\ud305 \uc804\ub7b5\uc744 \ud655\uc7a5\ud560 \uc900\ube44\uac00 \ub418\uc168\uc2b5\ub2c8\uae4c? \ucc38\uace0\ud560 \ub9cc\ud55c \uba87 \uac00\uc9c0 \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uce74\ud0c8\ub85c\uadf8 \ud53c\ub4dc\uc5d0 \ucd5c\ub300\ud55c \ub9ce\uc740 \uc0c1\ud488\uc744 \uc5c5\ub85c\ub4dc\ud569\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc0c1\ud488\uc774 \ud3ec\ud568\ub420\uc218\ub85d \ubcf4\ub2e4 \ub354 \ub9de\ucda4\ud654\ub41c \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ub108\ubb34 \ube48\ubc88\ud55c \uad11\uace0\ub85c \uac70\ubd80\uac10\uc744 \uc8fc\uc9c0 \uc54a\ub3c4\ub85d \ud55c\ub3c4\ub97c \uc815\ud574\ub193\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ucd94\uc801 \ud53d\uc140\uc744 \uc0ac\uc6a9\ud558\uc5ec \uad6c\ub9e4\ud55c \uace0\uac1d\uc740 \uc81c\uc678\ub97c \uc2dc\ucf1c \uc774\ubbf8 \uad6c\ub9e4\ud55c \uc81c\ud488\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \uacc4\uc18d \uc81c\uacf5\ud558\uc9c0 \uc54a\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub9ac\ud0c0\uac8c\ud305\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/category\/retargeting\/\">\ub9ac\ud0c0\uac8c\ud305 \ud5c8\ube0c<\/a>\ub97c \ubc29\ubb38\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uace0\uac1d\ub4e4\uc740 \ubbfc\ucca9\ud569\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c SNS\ub85c \ub610 \ub370\uc2a4\ud06c\ud1b1\uc5d0\uc11c \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\ub85c \ud56d\uc0c1 \uc774\ub3d9\uc744 \ud569\ub2c8\ub2e4. \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub3c4 \uc774\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ubbfc\ucca9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5b4\ub514\uc5d0\uc11c\ub098 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud574\uc57c \ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc758 \uc5b4\ub290 \uc9c0\uc810\uc5d0 \uc704\uce58\ud558\uace0 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uba54\uc2dc\uc9c0\uc640 \uad11\uace0\ub97c \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc644\uc804\ud55c \ub9ac\ud0c0\uac8c\ud305 \uc804\ub7b5\uc744 \uc704\ud574\uc11c\ub294 \uc18c\uc15c, \ube44\ub514\uc624, \uc571 \ub4f1 \ubaa8\ub4e0 \uac00\ub2a5\ud55c \ucc44\ub110\uc744 \ud65c\uc6a9\ud558\uc5ec \uc624\ub298\ub0a0 \ub9e4\uc6b0 \uc911\uc694\ud574\uc9c4 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":9188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-9175","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ub9ac\ud0c0\ucf00\ud305 \uad11\uace0\uc758 3\uac00\uc9c0 \uc804\ub7b5 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc18c\uc15c, \ube44\ub514\uc624 \ubc0f \uc571 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub97c \uc0ac\uc6a9\ud574 \uc5b4\ub514\uc5d0\uc11c\ub098 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 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