{"id":9282,"date":"2019-01-23T14:56:26","date_gmt":"2019-01-23T14:56:26","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/2019-digital-marketing-trends\/"},"modified":"2020-12-03T18:50:29","modified_gmt":"2020-12-03T18:50:29","slug":"2019%eb%85%84-%ec%a3%bc%eb%aa%a9%ed%95%b4%ec%95%bc-%ed%95%a0-7%ea%b0%80%ec%a7%80-%ec%a3%bc%ec%9a%94-%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%8f%99%ed%96%a5","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2019%eb%85%84-%ec%a3%bc%eb%aa%a9%ed%95%b4%ec%95%bc-%ed%95%a0-7%ea%b0%80%ec%a7%80-%ec%a3%bc%ec%9a%94-%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%8f%99%ed%96%a5\/","title":{"rendered":"2019\ub144 \uc8fc\ubaa9\ud574\uc57c \ud560 7\uac00\uc9c0 \uc8fc\uc694 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub3d9\ud5a5"},"content":{"rendered":"

 <\/p>\n

\ud574\ub9c8\ub2e4 \uc5f0\ub9d0\uc774 \ub418\uba74, \ud06c\ub9ac\ud14c\uc624\ub294 \uc0c8\ub85c\uc6b4 \ud55c\ud574\ub97c \uc704\ud55c \uc804\ub9dd\uc744 \ubc1c\ud45c\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uc5b4\ub5a4 \ud2b8\ub80c\ub4dc\uac00 \ubd80\uc0c1\uc744 \ud558\uace0 \uc788\ub294\uc9c0 \ub418\ub3cc\uc544 \ubcf4\uace0, \uc55e\uc73c\ub85c \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub0a0 \uac83\uc778\uc9c0\ub97c \uc608\uce21\ud55c\ub2e4\ub294 \uac83\uc740 \ub300\ub2e8\ud788 \ud765\ubbf8\ub85c\uc6b4 \uc77c\uc785\ub2c8\ub2e4. 2019\ub144\uc744 \uc704\ud574, \uc774\ubbf8 \uc2dc\uc791\ub41c \uc8fc\uc694 \ub3d9\ud5a5 \uba87 \uac00\uc9c0\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/p>\n

\uc720\ub7fd \uc77c\ubc18 \ub370\uc774\ud130\ubcf4\ud638\ubc95(GDPR) \ub3c4\uc785, \ube44\ub514\uc624 \uad11\uace0 \uc9c0\ucd9c, \ub370\uc774\ud130 \ud611\uc5c5, \uc778\uacf5\uc9c0\ub2a5(AI)\uc758 \ud65c\uc6a9 \ub4f1, \ub370\uc774\ud130\ub294 \uac70\uc758 \ubaa8\ub4e0 \uc0c8\ub85c\uc6b4 \ud601\uc2e0\uc758 \uc911\uc2ec\uc5d0 \uc704\uce58\ud558\uac8c \ub420 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub370\uc774\ud130 \uc790\uccb4\ub9cc\uc774 \uc544\ub2c8\ub77c, \ub370\uc774\ud130\ub97c \ucc98\ub9ac, \ubcf4\uc548, \uc218\uc9d1 \ubc0f \ud65c\uc6a9\ud558\ub294 \ub2e4\uc591\ud55c \ubc29\ubc95\ub4e4\uc774 \ub4f1\uc7a5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ubc0f \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub9dd 2019 \ubcf4\uace0\uc11c<\/a>\uc5d0\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \uc5c5\uacc4\uc758 \ub9ac\ub354\ub4e4\uc5d0\uac8c 2019\ub144\u00a0 \uc804\ub9dd\uc5d0 \ub300\ud574 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \ub300\ub2f5\uc744 \ub2e4\uc74c\uacfc \uac19\uc774 \uc815\ub9ac\ud574\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/h3>\n

1.\u00a0<\/strong>GDPR\uc740 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub370\uc774\ud130 \ubcf4\ud638 \uaddc\uc81c\ub97c \uc9c0\uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

2018\ub144 5\uc6d4 \uc720\ub7fd\uc5d0\uc11c GDPR<\/a>\uc774 \ubcf8\uaca9 \uc2dc\ud589\ub41c \uc774\ud6c4, \ubbf8\uad6d\uacfc \ub2e4\ub978 \uc9c0\uc5ed\uc758 \uc5ec\ub7ec \uc5c5\uacc4 \ub9ac\ub354\uc640 \ud611\ud68c \ubc0f \uaddc\uc81c \ub2f9\uad6d\uc740 \uc774\uc640 \uc720\uc0ac\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc95\ub960\uc744 \uc81c\uc815\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"2018<\/p>\n

2019\ub144 \uc601\ud5a5: \ub370\uc774\ud130 \ud65c\uc6a9\uc5d0 \ub300\ud55c \ubaa8\ubc94 \uc0ac\ub840\uac00 \uad6c\ucd95\ub420 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\ub9c8\ucf00\ud130\ub4e4\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ucca0\uc800\ud788 \uad00\ub9ac\ud558\ub824\uba74 \ubb34\uc5c7\uc774 \ud544\uc694\ud55c\uc9c0\ub97c \uc2ec\uc0ac\uc219\uace0\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. GDPR\uc740 \uc720\ub7fd\uc5d0\uc11c \uc2dc\ud589\ub418\uc9c0\ub9cc, \uc720\ub7fd\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\ub97c \uc218\ud589\ud558\ub294 \ubaa8\ub4e0 \uae30\uc5c5\uc774 \uc774 \ud45c\uc900\uc744 \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4. \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ud06c\ub9ac\ud14c\uc624\uc758 GDPR \ud5c8\ube0c<\/a>\ub97c \ubc29\ubb38\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

2. \uae00\ub85c\ubc8c \uac70\ub300 \uae30\uc5c5(walled garden)\uc5d0 \ub300\ud55c \uac10\uc2dc\uac00 \uac15\ud654\ub420 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\uc218\ub9ce\uc740 \ub370\uc774\ud130 \uce68\ud574 \uc0ac\uace0\uac00 \ubc1c\uc0dd\ud55c \uac00\uc6b4\ub370, \uac70\ub300 \uae30\uc220 \uae30\uc5c5\ub4e4\uc740 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uc758 \ud65c\uc6a9 \ubc0f \ubcf4\ud638 \ubc29\ubc95, \uae30\uc5c5\uc801 \uc808\ucc28, \uc138\uae08\uacfc \uad00\ub828\ud574 \ubcf4\ub2e4 \uba74\ubc00\ud55c \uac10\uc2dc \ud558\uc5d0 \ub193\uc774\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ub974\uadf8\ub808\ud14c \ubca0\uc2a4\ud0c0\uac8c\ub974(Margrethe Vestager) EU \uacbd\uc7c1 \ub2f4\ub2f9 \uc9d1\ud589\uc704\uc6d0\uc740 2018\ub144 7\uc6d4 Google\uc5d0 \ubc8c\uae08\uc744 \ubd80\uacfc\ud558\uace0 Amazon\uc758 \ub370\uc774\ud130 \ud65c\uc6a9\uc5d0 \ub300\ud55c \uc870\uc0ac\ub97c \uc9c0\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"Axios<\/p>\n

2019\ub144\ub294 Facebook, Google \ubc0f Amazon\uc774 \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130 \uacf5\uc720 \ubc0f \uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \uc815\ucc45\uc744 \ub3c4\uc785\ud560 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc774 \uae30\uc5c5\ub4e4\uc740 \uad11\uace0\uc8fc\ub4e4\uacfc \uacf5\uc720\ud558\ub294 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130 \ubc0f \uc815\ubcf4\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \ub354 \ucca0\uc800\ud558\uac8c \ud1b5\uc81c\ud558\uac8c \ub420 \ud655\ub960\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

2019\ub144 \uc601\ud5a5: \uc0ac\uc6a9\uc790 \ub3d9\uc758 \uad00\ub9ac\uac00 \uc6b0\uc120 \uc21c\uc704\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\ub124\ud2b8\uc6cc\ud06c \uc0ac\uc6a9\uc790 \uc815\ubcf4\uc5d0 \ub300\ud55c \uc811\uc18d\uc744 \ud1b5\uc81c\ud558\ub294 \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c \ud658\uacbd\uc740 \uc0ac\uc6a9\uc790\uc758 \ub3d9\uc758\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud55c \ubcf4\ub2e4 \uba85\ud655\ud55c \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4. \uc815\ucc45\uacfc \uc6b4\uc601\uc5d0 \ub300\ud55c \uac10\uc2dc\uac00 \uc99d\uac00\ud558\uc5ec, \uc774 \uac70\ub300 \uae30\uc220 \uae30\uc5c5\ub4e4\uc774 \uacf5\uc720\ud558\ub294 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud1b5\uc81c\ub3c4 \uac15\ud654\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

3. \ube44\ub514\uc624 \uad11\uace0\uac00 \uae09\uc99d\ud560 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\ub9c8\ucf00\ud130\ub4e4\uc774 \ud504\ub9ac\ubbf8\uc5c4 \uc778\ubca4\ud1a0\ub9ac\ub97c \uaca8\ub0e5\ud574 \uace0\ud488\uc9c8 \uc0ac\uc774\ud2b8\uc5d0 \ube44\ub514\uc624 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uc5ec \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ucd94\uad6c\ud558\uba74\uc11c \ud504\ub77c\uc774\ube57 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4(PMP)\ub4e4\uc774 \ube44\ub514\uc624 \uad11\uace0 \uc9c0\ucd9c<\/a>\uc758 \ud070 \ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"Pubmatic\"<\/p>\n

\ucc38\uace0: \ud504\ub77c\uc774\ube57 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4(Google\uc740 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub2e4\uc774\ub809\ud2b8\ub77c \ubd80\ub984)\ub294 \uad11\uace0\uc8fc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub4e4\uc774 \uacbd\ub9e4\ub97c \uc218\ud589\ud558\uace0 1\ub3001 \uc6b0\uc120 \uac70\ub798\uc640 \ubcf4\uc7a5\ub41c \uac70\ub798 \uacc4\uc57d\uc744 \ud558\ub294 \uac70\ub798\uc18c\uc5d0\uc11c\uc758 “\uc0ac\uc124 \ud658\uacbd”\uc744 \uc9c0\uce6d\ud569\ub2c8\ub2e4.<\/em><\/p>\n

\uc2a4\ub9c8\ud2b8\ud3f0\uc758 \uacbd\uc6b0, \uc0ac\uc6a9\uc790\ub4e4\uc740 \ub300\ubd80\ubd84 \ubcf4\ud3b8\uc801\uc778 \uc571\ub4e4\uc744 \ud1b5\ud574 \ube44\ub514\uc624 \ucf58\ud150\ud2b8\ub97c \uc2dc\uccad\ud569\ub2c8\ub2e4. \uc774\ub294 2019\ub144\uc5d0 \uc571\ub4e4\uc774 \ube44\ub514\uc624 \uad11\uace0 \uc9c0\ucd9c\uc5d0\uc11c \ub354 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud560 \uac83\uc784\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

2019\ub144 \uc601\ud5a5: OTT \ube44\ub514\uc624 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uae09\uc99d\ud560 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \ud558\ub294 \uc0ac\uc6a9\uc790\uc640 \ud558\ub8e8 \ud3c9\uade0 \uc2dc\uccad \uc2dc\uac04\uc774 \ub298\uc5b4\ub0a0 \uac83\uc785\ub2c8\ub2e4. Pew Research Center<\/a>\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, Z\uc138\ub300<\/a>\uc758 45%\ub294 \uac70\uc758 \uc9c0\uc18d\uc801\uc73c\ub85c \uc778\ud130\ub137\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc55e\uc73c\ub85c\ub294 \ud504\ub77c\uc774\ube57 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc774 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \ucc44\ub110\uc744 \ud1b5\ud574 \ube44\ub514\uc624 \uad11\uace0 \uc9c0\ucd9c\uc758 \uc99d\uac00\uc5d0 \uae30\uc5ec\ud560 \uac83\uc785\ub2c8\ub2e4. \ucee4\ub125\ud2f0\ub4dc TV(CTV)\uc640 \uc624\ubc84\ub354\ud1b1(OTT) \ube44\ub514\uc624 \uc778\ubca4\ud1a0\ub9ac\uc758 \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, 2019\ub144\uc5d0\ub294 \uc774\ub7ec\ud55c \ucd94\uc138\uac00 \ud55c\uce35 \ub354 \uac15\ud654\ub420 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

4. \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud611\ub825\uc744 \ubaa8\uc0c9\ud560 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c \ud658\uacbd\uacfc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ubc16\uc5d0\uc11c \uae30\ud68c\ub97c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ud611\uc5c5\uacfc \ub370\uc774\ud130 \uacf5\uc720\ub97c \ud1b5\ud574 \uc790\uccb4\uc801\uc778 \uc634\ub2c8\ucc44\ub110 \uae30\ub2a5<\/a>\uc744 \uac1c\ubc1c\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ube0c\ub79c\ub4dc\ub4e4\uacfc \uc2e4\uc2dc\uac04 POS \ubc0f \uc7ac\uace0 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\uace0 \uc11c\ub85c\uc5d0\uac8c \uc2dc\uc2a4\ud15c \ud1b5\ucc30\uc5d0 \ub300\ud55c \uc811\uadfc\uc744 \ud5c8\uc6a9\ud558\uc5ec, \ud504\ub85c\ubaa8\uc158\uacfc \uc6b4\uc601 \ud6a8\uc728\uc131 \ud5a5\uc0c1\uc744 \uc704\ud574 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \uacc4\ud68d\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"eMarketer<\/p>\n

\ube0c\ub79c\ub4dc\uc5d0\uac8c, \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \ud1b5\ucc30\uc740 \uc81c\ud488 \ud30c\uc774\ud504\ub77c\uc778\uc744 \uc704\ud55c \uc62c\ubc14\ub978 \ud22c\uc790 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294\ub370 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc774\ub7ec\ud55c \uce21\uba74\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uac00\uce58\uac00 \ubbf8\ubbf8\ud558\uba70, \ub2e4\ub978 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uacfc\uc758 \ud611\uc5c5\uc740 \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \ub300\uaddc\ubaa8\uc758 \ud1b5\ucc30\uc744 \ud655\ubcf4\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2019\ub144 \uc601\ud5a5: \uace0\uac1d\uacfc\uc758 \uc2ec\ub3c4 \uc788\ub294 \uad00\uacc4 \ud615\uc131\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

Amazon, Facebook, Google \ub4f1\uc5d0 \ub300\ud55c \uacfc\ub3c4\ud55c \uc758\uc874\uc5d0\uc11c \ubc97\uc5b4\ub098\uae30 \uc704\ud574, \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ud798\uc744 \ud569\uccd0 \uc790\uccb4\uc801\uc73c\ub85c \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0, \uadf8\uc5d0 \ub530\ub978 \ub370\uc774\ud130\ub97c \ud68d\ubcf4\ud560 \uc218 \uc788\ub294 \ub2e4\ub978 \ubc29\ubc95\uc744 \uac15\uad6c\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

5. \uc778\uacf5\uc9c0\ub2a5\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\uc11c \ubcf4\ub2e4 \ubcf4\ud3b8\uc801\uc73c\ub85c \uc0ac\uc6a9\ub420 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

2018\ub144\uc5d0\ub294 \ub9ce\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uae30\uc5c5\ub4e4\uc774 \uace0\uae09 \ub9de\ucda4\ud654<\/a>\ub97c \uc81c\uacf5\ud558\ub294 \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud558\uace0 \uba38\uc2e0\ub7ec\ub2dd<\/a>\uc744 \uc0ac\uc6a9\ud574 \uc0ac\uc6a9\uc790 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \uc778\uacf5\uc9c0\ub2a5<\/a>(AI)\uc5d0 \ud22c\uc790\ub97c \ud558\uaca0\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"Econsultancy,<\/p>\n

AI\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \ub300\uc0c1 \uace0\uac1d\uc744 \ubcf4\ub2e4 \uc798 \uc774\ud574\ud558\uc5ec \uad00\ub828\uc131 \ub192\uc740 \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub85c \uc778\ud574 2019\ub144\uc5d0\ub294 \uc628\ub77c\uc778 \uad11\uace0 \uc608\uc0b0\uc774 \uc99d\uac00\ud560 \uac83\uc785\ub2c8\ub2e4.\u00a0<\/strong><\/p>\n

2019\ub144 \uc601\ud5a5: \ub300\uaddc\ubaa8 \ub370\uc774\ud130\uc138\ud2b8\ub97c \ubcf4\uc720\ud55c \uae30\uc5c5\uc774 AI\ub97c \uc120\ub3c4\ud560 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\ub300\uaddc\ubaa8 \ub370\uc774\ud130\uc138\ud2b8\uc640 \uac15\ub825\ud55c \ucef4\ud4e8\ud305 \uad11\uace0 \uc5ed\ub7c9\uc744 \ubcf4\uc720\ud55c \uae30\uc5c5\ub4e4\uc774 \uad11\uace0 \ubd80\uc815\ud589\uc704\ub97c \ubc29\uc9c0\ud558\ub294 \ud5a5\uc0c1\ub41c AI \uae30\ubc18\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc194\ub8e8\uc158\uacfc \uc2dc\uc2a4\ud15c \uc81c\uacf5 \ubd84\uc57c\ub97c \uc120\ub3c4\ud558\uae30 \uc2dc\uc791\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

6. \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc790\uccb4 \uc6b4\uc601\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc774\ub3d9\ud560 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\ud074\ub77c\uc6b0\ub4dc \uae30\ubc18\uc758 AI \uc194\ub8e8\uc158\uc740 \ube0c\ub79c\ub4dc\uac00 \uc5d0\uc774\uc804\uc2dc\ub97c \ud1b5\ud558\uc9c0 \uc54a\uace0 \ub514\uc9c0\ud138 \ub9e4\uccb4 \uad6c\ub9e4\ub97c \uc790\uccb4\uc801\uc73c\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4 \uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"Source:<\/p>\n

 <\/p>\n

\ucc38\uace0: 15\uac1c \uc8fc\uc694 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc758 \uc608\uc0b0 \ucc45\uc784\uc790\ub4e4\uc758 \uc751\ub2f5, \ubc18\uc62c\ub9bc\uc73c\ub85c \uc778\ud574 \ubc31\ubd84\uc728 \ud569\uacc4\uac00 100\uc774 \ub418\uc9c0 \uc54a\uc744 \uc218 \uc788\uc74c<\/em><\/p>\n

\ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \uc18c\uc720\uad8c\uc744 \ud655\uc7a5\ud558\uace0 \uc790\uccb4\uc801\uc778 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud1b5\uc81c\ub97c \uac15\ud654\ud558\uae38 \uc6d0\ud558\uba74\uc11c, \uc18c\ube44\uc790 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uaddc\uc81c\ub97c \ub458\ub7ec\uc2fc \ud604\uc7ac\uc758 \uc911\uc810\uacfc \uc9c0\uc18d\uc801\uc778 \uac1c\ubc1c\uc740 \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \uac00\uc18d\ud654\ud574\uc904 \uac83\uc785\ub2c8\ub2e4. \uc774\uc678\uc5d0\ub3c4 \uc790\uccb4\uc801\uc778 \uad11\uace0 \uc6b4\uc601\uc740 \ud68d\uae30\uc801\uc73c\ub85c \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \uc18c\uc694\uc2dc\uac04\uc744 \ub2e8\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2019\ub144 \uc601\ud5a5: \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud1b5\uc81c\uac00 \ub192\uc740 \uc6b0\uc120 \uc21c\uc704\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uc640 \uad11\uace0 \uac8c\uc7ac\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \ud070 \ud1b5\uc81c\ub97c \ud655\ubcf4\ud558\ub824\ub294 \ub178\ub825\uc758 \uc77c\ud658\uc73c\ub85c, 2019\ub144\uc5d0\ub294 \ub354 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc720\ub8cc SNS, \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \ud504\ub85c\uadf8\ub798\ub9e4\ud305 \uad6c\ub9e4 \ub4f1\uc758 \uad11\uace0 \uc6b4\uc601\uc744 \uc790\uccb4 \uc6b4\uc601 \ud615\ud0dc\ub85c \uc804\ud658\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

7. \uc74c\uc131 \ubc0f \ube44\uc8fc\uc5bc \uae30\uc220 \ub9c8\ucf00\ud305\uc758 \ud65c\uc6a9\uc774 \uc99d\uac00\ud560 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

2019\ub144\uc5d0\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\uc11c \ube44\uc8fc\uc5bc \ubc0f \uc74c\uc131(\uac10\uac01)\uc744 \uc0ac\uc6a9\ud558\ub294 \ucd94\uc138\uac00 \ub354\uc6b1 \ub450\ub4dc\ub7ec\uc9c0\uac8c \ub098\ud0c0\ub0a0 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"Source:<\/p>\n

 <\/p>\n

\uc18c\ube44\uc790\uc758 \uc81c\ud488 \uac80\uc0c9\uc5d0\uc11c\ub294 \ud14d\uc2a4\ud2b8 \ubc0f \ube44\uc8fc\uc5bc \uac80\uc0c9\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc74c\uc131 \uac80\uc0c9\uc740 \uad6c\ub9e4 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \ub9c8\ucf00\ud130\uc640 \uc18c\ube44\uc790 \ubaa8\ub450\ub97c \uc704\ud574 \ub354\uc6b1 \ud3b8\ub9ac\ud558\uace0 \uc758\ubbf8 \uc788\ub294 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uac00\ub2a5\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n

Gartner\ub294 \ube44\uc8fc\uc5bc \ubc0f \uc74c\uc131 \uac80\uc0c9\uc744 \uc9c0\uc6d0\ud558\uace0 \ubcf4\ub2e4 \ud070 \uc0c1\ud638\uc791\uc6a9\uacfc \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub3c4\ub85d \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc7ac\ub514\uc790\uc778\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 2021\ub144\uae4c\uc9c0 \ub514\uc9c0\ud138 \ucee4\uba38\uc2a4 \ub9e4\ucd9c\uc774 30% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.*<\/p>\n

*Smarter with Gartner, \u201cTop 5 Marketing Predictions for 2018<\/a>\u201d, 2018\ub144 4\uc6d4<\/p>\n

2019\ub144 \uc601\ud5a5: \uac80\uc0c9 \uae30\ubc18\uc758 \ub9c8\uc774\ud06c\ub85c \ubaa8\uba58\ud2b8(micro-moment)\uac00 \uc131\uacf5 \uc5ec\ubd80\ub97c \uacb0\uc815\ud560 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\uc74c\uc131 \ubc0f \ube44\uc8fc\uc5bc \uac80\uc0c9\uc5d0 \ub9de\uac8c \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc120\ub3c4\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uace0 \uc788\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \ud6a8\uacfc\uc801\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \uc720\ub3c4\ud568\uc73c\ub85c\uc368, \uc774\ub3d9 \uc911\uc5d0 \uc989\uac01\uc801\uc73c\ub85c \uc815\ubcf4\ub97c \ud655\uc778\ud558\uae38 \uc6d0\ud558\ub294 \uace0\uac1d\ub4e4\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

2019\ub144 \uc131\uacf5\uc801\uc778 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ud575\uc2ec \uc694\uc18c:<\/strong><\/h3>\n

\ud3d0\uc1c4\uc801 \ub124\ud2b8\uc6cc\ud06c \uc678\ubd80\uc5d0\uc11c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ubaa8\uc0c9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/h3>\n

2019\ub144\uc5d0\ub294 \uac70\ub300 \uae30\uc220 \uae30\uc5c5\ub4e4\uc758 \uc18c\ube44\uc790 \ub370\uc774\ud130 \uc0ac\uc6a9\uacfc \uc6b4\uc601 \uc815\ucc45\uc5d0 \ub300\ud55c \uac10\uc2dc\uac00 \uac15\ud654\ub420 \uac83\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc11c\ub85c \ud611\ub825\ud558\uc5ec \uc790\uccb4\uc801\uc778 \uace0\uac1d \ub370\uc774\ud130\uc5d0 \ub300\ud574 \ub354 \ud070 \ud1b5\uc81c\ub825\uc744 \ud655\ubcf4\ud558\uace0 \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c \uc678\ubd80\uc5d0\uc11c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ubaa8\uc0c9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4\uc640 \ucc44\ub110\uc5d0\uc11c \uc77c\uad00\ub418\uace0 \uac04\uc18c\ud654\ub41c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/h3>\n

\uba38\uc2e0\ub7ec\ub2dd\uacfc \uc608\uce21 \ubd84\uc11d\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc0c8\ub86d\uace0 \uc758\ubbf8\uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d\ub4e4\uacfc \uc9c4\uc815\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uad6c\ub9e4\uc804\ud658\uc728\uc744 \ub300\ud3ed \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\uace0 \uc7a5\ubc14\uad6c\ub2c8 \ud3ec\uae30\uc728<\/a>\uacfc \uad11\uace0 \ubd80\uc815\ud589\uc704\ub97c \uac10\uc18c\uc2dc\ucf1c \uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc18c\ube44\uc790 \ub370\uc774\ud130\uc640 \uc62c\ubc14\ub978 \uad11\uace0 \uae30\uc220\uc744 \uacb0\ud569\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/h3>\n

\uae30\uc5b5\uc5d0 \ub0a8\uc744\ub9cc\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub370\uc774\ud130 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uace0\uac1d\uacfc \uc758\ubbf8\uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc624\ud37c\ub97c \ub9de\ucda4\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \ube44\ub514\uc624 \ubc0f \uc74c\uc131 \uad11\uace0\ub294 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud55c\uce35 \ub354 \ud5a5\uc0c1\uc2dc\ucf1c \uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

2019\ub144\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub3d9\ud5a5\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \ubcf4\uace0\uc11c \uc804\ubb38\uc744 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \ud574\ub9c8\ub2e4 \uc5f0\ub9d0\uc774 \ub418\uba74, \ud06c\ub9ac\ud14c\uc624\ub294 \uc0c8\ub85c\uc6b4 \ud55c\ud574\ub97c \uc704\ud55c \uc804\ub9dd\uc744 \ubc1c\ud45c\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uc5b4\ub5a4 \ud2b8\ub80c\ub4dc\uac00 \ubd80\uc0c1\uc744 \ud558\uace0 \uc788\ub294\uc9c0 \ub418\ub3cc\uc544 \ubcf4\uace0, \uc55e\uc73c\ub85c \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub0a0 \uac83\uc778\uc9c0\ub97c \uc608\uce21\ud55c\ub2e4\ub294 \uac83\uc740 \ub300\ub2e8\ud788 \ud765\ubbf8\ub85c\uc6b4 \uc77c\uc785\ub2c8\ub2e4. 2019\ub144\uc744 \uc704\ud574, \uc774\ubbf8 \uc2dc\uc791\ub41c \uc8fc\uc694 \ub3d9\ud5a5 \uba87 \uac00\uc9c0\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":55,"featured_media":9309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-9282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":true,"has_mobile_version":false,"full_width_content":false,"embed_is_pardot_form":false,"embed_content":"\n

\ucee4\uba38\uc2a4 \ubc0f \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub9dd 2019 \ub2e4\uc6b4\ub85c\ub4dc<\/a> <\/strong> | \ud06c\ub9ac\ud14c\uc624 \ub9ac\uc11c\uce58 \ubc0f \ubcf4\uace0\uc11c \ubc14\ub85c\uac00\uae30<\/a><\/strong> <\/div>\n","podcast_audio_length":""},"yoast_head":"\n2019\ub144 \uc8fc\ubaa9\ud574\uc57c \ud560 7\uac00\uc9c0 \uc8fc\uc694 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub3d9\ud5a5 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud574\ub9c8\ub2e4 \uc5f0\ub9d0\uc774 \ub418\uba74, \ud06c\ub9ac\ud14c\uc624\ub294 \uc0c8\ub85c\uc6b4 \ud55c\ud574\ub97c \uc704\ud55c \uc804\ub9dd\uc744 \ubc1c\ud45c\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uc5b4\ub5a4 \ud2b8\ub80c\ub4dc\uac00 \ubd80\uc0c1\uc744 \ud558\uace0 \uc788\ub294\uc9c0 \ub418\ub3cc\uc544 \ubcf4\uace0, \uc55e\uc73c\ub85c \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub0a0 \uac83\uc778\uc9c0\ub97c \uc608\uce21\ud55c\ub2e4\ub294 \uac83\uc740 \ub300\ub2e8\ud788 \ud765\ubbf8\ub85c\uc6b4 \uc77c\uc785\ub2c8\ub2e4. 2019\ub144\uc744 \uc704\ud574, \uc774\ubbf8 \uc2dc\uc791\ub41c \uc8fc\uc694 \ub3d9\ud5a5 \uba87 \uac00\uc9c0\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/2019%eb%85%84-%ec%a3%bc%eb%aa%a9%ed%95%b4%ec%95%bc-%ed%95%a0-7%ea%b0%80%ec%a7%80-%ec%a3%bc%ec%9a%94-%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%8f%99%ed%96%a5\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2019\ub144 \uc8fc\ubaa9\ud574\uc57c \ud560 7\uac00\uc9c0 \uc8fc\uc694 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub3d9\ud5a5 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud574\ub9c8\ub2e4 \uc5f0\ub9d0\uc774 \ub418\uba74, \ud06c\ub9ac\ud14c\uc624\ub294 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