{"id":9667,"date":"2019-03-21T13:10:46","date_gmt":"2019-03-21T13:10:46","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/sporting-goods-marketing-strategies\/"},"modified":"2020-03-13T19:50:28","modified_gmt":"2020-03-13T19:50:28","slug":"%ec%8a%a4%ed%8f%ac%ec%b8%a0%ec%9a%a9%ed%92%88-%eb%a7%88%ec%bc%80%ed%8c%85","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%8a%a4%ed%8f%ac%ec%b8%a0%ec%9a%a9%ed%92%88-%eb%a7%88%ec%bc%80%ed%8c%85\/","title":{"rendered":"\uc2a4\ud3ec\uce20\uc6a9\ud488 \ub9c8\ucf00\ud305: 2019\ub144\uc744 \uc131\uacf5\uc73c\ub85c \uc774\ub044\ub294 3\uac00\uc9c0 \ud301"},"content":{"rendered":"

 <\/p>\n

\uc0c8\ubcbd\uc5d0 \uc77c\uc5b4\ub098 \uc870\uae45\uc744 \ud558\ub4e0, \uc8fc\ub9d0\ub9c8\ub2e4 \uc0b0\uc5d0 \uc624\ub974\ub4e0, \uc544\ub2c8\uba74 \uadf8\ub0e5 \uc2a4\ud3ec\uce20 \ud328\uc158\uc744 \uc990\uaca8 \uc785\ub4e0, \uc2a4\ud3ec\uce20\uc6a9\ud488\uc740 \uc774\uc81c \ucde8\ubbf8\uc0dd\ud65c\uc740 \ubb3c\ub860 \uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c \uc911\uc694\ud55c \uc77c\ubd80\ub85c \uc790\ub9ac\ub97c \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uac74\uac15 \ubc0f \uc6f0\ube59\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uba74\uc11c, \uc2a4\ud3ec\uce20\uc6a9\ud488 \uc5c5\uacc4\ub294 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/p>\n

\uc2a4\ud3ec\uce20\uc6a9\ud488 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ud3ec\ucf13 \uac00\uc774\ub4dc<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\ube0c\ub79c\ub4dc\ub4e4\uc774 \uc131\uacf5\uc801\uc778 \uad11\uace0 \uacc4\ud68d\uc744 \uad6c\ucd95\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574 \uc2a4\ud3ec\uce20\uc6a9\ud488 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ud3ec\ucf13 \uac00\uc774\ub4dc<\/a>\ub97c \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4. \uc0c1\ud638\uc791\uc6a9\uc774 \uac00\ub2a5\ud55c \uc774 \uac00\uc774\ub4dc\ub294 \uc5c5\uacc4 \ud604\ud669, \uc8fc\uc694 \ucd94\uc138, \uadf8\ub9ac\uace0 \uc2a4\ud3ec\uce20\uc6a9\ud488 \ub9c8\ucf00\ud305\uc774\ub77c\ub294 \uac8c\uc784\uc5d0\uc11c \uc2b9\ub9ac\ud558\ub294\ub370 \ud544\uc694\ud55c \uc804\ub7b5\uc801 \ud301\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

Macquarie<\/a>\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc138\uacc4 \uc2a4\ud3ec\uce20\uc6a9\ud488 \uc2dc\uc7a5\uc740\u00a02005\ub144\uc5d0\uc11c 2014\ub144 \uc0ac\uc774\uc5d0 \uc5f0\ud3c9\uade0 4.3% \uc99d\uac00\uc138\ub97c \ubcf4\uc774\uba70 2014\ub144 \uc57d 3,180\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \ub2ec\ud588\uc73c\uba70, 2020\ub144\uc5d0\ub294 \uc5f0\ud3c9\uade0 \ucd5c\ub300 5.6%\uc529 \uc131\uc7a5\ud560 \uac83\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.\u00a0Ibis<\/a>\ub294 \uc2a4\ud3ec\uce20\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \uc6b4\ub3d9\ubcf5, \uc7a5\ube44, \uc2e0\ubc1c\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ucd94\uc9c4\ud574, \uc9c0\uae08\ubd80\ud130 2023\ub144\uae4c\uc9c0 \uc5c5\uacc4\uc758 \ub9e4\ucd9c\uc740 \uafb8\uc900\ud788 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub294 \uc2a4\ud3ec\uce20\uc6a9\ud488 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c \ub9c9\ub300\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ube44\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\ub2e4\uba74 \ub9d0\uc785\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\ub97c \ud1b5\ud574 \ub9e4\ucd9c\uc744 \uc99d\ub300\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc744 \uc5bb\uc5b4\ubcf4\uc2ed\uc2dc\uc624. \uae30\uc5b5\ud574\uc57c \ud560 \ud575\uc2ec \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

1. \uc571\uc744 \ud1b5\ud55c \uacbd\uc7c1 \uc6b0\uc704 \ud655\ubcf4<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uc758 Global Commerce Review<\/a>\uc5d0 \ub530\ub974\uba74 \uc571\uc758 \uc0ac\uc6a9\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc720\ub3c4\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uacbd\uc6b0, \ubaa8\ubc14\uc77c \uac70\ub798\uac00 \ucd1d \uac70\ub798\uc758 65%\uc5d0 \ub2ec\ud588\uc73c\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc778\uc571 \uac70\ub798\uc758 \ube44\uc911\uc740 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 30% \ud5a5\uc0c1\ub41c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc571\uc758 \uad6c\ub9e4 \uc804\ud658\uc728\uc740 \ubaa8\ubc14\uc77c \uc6f9\ubcf4\ub2e4 3~6\ubc30 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc571\uc774 \uc81c\uacf5\ud558\ub294 \uad6c\ub9e4\ub825 \uc774\uc678\uc5d0\ub3c4, \uc7ac\uace0 \uad00\ub9ac \ud604\uc9c0\ud654\uc5d0\uc11c \ub9de\ucda4\ud654\ub41c \ud53c\ud2b8\ub2c8\uc2a4 \uc870\uc5b8<\/a>\uae4c\uc9c0, \uc571\uc73c\ub85c\ubd80\ud130 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uac00\uce58 \uc788\ub294 \uc815\ubcf4\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uc0ac\uc9c4
\uc0ac\uc9c4 \uc81c\uacf5: Under Armour.<\/figcaption><\/figure>\n

 <\/p>\n

\uc571\uc758 \uc7a0\uc7ac\ub825\uc744 \uadf9\ub300\ud654\ud558\uc5ec \uc774\ud0c8 \uc0ac\uc6a9\uc790\ub4e4\uc744 \ub2e4\uc2dc \ubd88\ub7ec\uc62c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc9c0\uc18d\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc8fc\ub294 \uc571 \ub9ac\ud0c0\uac8c\ud305<\/a>\uc744 \uace0\ub824\ud574\ubd10\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc571 \ub9ac\ud0c0\ucf00\ud305(Criteo App Retargeting)<\/a>\uc740 \ub9e4\uc6d4 14\uc5b5 \uba85\uc758 \uc628\ub77c\uc778 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ud559\uc2b5\ud55c \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \uc804\uccb4 \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8\ub85c\ubd80\ud130 \uc0dd\uc131\ub41c \ub2e4\uc774\ub098\ubbf9\ud55c \ubaa8\ubc14\uc77c \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uc5ec \uace0\uac1d\uc758 \uad00\uc2ec\uacfc \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uba70, \ubaa8\ub4e0 \uac83\uc740 \uac01 \uc0ac\uc6a9\uc790\uc758 \uad6c\ub9e4 \uc758\ub3c4\uc640 \ud0d0\uc0c9 \ubb38\ub9e5\uc5d0 \ub530\ub77c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ub429\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

2. \ud544\uc694\ud55c \uc218\uc900\uc758 \ub9de\ucda4\ud654\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uacf5\uae09\uc5c5\uccb4 \ubaa8\uc0c9<\/strong><\/h3>\n

\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774 \ucd5c\uc2e0 \ub2e4\uc774\ub098\ubbf9 \ub9de\ucda4\ud654\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc5c6\ub2e4\uba74 \ub370\uc774\ud130\uc758 \uac00\uce58\ub97c \uc644\uc804\ud558\uac8c \uc2e4\ud604\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc624\ub514\uc5b8\uc2a4 \ub9e4\uce58(Criteo Audience Match)<\/a>\ub294 \uae30\uc874 CRM \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \ub2e4\uc774\ub098\ubbf9 \uad11\uace0\ub85c \uc628\ub77c\uc778 \uc624\ub514\uc5b8\uc2a4\ub97c \uc2dd\ubcc4\ud574 \uc774\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. Criteo Audience Match\ub294 \uac1c\ubc29\ub41c \uc138\uacc4 \ucd5c\ub300\uc758 \uace0\uac1d \ub370\uc774\ud130\uc778 \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504(Criteo Shopper Graph)<\/a>\uc640 \uacb0\ud569\ub418\uc5b4 \uc2dc\uc7a5 \uc120\ub3c4\uc801\uc778 \ub9e4\uce58\uc728\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uc774 \uc194\ub8e8\uc158\uc740 \ub610\ud55c \ucca8\ub2e8 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574 \uc6d4\uac04 14\uc5b5 \uba85\uc758 \ud65c\uc131 \uc0ac\uc6a9\uc790\uc640 \uc5f0\uac04 6,150\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc758 \uc774\ucee4\uba38\uc2a4 \uac70\ub798\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubd84\uc11d\ud558\ub294 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4(Criteo Engine)<\/a>\uc73c\ub85c \uc9c0\uc6d0\ub429\ub2c8\ub2e4.\u00a0\uadf8\ub9ac\uace0 DCO+<\/a>\uc740 \uac01 \uace0\uac1d\uc5d0 \ub9de\uac8c \uc0c9\uc0c1, \ub808\uc774\uc544\uc6c3, CTA\ub97c \uc120\ud0dd\ud558\uace0 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ub9de\ucda4\ud654\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305(Criteo Dynamic Retargeting)\uc740 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc97\uc5b4\ub09c \uace0\uac1d\ub4e4\uc744 \ub2e4\uc2dc \uc778\uac8c\uc774\uc9c0\uc2dc\ud0a4\ub294\ub370 \ud6a8\uacfc\uc801\uc778 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub294\u00a0\uc2a4\ud3ec\uce20\uc6a9\ud488 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ubaa8\ub4e0 \uae30\uae30\uc5d0\uc11c \uc7a5\ubc14\uad6c\ub2c8 \ud3ec\uae30\uc728\uc744 \uac10\uc18c\uc2dc\ud0a4\uace0, \uace0\uac1d\uc758 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc2dc\uac04\uacfc \uad6c\ub9e4\uc804\ud658\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ud06c\ub9ac\ud14c\uc624\ub97c \uc0ac\uc6a9\ud55c \uae30\uc5c5\ub4e4\uc740 \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \ub9e4\ucd9c\uc744 \ud3c9\uade0 142% \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

3.\u00a0<\/strong>\ube44\ub514\uc624 \uc5ed\ub7c9 \ud65c\uc6a9<\/strong><\/h3>\n

Cisco\ub294 2\ub144 \ud6c4\uc5d0\ub294 \uc778\ud130\ub137 \ud2b8\ub798\ud53d\uc758 80% \uc774\uc0c1\uc774 \ube44\ub514\uc624 \uae30\ubc18\uc774 \ub420 \uac83<\/a>\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 Z\uc138\ub300 \ubcf4\uace0\uc11c<\/a>\uc5d0 \ub530\ub974\uba74 Z\uc138\ub300\ub294 \ub9e4\uc8fc \ud3c9\uade0 23\uc2dc\uac04 \ub3d9\uc548 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc2a4\ud2b8\ub9ac\ubc0d\ud569\ub2c8\ub2e4. \uc774\ub294 \ub2e4\ub978 \uc138\ub300\ub4e4\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ub192\uc740 \uc218\uce58\uc785\ub2c8\ub2e4. \ube44\ub514\uc624\ub9cc\ud07c \uc2a4\ud3ec\uce20\uc640 \uc57c\uc678 \ud65c\ub3d9\uc758 \uc5d0\ub108\uc9c0\uc640 \ud765\ubd84\uc744 \uc0dd\uc0dd\ud558\uac8c \uc804\ub2ec\ud574\uc8fc\ub294 \ub9e4\uccb4\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624\ub294 \uc55e\uc73c\ub85c \uc774 \ubd84\uc57c\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \ub9c8\ucf00\ud305 \ub9e4\uccb4 \uc911 \ud558\ub098\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"sporting<\/a><\/p>\n

\ucc3d\uc758\uc801\uc778 \ube44\ub514\uc624 \ucf58\ud150\uce20\uc640 \ub354\ubd88\uc5b4, \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305<\/a> \uc5ed\uc2dc \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\uc220\uc758 \uc77c\ubd80\uac00 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. Criteo Dynamic Retargeting\uc740 \ub3c4\uc785\ubd80\uc640 \ud6c4\ubc18\ubd80\uc5d0 \ube0c\ub79c\ub4dc\uac00 \ud3ec\ud568\ub41c 20\ucd08\uc9dc\ub9ac \ube44\ub514\uc624 \uad11\uace0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc774 \ube44\ub514\uc624 \uad11\uace0\ub294 \ubc30\uacbd \uc74c\uc545\uacfc \ud568\uaed8 \ube0c\ub79c\ub4dc\uc758 \ub77c\uc774\ube0c \uce74\ud0c8\ub85c\uadf8\uc5d0\uc11c \uad00\ub828 \uc788\ub294 \uc0c1\ud488\ub4e4\uc744 \uc120\ubcc4\ud574 \ucd94\ucc9c\ud574\uc8fc\uba70, \uc774 \ubaa8\ub4e0 \uac83\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c, \ud06c\ub9ac\ud14c\uc624\ub9cc \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uaddc\ubaa8\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uc774 \ubaa8\ub4e0 \uac83\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\ub294 \uac83\uc740<\/strong>…\ubc14\ub85c \ub370\uc774\ud130\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\ucd5c\uace0\uc758 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ube44\ubc95\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ud53c\ud2b8\ub2c8\uc2a4 \uc571\uc758 \ucd5c\uc2e0 \ud1b5\uacc4\uc5d0 \uae30\ubc18\ud55c \uc6b4\ub3d9\ubcf5 \ucd94\ucc9c\uc774\ub4e0 \ub9de\ucda4\ud654\ub41c \uc2e0\ubc1c \ucd94\ucc9c\uc774\ub4e0, \uace0\uac1d\uc744 \uc798 \uc774\ud574\ud558\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ucd5c\ub300\ud55c \ub9ce\uc740 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \uc9c0\uae08 \uc2a4\ud3ec\uce20\uc6a9\ud488 \ub9c8\ucf00\ud305 \ud3ec\ucf13 \uac00\uc774\ub4dc\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

  \uc0c8\ubcbd\uc5d0 \uc77c\uc5b4\ub098 \uc870\uae45\uc744 \ud558\ub4e0, \uc8fc\ub9d0\ub9c8\ub2e4 \uc0b0\uc5d0 \uc624\ub974\ub4e0, \uc544\ub2c8\uba74 \uadf8\ub0e5 \uc2a4\ud3ec\uce20 \ud328\uc158\uc744 \uc990\uaca8 \uc785\ub4e0, \uc2a4\ud3ec\uce20\uc6a9\ud488\uc740 \uc774\uc81c \ucde8\ubbf8\uc0dd\ud65c\uc740 \ubb3c\ub860 \uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c \uc911\uc694\ud55c \uc77c\ubd80\ub85c \uc790\ub9ac\ub97c \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uac74\uac15 \ubc0f \uc6f0\ube59\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uba74\uc11c, \uc2a4\ud3ec\uce20\uc6a9\ud488 \uc5c5\uacc4\ub294 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 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