{"id":9409,"date":"2019-02-07T16:58:17","date_gmt":"2019-02-07T16:58:17","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/consumer-trends-2019\/"},"modified":"2020-12-03T18:46:51","modified_gmt":"2020-12-03T18:46:51","slug":"2018%eb%85%84-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%ec%a0%84%eb%a7%9d-%ec%a4%91-%ec%8b%a4%ed%98%84%eb%90%9c-%ed%95%b5%ec%8b%ac-%ed%8a%b8%eb%a0%8c%eb%93%9c-5%ea%b0%80%ec%a7%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2018%eb%85%84-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%ec%a0%84%eb%a7%9d-%ec%a4%91-%ec%8b%a4%ed%98%84%eb%90%9c-%ed%95%b5%ec%8b%ac-%ed%8a%b8%eb%a0%8c%eb%93%9c-5%ea%b0%80%ec%a7%80\/","title":{"rendered":"2018\ub144 \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ub9dd \uc911 \uc2e4\ud604\ub41c \ud575\uc2ec \ud2b8\ub80c\ub4dc 5\uac00\uc9c0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>2019\ub144\uc5d0 \ub4e4\uc5b4\uc120\uc9c0\ub3c4 \ubc8c\uc368 \ud55c \ub2ec\uc774 \uc9c0\ub098\uac11\ub2c8\ub2e4. 2018\ub144 \ud06c\ub9ac\ud14c\uc624\uac00 \uc608\uce21\ud588\ub358 \ucee4\uba38\uc2a4 \ubc0f \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc \uc911\uc5d0\uc11c \uc5b4\ub5a4 \uc608\uce21\uc774 \uc2e4\uc81c\ub85c \ud604\uc2e4\ud654\ub410\ub294\uc9c0 \uc54c\uc544\ubcfc\uae4c\uc694? \uc74c\uc131 \uc778\uc2dd \uc1fc\ud551, \uae30\uc5c5 \uc778\uc218 \ube45\ub51c, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uadf8\ub9ac\uace0 \ube44\ub514\uc624 \ub9c8\ucf00\ud305\uc758 \ubd80\uc0c1\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uc9c0\ub09c\ud574 \ub9ac\ud14c\uc77c \uc5c5\uacc4\ub294 \uc911\ub300\ud55c \ubcc0\ud654\ub97c \uacaa\uc5c8\uc2b5\ub2c8\ub2e4.<!--more--><\/p>\n<p>\ucd5c\uadfc \ubc1c\uac04\ub41c \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/Criteo-2019-Trends-Report-KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">2019\ub144 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud2b8\ub80c\ub4dc<\/a> \ubcf4\uace0\uc11c\ub97c \uc0b4\ud3b4\ubcf4\uae30 \uc804\uc5d0, 2018\ub144\uc5d0 \uc2e4\ud604\ub41c 5\uac00\uc9c0 \uc8fc\uc694 \ucee4\uba38\uc2a4 \ubc0f \ub9c8\ucf00\ud305 \ub3d9\ud5a5\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>1. \uc74c\uc131 \uac80\uc0c9 \ubc0f \uad6c\ub9e4\uac00 \ubcf4\ud3b8\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n<p>\uc74c\uc131 \uac80\uc0c9 \ubc0f \ub514\uc9c0\ud138 \uac1c\uc778 \ube44\uc11c\uc758 \uc99d\uac00\ub85c, \uace0\uac1d\ub4e4\uc740 \uc778\ud130\ub137\uc744 \uc0ac\uc6a9\ud558\uac70\ub098 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \uc9c1\uc811 \ubc29\ubb38\ud558\uc9c0 \uc54a\uace0\ub3c4 \ubcf4\ub2e4 \uc190\uc27d\uac8c \uad6c\ub9e4\ub97c \ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. Amazon\uc758 Alexa\uc640 Google\uc758 Assistant\ub294 \ubbf8\uad6d\uc5d0\uc11c\ub9cc <a href=\"http:\/\/files.constantcontact.com\/150f9af2201\/581db86c-f741-4ec7-91c2-f8413b2dd5c1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">2,700\ub9cc\ub300<\/a>\uac00 \ud310\ub9e4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9410 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/gadget-google-assistant-google-home-1072851.jpg\" alt=\"consumer trends 2019\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/gadget-google-assistant-google-home-1072851.jpg 1200w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/gadget-google-assistant-google-home-1072851-300x200.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/gadget-google-assistant-google-home-1072851-768x512.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/gadget-google-assistant-google-home-1072851-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\uc2a4\ub9c8\ud2b8\ud3f0\uc758 \uacbd\uc6b0, Apple\uc758 Siri \uc0ac\uc6a9\uc790 \uc218\uac00 \uc804 \uc138\uacc4\uc801\uc73c\ub85c <a href=\"https:\/\/www.businessinsider.com\/apple-says-siri-has-500-million-users-2018-1?IR=T\" target=\"_blank\" rel=\"noopener noreferrer\">5\uc5b5\uba85<\/a>\uc774 \ub118\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. SNS\uc640 \ucee4\uba38\uc2a4 \uac04\uc5d0 \ubcf4\ub2e4 \uc2ec\ub3c4 \ub192\uc740 \uad00\uacc4\uac00 \uad6c\ucd95\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n<p>Youtube\uc640 Facebook\uc740 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uac01\uac01 \ub450\ubc88\uc9f8\uc640 \uc138\ubc88\uc9f8\ub85c <a href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uac00\uc7a5 \ub9ce\uc774 \ubc29\ubb38\ub418\ub294 \uc6f9\uc0ac\uc774\ud2b8<\/a>\uc785\ub2c8\ub2e4. (1\uc704\ub294 Google) \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc2e0 <a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/18_StateOfAdTechReport_APAC.pdf\">\uc560\ub4dc\ud14c\ud06c(Ad Tech) \ubcf4\uace0\uc11c<\/a>\uc5d0 \ub530\ub974\uba74, \ud2b8\ub798\ud53d\uc758 \uc774\ub3d9 \ubc29\ud5a5\uc5d0 \ubcf4\uc870\ub97c \ub9de\ucdb0 2018\ub144 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ec%86%8c%ec%85%9c-%eb%af%b8%eb%94%94%ec%96%b4-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-%ec%9e%91%eb%8f%99-%ec%9b%90%eb%a6%ac-%eb%b0%8f-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0-2\/\">\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305<\/a>\uc774 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc5d0\uc11c \ub450 \ubc88\uc9f8\ub85c \ub192\uc740 \ubd80\ubd84(14%)\uc744 \ucc28\uc9c0\ud558\uba70 1\uc704(16%)\uc758 \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ubc14\uc9dd \ub4a4\ucad3\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9441\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/Marketing_Budget_StateOfAdTechReport_APAC-1.png\" alt=\"\" width=\"943\" height=\"803\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/Marketing_Budget_StateOfAdTechReport_APAC-1.png 943w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/Marketing_Budget_StateOfAdTechReport_APAC-1-300x255.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/Marketing_Budget_StateOfAdTechReport_APAC-1-768x654.png 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>2018\ub144 Instagram\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc81c\ud488\uc744 \ud0ed\ud558\uba74 \uc81c\ud488\uc758 \uc0c1\uc138 \uc124\uba85 \ud398\uc774\uc9c0\ub85c \uc9c1\uc811 \uc774\ub3d9\ud558\ub294 <a href=\"https:\/\/help.instagram.com\/191462054687226\" target=\"_blank\" rel=\"noopener noreferrer\">\ubab0\uc785\ud615 \uad6c\ub9e4 \uae30\ub2a5\uc744 \ucd9c\uc2dc<\/a>\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uac83\uc774 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud658\uacbd\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/how-to-market-retail-ecommerce-on-instagram\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9414 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/Insta-shopping-e1547032779923.png\" alt=\"consumer trends 2019\" width=\"1200\" height=\"770\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/Insta-shopping-e1547032779923.png 1200w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/Insta-shopping-e1547032779923-300x193.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/Insta-shopping-e1547032779923-768x493.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/Insta-shopping-e1547032779923-1024x657.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>\uc774\ubbf8\uc9c0 \uc81c\uacf5: Instagram<\/p>\n<p>Snapchat\uc740 <a href=\"http:\/\/www.adweek.com\/digital\/snapchat-introduces-3-new-capabilities-of-its-augmented-reality-lenses-with-shoppable-ar\/\" target=\"_blank\" rel=\"noopener noreferrer\">shoppable AR \uacbd\ud5d8<\/a> \uae30\ub2a5\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc740 \uc0c8\ub85c\uc6b4 \ud0ed\uc744 \uc5f4\uac70\ub098 \ub2e4\ub978 \uc6f9 \ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud558\uc9c0 \uc54a\uace0, \uc2dc\uc120\uc744 \ub044\ub294 \uc81c\ud488\uc758 \uc0c1\uc138 \uc815\ubcf4\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d <a href=\"https:\/\/www.criteo.com\/blog\/gen-z-social-media\/\">SNS \uc0ac\uc6a9\uc790<\/a>\ub4e4\uc5d0\uac8c \uc9c1\uc811\uc801\uc778 \uacbd\ub85c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. \ub354 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc624\ud504\ub77c\uc778\uacfc \uc628\ub77c\uc778 \ud310\ub9e4\ub97c \uc5f0\uacb0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n<p>\uc0ac\ub78c\ub4e4\uc774 \ud55c\uc2dc\ub3c4 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \uc190\uc5d0\uc11c \ub193\uc9c0 \uc54a\ub294 \uc624\ub298\ub0a0\uc758 \uc138\uc0c1\uc5d0\uc11c, \ubaa8\ubc14\uc77c \ubc0f \uc704\uce58 \ub370\uc774\ud130\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc624\ud504\ub77c\uc778\uacfc \uc628\ub77c\uc778\uc5d0\uc11c \uc77c\uc5b4\ub09c \uc77c\ub4e4\uc758 \uac04\uaca9\uc744 \uba54\uafb8\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. <a href=\"http:\/\/www.swirl.com\/blog\/next-generation-online-offline-attribution-powered-indoor-mobile-location\/\">\ubaa8\ubc14\uc77c \uc704\uce58 \uae30\uc220<\/a>\uc758 \uc9c4\ubcf4\ub294 POS \ub370\uc774\ud130(\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uacc4\uc0b0\ub300\uc5d0\uc11c \uc218\uc9d1)\ub97c \uc5b4\ub5bb\uac8c \ub514\uc9c0\ud138 \ud658\uacbd(\ubaa8\ubc14\uc77c \ube0c\ub77c\uc6b0\uc800 \ub610\ub294 \uc571)\uc5d0\uc11c \ud45c\uc2dc\ub418\ub294 \uad11\uace0\uc640 \uc5f0\uacb0\ud560\uc9c0 \ubcf4\ub2e4 \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\uac8c \ub9cc\ub4e4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9416 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/mobile-shopping-e1547032753925.jpg\" alt=\"consumer trends 2019\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/mobile-shopping-e1547032753925.jpg 1200w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/mobile-shopping-e1547032753925-300x200.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/mobile-shopping-e1547032753925-768x512.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/mobile-shopping-e1547032753925-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\uc774\uc678\uc5d0\ub3c4, 2018\ub144\uc5d0\ub294 \ub354 \ub9ce\uc740 <a href=\"https:\/\/www.shopify.com\/retail\/10-innovative-loyalty-programs\" target=\"_blank\" rel=\"noopener noreferrer\">\ud601\uc2e0\uc801\uc778 \ucda9\uc131\uace0\uac1d \ud504\ub85c\uadf8\ub7a8<\/a>\ub4e4\uc774 \uc120\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \ud504\ub85c\uadf8\ub7a8\ub4e4\uc740 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%89%b4%ec%8a%a4%eb%a0%88%ed%84%b0%eb%a5%bc-%ec%9e%91%ec%84%b1%ed%95%98%eb%8a%94-%ec%9a%94%eb%a0%b9\/\">\uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130<\/a>, \uc571 \ubc0f \ub2e4\ub978 \ucc44\ub110\ub4e4\uc744 \ud1b5\ud574 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud558\ub294\ub370 \uc911\uc810\uc744 \ub450\uc5b4, \uae30\uc5c5\uc774 \uc804\uccb4 \uc634\ub2c8\ucc44\ub110 \uc5ec\uc815\uc5d0\uc11c \uac01 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. \uc8fc\uc694 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc81c\ud488\uc744 \uac15\ud654\ud558\uae30 \uc704\ud574 \uc804\ub7b5\uc801 \uc778\uc218\ub97c \ub2e8\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n<p>Walmart\ub294 2018\ub144 <a href=\"https:\/\/www.retaildive.com\/news\/7-retailers-that-made-pivotal-deals-in-2018\/541107\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ub2e4\uc218\uc758 \uae30\uc5c5\uc744 \uc778\uc218<\/a>\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uc911 \uc778\ub3c4\uae30\uc5c5 Flipkart\uc758 \uc778\uc218\ub294 Walmart \uc5ed\ub300 \ucd5c\ub300 \uaddc\ubaa8\uc778 160\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.retaildive.com\/news\/walmart-clasps-category-expertise-with-bare-necessities-buy\/539676\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc758\ub958 \ubd80\ubb38\uc5d0 \ub300\ud55c \uc804\ubb38\uc131<\/a>\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574, Walmart\ub294 \ub610\ud55c \ubbf8\uad6d \ube0c\ub79c\ub4dc\uc778 Eloquii\uc640 Bare Necessities\ub97c \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Macy \ub610\ud55c \uc624\ud504\ub77c\uc778 \uacbd\ud5d8 \uc7ac\ucc3d\uc870\uc758 \uc77c\ud658\uc73c\ub85c \uc2e4\ud5d8\uc801\uc778 \ub9ac\ud14c\uc77c \ucee8\uc149\uc778 <a href=\"https:\/\/www.retaildive.com\/news\/macys-buys-story-pop-up-concept\/522651\/\" target=\"_blank\" rel=\"noopener noreferrer\">Story<\/a>(\ud14c\ub9c8\ub85c \ub098\ub258\uc5b4\uc9c4 \ud31d\uc5c5 \uc2a4\ud1a0\uc5b4)\uc640 <a href=\"https:\/\/www.retaildive.com\/news\/22-experiential-stores-nyc-has-to-offer\/525669\/\" target=\"_blank\" rel=\"noopener noreferrer\">b8ta<\/a>(\ud558\uc774\ud14c\ud06c, \ud558\uc774\ud130\uce58 \uc804\uc2dc\uc7a5)\uc744 \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9418 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/story-pop-up-concept.png\" alt=\"consumer trends 2019\" width=\"1200\" height=\"905\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/story-pop-up-concept.png 1200w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/story-pop-up-concept-300x226.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/story-pop-up-concept-768x579.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/story-pop-up-concept-1024x772.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\uc774\ubbf8\uc9c0 \uc81c\uacf5: Story<\/p>\n<p>\ud55c\ud3b8, Amazon\uc740 \uc758\uc57d\ud488 \uc720\ud1b5 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc9c4\uc785 \uc7a5\ubcbd\uc744 \ub0ae\ucd94\ub824\ub294 \uc758\ub3c4\ub85c \ubbf8\uad6d 49\uac1c \uc8fc\uc5d0\uc11c \uc758\uc57d\ud488 \ubc30\uc1a1 \ub77c\uc774\uc120\uc2a4\ub97c \ubcf4\uc720\ud55c \uc628\ub77c\uc778 \uc57d\uad6d Pillpack\uc744 7\uc5b55\ucc9c3\ubc31\ub9cc \ub2ec\ub7ec\uc5d0 \uc0ac\ub4e4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>5. \ube44\ub514\uc624\ub294 \uac00\uc7a5 \uc778\uac8c\uc774\uc9c0 \uc218\uc900\uc774 \ub192\uc740 \ub9c8\ucf00\ud305 \ud3ec\ub9f7\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%EB%B9%84%EB%94%94%EC%98%A4-%EB%A7%88%EC%BC%80%ED%8C%85-%EC%A0%84%EB%9E%B5%EC%9D%84-%EA%B5%AC%EC%B6%95%ED%95%98%EB%8A%94-%EB%B0%A9%EB%B2%95\/\">\ube44\ub514\uc624 \ub9c8\ucf00\ud305<\/a>\uc740 \uc2e0\uaddc \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0 \uae30\uc874 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub824\ub294 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uc9c0\uc18d\uc801\uc73c\ub85c \ub9c9\ub300\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud29c\ud1a0\ub9ac\uc5bc \ube44\ub514\uc624\uc5d0\uc11c \uc81c\ud488 \ub9ac\ubdf0, \uc591\ubc29\ud5a5 \ucf58\ud150\uce20, \uc99d\uac15 \ud604\uc2e4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uc18c\ube44\uc790\ub4e4\uc758 \uc694\uad6c\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 <a href=\"https:\/\/www.criteo.com\/blog\/state-of-digital-video-advertising\/\">\ube44\ub514\uc624 \ud658\uacbd<\/a>\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9420 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/video-marketing-e1547032798149.jpg\" alt=\"consumer trends 2019\" width=\"1200\" height=\"801\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/video-marketing-e1547032798149.jpg 1200w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/video-marketing-e1547032798149-300x200.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/video-marketing-e1547032798149-768x513.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/video-marketing-e1547032798149-1024x684.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><a href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">Animoto<\/a>\uc5d0 \ub530\ub974\uba74, \ube44\ub514\uc624 \uad11\uace0\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc774\ub098 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \uc54c\uac8c \ub418\ub294 \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. 2018\ub144 \ubc1c\ud45c\ub41c \uc774 <a href=\"https:\/\/www.lemonlight.com\/blog\/67-video-marketing-stats-you-need-to-know-for-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc870\uc0ac<\/a>\uc5d0 \ub530\ub974\uba74,<\/p>\n<ul>\n<li>93%\uc758 \uae30\uc5c5\ub4e4\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0c1\uc5d0 \ube44\ub514\uc624\ub97c \uc0ac\uc6a9\ud574 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>73%\uc758 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305 \uc6a9\uc73c\ub85c \ud55c\ub2ec\uc5d0 2\ud3b8 \uc774\uc0c1\uc758 \ube44\ub514\uc624\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li>40%\ub294 \ube44\ub514\uc624 \ucf58\ud150\uce20(\uc0ac\uc9c4, \ube14\ub85c\uadf8, \uc778\uc6a9\uad6c, \uc778\ud3ec\uadf8\ub798\ud53d \ub300\ube44)\uac00 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305 ROI\uc758 \uce21\uba74\uc5d0\uc11c \ucd5c\uc6b0\uc120 \uc21c\uc704\ub97c \uac00\uc9c4\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>2019\ub144\uc5d0 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud575\uc2ec\uc801\uc778 \ucee4\uba38\uc2a4 \ub3d9\ud5a5\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc2e0 \ubcf4\uace0\uc11c\ub97c \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 2019\ub144\uc5d0 \ub4e4\uc5b4\uc120\uc9c0\ub3c4 \ubc8c\uc368 \ud55c \ub2ec\uc774 \uc9c0\ub098\uac11\ub2c8\ub2e4. 2018\ub144 \ud06c\ub9ac\ud14c\uc624\uac00 \uc608\uce21\ud588\ub358 \ucee4\uba38\uc2a4 \ubc0f \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc \uc911\uc5d0\uc11c \uc5b4\ub5a4 \uc608\uce21\uc774 \uc2e4\uc81c\ub85c \ud604\uc2e4\ud654\ub410\ub294\uc9c0 \uc54c\uc544\ubcfc\uae4c\uc694? \uc74c\uc131 \uc778\uc2dd \uc1fc\ud551, \uae30\uc5c5 \uc778\uc218 \ube45\ub51c, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uadf8\ub9ac\uace0 \ube44\ub514\uc624 \ub9c8\ucf00\ud305\uc758 \ubd80\uc0c1\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uc9c0\ub09c\ud574 \ub9ac\ud14c\uc77c \uc5c5\uacc4\ub294 \uc911\ub300\ud55c \ubcc0\ud654\ub97c \uacaa\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":55,"featured_media":9422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-9409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":true,"podcast_audio_length":"","has_mobile_version":false,"full_width_content":false,"embed_is_pardot_form":false,"embed_content":"\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/Criteo-2019-Trends-Report-KR.pdf\" title=\"Commerce &amp; Digital Marketing Outlook 2019\" target=\"_blank\">Commerce &amp; Digital Marketing Outlook 2019<\/a> <\/strong> from <strong><a href=\"https:\/\/www.criteo.com\/kr\/blog\/format\/research-reports\/\" target=\"_blank\">Criteo <\/a><\/strong> <\/div>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2018\ub144 \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ub9dd \uc911 \uc2e4\ud604\ub41c \ud575\uc2ec \ud2b8\ub80c\ub4dc 5\uac00\uc9c0 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc74c\uc131 \uc778\uc2dd \uc1fc\ud551, \uae30\uc5c5 \uc778\uc218 \ube45\ub51c, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uadf8\ub9ac\uace0 \ube44\ub514\uc624 \ub9c8\ucf00\ud305\uc758 \ubd80\uc0c1\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, 2018\ub144 \ud06c\ub9ac\ud14c\uc624\uac00 \uc608\uce21\ud588\ub358 \ucee4\uba38\uc2a4 \ubc0f \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub97c \ub3cc\uc544\ubcf4\uace0 \uc5b4\ub5a4 \uc608\uce21\uc774 \uc2e4\uc81c\ub85c \ud604\uc2e4\ud654\ub410\ub294\uc9c0 \uc54c\uc544\ubd05\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/2018%eb%85%84-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%ec%a0%84%eb%a7%9d-%ec%a4%91-%ec%8b%a4%ed%98%84%eb%90%9c-%ed%95%b5%ec%8b%ac-%ed%8a%b8%eb%a0%8c%eb%93%9c-5%ea%b0%80%ec%a7%80\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018\ub144 \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ub9dd \uc911 \uc2e4\ud604\ub41c \ud575\uc2ec \ud2b8\ub80c\ub4dc 5\uac00\uc9c0 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc74c\uc131 \uc778\uc2dd \uc1fc\ud551, \uae30\uc5c5 \uc778\uc218 \ube45\ub51c, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uadf8\ub9ac\uace0 \ube44\ub514\uc624 \ub9c8\ucf00\ud305\uc758 \ubd80\uc0c1\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, 2018\ub144 \ud06c\ub9ac\ud14c\uc624\uac00 \uc608\uce21\ud588\ub358 \ucee4\uba38\uc2a4 \ubc0f \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub97c \ub3cc\uc544\ubcf4\uace0 \uc5b4\ub5a4 \uc608\uce21\uc774 \uc2e4\uc81c\ub85c \ud604\uc2e4\ud654\ub410\ub294\uc9c0 \uc54c\uc544\ubd05\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/2018\ub144-\ud06c\ub9ac\ud14c\uc624\uc758-\uc804\ub9dd-\uc911-\uc2e4\ud604\ub41c-\ud575\uc2ec-\ud2b8\ub80c\ub4dc-5\uac00\uc9c0\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-07T16:58:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-03T18:46:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/02\/casual-cellphone-contemporary-1471752.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" 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