{"id":9430,"date":"2019-02-07T17:46:29","date_gmt":"2019-02-07T17:46:29","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/retail-myths-debunked-by-toysrus-shopper-survey\/"},"modified":"2019-12-03T21:00:48","modified_gmt":"2019-12-03T21:00:48","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-toysrus-%ea%b3%a0%ea%b0%9d-%ec%84%a4%eb%ac%b8%ec%a1%b0%ec%82%ac%eb%a5%bc-%ed%86%b5%ed%95%b4-%eb%b0%9d%ed%98%80%ec%a7%84-%eb%a6%ac","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-toysrus-%ea%b3%a0%ea%b0%9d-%ec%84%a4%eb%ac%b8%ec%a1%b0%ec%82%ac%eb%a5%bc-%ed%86%b5%ed%95%b4-%eb%b0%9d%ed%98%80%ec%a7%84-%eb%a6%ac\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624\uc758 Toys\u201dR\u201dUs \uace0\uac1d \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \ubc1d\ud600\uc9c4 \ub9ac\ud14c\uc77c\uc5d0 \uad00\ud55c 3\uac00\uc9c0 \uc9c4\uc2e4"},"content":{"rendered":"

 <\/p>\n

\ub9ac\ud14c\uc77c\uc758 \ubbf8\ub798\uc5d0 \uad00\ud574 \uc774\uc57c\uae30\ud560 \ub54c, \uc6b0\ub9ac\ub294 ‘\ubbf8\ub798’ \ubd80\ubd84\uc5d0\ub9cc \uc911\uc810\uc744 \ub450\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc778\uc2a4\ud1a0\uc5b4 \uae30\uc220\uc774\ub098 \ub370\uc774\ud130\uc758 \ud601\uc2e0, \ub9de\ucda4\ud654\ub41c \ub9c8\ucf00\ud305 \ub4f1 \ub300\ud654\uc758 \uc8fc\uc81c\uac00 \ud55c\uc815\ub418\uc5b4, \ub9ac\ud14c\uc77c \ubd84\uc57c\uc5d0\uc11c \uc55e\uc73c\ub85c \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub0a0\uc9c0\ub97c \uc608\uce21\ud558\uae30 \uc704\ud574 \uacfc\uac70\uc758 \uc0ac\ub840\ub97c \ub418\ub3cc\uc544\ubcf4\ub294 \uacbd\uc6b0\ub294 \ub4dc\ubb45\ub2c8\ub2e4.<\/p>\n

Toys\u201dR\u201dUs\ub294 \uc5c5\uacc4\uac00 \uac04\uacfc\ud574\uc11c\ub294 \uc548\ub420 \ud55c\uac00\uc9c0 \uc0ac\ub840\uc785\ub2c8\ub2e4. Toys\u201dR\u201dUs\ub294 \ud55c\ub54c \uc798\ub098\uac00\ub358 \uc7a5\ub09c\uac10 \uccb4\uc778\uc810\uc73c\ub85c \uc9c0\uae08\uc740 \ud3d0\uc5c5\uc744 \ud55c \uc0c1\ud0dc\uc774\uc9c0\ub9cc, \uc774 \uae30\uc5c5\uc758 \ucda9\uc131 \uace0\uac1d\ub4e4\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ubbf8\ub798\uc5d0 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \uad6c\ub9e4\ud558\uac8c \ub420\uc9c0\uc5d0 \ub300\ud574 \uc911\uc694\ud55c \uad50\ud6c8\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 Toys\u201dR\u201dUs\uc640 Babies\u201dR\u201dUs \uace0\uac1d 1,000\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud55c \uac83\ub3c4 \ubc14\ub85c \uc774\ub7ec\ud55c \uc774\uc720 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc870\uc0ac \uacb0\uacfc, \ud3b8\ub9ac\ud568, \uc778\uc2a4\ud1a0\uc5b4 \uacbd\ud5d8, \uace0\uac1d \ucda9\uc131\ub3c4 \ub4f1 \uc77c\ub828\uc758 \uacf5\ud1b5\uc810\uc774 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ubcf4\ud3b8\uc801\uc778 \uc5c5\uacc4 \ub3d9\ud5a5 \uc774\uc678\uc5d0\ub3c4, \ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c \uc5c5\uacc4\uc758 \uae30\uc874 \uc815\uc124\uc744 \ub4a4\uc9d1\ub294 \ud1b5\ucc30\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

Toys\u201dR\u201dUs \uace0\uac1d \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \ubc1d\ud600\uc9c4 3\uac00\uc9c0 \uc624\ud574\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc624\ud574 1: \ud3b8\ub9ac\ud568 = \uc774\ucee4\uba38\uc2a4.\u00a0<\/strong><\/h3>\n

\uc18c\ube44\uc790\ub4e4\uc740 \uad6c\ub9e4 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \ud3b8\ub9ac\ud568\uc744 \ucd94\uad6c\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud3b8\ub9ac\ud568\uc774\ub780 \uc815\ud655\ud788 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud560\uae4c\uc694? \uc124\ubb38\uc870\uc0ac \uacb0\uacfc, \ub180\ub78d\uac8c\ub3c4 \uace0\uac1d\ub4e4\uc740 \ud56d\uc0c1 \uc774\ucee4\uba38\uc2a4\uc640 \ud3b8\ub9ac\ud568\uc744 \uc5f0\uad00\uc9c0\uc5b4 \uc0dd\uac01\ud558\uc9c0\ub294 \uc54a\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

67%\uc758 \uace0\uac1d\uc740 Toys\u201dR\u201dUs\uc640 Babies\u201dR\u201dUs\ub97c \ub300\uccb4\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub97c \uc120\ud0dd\ud568\uc5d0 \uc788\uc5b4 \ud3b8\ub9ac\ud568<\/em>\uc774 \uc911\uc694\ud558\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc751\ub2f5\uc790\ub4e4\uc774 \ubb3c\ub9ac\uc801 \uc2a4\ud1a0\uc5b4\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \ud3b8\ub9ac\ud568\uc758 \ud070 \ubd80\ubd84\uc73c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc874 \uace0\uac1d\ub4e4\uc740 Toys\u201dR\u201dUs\uc758 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uacbd\ud5d8\uc744 \ub192\uc774 \ud3c9\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 3\ubd84\uc758 1\uc740 \uc774\uc81c \ub2e4\ub978 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ub300\ubd80\ubd84 \uad6c\ub9e4\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc73c\uba70 18%\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\ub9cc \uad6c\ub9e4\ub97c \ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

Walmart\uacfc Target\uc73c\ub85c \uac08\uc544\ud0c4 \uae30\uc874 Toys\u201dR\u201dUs \uace0\uac1d\ub4e4 \uc218\ub294 Amazon\uc73c\ub85c \uc774\ub3d9\ud55c \uace0\uac1d \uc218\uc640 \uac70\uc758 \ub9de\uba39\uc2b5\ub2c8\ub2e4. \uc774 \ub450 \uc2a4\ud1a0\uc5b4\ub294 \ubc29\ub300\ud55c \ub9e4\uc7a5\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc774 \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294\ub370 \uc5ec\uc804\ud788 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\uc624\ud574 2: \uac00\uaca9\uc774 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\ub2e4.\u00a0<\/strong><\/h3>\n

\ub9ac\ud14c\uc77c \ubd84\uc57c\ub294 \uac00\uaca9\uc774 \uc5b4\ub514\uae4c\uc9c0 \ub0b4\ub824\uac08 \uc218 \uc788\ub294\uac00\ub97c \uacbd\uc7c1\ud558\uace0 \uc788\ub294 \ub4ef \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ub298\ub0a0\uc758 \uace0\uac1d\ub4e4\uc740 \uac00\uaca9 \uc774\uc678\uc5d0\ub3c4 \ub2e4\ub978 \uc694\uc18c\ub4e4\uc5d0 \uac00\uce58\ub97c \ub450\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790\ub4e4\uac04\uc5d0\ub3c4 \uc0ac\uc2e4\ub85c \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\"TRU<\/p>\n

\"\"<\/p>\n

\uc65c Toys\u201dR\u201dUs\uc640 Babies\u201dR\u201dUs\uc5d0\uc11c \uad6c\ub9e4\ud588\ub290\ub0d0\ub294 \uc9c8\ubb38\uc5d0, \uc751\ub2f5\uc790\ub4e4 \ub300\ubd80\ubd84\uc740 \ud3b8\ub9ac\ud568\uacfc \uc9c1\uacb0\ub41c 3\uac00\uc9c0 \uc694\uc18c\ub97c \uaf3d\uc558\uc2b5\ub2c8\ub2e4.\u00a0\ub2e4\uc591\ud55c \uc81c\ud488 \uc120\ud0dd \ubc94\uc704<\/em>,\u00a0\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \uad6c\ub9e4 \uacbd\ud5d8,<\/em> \uadf8\ub9ac\uace0\u00a0\ub9e4\uc7a5 \uc704\uce58<\/em>\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc544\uc9c1\ub3c4 \uacbd\ud5d8\uc744 \uc911\uc2dc\ud558\uba70, \ub9ac\ud14c\uc77c\ub7ec\ub294 \ubb3c\ub9ac\uc801 \ub9e4\uc7a5\uc744 \ud1b5\ud574 \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud558\uace0 \ub9e4\ucd9c\uc744 \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\ub294 \ub9ce\uc740 \uae30\ud68c\uac00 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc785\uc99d\ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\uc624\ud574 3: \uc774\ucee4\uba38\uc2a4\uac00 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uc874\ud3d0\ub97c \uc704\ud611\ud558\uace0 \uc788\ub2e4.\u00a0<\/strong><\/h3>\n

\uc774\ucee4\uba38\uc2a4\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \uc788\uc9c0\ub9cc, \uc774\ub294 \uc18c\ube44\uc790\uac00 \ub354 \uc774\uc0c1 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ub97c \ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \ub9d0\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc808\ubc18 \uc774\uc0c1(59%)\uc758 \uace0\uac1d\ub4e4\uc774 Toys\u201dR\u201dUs\uc640 Babies\u201dR\u201dUs \ub9e4\uc7a5\uc744 \uc9c1\uc811 \ubc29\ubb38\ud574 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud588\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\ub610\ud55c \uc9c0\ub09c 12\uac1c\uc6d4 \ub3d9\uc548, \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790\ub4e4\uc758 \ub300\ubd80\ubd84\uc740 \uc801\uc5b4\ub3c4 3~4\ud68c \uc815\ub3c4\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud55c \uac83\uc73c\ub85c \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub514\uc9c0\ud138 \ud601\uc2e0\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \ubc29\uc2dd\uc744 \ub2e4\uc2dc \ud55c\ubc88 \uc0dd\uac01\ud574\ubcf4\ub3c4\ub85d \uc694\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790\uc758 \uad00\uacc4\uac00 \uc9c4\ud654\ud558\uba74\uc11c, \ub9ac\ud14c\uc77c\ub7ec\ub294 \uace0\uac1d\uc758 \uc5ec\uc815\uc5d0\uc11c \uc774\ub7ec\ud55c \uc804\ud658\uc5d0 \uac1c\ubc29\ub418\uc5b4 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud2b9\ud788 \ud3b8\ub9ac\ud568, \ucda9\uc131\ub3c4, \uc624\ud504\ub77c\uc778\uacfc \uc774\ucee4\uba38\uc2a4 \uacbd\ud5d8\uc758 \uacf5\uc874\uc758 \uc601\uc5ed\uc5d0\uc11c\ub294 \ub354\uc6b1 \uadf8\ub7ec\ud569\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c\ub7ec\uac00 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub824\uba74, \uacfc\uac70\uc758 \ubcf4\ud3b8\uc801\uc778 \uc624\ud574\ub97c \ub3cc\uc544\ubcf4\uace0 \uc2e4\uc81c \uc18c\ube44\uc790\ub4e4\uc758 \ud1b5\ucc30\uc744 \ud65c\uc6a9\ud574 \ub9ac\ud14c\uc77c \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \uad00\uc810\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc124\ubb38\uc870\uc0ac\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \uc804\uccb4 \ubcf4\uace0\uc11c\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624.\u00a0\ub9ac\ud14c\uc77c \ud601\uc2e0 & \uae30\ud68c: Toys\u201dR\u201dUs \uace0\uac1d \uc124\ubb38\uc870\uc0ac<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \ub9ac\ud14c\uc77c\uc758 \ubbf8\ub798\uc5d0 \uad00\ud574 \uc774\uc57c\uae30\ud560 \ub54c, \uc6b0\ub9ac\ub294 ‘\ubbf8\ub798’ \ubd80\ubd84\uc5d0\ub9cc \uc911\uc810\uc744 \ub450\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc778\uc2a4\ud1a0\uc5b4 \uae30\uc220\uc774\ub098 \ub370\uc774\ud130\uc758 \ud601\uc2e0, \ub9de\ucda4\ud654\ub41c \ub9c8\ucf00\ud305 \ub4f1 \ub300\ud654\uc758 \uc8fc\uc81c\uac00 \ud55c\uc815\ub418\uc5b4, \ub9ac\ud14c\uc77c \ubd84\uc57c\uc5d0\uc11c \uc55e\uc73c\ub85c \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub0a0\uc9c0\ub97c \uc608\uce21\ud558\uae30 \uc704\ud574 \uacfc\uac70\uc758 \uc0ac\ub840\ub97c \ub418\ub3cc\uc544\ubcf4\ub294 \uacbd\uc6b0\ub294 \ub4dc\ubb45\ub2c8\ub2e4. Toys\u201dR\u201dUs\ub294 \uc5c5\uacc4\uac00 \uac04\uacfc\ud574\uc11c\ub294 \uc548\ub420 \ud55c\uac00\uc9c0 \uc0ac\ub840\uc785\ub2c8\ub2e4. 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