{"id":9576,"date":"2019-03-11T16:03:02","date_gmt":"2019-03-11T16:03:02","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/audiences-and-advertising\/"},"modified":"2019-03-12T13:16:26","modified_gmt":"2019-03-12T13:16:26","slug":"%eb%aa%a8%eb%93%a0-%ec%98%a4%eb%94%94%ec%96%b8%ec%8a%a4%ea%b0%80-%eb%98%91%ea%b0%99%ec%a7%80-%ec%95%8a%ec%9d%80-%ec%9d%b4","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%aa%a8%eb%93%a0-%ec%98%a4%eb%94%94%ec%96%b8%ec%8a%a4%ea%b0%80-%eb%98%91%ea%b0%99%ec%a7%80-%ec%95%8a%ec%9d%80-%ec%9d%b4\/","title":{"rendered":"\ubaa8\ub4e0 \uc624\ub514\uc5b8\uc2a4\uac00 \ub611\uac19\uc9c0 \uc54a\uc740 \uc774\uc720"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uad11\uace0\uac00 \ucc98\uc74c \uc2dc\uc791\ub41c \ub54c\ubd80\ud130 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ub9e4\ud574\uc654\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc758 \ud669\uae08\uc2dc\ub300\ub77c \ud560 \uc218 \uc788\ub294 1950\ub144\ub300 \ubbf8\uad6d\uc5d0\uc11c\ub294 \ub4dc\ub77c\ub9c8 \uc2dc\ub9ac\uc988 \ub9e4\ub4dc\ub9e8(Mad Men)\uc774 \ub9ce\uc740 \uc778\uae30\ub97c \ub04c\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \ud328\ub110\uc5d0 \uae30\ubc18\ud55c \ud1b5\ucc30\uc744 \ud65c\uc6a9\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. (\uc5ec\uc131\ub4e4\uc744 \ubaa8\uc544\ub193\uace0 \uc5b4\ub5a4 \uc2a4\ud0c0\ud0b9\uc744, \uc65c \uc120\ud638\ud558\ub294\uc9c0 \uc124\ubb38\uc870\uc0ac\ud588\ub2e4\uace0 \uc0dd\uac01\ud558\uba74 \ub429\ub2c8\ub2e4.) \ub2f9\uc2dc\uc5d0\ub294 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \ubc1c\uacac\ud558\ub294 \ucd5c\uc120\uc758 \ubc29\ubc95\uc774\uc5c8\uaca0\uc9c0\ub9cc, \uacb0\uacfc\uac00 \uc21c\uc804\ud788 \uc6b4\uc5d0 \ub2ec\ub9b0 &#8216;\ubaa8 \uc544\ub2c8\uba74 \ub3c4&#8217;\uc2dd\uc758 \uc811\uadfc\ubc29\uc2dd\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>1990\ub144\ub300\uc5d0 \uc778\ud130\ub137 \uad11\uace0\uac00 \ub4f1\uc7a5\ud558\uba74\uc11c \ubc29\ub300\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac01 \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc138\ubd80\uc801\uc778 \uc774\ud574\uac00 \uac00\ub2a5\ud574\uc9c8 \uac83\uc784\uc744 \uc608\uace0\ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc138\ubd84\ud654\ub97c \ud1b5\ud574 \uac01 \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \uc65c \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub300\ud574 \uc0dd\uac01\uc744 \ud574\ubcf4\ub294 \uac83\uc774 \uc911\uc694\ud55c\uc9c0\ub97c \ub2e4\ub904\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uace0\uac1d \ub370\uc774\ud130\ub294 \uc0c8\ub85c\uc6b4 \ud654\ud3d0\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n<p>\uad6c\ub3c5\uc790 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294\ub370 \uc911\uc810\uc744 \ub450\uace0 \uc0dd\uaca8\ub09c \uac80\uc0c9 \ubc0f \uc18c\uc15c \ud50c\ub7ab\ud3fc\ub4e4\uc740 \uadf8 \uc778\uae30\ub97c \ubc1c\ud310\uc73c\ub85c \ub9c9\ub300\ud55c \ud3d0\uc1c4\ud615 \uad11\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \uc624\ub514\uc5b8\uc2a4 \uacf5\uae09\uc744 \uc57d\uc18d\ud574\uc8fc\ub294 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c \ubab0\ub824 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc81c \ub9c8\ucf00\ud130\ub4e4\uc740 \ub2e4\uc591\ud55c \uc624\ub514\uc5b8\uc2a4 \uc18c\uc2a4\uc640 \ud06c\ub9ac\uc5d0\uc774\uc158 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc81c3\uc790 \ub370\uc774\ud130 \uc18c\uc2a4<\/strong>\ub294 \ub514\ub9e8\ub4dc \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc811\uadfc\uac00\ub2a5\ud55c \uc885\ud569 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \ub2e4\uc591\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub300\uaddc\ubaa8 \uc18c\uc15c \ud50c\ub7ab\ud3fc<\/strong>\uc740 \uc778\uad6c\ud1b5\uacc4 \uc815\ubcf4\uc640 \uad00\uc2ec\uc0ac\uc5d0 \uae30\ubc18\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uac80\uc0c9 \ud50c\ub7ab\ud3fc<\/strong>\uc740 \uac80\uc0c9 \ucffc\ub9ac \uc758\ub3c4 \ub370\uc774\ud130\ub85c\ubd80\ud130 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc624\ub514\uc5b8\uc2a4 \uc0dd\uc131\uc5d0 \ub300\ud55c \uc774\ub7ec\ud55c \uc811\uadfc\ubc29\uc2dd\uc740 \ubcf4\ud1b5 \uc778\uad6c\ud1b5\uacc4 \ub370\uc774\ud130 \ubc0f\/\ub610\ub294 \uc880 \ub354 \uc624\ub798\ub41c \ud1b5\uacc4 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba70, \uad00\ucc30\ub41c \ud589\ub3d9(\uc608: \uac80\uc0c9 \ub2e8\uacc4, \uc88b\uc544\uc694 \ub610\ub294 \uacf5\uc720 \ud074\ub9ad)\uc5d0 \uae30\ubc18\ud574 \uc720\ucd94\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc2e4\uc81c \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\ub978 \uc811\uadfc\ubc29\uc2dd\uc744 \ucde8\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ubcf4\ub2e4 \uad00\ub828\uc131\uc774 \uc788\uace0 \uc0c1\ud638\uc791\uc6a9\uc774 \uac00\ub2a5\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 \ucd5c\uace0\uc758 \ubc29\ubc95\uc740 \uc2e4\uc81c \uace0\uac1d\uc758 \uc5ec\uc815\uacfc \uadf8 \uacb0\uacfc\ubb3c\uc778 \uac70\ub798\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4. \uc218\ub9ce\uc740 \uace0\uac1d\ub4e4\uc758 \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc2ec\ub3c4 \uc788\ub294 \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c, \ud06c\ub9ac\ud14c\uc624\ub294 \ube0c\ub79c\ub4dc \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \ubbf8\ub798\uc758 \ud589\ub3d9\uc744 \ud6e8\uc52c \ub354 \uc815\ud655\ud558\uac8c \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad81\uadf9\uc801\uc73c\ub85c \uad11\uace0\ub9e4\uccb4 \uc608\uc0b0\uc744 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<h3><strong>\ub354 \ub9ce\uc740 \ub370\uc774\ud130 = \ub354 \uc815\ud655\ud55c \uc608\uce21<\/strong><\/h3>\n<p>\ud2b9\uc815 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc704\ud574 \uac00\uc7a5 \uac00\uce58\uc788\ub294 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \ud30c\uc545\ud558\ub824\uba74 \ubc29\ub300\ud55c \uc591\uc758 \uace0\uac1d \uc5ec\uc815 \ubc0f \uad6c\ub9e4 \ub370\uc774\ud130\ub294 \ubb3c\ub860\uc774\uace0 \uc774 \ub370\uc774\ud130\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubd84\uc11d \ubc0f \ud65c\uc131\ud654\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub2e4\ud589\uc2a4\ub7fd\uac8c\ub3c4, \ud06c\ub9ac\ud14c\uc624\uc758 \ubc29\ub300\ud55c \ud50c\ub7ab\ud3fc\uc740 \uc5f0\uac04 8,000\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc774\ucee4\uba38\uc2a4 \uac70\ub798 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\uace0 60\uc5b5 \uac1c\uc758 \uce74\ud0c8\ub85c\uadf8 \ud3ec\ud568 \uc0c1\ud488\uc5d0 \ub300\ud55c \uac1c\ubcc4\uc801\uc778 \ud0d0\uc0c9 \ud328\ud134\uc744 \uad6c\ubd84\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc740 \ubb34\uc5c7\uc774 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294\uc9c0\ub97c \uc815\ud655\ud558\uac8c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc608\uce21\ud558\uae30 \uc704\ud574 \uc218\uc2ed\ub9cc \ubc88\uc758 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uad6c\ucd95\ub41c AI \uc5d4\uc9c4\uc73c\ub85c \uc9c0\uc6d0\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc624\ub514\uc5b8\uc2a4 \uc720\uc5f0\uc131\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uac01 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\uc5d0 \ub530\ub77c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \ub9de\ucda4\ud654\ud558\uae38 \uc6d0\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc624\ub514\uc5b8\uc2a4 \uc0dd\uc131 \uc5ed\ub7c9\uc740 \ud37c\ub12c \uc804\uccb4\uc758 \ubaa9\ud45c\ub97c \uc9c0\uc6d0\ud574\uc57c \ud558\uba70, \uc5b4\ub5a4 \uc18c\ube44\uc790\uac00 \uc544\uc9c1\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ubaa8\ub974\uc9c0\ub9cc \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740\uc9c0, \ub610 \uc5b4\ub5a4 \uc18c\ube44\uc790\uac00 \uc628\ub77c\uc778 \uc790\uc0b0\uc744 \ubc29\ubb38\uc740 \ud588\uc9c0\ub9cc \uad6c\ub9e4\ud558\uc9c0\ub294 \uc54a\uc558\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uace0, \uae30\uc874 \uace0\uac1d\uc5d0 \uae30\ubc18\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud560 \uc218\ub3c4 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc9c0\ucd9c\ud558\ub824\uba74, \uc774\ub7ec\ud55c 1\ucc28 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud55c \ud6c4\uc5d0 2\ucc28 \uc624\ub514\uc5b8\uc2a4\ub97c \ucd94\uac00 \ub610\ub294 \uc81c\uc678\ud568\uc73c\ub85c\uc368 \uc815\ubc00\ud558\uac8c \uc870\uc815\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc774 \ub300\ub2e8\ud788 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud480-\ud37c\ub12c \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \uc9c0\uc6d0\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \uc720\ud615<\/strong><\/h3>\n<p>\uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4 \uc0dd\uc131 \uc5ed\ub7c9\uc744 \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc694\uad6c\uc0ac\ud56d\uc740 \ubb3c\ub860 \uadf8 \uc774\uc0c1\uc744 \ucda9\uc871\ud574\uc90d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ucee4\uc2a4\ud140 \uc624\ub514\uc5b8\uc2a4(Custom Audiences), \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4(Commerce Audiences), \uc720\uc0ac \uc624\ub514\uc5b8\uc2a4(Similar Audiences)\uc758 \ud575\uc2ec\uc801\uc778 \uc138 \uac00\uc9c0 \uc624\ub514\uc5b8\uc2a4 \uc720\ud615\uc744 \ud1b5\ud574 \ubaa8\ub4e0 \ubaa9\ud45c\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\ucee4\uc2a4\ud140 \uc624\ub514\uc5b8\uc2a4(Custom Audiences)<\/strong><\/h4>\n<p>\uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \uaddc\uc81c\ub97c \uc900\uc218\ud558\ub294 \uc548\uc804\ud558\uace0 \ubcf4\uc548\ub41c \ubc29\uc2dd\uc73c\ub85c \uae30\uc874\uc758 \uace0\uac1d \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294\ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uad11\uace0\uc8fc \ub370\uc774\ud130\uc640 \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220\uc744 \uc0ac\uc6a9\ud574 \uacf5\ub3d9\uc73c\ub85c \uad6c\ucd95\ub429\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uae30\ub2a5\uc774 \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\ud06c\ub9ac\ud14c\uc624\uc758 \uc774\ubca4\ud2b8 \uc218\uc9d1 \uae30\uc220<\/strong> \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc640 \uc571 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uce74\ud14c\uace0\ub9ac \ub610\ub294 \uc0c1\ud488 \ud398\uc774\uc9c0 \ubc29\ubb38, \uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8 \uacfc\uc815, \ud2b9\uc815 \uc2dc\uac04\uc758 \ud65c\ub3d9(\uc608: \uc138\uc77c \uae30\uac04, TV \uad11\uace0 \ubc29\uc601 \ub4f1)\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uae30\uc874 \uace0\uac1d \uc138\ubd84\ud654<\/strong> \ud574\uc2dc\uac00 \ub418\uc5b4 \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc5d0 \ud3ec\ud568\ub41c \uae30\uc874 \uace0\uac1d \ubaa9\ub85d\uc744 \uc0ac\uc6a9\ud574 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc624\ud504\ub77c\uc778 \uac70\ub798<\/strong> \ub9e4\uc7a5\uc774\ub098 \uc11c\ube44\uc2a4 \uc13c\ud130\ub97c \uc9c1\uc811 \ubc29\ubb38\ud574 \uc644\ub8cc\ud55c \uac70\ub798 \uc815\ubcf4\ub97c \uae30\ubc18\uc73c\ub85c \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778\uc5d0 \uac78\uccd0\uc9c0\ub294 \uace0\uac1d\uc758 \uc804\uccb4 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc624\ud504\ub77c\uc778 \uac70\ub798\ub97c \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc5d0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\uc81c3\uc790\u00a0\ud50c\ub7ab\ud3fc<\/strong> \ud0c0\uc0ac\uc758 \ub370\uc774\ud130 \uad00\ub9ac \ubc0f \uace0\uac1d \uad00\ub9ac \ud50c\ub7ab\ud3fc\ub4e4\uc774 \uc0ac\uc804\uc5d0 \uc815\uc758\ub41c \uc624\ub514\uc5b8\uc2a4\ub97c \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uacfc \uc644\uc804\ud558\uac8c \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h4><strong>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4(Commerce Audiences)<\/strong><\/h4>\n<p>\uc218\uc870\uc5d0 \ub2ec\ud558\ub294 \uace0\uac1d\ub4e4\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc73c\ub85c\ubd80\ud130 \uc0dd\uc131\ub418\ub294 \uc5f0\uac04 8,000\uc5b5 \ub2ec\ub7ec\uac00 \ub118\ub294 \uc774\ucee4\uba38\uc2a4 \uac70\ub798 \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub41c \ud06c\ub9ac\ud14c\uc624\uc758 \uace0\uc720\ud55c \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8, <a href=\"https:\/\/www.criteo.com\/kr\/technology\/criteo-shopper-graph\/\">Criteo Shopper Graph<\/a>\ub97c \uc0ac\uc6a9\ud574 \uc0dd\uc131\ub429\ub2c8\ub2e4. 140\uac1c \uc774\uc0c1\uc758 \uc0c1\ud488 \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \uce74\ud14c\uace0\ub9ac\ub97c \uc120\ud0dd\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc720\uc0ac \uc624\ub514\uc5b8\uc2a4(Similar Audiences)<\/strong><\/h4>\n<p>\ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \ud2b9\uc9d5\uc774 \ucd5c\uadfc \ubc29\ubb38\uc790\uc640 \uc720\uc0ac\ud55c \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774 \uc624\ub514\uc5b8\uc2a4\ub294 \uace0\uc720\ud55c \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\uc778 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/explained-criteo-shopper-graph\/\">Criteo Shopper Graph<\/a>\uc5d0 \ud06c\ub9ac\ud14c\uc624\uc758 Lookalike Finder AI \uae30\uc220\uc744 \uc801\uc6a9\ud574 \uad6c\ucd95\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc640 \uc778\uac8c\uc774\uc9c0\ud558\uace0 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc815\ud655\ud558\uac8c \uc2dd\ubcc4\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4 \uae30\ub2a5\ub4e4\uc740 \ud604\uc7ac \uc0ac\uc6a9\uc774 \uac00\ub2a5\ud558\uba70, \uc9c0\uae08\uae4c\uc9c0 \uc88b\uc740 \uacb0\uacfc\ub97c \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\ub2a5\ub4e4\uc744 \uc0ac\uc6a9\ud574\ubcf4\uae38 \uc6d0\ud558\uc2dc\uba74,\u00a0<a href=\"https:\/\/www.criteo.com\/kr\/contact-us\/\">\uc5ec\uae30\ub97c \ud074\ub9ad<\/a>\ud558\uc2dc\uac70\ub098 \ud06c\ub9ac\ud14c\uc624 \uacc4\uc815 \uc804\ub7b5 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ubb38\uc758\ud558\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uad11\uace0\uac00 \ucc98\uc74c \uc2dc\uc791\ub41c \ub54c\ubd80\ud130 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(\uc5ec\uc131\ub4e4\uc744 \ubaa8\uc544\ub193\uace0 \uc5b4\ub5a4 \uc2a4\ud0c0\ud0b9\uc744, \uc65c \uc120\ud638\ud558\ub294\uc9c0 \uc124\ubb38\uc870\uc0ac\ud588\ub2e4\uace0 \uc0dd\uac01\ud558\uba74 \ub429\ub2c8\ub2e4.) \ub2f9\uc2dc\uc5d0\ub294 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \ubc1c\uacac\ud558\ub294 \ucd5c\uc120\uc758 \ubc29\ubc95\uc774\uc5c8\uaca0\uc9c0\ub9cc, \uacb0\uacfc\uac00 \uc21c\uc804\ud788 \uc6b4\uc5d0 \ub2ec\ub9b0 &#8216;\ubaa8 \uc544\ub2c8\uba74 \ub3c4&#8217;\uc2dd\uc758 \uc811\uadfc\ubc29\uc2dd\uc774\uc5c8\uc2b5\ub2c8\ub2e4. 1990\ub144\ub300\uc5d0 \uc778\ud130\ub137 \uad11\uace0\uac00 \ub4f1\uc7a5\ud558\uba74\uc11c 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