{"id":9644,"date":"2019-03-20T17:23:57","date_gmt":"2019-03-20T17:23:57","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/hyper-relevant-ai-powered-advertising\/"},"modified":"2021-01-07T17:36:00","modified_gmt":"2021-01-07T17:36:00","slug":"ai-%ea%b8%b0%eb%b0%98-%ea%b4%91%ea%b3%a0-%eb%a7%9e%ec%b6%a4%ed%99%94%ec%97%90%ec%84%9c-%ec%b4%88%ea%b4%80%eb%a0%a8%ec%84%b1%ea%b9%8c%ec%a7%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/ai-%ea%b8%b0%eb%b0%98-%ea%b4%91%ea%b3%a0-%eb%a7%9e%ec%b6%a4%ed%99%94%ec%97%90%ec%84%9c-%ec%b4%88%ea%b4%80%eb%a0%a8%ec%84%b1%ea%b9%8c%ec%a7%80\/","title":{"rendered":"AI \uae30\ubc18 \uad11\uace0: \ub9de\ucda4\ud654\uc5d0\uc11c \ucd08\uad00\ub828\uc131\uae4c\uc9c0"},"content":{"rendered":"

 <\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc740 \uad6c\ub9e4 \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc21c\uac04\uc5d0 \uc18c\ube44\uc790\ub4e4 \uc55e\uc5d0 \uc62c\ubc14\ub978 \uc0c1\ud488\uc744 \ud45c\uc2dc\ud558\uae30 \uc704\ud574 \ubd88\ucca0\uc8fc\uc57c \ub178\ub825\uc744 \uae30\uc6b8\uc785\ub2c8\ub2e4. \uad11\uace0 \ubd84\uc57c\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c4 \uc778\uacf5\uc9c0\ub2a5(AI)<\/a>\uc758 \uc9c4\ubcf4\ub294 \uc774\ub97c \ubcf4\ub2e4 \uc27d\uac8c \ub9cc\ub4e4\uc5b4 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uc640 \uace0\uac1d\uc758 \uad00\uc810\uc5d0\uc11c \ub9de\ucda4\ud654\ub294 \uc774\uc81c \ud2b9\ubcc4\ud55c \uae30\ub2a5\uc774 \uc544\ub2c8\ub77c \ud544\uc218 \uc694\uac74\uc785\ub2c8\ub2e4.<\/p>\n

AI \ub355\ubd84\uc5d0 \uc0c1\ud488 \ucd94\ucc9c \uad11\uace0<\/a>\ub294 \ud68d\uae30\uc801\uc73c\ub85c \ubcc0\ubaa8\ud558\uc600\uace0 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \uc218\ud589\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba38\uc2e0 \ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \ubc29\ub300\ud55c \uc591\uc758 \uc774\ub825 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud558\uace0 \uace0\uac1d\uc774 \ub2e4\uc74c\uc5d0 \ubcf4\uace0 \uc2f6\uc5b4\ud558\ub294 \uc0c1\ud488\uc744 \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub294 \uc778\ud130\ub137\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub97c \ub530\ub77c\ub2e4\ub2c8\uba70 \uad6c\ub9e4\ub97c \uc6d0\uce58 \uc54a\ub294 \uc0c1\ud488\uc744 \ud45c\uc2dc\ud558\ub294 \uad11\uace0\uac00 \uc904\uc5b4\ub4e4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7f0\ub370, \uc624\ub298\uc758 \ub9de\ucda4\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c \uad11\uace0\ub294 \uc2dc\uc791\uc5d0 \ubd88\uacfc\ud558\uba70 \uc778\uacf5\uc9c0\ub2a5\uc758 \uc5ed\ub7c9\uc744 \ud55c\ub2e8\uacc4 \ub04c\uc5b4\uc62c\ub824 \uc18c\ube44\uc790\uc5d0\uac8c \ub354 \uad00\ub828\uc131 \uc788\uace0 \ub354 \ub9e5\ub77d\uc801\uc774\uba70 \ub354 \ub9ce\uc740 \uc601\ud5a5\uc744 \uc8fc\ub294 \uad11\uace0\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ud558\uc2dc\uaca0\uc2b5\ub2c8\uae4c?<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 AI Lab<\/a>\uc740 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc5ed\ub7c9\uc744 \uc0c8\ub86d\uac8c \uc815\ub9bd\ud574\uc904 \uc0c8\ub85c\uc6b4 \uba38\uc2e0 \ub7ec\ub2dd \ubaa8\ub378\ub4e4\uc744 \uc5f0\uad6c \ubc0f \ud14c\uc2a4\ud2b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucd94\ucc9c \uc2dc\uc2a4\ud15c\uc740 \uc0c1\ud488 \ucd94\ucc9c \uad11\uace0\uc5d0 \ubc1d\uc740 \ubbf8\ub798\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n

\ubbf8\ub798\uc758 \ubaa8\uc2b5\uc744 \uc54c\uc544\ubcf4\uae30 \uc804\uc5d0, AI\uac00 \uc5b4\ub5bb\uac8c \ub514\uc9c0\ud138 \uad11\uace0\ub97c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc73c\uba70 \uc0c1\ud488 \ucd94\ucc9c \uc5d4\uc9c4\uc774 \uc5bc\ub9c8\ub098 \ubc1c\uc804\uc744 \ud574\uc654\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

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\uba38\uc2e0 \ub7ec\ub2dd\uc758 \ub9de\ucda4\ud654 \uc9c0\uc6d0 \uc6d0\ub9ac<\/strong><\/h3>\n

\"\"<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc740 \uc9c0\ub09c \uc218\ub144 \ub3d9\uc548 \ub370\uc774\ud130 \ud64d\uc218\ub85c \uc778\ud55c ‘\ub370\uc774\ud130 \ud53c\ub85c’\ub97c \ud638\uc18c\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\uc81c\ub294 \uc774\ub7f0 \uc9c8\ubb38\uc744 \ud569\ub2c8\ub2e4. “\ucda9\ubd84\ud55c \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294\uac00?” “\uc62c\ubc14\ub978 \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294\uac00?” \uadf8\ub9ac\uace0 \uac00\uc7a5 \uc911\uc694\ud55c \uc9c8\ubb38\uc740, “\ub370\uc774\ud130\uc758 \uc7a0\uc7ac\ub825\uc744 \uc644\uc804\ud558\uac8c \ubc1c\ud718\ud558\uace0 \uc788\ub294\uac00?”\uc785\ub2c8\ub2e4.<\/p>\n

\uc560\ub4dc \ud14c\ud06c \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc778\uacf5\uc9c0\ub2a5\uc774 \ubcf4\ud3b8\ud654\ub418\uba74\uc11c \ubaa8\ub4e0 \uac83\uc774 \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. AI\ub85c \ucc98\ub9ac\ud558\ub294 \ub370\uc774\ud130\uac00 \ub9ce\uc73c\uba74 \ub9ce\uc744\uc218\ub85d, \uac1c\uc778\uc801\uc778 \uc218\uc900\uc5d0\uc11c \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc27d\uac8c \uc774\ud574\ud558\uace0 \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 AI\uac00 \uc874\uc7ac\ud558\ub294 \ud658\uacbd\uc5d0\uc11c \ub370\uc774\ud130 \ud64d\uc218\ub780 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba38\uc2e0 \ub7ec\ub2dd \ubaa8\ub378\uc740 \ubc29\ub300\ud55c \uc774\ub825 \ub370\uc774\ud130\ub85c\ubd80\ud130 \uc628\ub77c\uc778 \uad6c\ub9e4 \ud589\ub3d9, \uc2ec\uc9c0\uc5b4 \uc624\ud504\ub77c\uc778 POS \ub370\uc774\ud130\uc5d0\uc11c \ud328\ud134\uc744 \ub3c4\ucd9c\ud558\uace0 \uc6d0\ud558\ub294 \uc774\ub825 \uacb0\uacfc\ub97c \ucc3e\uc544\ub0b4\ub3c4\ub85d \ud559\uc2b5\ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ubaa8\ub378\ub4e4\uc740 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc608\uce21\ud569\ub2c8\ub2e4. \uc774 \uacbd\uc6b0 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub294 \uac01 \uace0\uac1d\uc774 \ub2e4\uc74c\uc5d0 \uad6c\ub9e4\ud558\uae38 \uc6d0\ud558\ub294 \uc0c1\ud488\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\uac8c \uc0dd\uc131\ub41c \uad11\uace0\ub294 \uac01 \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub418\uc5b4 \ud074\ub9ad\uc774\ub4e0 \uad6c\ub9e4\ub4e0 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uac00\uc838\ub2e4 \uc904 \ud655\ub960\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uc0c8\ub85c\uc6b4 \uacb0\uacfc\ub294 \ubaa8\ub378\uc744 \uc704\ud55c \ud53c\ub4dc\ubc31\uc744 \uc0dd\uc131\ud558\uace0 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc90d\ub2c8\ub2e4.<\/p>\n

AI\uc758 \uc9c4\uc815\ud55c \ub9e4\ub825\uc740 \uc774\ub7ec\ud55c \uacfc\uc815\uc774 \uc790\ub3d9\ud654\ub420 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub9c8\ucf00\ud130\ub4e4\uc740 \uba87 \uac00\uc9c0 \ud575\uc2ec\uc801\uc778 \uc0ac\ud56d\uc744 \uc774\ud574\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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AI\ub294 \uad11\uace0\uc8fc\ub294 \ubb3c\ub860 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c\ub3c4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/em><\/strong><\/h4>\n

\uac1c\uc778 \uc218\uc900\uc758 \ub9de\ucda4\ud654\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc8fc\uc5b4\uc9c4 \ub370\uc774\ud130\uc640 \uc608\uc0b0\uc73c\ub85c\ubd80\ud130 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uba38\uc2e0 \ub7ec\ub2dd \ubaa8\ub378\uc740 \ub9c8\ucf00\ud130\uc758 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \ucd5c\uc801\ud654\ub420 \uc218 \uc788\uc73c\uba70, \uad11\uace0 \uc9c0\ucd9c\ub85c\ubd80\ud130 \ucd5c\uace0\uc758 \uac00\uce58\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \uad11\uace0\uac00 \uc124\uacc4\ub429\ub2c8\ub2e4.<\/p>\n

\uac1c\uc778 \uc218\uc900\uc758 \ub9de\ucda4\ud654\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc8fc\uc5b4\uc9c4 \ub370\uc774\ud130\uc640 \uc608\uc0b0\uc73c\ub85c\ubd80\ud130 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uba38\uc2e0 \ub7ec\ub2dd \ubaa8\ub378\uc740 \ub9c8\ucf00\ud130\uc758 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \ucd5c\uc801\ud654\ub420 \uc218 \uc788\uc73c\uba70, \uad11\uace0 \uc9c0\ucd9c\ub85c\ubd80\ud130 \ucd5c\uace0\uc758 \uac00\uce58\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \uad11\uace0\uac00 \uc124\uacc4\ub429\ub2c8\ub2e4.<\/p>\n

Criteo Engine<\/em><\/a>\uc774 \uc0ac\uc6a9\ud558\ub294 \ub370\uc774\ud130<\/em>\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.<\/em><\/p>\n

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\ucd08\uad00\ub828\uc131\uc5d0 \ub300\ud55c \uc774\ud574: \uc0c1\ud488 \ucd94\ucc9c\uc5d0\uc11c \ub514\uc790\uc778\uae4c\uc9c0<\/strong><\/h4>\n

\"\"<\/p>\n

\ub9de\ucda4\ud654 \uad11\uace0\ub294 \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uad00\uc2ec\uc774 \uac08\ub9cc\ud55c \uc0c1\ud488\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4. \uace0\ub3c4\ub85c \uad00\ub828\uc131 \uc788\ub294 \uad11\uace0\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \ubb38\ub9e5\uc785\ub2c8\ub2e4<\/p>\n

\uae30\uc874 \uad11\uace0\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790\uc758 \uc0c1\ud638\uc791\uc6a9\uacfc \ud0d0\uc0c9 \uc774\ub825\uc744 \ubd84\uc11d\ud558\uc5ec \uc62c\ubc14\ub978 \uc0c9\uc0c1, \uc62c\ubc14\ub978 \ud3ec\ub9f7, \uc62c\ubc14\ub978 \ucc44\ub110\uc5d0\uc11c \uad11\uace0\ub97c \uc0dd\uc131\ud574\uc8fc\ub294 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud558\uba74 \ub370\uc774\ud130\uc758 \uc644\uc804\ud55c \uc7a0\uc7ac\ub825\uc744 \ubc1c\ud604\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. AI\ub294 \ubaa8\ub4e0 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc9c4\uc815\uc73c\ub85c \uace0\uc720\ud55c \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\uce21 \ube44\ub529<\/a>\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.<\/em><\/p>\n

 <\/p>\n

AI\uc758 \uc5ed\ub7c9\uc740 \uace7 \ub370\uc774\ud130 \uc5ed\ub7c9\uc785\ub2c8\ub2e4.<\/strong><\/h4>\n

\ubaa8\ub4e0 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc815\ud655\ud55c \ub370\uc774\ud130\ub97c \uc6d0\ud558\uc9c0\ub9cc \uadf8\ub807\uac8c \ub9ce\uc740 \ub370\uc774\ud130\uac00 \uc874\uc7ac\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c\ub294 \ub0ae\uc740 \ud488\uc9c8\uc758 \ub370\uc774\ud130\uac00 \ud2c8 \uc0ac\uc774\ub85c \uc27d\uac8c \ube60\uc838\ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI\uac00 \uad00\ub828\ub418\uba74, \ud488\uc9c8\uc774 \ub0ae\uc740 \ub370\uc774\ud130 \uc18c\uc2a4 \ud558\ub098\uac00 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

AI\ub294 \uc62c\ud574 \ub9c8\ucf00\ud305\uc758 \uc5ec\ub7ec \ubd84\uc57c\uc5d0\uc11c \ud3ed\ub113\uac8c \uc218\uc6a9\ub420 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<\/a> \uadf8\ub9ac\uace0 \ub370\uc774\ud130\ub294 \uc815\ubc00\ud55c \uc608\uce21 \ubaa8\ub378\uc744 \uc9c0\uc6d0\ud574\uc904 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub824\ub418\ub294 \ub370\uc774\ud130 \ud488\uc9c8 \ubb38\uc81c\uac00 \uc788\ub2e4\uba74 \uc989\uac01\uc801\uc73c\ub85c \ud574\uacb0\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\uace0, \ucde8\uc57d\uc810\uc744 \ubc1c\uacac\ud558\uc5ec \ub0ae\uc740 \ud488\uc9c8\uc758 \ub370\uc774\ud130\ub97c \uac78\ub7ec\ub0bc \uc218 \uc788\ub3c4\ub85d \ub370\uc774\ud130 \ubd84\uc11d\uac00\ub4e4\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

AI \uae30\ubc18 \uc0c1\ud488 \ucd94\ucc9c \uad11\uace0: \uc774\uc81c \ubbf8\ub798\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc560\ub4dc \ud14c\ud06c \ud604\ud669 2019<\/a> \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uac00 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \uad11\uace0 \uae30\ubc95\uc785\ub2c8\ub2e4. \uc0c1\ud488 \ucd94\ucc9c \uad11\uace0\uac00 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc744 \uad6c\ub9e4 \uc804\ud658\uc73c\ub85c \ud55c\uac78\uc74c \ub354 \uac00\uae5d\uac8c \ub2e4\uac00\uc11c\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc740 \ub180\ub77c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uc0c1\ud488 \ucd94\ucc9c \uad11\uace0\uc758 \ud6a8\uacfc\ub294 \ucd94\ucc9c \ubaa8\ub378\uc758 \uc815\uad50\ud568\uacfc \uc774 \ubaa8\ub4e0 \uac83\uc758 \uae30\ubc18\uc774 \ub418\ub294 \uba38\uc2e0 \ub7ec\ub2dd\uc758 \uc5ed\ub7c9\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucd94\ucc9c \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc774 \uc54c\uc218\ub85d \uace0\uac1d\uc774 \uc5b4\ub5a4 \uc0c1\ud488\uc744 \uc88b\uc544\ud558\uace0 \uad6c\ub9e4\ud558\uae38 \uc6d0\ud560\uc9c0 \ubcf4\ub2e4 \uc798 \ucd94\ucc9c\ud560 \uc218 \uc788\ub2e4\ub294 \uac1c\ub150\uc5d0 \uae30\ubc18\ud569\ub2c8\ub2e4. \uc5c5\uacc4\ub294 \uc0ac\uc6a9\uc790\uc758 \uba85\uc2dc\uc801\uc778 \ud53c\ub4dc\ubc31\uc5d0 \uc758\uc874\ud558\ub358 \ucd08\uae30\uc758 \ucd94\ucc9c \ubaa8\ub378\uc5d0\uc11c \uc7a5\uc871\uc758 \ubc1c\uc804\uc744 \ud574\uc654\uc2b5\ub2c8\ub2e4. \ucd08\uae30 \ubaa8\ub378\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub5bb\uac8c \uc0c1\ud488\uc758 \uc21c\uc704\uc640 \uc120\ud638\ub3c4\ub97c \uacb0\uc815\ud558\uace0 \uce74\ud14c\uace0\ub9ac \ub808\ubca8\uc5d0\uc11c \uc0c1\ud488\uc744 \ud574\uc11d\ud588\ub290\ub0d0 \ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucd5c\uadfc\uc5d0\ub294 \ucd94\ucc9c \ubaa8\ub378\uc5d0 \ub450 \uac00\uc9c0 \ubcc0\ud654\uac00 \uc0dd\uacbc\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \ub354 \ub098\uc740 AI<\/strong><\/h4>\n

\uc9c0\ub09c \uba87 \ub144\uac04 \ucef4\ud4e8\ud305 \uc5ed\ub7c9\uacfc \uba38\uc2e0 \ub7ec\ub2dd\uc5d0 \ub180\ub77c\uc6b4 \ubc1c\uc804\uc774 \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ucd94\ucc9c \uc2dc\uc2a4\ud15c\uc774 \ub354 \ube68\ub9ac, \ub354 \uc5f4\uc2ec\ud788 \uc791\ub3d9\ud560 \uc218 \uc788\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ub525 \ub7ec\ub2dd\uacfc AI\uc758 \ud55c\uacc4\ub97c \uc2dc\ud5d8\ud574 \ubcf4\uae30 \uc704\ud574 AI Lab<\/a>\uc744 \uc124\ub9bd\ud588\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ub354 \ub098\uc740 \uc131\uacfc\ub97c \uc81c\uacf5\ud558\uace0 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ub354 \ub098\uc740 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ubaa8\ub378\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc18c\ube44\uc790\ub4e4\uc758 \uae30\ub300\uce58\ub294 \ud56d\uc0c1 \ubcc0\ud654\ud569\ub2c8\ub2e4. AI\ub294 \ub354\ubd88\uc5b4 \ub04a\uc784\uc5c6\uc774 \uc9c4\ubcf4\ud560 \uac83\uc774\ub77c\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n

2. \uace0\uae09 \ucd94\ucc9c \ubaa8\ub378<\/strong><\/h4>\n

\ub9c8\ucf00\ud130\ub4e4\uc740 \ucd94\ucc9c \uc2dc\uc2a4\ud15c\uc73c\ub85c\ubd80\ud130 \ub354 \ub9ce\uc740 \uac83\uc744 \uc694\uad6c\ud574\uc654\uc2b5\ub2c8\ub2e4. \ubaa8\ub378\ub4e4\uc740 \uba85\uc2dc\uc801\uc778 \ud53c\ub4dc\ubc31\uc5d0\uc11c \uc554\uc2dc\uc801\uc778 \ud53c\ub4dc\ubc31\uc73c\ub85c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4. \ucc28\uc774\uc810\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc88b\uc544\ud55c\ub2e4\uace0 \ub9d0\ud55c \uc0c1\ud488\uacfc \uc778\uac8c\uc774\uc9c0\ud558\uace0 \uad6c\ub9e4\ud560 \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc0c1\ud488\uc785\ub2c8\ub2e4.<\/p>\n

\uc0c1\ud488\ub4e4\uc740 \ub610\ud55c \uce74\ud14c\uace0\ub9ac \uc774\uc678\uc5d0\ub3c4 SKU \ub2e8\uc704\uae4c\uc9c0 \ud574\uc11d\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc0c1\ud488 \ucd94\ucc9c\uc740 \ubcf4\ub2e4 \uc138\ubd80\uc801\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 AI Lab\uc5d0\uc11c\ub294 \ucd08\uad00\ub828\uc131\uc5d0 \ub3c4\ub2ec\ud558\uace0 \ub610 \uc5b8\uc820\uac00 \uc774\ub97c \ub118\uc5b4\uc11c\uae30 \uc704\ud574, \ucd94\ucc9c \ubaa8\ub378\uc744 \uc5f0\uad6c \ubc0f \ud14c\uc2a4\ud2b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc55e\uc11c \ub9d0\ud55c \ub450 \uac00\uc9c0 \uc694\uc18c \ub54c\ubb38\uc5d0, \uc0c1\ud488 \ucd94\ucc9c \uad11\uace0\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ud45c\uc900\ub4e4\uc774 \uc0dd\uaca8\ub0ac\uc2b5\ub2c8\ub2e4. \uc0c1\ud488\uacfc \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\uac00 \ud575\uc2ec\uc774 \uc544\ub2c8\ub77c, \uc774\uc81c \uace0\uac1d\uacfc \uac01 \uace0\uac1d\uc758 \uad6c\ub9e4 \uacbd\ub85c\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/p>\n

\uc0c1\ud488 \ucd94\ucc9c \uad11\uace0\ub294 \ud37c\uc2a4\ub110 \uc1fc\ud37c\uc640 \ub9c8\ucc2c\uac00\uc9c0 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uadf8 \uc21c\uac04 \uac00\uc7a5 \uad00\ub828\uc131 \uc788\uace0 \uc720\uc6a9\ud55c \ub2e4\uc74c \uc2e0\uc0c1\ud488\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uc774\uc0c1\uc801\uc778 \uc2dc\ub098\ub9ac\uc624\ub294 \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc774 \ubbf8\ucc98 \uae68\ub2eb\uae30\ub3c4 \uc804\uc5d0 \uc0ac\uc6a9\uc790\uac00 \ub2e4\uc74c\uc5d0 \ubb34\uc5c7\uc744 \uad6c\ub9e4\ud558\uae38 \uc6d0\ud558\ub294\uc9c0 \uc608\uce21\ud558\ub294 \uac83\uc785\ub2c8\ub2e4<\/p>\n

\uad11\uace0\uc8fc\uc5d0\uac8c \uc788\uc5b4, \uc9c4\ud654\ud55c \ucd94\ucc9c \ubaa8\ub378\uc740 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \ub354 \ud6a8\uacfc\uc801\uc774\uace0, \uc18c\ube44\uc790\ub4e4\uc758 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc5d0 \uac00\uce58\ub97c \ub354\ud574 \uc8fc\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. Accenture Interactive\uc5d0 \ub530\ub974\uba74 91%\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uc18c\ube44\uc790\ub97c \uc778\uc9c0\ud558\uace0 \uad00\ub828\uc131 \uc788\ub294 \uc624\ud37c\uc640 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uad6c\ub9e4\ud560 \ud655\ub960\uc774 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\ucd94\ucc9c \uc5d4\uc9c4\uc758 \ubbf8\ub798\ub294 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694? – \ud6a8\uc728\uc131 \ud5a5\uc0c1\uc744 \uc704\ud55c \uc778\uacfc \uad00\uacc4 \uace0\ub824<\/strong><\/h3>\n

\uc2a4\ub9c8\ud2b8\ud55c \ub9c8\ucf00\ud130\ub4e4\uc740 “\ub2e4\uc74c \ub2e8\uacc4\ub294?”\ub77c\ub294 \uc9c8\ubb38\uc744 \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc0dd\uac01\ub3c4 \uac19\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud06c\ub9ac\ud14c\uc624\uc758 AI Lab\uc740 \uadf8 \ub2f5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubbf8\ub798\uc758 \ucd94\ucc9c \uc2dc\uc2a4\ud15c\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc0c1\ud488 \ucd94\ucc9c\uc774 \ubbf8\uce5c \uc601\ud5a5\uc744 \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud604\uc7ac\uc758 \ucd94\ucc9c \uc5d4\uc9c4\uc740 \uc0c1\uad00 \uad00\uacc4\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 AI \ub355\ubd84\uc5d0, \ucc28\uc138\ub300 \uc2dc\uc2a4\ud15c\ub4e4\uc740 \uc0ac\uc6a9\uc790\uc758 \uc774\ub825 \ub370\uc774\ud130\ubfd0\ub9cc \uc544\ub2c8\ub77c \uac01 \uc0c1\ud488 \ucd94\ucc9c \uad11\uace0\uc758 \ud6a8\uacfc\uc640 \uc0ac\uc6a9\uc790\uc758 \ubc18\uc751\uc744 \uace0\ub824\ud574 \ub123\uc744 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574, \uc54c\uace0\ub9ac\uc998\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \uac00\uc7a5 \uac15\ub82c\ud55c \uc778\uc0c1\uc744 \uc8fc\ub294 \ub2e4\uc74c \ucd94\ucc9c \uc0c1\ud488\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \ubcf4\uc720\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \ub9c8\ucf00\ud130\ub4e4\uc740 \ud2b9\uc815 \uc0c1\ud488\uc774 \uad11\uace0\ub97c \ubcf4\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \ud589\ub3d9\uc744 \uc2e4\uc81c\ub85c \ubcc0\ud654\uc2dc\ud0a4\ub294\uc9c0\ub97c \uc774\ud574\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc778\uacfc \uad00\uacc4 \ucd94\ucc9c \ubaa8\ub378\uc774 \uc544\uc9c1 \ud14c\uc2a4\ud2b8 \ub2e8\uacc4\uc5d0 \uc788\uae34 \ud558\uc9c0\ub9cc, \ud06c\ub9ac\ud14c\uc624\uc758 \uc5f0\uad6c\uc6d0\ub4e4\uc740 \uc774\ub7ec\ud55c \ubaa8\ub378\uc774 \ub2e4\uc2dc \ud55c\ubc88 \uc0c1\ud488 \ucd94\ucc9c \uad11\uace0\ub97c \ud601\uc2e0\ud560 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n

\uad11\uace0\uc8fc\uc758 \uacbd\uc6b0, \uc778\uacfc \uad00\uacc4\uc5d0 \uae30\ubc18\ud55c \ucd94\ucc9c\uc740 \uad11\uace0 \uc608\uc0b0 \ud6a8\uacfc\ub97c \uc99d\ud3ed\uc2dc\ucf1c \uc8fc\uace0 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \ud48d\ubd80\ud55c \ud1b5\ucc30\uc744 \uc81c\uacf5\ud574\uc904 \uac83\uc785\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c \ub354 \ub9ce\uc740 \ub9e4\ucd9c\uc744 \uc62c\ub9b4 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ubaa9\ud45c\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uad00\ub828\uc131 \uc5c6\ub294 \uad11\uace0\uc758 \ube44\uc728\uc744 \uac10\uc18c\uc2dc\ud0a4\uace0 \ubaa8\ub4e0 \uad11\uace0\uac00 \uc0ac\uc6a9\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ubc00\uc811\ud558\uac8c \ubd80\ud569\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc0dd\uc131\ub41c \ucd08\uad00\ub828 \uad11\uace0\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub2e4\uc591\ud568\uacfc \ub180\ub77c\uc6c0\uc744 \uc120\uc0ac\ud560 \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\ub294 \uace0\uc720\ud55c \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uc601\uac10\uc744 \uc8fc\uace0 \uad6c\ub9e4\ud558\uace0 \uc2f6\uc740 \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc744 \uc548\ub0b4\ud574\uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\ub370\uc774\ud130\uc758 \uc7a0\uc7ac\ub825 \ubc1c\ud604<\/strong><\/h3>\n

\"\"<\/p>\n

AI\ub294 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\ub4e4\uc774 \uc790\uccb4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uace0\uae09 AI\ub85c \uc9c0\uc6d0\ub418\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574, \uae30\uc5c5\ub4e4\uc740 \ub9de\ucda4\ud654\uc640 \uc18c\ube44\uc790 \uacbd\ud5d8\uc758 \uce21\uba74\uc5d0\uc11c \uc138\uacc4 \ucd5c\ub300\uc758 \uae30\uc5c5\ub4e4\uacfc \uc5b4\uae68\ub97c \ub098\ub780\ud788 \ud558\uace0 \uacbd\uc7c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uae30\uc5c5\ub4e4\uc774 \uc790\uccb4 \ub370\uc774\ud130\uc758 \uc7a0\uc7ac\ub825\uc744 \ubc1c\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 3\ub144\uc5d0 \uac78\uccd0 AI Lab\uc5d0 2\ucc9c3\ubc31\ub9cc \ub2ec\ub7ec\ub97c \ud22c\uc790\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ucca8\ub2e8 AI\ub97c \uac1c\ubc1c\ud558\uace0 \uc774\ub97c \uc0dd\uc0b0 \uc2dc\uc2a4\ud15c\uc5d0 \ud1b5\ud569\ud558\uc5ec \uc5c5\uacc4 \uc804\uccb4\ub97c \ud601\uc2e0\uc801\uc73c\ub85c \uc9c4\ubcf4\uc2dc\ud0a4\uae30 \uc704\ud574 Criteo Research\uc640 Machine Learning Platform Engineering \ud300\uc744 \uacb0\ud569\ud574 AI Lab\uc744 \ub9cc\ub4e4\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \uad6c\ub9e4\uc790 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uba74 \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0, \ubcf4\ub2e4 \ub098\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8, \ubcf4\ub2e4 \uac15\ub825\ud55c \uc18c\ube44\uc790 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc774\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4.<\/p>\n

AI Lab\uc758 \uc5f0\uad6c \ub0b4\uc6a9\uacfc \ucd9c\ud310\ubb3c\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 ailab.criteo.com<\/a>\uc744 \ubc29\ubb38\ud558\uc2ed\uc2dc\uc624. \uc55e\uc73c\ub85c \ubc1c\ud45c\ub420 \uc778\uacfc\uad00\uacc4 \ucd94\ucc9c\uc5d0 \ub300\ud55c \uc5f0\uad6c \uacb0\uacfc\ub97c \uae30\ub300\ud574\uc8fc\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \ub9c8\ucf00\ud130\ub4e4\uc740 \uad6c\ub9e4 \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc21c\uac04\uc5d0 \uc18c\ube44\uc790\ub4e4 \uc55e\uc5d0 \uc62c\ubc14\ub978 \uc0c1\ud488\uc744 \ud45c\uc2dc\ud558\uae30 \uc704\ud574 \ubd88\ucca0\uc8fc\uc57c \ub178\ub825\uc744 \uae30\uc6b8\uc785\ub2c8\ub2e4. \uad11\uace0 \ubd84\uc57c\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c4 \uc778\uacf5\uc9c0\ub2a5(AI)\uc758 \uc9c4\ubcf4\ub294 \uc774\ub97c \ubcf4\ub2e4 \uc27d\uac8c \ub9cc\ub4e4\uc5b4 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uc640 \uace0\uac1d\uc758 \uad00\uc810\uc5d0\uc11c \ub9de\ucda4\ud654\ub294 \uc774\uc81c \ud2b9\ubcc4\ud55c \uae30\ub2a5\uc774 \uc544\ub2c8\ub77c \ud544\uc218 \uc694\uac74\uc785\ub2c8\ub2e4. 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