{"id":9759,"date":"2019-03-26T14:09:43","date_gmt":"2019-03-26T14:09:43","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/podcast-alexandra-wilkis-wilson\/"},"modified":"2020-08-27T19:06:35","modified_gmt":"2020-08-27T19:06:35","slug":"%ed%8c%9f%ec%ba%90%ec%8a%a4%ed%8a%b8-alexandra-wilkis-wilson","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%8c%9f%ec%ba%90%ec%8a%a4%ed%8a%b8-alexandra-wilkis-wilson\/","title":{"rendered":"[\ud31f\uce90\uc2a4\ud2b8] \ubc18\uc9dd \uc138\uc77c \ubaa8\ub378\ub85c \ub9ac\ud14c\uc77c \uc5c5\uacc4\ub97c \uc601\uad6c\uc801\uc73c\ub85c \ubc14\uafb8\uc5b4 \ub193\uc740 Gilt"},"content":{"rendered":"

 <\/p>\n

\uc54c\ub809\uc0b0\ub4dc\ub77c \uc70c\ud0a4\uc2a4 \uc70c\uc2a8(Alexandra Wilkis Wilson)\uc740 \ubca0\uc2a4\ud2b8 \uc140\ub7ec \u201cBy Invitation Only: How We Built Gilt and Changed the Way Millions Shop\u201d\uc758 \uacf5\ub3d9 \uc800\uc790\uc785\ub2c8\ub2e4. \uc774 \ucc45\uc740 2007\ub144 \uc124\ub9bd\ub41c \ubc18\uc9dd \uc138\uc77c(flash sale) \uc0ac\uc774\ud2b8 Gilt\uac00 \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c \uc5c5\uacc4\ub97c \uc5b4\ub5bb\uac8c \uc601\uad6c\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf30\ub294\uc9c0\uc5d0 \ub300\ud574 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n

<\/p>\n

\uc70c\uc2a8\uacfc \ub9cc\ub098 Gilt\uc758 \ud30c\uaca9\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378, \ud604\uba85\ud55c \ube44\uc988\ub2c8\uc2a4 \uacb0\uc815\uc744 \uc9c0\uc6d0\ud558\ub294 \ub370\uc774\ud130\uc758 \uc5ed\ub7c9, \uace0\uac1d \ucda9\uc131\ub3c4\uc640 \uad00\ub828\ub41c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac \ub4f1 \uc5ec\ub7ec \uc8fc\uc81c\ub97c \ub193\uace0 \uc774\uc57c\uae30\ub97c \ub098\ub204\ub294 \uc2dc\uac04\uc744 \uac00\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\"Gilt
\ucd9c\ucc98: Gilt.com<\/figcaption><\/figure>\n

Gilt\uac00 \uc804\ud1b5\uc801\uc778 \ub9ac\ud14c\uc77c \ubaa8\ub378\uc744 \uc644\uc804\ud788 \ubc14\uafb8\uc5b4 \ub193\uc558\ub2e4\ub294 \ub370\ub294 \uc774\ub860\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc778\ud130\ubdf0\uc5d0\uc11c \uc70c\uc2a8\uc740 \uc5b4\ub5bb\uac8c \uc2ed\uc5ec \ub144 \uc804 \ud601\uc2e0\uc801\uc778 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\ub97c \uc2dc\uc791\ud558\uac8c \ub418\uc5c8\ub294\uc9c0\uc5d0 \ub300\ud574 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\u201c2007\ub144\uc740 \uc9c0\uae08\uacfc\ub294 \ub9ce\uc774 \ub2ec\ub790\uc2b5\ub2c8\ub2e4. \ubd88\uacbd\uae30\uac00 \uc2dc\uc791\ub418\uae30 \uc804\uc5d0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc2dc\uc791\ud588\uae30 \ub54c\ubb38\uc5d0 \uc774\ubbf8 \ub9ce\uc740 \ud638\uc751\uacfc \ud0c4\ub825\uc744 \ubc1b\uace0 \uc788\uc5c8\uc8e0. \uc138\uacc4 \ucd5c\uace0\uc758 \ube0c\ub79c\ub4dc\ub4e4\ub85c\ubd80\ud130 \uc7ac\uace0\ub97c \ud655\ubcf4\ud558\ub294 \uac83\uc774 \uc81c \uc77c\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ucc98\uc74c\uc5d0 \ud328\uc158\uc5c5\uacc4\ub294 \ub2e4\uc18c \ud68c\uc758\uc801\uc774\uc5c8\uc5b4\uc694. \uc815\uac00\uc5d0 \ud310\ub9e4\ud55c\ub2e4\uace0 \ud574\ub3c4 \uc628\ub77c\uc778 \ud310\ub9e4\ub77c\ub294 \uac8c \ub0af\uc124\uc5c8\uace0, \ub354\uad6c\ub098 \uc628\ub77c\uc778 \ud560\uc778 \ud310\ub9e4\ub77c\ub294 \uac1c\ub150\uc740 \ub9ce\uc740 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c \ub450\ub824\uc6c0\uc744 \uc8fc\uc5c8\uc8e0. \uadf8\ub7ec\ub098 \uace7 \ud328\uc158\uc5c5\uacc4\ub294 \ubb3c\ub860\uc774\uace0 \ubdf0\ud2f0\uc5c5\uacc4\uae4c\uc9c0 \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c4\uc9c0\ud558\uac8c \ubc14\ub77c\ubcf4\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacbd\uae30 \uce68\uccb4\uac00 \uc2dc\uc791\ub418\uc5b4 \uc7ac\uace0\uac00 \ub0a8\uc544\ub3c4\ub294 \uc2dc\uae30\uc600\uac70\ub4e0\uc694. \uc18c\ube44\uc790\ub4e4\uc774 \uc9c0\ucd9c, \ud2b9\ud788 \ub7ed\uc154\ub9ac \uc81c\ud488\uc774\ub098 \uc815\uac00 \uc81c\ud488\uc5d0 \ub300\ud55c \uc9c0\ucd9c\uc744 \uc904\uc774\ub294 \ucd94\uc138\uc600\uae30 \ub54c\ubb38\uc5d0, \uc7ac\uace0\ub97c \ucc98\ub9ac\ud574\uc57c \ud558\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 Gilt\ub85c \ub118\uae30\ub294 \uc0c1\ud488\ub4e4\uc774 \ub118\uccd0\ub098\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc88b\uc740 \uc544\uc774\ub514\uc5b4\uac00 \uc131\uacf5\uc744 \uc704\ud55c \ube44\uc0c1\uc744 \ud558\uae30 \uc9c1\uc804\uc758, \uc57d\uac04 \ud3ed\ud48d\uc804\uc57c \uac19\uc740 \ub290\ub08c\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uac70\uc2dc\uc801\uc778 \uacbd\uc81c \ud658\uacbd\ub3c4 \uc5b4\ub5a4 \uba74\uc73c\ub85c Gilt\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ud638\uc758\uc801\uc778 \uc0c1\ud669\uc774\uc5c8\uad6c\uc694.\u201d<\/p>\n

\"Alexandra
2018\ub144 3\uc6d4 \ub7f0\ub358\uc5d0\uc11c \uac1c\ucd5c\ub41c Criteo Forum\uc5d0\uc11c \uc54c\ub809\uc0b0\ub4dc\ub77c \uc70c\ud0a4\uc2a4 \uc70c\uc2a8(Alexandra Wilkis Wilson)\uc774 \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \ud558\uace0 \uc788\ub2e4.<\/figcaption><\/figure>\n

 <\/p>\n

\ud31f\uce90\uc2a4\ud2b8\uc758 \ud6c4\ubc18\ubd80\uc5d0\uc11c, \uc70c\uc2a8\uc740 \ud604\uc7ac\uc758 \uad6c\ub9e4 \ud65c\ub3d9\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \uac00\uc7a5 \ud070 \ubcc0\ud654\uc5d0 \ub300\ud574 \uc124\uba85\uc744 \ud569\ub2c8\ub2e4.<\/p>\n

\u201c\uc774\uc81c \uc18c\ube44\uc790\ub4e4\uc740 \uc6d0\ud558\ub294 \ub54c\uc5d0 \ud734\ub300\ud3f0\uc73c\ub85c \ud3b8\ub9ac\ud558\uac8c \uc1fc\ud551\ud569\ub2c8\ub2e4. 365\uc77c 24\uc2dc\uac04 \uba48\ucd94\uc9c0 \uc54a\uc8e0. \uc778\ud130\ub137\uc740 \uaebc\uc9c0\uc9c0\ub3c4 \uc54a\uace0, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\ucc98\ub7fc \ubb38\uc744 \ub2eb\uc9c0\ub3c4 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \uc774\uc81c\uaecf \uc77c\uc5b4\ub0ac\ub358 \ud30c\uad34\uc801\uc778 \uad6c\ub9e4 \ud589\ub3d9 \uc911\uc5d0\uc11c \uac00\uc7a5 \ud070 \ubcc0\ud654\uc77c \uac83\uc785\ub2c8\ub2e4.\u201d<\/p>\n

\uc70c\uc2a8\uc740 \ub610\ud55c \uc5b4\ub5bb\uac8c \ud558\ub098\uc758 \ube0c\ub79c\ub4dc\uac00 \ud2b9\uc815 \uc18c\ube44\uc790 \uadf8\ub8f9\uc758 \uad6c\ub9e4 \ubc29\uc2dd\uc5d0 \uc2e4\uc9c8\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc5b8\uae09\uc744 \ud569\ub2c8\ub2e4.<\/p>\n

\u201c\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uace0\uc720\ud568\uc774\ub4e0 \ube0c\ub79c\ub4dc\uc640 \uad00\ub828\ub41c \uac83\uc774\ub4e0 \uac00\uce58\uad00 \uc790\uccb4\uac00 \ub2e4\ub985\ub2c8\ub2e4. \ucf58\ud150\uce20 \uc0dd\uc131\uc5d0 \ud070 \uc758\ubbf8\ub97c \ub450\ub294 \uc138\ub300\ub77c\uace0 \ud560 \uc218 \uc788\uc8e0. \uc140\uce74 \uc138\ub300\ub77c\ub294\uac8c \ud589\ub3d9\uc5d0 \uc815\ub9d0 \ub9ce\uc740 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.\u201d<\/p>\n

\uc804\uccb4 \ud31f\uce90\uc2a4\ud2b8\ub97c \uc2dc\uccad\ud574\ubcf4\uc2ed\uc2dc\uc624. \ub354 \ub9ce\uc740 AdTalk \ud31f\uce90\uc2a4\ud2b8\ub97c \ud655\uc778\ud558\uc2dc\ub824\uba74 \uc5ec\uae30\ub97c \ud074\ub9ad<\/a>\ud558\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \uc54c\ub809\uc0b0\ub4dc\ub77c \uc70c\ud0a4\uc2a4 \uc70c\uc2a8(Alexandra Wilkis Wilson)\uc740 \ubca0\uc2a4\ud2b8 \uc140\ub7ec \u201cBy Invitation Only: How We Built Gilt and Changed the Way Millions Shop\u201d\uc758 \uacf5\ub3d9 \uc800\uc790\uc785\ub2c8\ub2e4. \uc774 \ucc45\uc740 2007\ub144 \uc124\ub9bd\ub41c \ubc18\uc9dd \uc138\uc77c(flash sale) \uc0ac\uc774\ud2b8 Gilt\uac00 \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c \uc5c5\uacc4\ub97c \uc5b4\ub5bb\uac8c \uc601\uad6c\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf30\ub294\uc9c0\uc5d0 \ub300\ud574 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":55,"featured_media":9764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-9759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":true,"podcast_audio_length":"13","has_mobile_version":false,"full_width_content":false,"embed_is_pardot_form":false,"embed_content":"