{"id":9334,"date":"2019-01-28T15:21:56","date_gmt":"2019-01-28T15:21:56","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/lessons-toysrus\/"},"modified":"2019-12-03T21:01:43","modified_gmt":"2019-12-03T21:01:43","slug":"toysrus%ea%b0%80-%ec%8b%9c%ec%82%ac%ed%95%98%eb%8a%94-%ec%86%8c%eb%b9%84%ec%9e%90-%ed%96%89%eb%8f%99%ec%97%90-%eb%8c%80%ed%95%9c-%ea%b5%90%ed%9b%88-3%ea%b0%80%ec%a7%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/toysrus%ea%b0%80-%ec%8b%9c%ec%82%ac%ed%95%98%eb%8a%94-%ec%86%8c%eb%b9%84%ec%9e%90-%ed%96%89%eb%8f%99%ec%97%90-%eb%8c%80%ed%95%9c-%ea%b5%90%ed%9b%88-3%ea%b0%80%ec%a7%80\/","title":{"rendered":"Toys\u201cR\u201dUs\uac00 \uc2dc\uc0ac\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \uad50\ud6c8 3\uac00\uc9c0"},"content":{"rendered":"

 <\/p>\n

\uc138\uacc4 \ucd5c\ub300\uc758 \uc7a5\ub09c\uac10 \uc804\ubb38 \ub9ac\ud14c\uc77c\ub7ec Toys\u201dR\u201dUs\uac00 \ud30c\uc0b0 \uc2e0\uccad\uc744 \ud558\uace0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 700\uc5ec \uac1c \ub9e4\uc7a5\uc744 \ud3d0\uc1c4\ud55c \ud6c4, \uc218\ucc9c \uba85\uc758 \uace0\uac1d\ub4e4\uc740 \uc88b\uc544\ud558\ub294 \uc7a5\ub09c\uac10 \uc0c1\uc810\uc744 \uc783\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \ud658\uacbd\uc740 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc73c\uba70, \uae30\uc5c5\uc774 \ud30c\uc0b0 \uc2e0\uccad\uc744 \ud558\ub294 \ub370\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ubb38\uac00\ub4e4\uc740 \ube44\uc6a9 \uc99d\uac00, \uce58\uc5f4\ud55c \uacbd\uc7c1, \ud601\uc2e0 \ub2a5\ub825 \ubd80\uc871 \ub4f1\uc744 \uc774\uc720\ub85c \ub4ed\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub4e4\uc740 \ub2e4\uc18c \ub17c\uc7c1\uc758 \uc5ec\uc9c0\uac00 \uc788\uc9c0\ub9cc, \uc774\ubbf8 \ubd84\uc5f4\ub41c \ub9ac\ud14c\uc77c \uc2dc\uc7a5\uc5d0 \uc5c4\uccad\ub09c \uacf5\ubc31\uc774 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc0ac\uc2e4\ub9cc\ud07c\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4.<\/p>\n

\uc218\uc2ed \ub144 \ub3d9\uc548, Toys\u201dR\u201dUs\ub294 \ub9ce\uc740 \uc9c1\uc6d0\uacfc \uace0\uac1d\ub4e4\ub85c\ubd80\ud130 \ub728\uac70\uc6b4 \uc131\uc6d0\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Toys\u201dR\u201dUs\uac00 \uc0ac\ub77c\uc84c\ub2e4\uace0 \ud574\uc11c, \uace0\uac1d\ub4e4\uc774 \ud558\ub8e8 \uc544\uce68\uc5d0 \uc7a5\ub09c\uac10 \uad6c\ub9e4\ub97c \uc911\ub2e8\ud558\uc9c0\ub294 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub807\uac8c \uc601\ud5a5\ub825\uc744 \ud589\uc0ac\ud588\ub358 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc5b4\ub5bb\uac8c \ud3d0\uc5c5\uc5d0 \uc774\ub974\uac8c \ub418\uc5c8\ub294\uc9c0 \uad81\uae08\ud574\uc9d1\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc5b4\ub5a4 \ubc18\uc751\uc744 \ubcf4\uc774\uace0 \uc788\uc744\uae4c\uc694? \uadf8\ub9ac\uace0 \ub2e4\ub978 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c \uc5b4\ub5a4 \uae30\ud68c\uac00 \uc874\uc7ac\ud560\uae4c\uc694?<\/p>\n

\uc774\ub7ec\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc5bb\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 Toys\u201dR\u201dUs \uace0\uac1d 1,000\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 Toys\u201dR\u201dUs \uace0\uac1d \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud654\uc5d0 \uc801\uc751\ud558\uace0 \uc788\uc73c\uba70 \ud604\uc7ac \uc5b4\ub5bb\uac8c \uc7a5\ub09c\uac10\uc744 \uad6c\ub9e4\ud558\uace0 \uc788\ub294\uc9c0 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc18c\ube44\uc790\uc758 \uc758\ub3c4\uc5d0 \ub300\ud55c \ubd84\uc11d\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc758 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uae4c\uc9c0, \uc124\ubb38\uc870\uc0ac\ub85c\ubd80\ud130 \uc5bb\uc740 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \ub9ac\ud14c\uc77c \ud658\uacbd\uc5d0 \ub300\ud55c \uc138 \uac00\uc9c0 \uad50\ud6c8\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

1. \ud3b8\uc758\uc131 & \uac00\uaca9 \uacbd\uc7c1\ub825<\/strong><\/h3>\n

\"\"<\/p>\n

\uac70\uc2dc\uc801 \uad00\uc810\uc5d0\uc11c, ‘\ud3b8\uc758\uc131\uacfc \uac00\uaca9’\uc740<\/em>\u00a0Toys\u201dR\u201dUs\uc758 \ub300\uc548\uc744 \ucc3e\uace0 \uc788\ub294 \ub300\ubd80\ubd84\uc758 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc6b0\uc120\uc801 \uace0\ub824\uc0ac\ud56d\uc785\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \uc5c5\uacc4 \uc804\ubc18\uc5d0\ub294 \uc18c\ube44\uc790 \uad6c\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \uac00\uc7a5 \ud070 \uc694\uc18c\ub294 \uac00\uaca9\uc774 \uc544\ub2c8\ub77c\ub294, \ube44\uad50\uc801 \uc0c8\ub85c\uc6b4 \uc815\uc11c\uac00 \uc0dd\uaca8\ub0ac\uc2b5\ub2c8\ub2e4. \uc77c\uc0c1\uc801\uc778 \uc18c\ube44\uc790\uc758 \uc0b6\uc5d0\uc11c, \uc774\uc81c \ud3b8\uc758\uc131\uc740 \uc81c\ud488\uc758 \ub9e4\uc7a5 \uac00\uaca9\uacfc \uc6b0\uc120 \uc21c\uc704 \uacbd\uc7c1\uc744 \ubc8c\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud3b8\uc758\uc131\uc758 \uc9c4\uc815\ud55c \uac00\uce58\ub294 \uad6c\ub9e4\uc758 \uc6a9\uc774\ud568\uacfc \ub04a\uae40\uc5c6\ub294 \uad6c\ub9e4 \uacbd\ud5d8\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. Toys\u201dR\u201dUs \uace0\uac1d\ub4e4\uc5d0\uac8c \uc788\uc5b4 \ud3b8\uc758\uc131\uc740 \ub0ae\uc740 \uac00\uaca9\ubcf4\ub2e4\ub3c4 \uc6b0\uc120\ud558\ub294 \uc694\uc18c\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc77c\ubd80 \ub300\ud615 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 Toys\u201dR\u201dUs\uac00 \uc218\uc775\uc73c\ub85c \uc5f0\uacb0\ud558\uc9c0 \ubabb\ud55c \uae30\ud68c\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ud655\uc2e4\ud569\ub2c8\ub2e4.<\/p>\n

\uae30\uc874 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ud3b8\ub9ac\ud568\uc744 \ucd94\uad6c\ud558\ub294 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5 \ubc29\ubb38 \uc635\uc158\uacfc \uc628\ub77c\uc778 \uc635\uc158\uc758 \uc870\ud569\uc774 \uac15\ub825\ud55c \uc7a5\uc810\uc73c\ub85c \uc791\uc6a9\uc744 \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uac00\uaca9\uacfc \uc628\ub77c\uc778 \uad6c\ub9e4 \uacbd\ud5d8 \ubaa8\ub450\uc5d0\uc11c \uce58\uc5f4\ud558\uac8c \uacbd\uc7c1\uc744 \ud574\uc57c \ud55c\ub2e4\ub294 \uce21\uba74\uc5d0\uc11c, \uc720\uba85 \ube0c\ub79c\ub4dc \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc804\uccb4 \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc5d0\uc11c \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uae30\ub300\ub97c \ucda9\uc871\ud558\ub294\ub370 \uc911\uc810\uc744 \ub458 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

2. \uace0\uac1d\ub4e4\uc740 \uc5ec\uc804\ud788 \ub9e4\uc7a5 \uacbd\ud5d8\uc5d0 \uac00\uce58\ub97c \ub461\ub2c8\ub2e4.\u00a0\u00a0<\/strong><\/h3>\n

\"\"<\/p>\n

\uc18c\ube44\uc790\ub4e4\uc774 \uc9d1 \ubc16\uc73c\ub85c \ub098\uc11c\uc9c0 \uc54a\uace0 \uc628\ub77c\uc778\uc73c\ub85c \ubb3c\uac74\uc744 \uad6c\ub9e4\ud558\ub294 \uac78 \uc120\ud638\ud55c\ub2e4\ub294 \ubcf4\ud3b8\uc801\uc778 \uc0dd\uac01\uacfc\ub294 \ub2ec\ub9ac, \ub9e4\uc7a5\uc758 \uadfc\uc811\uc131\uc740 Toys\u201dR\u201dUs\uc758 \ucc28\ubcc4\ud654 \uc694\uc18c \uc911 \ud558\ub098\uc600\uc2b5\ub2c8\ub2e4. \uc57d 3\ubd84\uc758 2(65%)\uc5d0 \ud574\ub2f9\ud558\ub294 \uc751\ub2f5\uc790\ub4e4\uc774 \ud2b9\uc815 \uc0c1\ud488\uc758 \uacbd\uc6b0 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uacc4\uc18d \uad6c\ub9e4\ud558\uac70\ub098 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ub3d9\ub4f1\ud558\uac8c \uad6c\ub9e4\ud560 \uac83\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9e4\uc7a5\uc758 \uc704\uce58\uac00 \uc911\uc694\ud574\uc9c0\ub294 \ubd80\ubd84\uc785\ub2c8\ub2e4. 3\ubd84\uc758 2\uc5d0 \ud574\ub2f9\ud558\ub294 \uace0\uac1d\ub4e4\uc740 Toys\u201dR\u201dUs \ub610\ub294 Babies\u201dR\u201dUs \ub9e4\uc7a5\uc5d0\uc11c 20\ubd84 \uc774\ub0b4\uc758 \uac70\ub9ac\uc5d0 \uac70\uc8fc\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Walmart\uc640 Target\uc740 \uc774\uc640 \ub3d9\uc77c\ud55c \ud3b8\uc758\uc131\uc744 \uc81c\uacf5\ud558\ub294 \ub300\ud615 \ube0c\ub79c\ub4dc \ub9ac\ud14c\uc77c\ub7ec\uc785\ub2c8\ub2e4.<\/p>\n

\uc704\uce58\uac00 \uc911\uc694\ud558\ub2e4\ub294 \uc751\ub2f5\uc790\ub4e4\uc744 \uace0\ub824\ud558\uba74, \uc18c\ube44\uc790 \uc120\ud638\ub3c4\ub294 Walmart\uc640 Target \uac19\uc740 \ub300\ud615 \ub9ac\ud14c\uc77c\ub7ec \ucabd\uc73c\ub85c \uae30\uc6c1\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

3. \uc624\ud504\ub77c\uc778 \uacbd\ud5d8 = \uace0\uac1d \ucda9\uc131\ub3c4<\/strong><\/h3>\n

\"\"<\/p>\n

Toys\u201dR\u201dUs\uc640 Babies\u201dR\u201dUs\uc758 \ucda9\uc131 \uace0\uac1d\ub4e4\uc740 \uad6c\ub9e4 \uc804 \uc81c\ud488\uc744 \ud655\uc778\ud558\uace0 \ub9cc\uc838\ubcf4\ub294 \uac83, \uc778\uae30 \uc788\ub294 \uc6d4\uac04 Toys\u201dR\u201dUs \uc7a1\uc9c0 \uad6c\ub3c5, \ub9e4\uc7a5\uc758 \ub808\uc774\uc544\uc6c3\uacfc \ud658\uacbd \ub4f1 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc18c\uc911\ud558\uac8c \uc5ec\uae34\ub2e4\ub294 \uc810\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4.<\/p>\n

\uc704\uce58\uc640 \uc811\uadfc\uc131\uc774 \uace0\uac1d\uc758 \ub9e4\uc7a5 \ubc29\ubb38\uacfc \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \uc911\uc694\ud55c \uc694\uc18c\uc774\uae34 \ud558\uc9c0\ub9cc, \ub192\uc740 \uc218\uc758 \uc751\ub2f5\uc790\ub4e4\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \ub192\uc740 \uc6b0\uc120\uc21c\uc704\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uace0\uac1d \uae30\ubc18\uc758 \uacbd\uc6b0, \uc18c\ube44\uc790 \ucda9\uc131\ub3c4\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \uc0c1\ud638\uc791\uc6a9\uc73c\ub85c \uc57c\uae30\ub418\ub294 \uac83\uc73c\ub85c \ubd84\uc11d\ub429\ub2c8\ub2e4.<\/p>\n

Toys\u201dR\u201dUs\uc758 \uc5b4\ub5a4 \uc810\uc774 \uac00\uc7a5 \uc88b\uc558\ub0d0\ub294 \uc9c8\ubb38\uc5d0, \ub300\ubd80\ubd84\uc758 \uc751\ub2f5\uc790\ub4e4\uc740 ‘\ub2e4\uc591\ud55c \uc81c\ud488 \uc120\ud0dd \ubc94\uc704<\/em>“\uc640 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \uad6c\ub9e4 \uacbd\ud5d8”<\/em>\uc744 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uac16\ucd94\uc5b4\uc57c \ud558\ub294 \uae0d\uc815\uc801\uc778 \uc694\uc18c\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.\u00a0\uc774\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \uc9c0\ub09c 12\uac1c\uc6d4 \ub3d9\uc548 \ubc1c\uacac\ud55c \uc0ac\uc2e4\uacfc\ub3c4 \uc77c\uce58\ub418\ub294 \ubd80\ubd84\uc785\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790\uc758 32%\uac00 \uc9c1\uc811 \ub9e4\uc7a5 \ubc29\ubb38 \uc2dc 3-4\ubc30 \ub354 \ub9ce\uc774 \uad6c\ub9e4\ub97c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uace0\uac1d\uc744 \uc774\ud574\ud558\uace0, \uae30\ud68c\ub97c \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/h3>\n

\ud3b8\uc758\uc131, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uba74\uc801, \uc778\uc2a4\ud1a0\uc5b4 \uacbd\ud5d8\uc740 \ubaa8\ub450 \ube0c\ub79c\ub4dc\uc640 \uace0\uac1d \uac04\uc758 \uad00\uacc4\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774 \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \ubc1c\uacac\ud55c \uc0ac\uc2e4\uc740 \uc18c\ube44\uc790\ub4e4\uc744 \ucda9\uc131 \uace0\uac1d\uc73c\ub85c \ub9cc\ub4e0 Toys\u201dR\u201dUs\ub85c\ubd80\ud130 \ub300\ud615 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ubc30\uc6b8 \uc218 \uc788\ub294 \uad50\ud6c8\uc774 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc9c0\uc18d\uc801\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \ub9ac\ud14c\uc77c \uc2dc\uc7a5\uc758 \ubbf8\ub798\uc744 \uc804\ub9dd\ud558\ub824\uba74, \uacfc\uac70\uc5d0 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud55c \uc5c5\uccb4\ub4e4\uc744 \ub4a4\ub3cc\uc544 \ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud558\uc2dc\ub824\uba74 \ud06c\ub9ac\ud14c\uc624 \ubcf4\uace0\uc11c \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\uc2ed\uc2dc\uc624.\u00a0\ub9ac\ud14c\uc77c \ud601\uc2e0 & \uae30\ud68c: Toys\u201dR\u201dUs \uace0\uac1d \uc124\ubb38\uc870\uc0ac<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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