{"id":9734,"date":"2019-03-25T17:02:02","date_gmt":"2019-03-25T17:02:02","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/top-health-beauty-marketing-strategies\/"},"modified":"2020-07-30T19:19:42","modified_gmt":"2020-07-30T19:19:42","slug":"%ea%b1%b4%ea%b0%95-%eb%b7%b0%ed%8b%b0-%eb%a7%88%ec%bc%80%ed%8c%85-2019%eb%85%84%ec%9d%84-%ec%9c%84%ed%95%9c-4%ea%b0%80%ec%a7%80-%ec%a3%bc%ec%9a%94-%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b1%b4%ea%b0%95-%eb%b7%b0%ed%8b%b0-%eb%a7%88%ec%bc%80%ed%8c%85-2019%eb%85%84%ec%9d%84-%ec%9c%84%ed%95%9c-4%ea%b0%80%ec%a7%80-%ec%a3%bc%ec%9a%94-%ec%a0%84%eb%9e%b5\/","title":{"rendered":"\uac74\uac15 &#038; \ubdf0\ud2f0 \ub9c8\ucf00\ud305: 2019\ub144\uc744 \uc704\ud55c 4\uac00\uc9c0 \uc8fc\uc694 \uc804\ub7b5"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc2a4\ud0a8\ucf00\uc5b4, \ud5e4\uc5b4\ucf00\uc5b4, \ud5a5\uc218\uc5d0\uc11c \ube44\ub204, \uc0e4\uc6cc\uc824, \uc120\ud06c\ub9bc\uae4c\uc9c0, \uac74\uac15 \ubc0f \ubdf0\ud2f0\uc5c5\uacc4\ub294 \uc6b0\ub9ac\uc5d0\uac8c \uac00\uc7a5 \uac1c\uc778\uc801\uc778 \uc6a9\ud488\ub4e4\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc778 \uc695\uc2e4\uc6a9\ud488\uacfc \uc2a4\uc2a4\ub85c\ub97c \uac00\uafb8\uae30 \uc704\ud55c \ub7ed\uc154\ub9ac \uc81c\ud488\ub4e4\uc740 \uc720\ud589\uc744 \ud0c0\uc9c0 \uc54a\uace0 \ubaa8\ub4e0 \uac00\uaca9\ub300\uc5d0\uc11c \uc81c\uacf5\ub418\uace0 \uc788\uc73c\uba70 \ub0a8\ub140\ub97c \ubd88\ubb38\ud558\uace0 \ubaa8\ub4e0 \uc5f0\ub839\uce35\uc774 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc624\ub298\ub0a0, \uac74\uac15 \ubc0f \ubdf0\ud2f0 \uc2dc\uc7a5\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub9e4\ub825\uc801\uc774\uace0 \ud070 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/orbisresearch.com\/reports\/index\/global-cosmetics-products-market-analysis-of-growth-trends-and-forecasts-2018-2023\">Orbis Research<\/a>\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4 \ud654\uc7a5\ud488 \uc2dc\uc7a5\uc740 2017\ub144 \uae30\uc900 5,324.3\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc774\uba70, 2018\ub144\uc5d0\uc11c 2023\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 7.14%\ub85c \uc99d\uac00\ud558\uc5ec 2023\ub144\uc5d0\ub294 8,056.1\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac74\uac15 \ubc0f \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc5d0\uac8c \uc774\ub294 \ub9c9\ub300\ud55c \uae30\ud68c\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uae30\ud68c\ub294 \uc900\ube44\ub41c \ube0c\ub79c\ub4dc\ub9cc \uc7a1\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uac74\uac15<\/strong><strong> &amp; \ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ud3ec\ucf13 \uac00\uc774\ub4dc<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\ube0c\ub79c\ub4dc\ub4e4\uc774 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 <a href=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/18_ebook_Holiday_VerticalPocketGuide_HealthBeauty_KR.pdf\">\uac74\uac15 &amp; \ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ud3ec\ucf13 \uac00\uc774\ub4dc<\/a>\ub97c \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4. \uc0c1\ud638\uc791\uc6a9\uc774 \uac00\ub2a5\ud55c \uc774 \uac00\uc774\ub4dc\uc5d0\uc11c\ub294 \uac74\uac15 \ubc0f \ubdf0\ud2f0\uc5c5\uacc4\uc758 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uc640 \uc870\uc0ac\uacb0\uacfc\ub97c \uc0b4\ud3b4\ubcf4\uace0, \uc131\uacf5\uc801\uc73c\ub85c \uac74\uac15 \ubc0f \ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\ub294 \ubc29\ubc95\uc5d0 \uad00\ud55c \ud301\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/18_ebook_Holiday_VerticalPocketGuide_HealthBeauty_KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9747 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/18_ebook_Holiday_VerticalPocketGuide_HealthBeauty_KR_FINAL_03222019-01.png\" alt=\"\ud3ec\ucf13 \uac00\uc774\ub4dc: \ud5ec\uc2a4 &amp; \ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c\" width=\"3600\" height=\"2025\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/18_ebook_Holiday_VerticalPocketGuide_HealthBeauty_KR_FINAL_03222019-01.png 3600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/18_ebook_Holiday_VerticalPocketGuide_HealthBeauty_KR_FINAL_03222019-01-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/18_ebook_Holiday_VerticalPocketGuide_HealthBeauty_KR_FINAL_03222019-01-768x432.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/18_ebook_Holiday_VerticalPocketGuide_HealthBeauty_KR_FINAL_03222019-01-1024x576.png 1024w\" sizes=\"auto, (max-width: 3600px) 100vw, 3600px\" \/><\/a><\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\uc758 \ud575\uc2ec \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>1. \uc801\uc808\ud55c \uc18c\uc15c \uc804\ub7b5 \uc218\ub9bd<\/strong><\/h3>\n<p>\uac74\uac15 &amp; \ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%8c%a8%ec%85%98-%eb%b0%8f-%eb%b7%b0%ed%8b%b0-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84%ed%95%9c-6%ea%b0%80%ec%a7%80-facebook-%ec%a0%84%eb%9e%b5\/\">Facebook<\/a>\uacfc\u00a0<a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%a3%bc%eb%aa%a9%ed%95%a0-%eb%a7%8c%ed%95%9c-instagram-%ea%b3%84%ec%a0%95%ec%9d%84-%eb%b3%b4%ec%9c%a0%ed%95%9c-%eb%b7%b0%ed%8b%b0-%eb%b8%8c%eb%9e%9c%eb%93%9c-best-10\/\">Instagram<\/a>\uc774 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc628\ub77c\uc778\uc73c\ub85c \uc81c\ud488\uc744 \ub458\ub7ec\ubcf4\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c, \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc774 \ubb34\uc5c7\uc744 \ud558\uace0 \uc5b4\ub5a4 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\ub294\uc9c0 \uad00\uc2ec\uc744 \uac00\uc9c0\uba70, <a href=\"https:\/\/www.criteo.com\/blog\/glossier-beauty-marketing\/\">\uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \ube0c\ub79c\ub4dc \ud53c\ub4dc<\/a>\ub97c \ud655\uc778\ud558\uace0, \uc2dc\uac04\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc790\uc2e0\uc758 \ucf58\ud150\uce20\ub97c \uc62c\ub9bd\ub2c8\ub2e4.<\/p>\n<p>\uceec\ud2b8 \uc218\uc900\uc758 \ud314\ub85c\uc6cc\ub97c \ubcf4\uc720\ud55c Glossier\ub294 SNS\uc5d0 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/allbirds%ec%9d%98-%eb%a0%88%ec%8a%a4%ed%86%a0%eb%9e%91%ec%8b%9d-%eb%a7%a4%ec%9e%a5-%ec%9a%b4%ec%98%81-%ea%b8%b0%eb%b2%95%ea%b3%bc-%eb%aa%a9%ed%91%9c\/\">\uc0ac\uc6a9\uc790 \uc0dd\uc131 \ucf58\ud150\uce20<\/a>\ub97c \ud3ec\ud568\uc2dc\ud0a4\uba70, \ud2b9\ud788 \ub9ce\uc740 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ec%bd%98%ed%85%90%ec%b8%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%98-%ec%88%98%eb%a6%bd-%eb%b0%a9%ec%95%88\/\">\ubc00\ub808\ub2c8\uc5bc\uc138\ub300<\/a>\uc640\u00a0<a href=\"http:\/\/www.criteo.com\/kr\/blog\/millennial-vs-gen-z-fashion\/\">Z \uc138\ub300<\/a> \ucda9\uc131 \uace0\uac1d\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\ub7b5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0, <a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%83%80%ea%b2%9f%ed%8c%85-101-%ed%96%89%eb%8f%99-%ed%83%80%ea%b2%9f%ed%8c%85-%ea%b8%b0%eb%b3%b8-%ec%a0%95%eb%b3%b4\/\">\uc18c\uc15c \ub9ac\ud0c0\ucf00\ud305<\/a>\uc740 \ube0c\ub79c\ub4dc\uc5d0 \uc774\ubbf8 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\uac70\ub098 \uad00\uc2ec\uc744 \uac00\uc9c8 \ud655\ub960\uc774 \ub192\uc740 \uace0\uac1d\ub4e4\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uc5ec \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294\ub370 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \ubc29\uc2dd\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_17053\" aria-describedby=\"caption-attachment-17053\" style=\"width: 996px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.criteo.com\/blog\/beauty-brand-instagram-marketing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9737 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/sephora-insta.png\" alt=\"health &amp; beauty marketing strategies\" width=\"996\" height=\"742\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/sephora-insta.png 996w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/sephora-insta-300x223.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/sephora-insta-768x572.png 768w\" sizes=\"auto, (max-width: 996px) 100vw, 996px\" \/><\/a><figcaption id=\"caption-attachment-17053\" class=\"wp-caption-text\">Sephora\uc758 Instagram \ud53c\ub4dc<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/for-marketers\/products\/criteo-dynamic-retargeting\/dynamic-ads-for-facebook-and-instagram\/\">\ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0<\/a>\uac00 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790\uac00 \uac01\uac01 10\uc5b5 \uba85, 22.3\uc5b5 \uba85\uc5d0 \ub2ec\ud558\ub294 Instagram\uacfc Facebook\uc740 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc744 \uc704\ud574 \ub300\ub2e8\ud788 \ud070 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \ud1b5\ud574 \uad6c\ub9e4 \ud655\ub960\uc774 \ub192\uc740 \uace0\uac1d\ub4e4\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uba74 \ub9e4\ucd9c\uc744 12% \uc774\uc0c1 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>2.\u00a0<\/strong><strong>\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc744 \ud65c\uc6a9\ud55c \uace0\uac1d\uc758 \uc7ac\ubc29\ubb38 \uc720\ub3c4<\/strong><\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%b9%84%eb%94%94%ec%98%a4-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-%ec%9e%91%eb%8f%99-%ec%9b%90%eb%a6%ac-%eb%b0%8f-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/\">\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305<\/a>\uc740 \uac04\uacfc\ud560 \uc218 \uc5c6\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc778\ud130\ub137 \uc0ac\uc6a9 \uc2dc\uac04\uc758 3\ubd84\uc758 1\uc744 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\uba74\uc11c \ubcf4\ub0c5\ub2c8\ub2e4. \ud2b9\ud788,\u00a0<a href=\"http:\/\/[Podcast] \u201c\ube14\ub8e8\ub2f7(Blue Dot)\u201d \uc18c\ube44\uc790\uac00 \uc138\uc0c1\uc744 \uc9c0\ubc30\ud558\ub294 \uc774\uc720\">Z \uc138\ub300\ub294 \ub354 \ub9ce\uc740 \ucf58\ud150\uce20\ub97c \uc2dc\uccad<\/a>\ud569\ub2c8\ub2e4. (\uc8fc \ud3c9\uade0 23\uc2dc\uac04\uc758 \ube44\ub514\uc624 \ucf58\ud150\uce20 \uc2dc\uccad) \uc774\ub294 \uc77c\uc8fc\uc77c \uc911 \uac70\uc758 \ud558\ub8e8\uc5d0 \ud574\ub2f9\ub418\uba70 \ub2e4\ub978 \uc138\ub300\ub4e4\uacfc \ube44\uad50\ud558\ub354\ub77c\ub3c4 \ud6e8\uc52c \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4 \uc804\ubc18\uc5d0\uc11c <a href=\"https:\/\/www.criteo.com\/kr\/blog\/nike-rei-glossier%ec%9d%98-%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%b9%84%eb%94%94%ec%98%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%ba%a0%ed%8e%98%ec%9d%b8\/\">\ube44\ub514\uc624\ub97c \uc2dc\uccad\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub298\uc5b4\uac10\uc5d0 \ub530\ub77c<\/a> \ube44\ub514\uc624 \uad11\uace0\ub294 \uc804\ub144 \ub300\ube44 40% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. Cisco\ub294 2\ub144 \ud6c4\uc5d0\ub294 \uc778\ud130\ub137 \ud2b8\ub798\ud53d\uc758 <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/complete-white-paper-c11-481360.html\" target=\"_blank\" rel=\"noopener noreferrer\">80% \uc774\uc0c1\uc774 \ube44\ub514\uc624 \uae30\ubc18\uc774 \ub420 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uc558\uc2b5\ub2c8\ub2e4<\/a>.<\/p>\n<p>Glossier\ub294 \uc2dc\uccad\uc790\ub4e4\uc774 Wowder \uc81c\ud488 \ud398\uc774\uc9c0\ub85c \uc9c1\uc811 \uc774\ub3d9\ud558\uc5ec \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc5bb\uace0 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d, \uc774 YouTube \ube44\ub514\uc624\uc758 \uc0c1\ub2e8 \ucf54\ub108\uc5d0 \ud074\ub9ad\ud560 \uc218 \uc788\ub294 CTA\ub97c \ud3ec\ud568\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305(<a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-dynamic-retargeting\/\">Criteo Dynamic Retargeting<\/a>)\uc740 \ub3c4\uc785\ubd80\uc640 \ud6c4\ubc18\ubd80\uc5d0 \ube0c\ub79c\ub529\uc774 \ud3ec\ud568\ub41c 20\ucd08\uc9dc\ub9ac \ube44\ub514\uc624 \uad11\uace0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc774 \ube44\ub514\uc624 \uad11\uace0\ub294 \ubc30\uacbd \uc74c\uc545\uacfc \ud568\uaed8 \ube0c\ub79c\ub4dc\uc758 \ub77c\uc774\ube0c \uce74\ud0c8\ub85c\uadf8\uc5d0\uc11c \uad00\ub828 \uc788\ub294 \uc0c1\ud488\ub4e4\uc744 \uc120\ubcc4\ud574 \ucd94\ucc9c\ud574\uc8fc\uba70, \uc774 \ubaa8\ub4e0 \uac83\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c, \ud06c\ub9ac\ud14c\uc624\ub9cc \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uaddc\ubaa8\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n<p>\uacb0\uacfc\uac00 \ubaa8\ub4e0 \uac83\uc744 \ub9d0\ud574\uc90d\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/kr\/blog\/sephora%ec%9d%98-5%ea%b0%80%ec%a7%80-%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%b0%a9%eb%b2%95\/\">\uac74\uac15 \ubc0f \ubdf0\ud2f0 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4<\/a>\uc5d0\uc11c \uc5bc\ub9c8\ub098 \uc7a5\ubc14\uad6c\ub2c8 \ud3ec\uae30\uc728\uc744 \uac10\uc18c\uc2dc\ud0a4\uace0, \uace0\uac1d\uc758 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc2dc\uac04\uacfc \uad6c\ub9e4\uc804\ud658\uc728\uc744 \ud5a5\uc0c1\uc2dc\ucf30\ub294\uc9c0 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<h3><strong>3. \uba4b\uc9c4 \ubaa8\ubc14\uc77c \uacbd\ud5d8 \uc81c\uacf5<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \ucee4\uba38\uc2a4 \ub9ac\ubdf0(Global Commerce Review) \ubcf4\uace0\uc11c\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\ub97c \uc0ac\uc6a9\ud55c \uad6c\ub9e4\uac00 \ub298\uace0 \uc788\uc73c\uba70, \uc571 \uc0ac\uc6a9\ub3c4 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc \ud06c\ub9ac\ud14c\uc624\uac00 \uc218\ud589\ud55c \uc870\uc0ac \uacb0\uacfc\uc5d0 \ub530\ub974\uba74, \ubaa8\ubc14\uc77c \uac70\ub798(\ubaa8\ubc14\uc77c \uc6f9+\uc571)\ub294 \uc804\uccb4 \uac70\ub798\uc758 65%\ub97c \ucc28\uc9c0\ud558\uba70, \uc571 \uac70\ub798\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc804\ub144 \ub3d9\uae30 \ub300\ube44 30%\uac00 \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud638\uc18c\ub825 \uc788\ub294 \ub514\uc790\uc778, \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \uc27d\uac8c \ubcfc \uc218 \uc788\ub294 \uc774\ubbf8\uc9c0, \uc5ec\ub7ec \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc77c\uad00\uc131 \uc788\uac8c \ubcf4\uc5ec\uc9c0\ub294 \uc7a5\ubc14\uad6c\ub2c8, \uadf8\ub9ac\uace0 <a href=\"https:\/\/www.criteo.com\/blog\/omnichannel-marketing-examples\/\">\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uacc4\uc0b0\ub300\uc5d0\uc11c \uc628\ub77c\uc778 \uacc4\uc815\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub294 \uae30\ub2a5<\/a>\uc740 \uc774\uc81c \ud45c\uc900\uc73c\ub85c \uc790\ub9ac\ub97c \uc7a1\uc544\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\ub824\uba74, \ubaa8\ub4e0 \ubaa8\ubc14\uc77c \uae30\ud68c\ub97c \ud3ec\ucc29\ud560 \uc218 \uc788\ub3c4\ub85d \ubaa8\ubc14\uc77c \uc0ac\uc774\ud2b8\ub97c \ucd5c\uc801\ud654\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www2.criteo.com\/pocket-guide-health-beauty-marketing?utm_source=website-products&amp;utm_medium=referral&amp;utm_content=health+beauty&amp;utm_campaign=2018.GBL.Brand.AD.PaidSocial.VPG\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9739 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/loreal-app.png\" alt=\"health &amp; beauty marketing strategies\" width=\"822\" height=\"982\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/loreal-app.png 822w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/loreal-app-251x300.png 251w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/loreal-app-768x917.png 768w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/products\/mobile-app-advertising\/\">\ud06c\ub9ac\ud14c\uc624 \uc571 \ub9ac\ud0c0\uac8c\ud305(Criteo App Retargeting)<\/a>\uc740 \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc778 \uc571(SNS \ud3ec\ud568)\ub4e4\uc5d0\uc11c \ubdf0\ud2f0 \uc571\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uba70, \uace0\uac1d\ub4e4\uc774 \uac74\uac15 \ubc0f \ubdf0\ud2f0 \uc81c\ud488\uc744 \ucd5c\ub300\ud55c \uc190\uc27d\uac8c \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<h3><strong>4. \ucf58\ud150\uce20 \ub9de\ucda4\ud654\ub97c \uc704\ud55c \ub370\uc774\ud130 \ud65c\uc6a9<\/strong><\/h3>\n<p>\ubaa8\ubc14\uc77c \ube0c\ub77c\uc6b0\uc800, \uc571, \ube44\ub514\uc624, SNS \ub4f1, \uace0\uac1d\uc774 \uc5b4\ub514\uc5d0\uc11c \uc0c1\ud488\uc744 \ub458\ub7ec\ubcf4\ub4e0\uc9c0, \uac00\ub2a5\ud55c \ub9ce\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uac00\uc7a5 \uad00\ub828\uc131 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, Lanc\u00f4me, Urban Decay, Essie, NYX, Redken, Kiehl\u2019s, Biotherm, Garnier \ub4f1 \uc720\uc218\ud55c \uacc4\uc5f4\uc0ac\ub97c \ub450\uace0 \uc788\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/loreal%ec%9d%98-%ea%b0%9c%ec%9d%b8-%eb%a7%9e%ec%b6%a4%ed%99%94%eb%a1%9c%eb%b6%80%ed%84%b0-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-3%ea%b0%80\/\">\ub85c\ub808\uc54c(L\u2019Or\u00e9al<\/a>)\uc740 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \uace0\uac1d\ub4e4\uacfc\uc758 \ubaa8\ub4e0 \uc5f0\uacb0\ubc29\uc2dd\uc744 \ub9de\ucda4\ud654\ud558\ub294 \uce74\ud14c\uace0\ub9ac \ub9ac\ub354\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/technology\/criteo-shopper-graph\/\">\ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504(Criteo Shopper Graph)<\/a>\ub294 3\uac00\uc9c0 \ub370\uc774\ud130 \uceec\ub809\ud2f0\ube0c\ub97c \ud65c\uc6a9\ud558\uc5ec, \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc644\uc804\ud55c \uadf8\ub9bc\uc744 \ud655\ubcf4\ud558\uace0 \uac80\uc0c9 \ub370\uc774\ud130, \uad6c\ub9e4 \uc774\ub825 \ub4f1 \ub2e4\uc591\ud55c \uc694\uc18c\uc5d0 \uae30\ubc18\ud558\uc5ec \uac74\uac15 \ubc0f \ubdf0\ud2f0 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>\ub04a\uae40\uc5c6\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \ub418\ub824\uba74<\/strong><strong>, \ub370\uc774\ud130\uac00 \uae30\ubc18\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/h3>\n<p>\uc634\ub2c8\ucc44\ub110\uc740 \uc0c8\ub85c\uc6b4 \ud45c\uc900\uc73c\ub85c \uc790\ub9ac\ub97c \uc7a1\uc544, \uc774\uc81c\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/sephora%ec%9d%98-%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%b4-%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85\/\">\uc5f0\uacb0\ub41c \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/a>\uc774 \ud544\uc218\uc801\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc774 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\ub294 \ubaa8\ub4e0 \ubc29\uc2dd\uc744 \uace0\ub824\ud560 \ub54c, \uacbd\uc7c1\uc5d0\uc11c \uc55e\uc11c\uac00\uae30 \uc704\ud574 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/glossier-beauty-marketing\/\">\ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ub9de\ucda4\ud654\ub41c \uad11\uace0<\/a>\ub97c \ud65c\uc6a9\ud558\ub294 \uac74\uac15 \ubc0f \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4\uc744 \uc704\ud55c \uae30\ud68c\ub294 \ubb34\ud55c\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9749 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/simone-sancho.png\" alt=\"\" width=\"5335\" height=\"2528\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/simone-sancho.png 3600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/simone-sancho-300x142.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/simone-sancho-768x364.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/simone-sancho-1024x485.png 1024w\" sizes=\"auto, (max-width: 5335px) 100vw, 5335px\" \/><\/p>\n<p>\uc7a5\uae30\uc801\uc73c\ub85c \uc131\uacf5\uc744 \uac70\ub450\ub294 \uae30\uc5c5\ub4e4\uc5d0\uac8c\ub294 \ud55c\uac00\uc9c0 \uacf5\ud1b5\uc810\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. SNS, \uc571, \uc6f9, \ub9e4\uc7a5 \ub4f1 \uad6c\ub9e4 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc0dd\uc131\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, <a href=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/18_ebook_Holiday_VerticalPocketGuide_HealthBeauty_KR.pdf\">\uc9c0\uae08 \uac74\uac15 &amp; \ubdf0\ud2f0 \ub9c8\ucf00\ud305 \ud3ec\ucf13 \uac00\uc774\ub4dc\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc2a4\ud0a8\ucf00\uc5b4, \ud5e4\uc5b4\ucf00\uc5b4, \ud5a5\uc218\uc5d0\uc11c \ube44\ub204, \uc0e4\uc6cc\uc824, \uc120\ud06c\ub9bc\uae4c\uc9c0, \uac74\uac15 \ubc0f \ubdf0\ud2f0\uc5c5\uacc4\ub294 \uc6b0\ub9ac\uc5d0\uac8c \uac00\uc7a5 \uac1c\uc778\uc801\uc778 \uc6a9\ud488\ub4e4\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc778 \uc695\uc2e4\uc6a9\ud488\uacfc \uc2a4\uc2a4\ub85c\ub97c \uac00\uafb8\uae30 \uc704\ud55c \ub7ed\uc154\ub9ac \uc81c\ud488\ub4e4\uc740 \uc720\ud589\uc744 \ud0c0\uc9c0 \uc54a\uace0 \ubaa8\ub4e0 \uac00\uaca9\ub300\uc5d0\uc11c \uc81c\uacf5\ub418\uace0 \uc788\uc73c\uba70 \ub0a8\ub140\ub97c \ubd88\ubb38\ud558\uace0 \ubaa8\ub4e0 \uc5f0\ub839\uce35\uc774 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc624\ub298\ub0a0, \uac74\uac15 \ubc0f \ubdf0\ud2f0 \uc2dc\uc7a5\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub9e4\ub825\uc801\uc774\uace0 \ud070 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":55,"featured_media":9774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-9734","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uac74\uac15 &amp; 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