{"id":9617,"date":"2019-03-18T14:37:49","date_gmt":"2019-03-18T14:37:49","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/criteo-kochava-traffic-index-singular-roi-index\/"},"modified":"2020-09-15T11:01:57","modified_gmt":"2020-09-15T11:01:57","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-kochava-traffic-index-%eb%b0%8f-singular-roi-index-%ec%a7%84%ec%9e%85","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-kochava-traffic-index-%eb%b0%8f-singular-roi-index-%ec%a7%84%ec%9e%85\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624, Kochava Traffic Index \ubc0f Singular ROI Index \uc9c4\uc785"},"content":{"rendered":"

\uc571 \uc778\uc2a4\ud1a8 \uad11\uace0 \uae30\uc5c5 Manage\ub97c \uc778\uc218\ud55c \ud6c4, \ud06c\ub9ac\ud14c\uc624\uac00 \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud06c\uc778 Kochava Traffic Index\uc640 2019 Singular ROI Index\uc5d0 \ud3ec\ud568\ub418\uc5c8\ub2e4\ub294 \uae30\uc05c \uc18c\uc2dd\uc744 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

Manage\uc758 \ubaa8\ubc14\uc77c \uc571-\uc778\uc2a4\ud1a8 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \ud1b5\ud569\ud568\uc73c\ub85c\uc368, \ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uc6b4\uc601\ud558\ub294 \uc720\uc77c\ud55c \ud480-\ud37c\ub110 \ubaa8\ubc14\uc77c \uad11\uace0 \uc2a4\ud0dd\uc774 \ub429\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud5a5\uc0c1\ub41c \uc571 \uad11\uace0 \uae30\ub2a5\ub4e4\uc744 \ud1b5\ud574, \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uc571 \uc0ac\uc6a9\uc790\uc758 \uc0dd\uc560 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud574\uc8fc\ub294 \uac15\ub825\ud55c \uc194\ub8e8\uc158\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc774 \ub355\ubd84\uc5d0 \ud06c\ub9ac\ud14c\uc624\ub294 2018\ub144 4\ubd84\uae30\u00a0Kochava Traffic Index<\/a> \uc758 Top 20\uc5d0 \ud3ec\ud568\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774 \uc778\ub371\uc2a4\uc758 4\uac00\uc9c0 \ud575\uc2ec \ud3c9\uac00 \uae30\uc900\uc778 \uc2e0\ud638 \uba85\ud655\uc131, \ubd80\uc815 \uad11\uace0\uc728, \ud2b8\ub798\ud53d \ud488\uc9c8, \ud074\ub9ad\uacfc \uc124\uce58 \uac04\uc758 \uc0c1\uad00\uad00\uacc4\uc5d0\uc11c \ud3c9\uade0\uc810 \uc774\uc0c1\uc744 \uc5bb\uc5b4, \ucd5c\uace0\uc758 \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108\ub85c \uc778\uc815\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

Kochava\ub294 \ubcfc\ub968\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc571-\uc778\uc2a4\ud1a8 \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc5d0 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\ub85c \uc5ec\uaca8\uc9c0\ub294 \uc774\ub7ec\ud55c \uae30\uc900\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ud2b8\ub798\ud53d \uc778\ub371\uc2a4\ub294 \ub9e4\ubd84\uae30 \ubc1c\uc0dd\ud558\ub294 \uc218\uc2ed\uc5b5 \uac74\uc758 \uac70\ub798\uc5d0 \uae30\ubc18\ud574 \ub9e4\uccb4 \ud30c\ud2b8\ub108\ub4e4\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ud50c\ub7ab\ud3fc\uc740 \uc5c5\uacc4 \ud45c\uc900 \ub300\ube44 \ubd80\uc815 \uad11\uace0\uc728\uc774 \ub0ae\uc544 \uc774 \ubd80\ubb38\uc5d0\uc11c \ucd5c\uace0 \ub4f1\uae09\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. Kochava\ub294 \ubd80\uc815 \uad11\uace0\uc5d0 \uac00\uc7a5 \ud070 \uac00\uc911\uce58\ub97c \ub461\ub2c8\ub2e4. \ubd80\uc815 \uad11\uace0\ub294 \uc2e0\ud638 \uba85\ud655\uc131, \ud488\uc9c8\uacfc \uc0c1\uad00\uad00\uacc4\ub77c\ub294 \ub098\uba38\uc9c0 3\uac1c \uc694\uc18c\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc9c0\uc5ed \ubcc4\ub85c \ubcf4\uba74, \ud06c\ub9ac\ud14c\uc624\ub294 APAC\uacfc EMEA \uc9c0\uc5ed\uc5d0\uc11c Top 5\uc5d0 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc571 \uce74\ud14c\uace0\ub9ac \ub808\ubca8\uc5d0\uc11c\ub294 \uad6c\ub9e4, \uc18c\uc15c \ubc0f \ud1b5\uc2e0, \uc2a4\ud3ec\uce20 \ubd80\ubb38\uc5d0\uc11c \uc0c1\uc704 5\uc704 \ub9e4\uccb4 \ud30c\ud2b8\ub108\uc5d0 \ud3ec\ud568\ub418\uc5c8\uc2b5\ub2c8\ub2e4.
\n\"\"
\n\ub610\ud55c Manage \uc778\uc218 \ub355\ubd84\uc5d0 \ud06c\ub9ac\ud14c\uc624\ub294 \uc62c\ud574 \ucc98\uc74c\uc73c\ub85c Singular ROI Index\uc5d0 \uc9c4\uc785\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Singular \uc778\ub371\uc2a4\ub294 ROI, \uaddc\ubaa8, \ubd80\uc815 \uad11\uace0, \uace0\uac1d \ubcf4\uc720\uc758 4\uac1c \uc694\uc18c\ub97c \uae30\uc900\uc73c\ub85c \uad11\uace0 \uc9c0\ucd9c 15\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\ub294 \uad11\uace0 \uc9c0\ucd9c\uc744 \ubd84\uc11d\ud558\uc5ec \uc5b4\ub5a4 \ubaa8\ubc14\uc77c \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\uac00 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778\uc9c0\ub97c \ud3c9\uac00\ud558\uace0, \uc0c1\uc704 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\ub4e4\uc744 \ud50c\ub7ab\ud3fc(iOS \ub610\ub294 Android), \uc9c0\uc5ed, \uc5c5\uc885\uc73c\ub85c \uad6c\ubd84\ud569\ub2c8\ub2e4.<\/p>\n

Singular\ub294 Manage\uac00 \ud0c0 \uc571 \uc778\uc2a4\ud1a8 \uc194\ub8e8\uc158\uc744 \ub2a5\uac00\ud558\uba70 2019 \uc778\ub371\uc2a4\uc758 \uc0c1\uc704\uc5d0 \uadfc\uc811\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ud3c9\uac00\ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 iOS \ube44-\uac8c\uc774\ubc0d \uc778\ub371\uc2a4\uc5d0\uc11c \uc138\uacc4 15\uc704\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, iOS \uac8c\uc774\ubc0d, Android EMEA, Android APAC, \ubc0f iOS \ubbf8\uc8fc\uc5d0\uc11c \uc5b8\uae09\uc774 \ub418\ub294 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"
\n\uc774 \uc778\ub371\uc2a4\ub3c4, \ubd80\uc815 \uad11\uace0\ub294 \uc0c1\uc704 \ub9e4\uccb4 \uc18c\uc2a4 \uc120\uc815\uc5d0 \uc911\uc694\ud55c \uc694\uc18c\uc600\uc2b5\ub2c8\ub2e4. Singular\ub294 \uc62c\ud574\uc758 \uc778\ub371\uc2a4\uc5d0\uc11c \ubd80\uc815 \uad11\uace0\uc728\uc774 \ub192\uc740 15\uac1c \uae30\uc5c5\uc744 \uc81c\uba85\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Kochava Traffic Index<\/a>\uc640\u00a0Singular ROI Index<\/a>\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc571 \uc778\uc2a4\ud1a8 \uad11\uace0 \uae30\uc5c5 Manage\ub97c \uc778\uc218\ud55c \ud6c4, \ud06c\ub9ac\ud14c\uc624\uac00 \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud06c\uc778 Kochava Traffic Index\uc640 2019 Singular ROI Index\uc5d0 \ud3ec\ud568\ub418\uc5c8\ub2e4\ub294 \uae30\uc05c \uc18c\uc2dd\uc744 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4. Manage\uc758 \ubaa8\ubc14\uc77c \uc571-\uc778\uc2a4\ud1a8 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \ud1b5\ud569\ud568\uc73c\ub85c\uc368, \ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uc6b4\uc601\ud558\ub294 \uc720\uc77c\ud55c \ud480-\ud37c\ub110 \ubaa8\ubc14\uc77c \uad11\uace0 \uc2a4\ud0dd\uc774 \ub429\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud5a5\uc0c1\ub41c \uc571 \uad11\uace0 \uae30\ub2a5\ub4e4\uc744 \ud1b5\ud574, \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uc571 \uc0ac\uc6a9\uc790\uc758 \uc0dd\uc560 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud574\uc8fc\ub294 \uac15\ub825\ud55c \uc194\ub8e8\uc158\uc774 […]<\/p>\n","protected":false},"author":55,"featured_media":9622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-9617","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ud06c\ub9ac\ud14c\uc624, Kochava Traffic Index \ubc0f Singular ROI Index \uc9c4\uc785 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uac00 Kochava Traffic Index\uc758 \uc2e0\ud638 \uba85\ud655\uc131, \ubd80\uc815 \uad11\uace0\uc728, \ud2b8\ub798\ud53d \ud488\uc9c8, \uc0c1\uad00\uad00\uacc4 \ud3c9\uac00\uc5d0\uc11c \ub192\uc740 \uc810\uc218\ub97c \ud68d\ub4dd\ud558\uc5ec 16\uc704\uc5d0 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