{"id":9784,"date":"2019-03-28T12:55:03","date_gmt":"2019-03-28T12:55:03","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/top-apparel-marketing-strategies\/"},"modified":"2020-08-31T12:07:54","modified_gmt":"2020-08-31T12:07:54","slug":"%ec%9d%98%eb%a5%98-%eb%a7%88%ec%bc%80%ed%8c%85-2019%eb%85%84-3%eb%8c%80-%ec%a3%bc%ec%9a%94-%ed%8a%b8%eb%a0%8c%eb%93%9c%eb%a5%bc-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%9d%98%eb%a5%98-%eb%a7%88%ec%bc%80%ed%8c%85-2019%eb%85%84-3%eb%8c%80-%ec%a3%bc%ec%9a%94-%ed%8a%b8%eb%a0%8c%eb%93%9c%eb%a5%bc-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"\uc758\ub958 \ub9c8\ucf00\ud305: 2019\ub144 3\ub300 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub97c \ub9c8\uc2a4\ud130\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc154\uce20, \uad6c\ub450, \uc790\ucf13, \ubc14\uc9c0 \uadf8\ub9ac\uace0 \uadf8 \uc678 \uc6b0\ub9ac\uac00 \uc785\ub294 \ubaa8\ub4e0 \uac83\uc744 \uc81c\uacf5\ud558\ub294 \uc758\ub958\uc5c5\uacc4\ub294 \uc804 \uc138\uacc4\uc778\ub4e4\uc774 \uba38\ub9ac\ubd80\ud130 \ubc1c\ub05d\uae4c\uc9c0 \uba4b\uc9c0\uac8c \ucc28\ub824 \uc785\uc744 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc810\uc810 \uce58\uc5f4\ud574\uc9c0\ub294 \uacbd\uc7c1, \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ud328\uc158 \ud2b8\ub80c\ub4dc, \uc18c\ube44\uc790\uc758 \uc9c1\uc811 \uad6c\ub9e4\ub294 \ubaa8\ub4e0 \uac83\uc744 \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4e4\uace0 \uc788\uc9c0\ub9cc, \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\uc5d0 \uc644\ubcbd\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub294 \ubbf8\ub798\ub97c \uc9c0\ud5a5\uc801\uc778 \ube0c\ub79c\ub4dc\uc5d0\uac8c\ub294 \ucee4\ub2e4\ub780 \uae30\ud68c\uac00 \uc5f4\ub824\uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><!--more--><\/p>\n<h3>\uc758\ub958 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ud3ec\ucf13 \uac00\uc774\ub4dc<\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uac00 <a href=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/18_ebook_Holiday_VerticalPocketGuide_Apparel_KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\uc758\ub958 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ud3ec\ucf13 \uac00\uc774\ub4dc<\/a>\ub97c \ub9c8\ub828\ud55c \uac83\ub3c4 \uadf8 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc0c1\ud638\uc791\uc6a9\uc774 \uac00\ub2a5\ud55c \uc774 \uc790\ub8cc\ub294 \uc5bc\ub9c8\ub098 \ud070 \uae30\ud68c\uac00 \uc874\uc7ac\ud558\uace0, \uc758\ub958 \uc2dc\uc7a5\uc5d0\uc11c \ud604\uc7ac \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub098\uace0 \uc788\uc73c\uba70, \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub294 \uc5b4\ub5a4 \uac83\uc774 \uc788\ub294\uc9c0 \uc54c\uc544\ubd05\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/18_ebook_Holiday_VerticalPocketGuide_Apparel_KR.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9785 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/apparel-VPG-cover.png\" alt=\"apparel marketing strategies\" width=\"1200\" height=\"673\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/apparel-VPG-cover.png 1200w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/apparel-VPG-cover-300x168.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/apparel-VPG-cover-768x431.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/apparel-VPG-cover-1024x574.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/551775\/size-of-the-global-apparel-and-footwear-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista<\/a>\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4 \uc758\ub958 \uc2dc\uc7a5\uc758 \uaddc\ubaa8\ub294 1.39\uc870 \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\uba70, 2020\ub144\uc5d0\ub294 1.65\uc870 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/www.shopify.com\/enterprise\/ecommerce-fashion-industry\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify<\/a>\ub294 \ud328\uc158\uc5c5\uacc4\uc758 \uc138\uacc4 \uc774\ucee4\uba38\uc2a4 \ub9e4\ucd9c\uc774 2018\ub144\uc758 4,810\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2020\ub144\uc5d0\ub294 7,130\uc5b5 \ub2ec\ub7ec\ub85c \uc99d\uac00\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubaa8\ub4e0 \ub2e4\ub978 \uc18c\ub9e4 \ubd84\uc57c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc758\ub958\uc5c5\uacc4\uc5d0\uc11c\ub3c4 \uad6c\ub9e4\uc790\uc758 \ud589\ub3d9\uacfc \uae30\ub300\uce58\uc758 \uce21\uba74\uc5d0\uc11c \ud2b9\ud788 \uc9c0\ub09c 10\uc5ec \ub144\uac04 \ub9ce\uc740 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub354 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c? \uc774 \ubcf4\uace0\uc11c\uc758 3\uac00\uc9c0 \ud575\uc2ec \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>1. SNS \uc804\ub7b5 \uc810\uac80 \ubc0f \uc218\uc815\u00a0<\/strong><\/h3>\n<p><a href=\"http:\/\/\uc138\uacc4 \ucd5c\uace0\uc758 \ud328\uc158 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc804\ud558\ub294 12\uac00\uc9c0 Instagram \ud301\">Instagram<\/a>,\u00a0<a href=\"http:\/\/www.criteo.com\/kr\/blog\/%eb%b9%84%eb%94%94%ec%98%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%84-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/\">YouTube<\/a>, \u00a0<a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ed%8c%a8%ec%85%98-%eb%b0%8f-%eb%b7%b0%ed%8b%b0-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84%ed%95%9c-6%ea%b0%80%ec%a7%80-facebook-%ec%a0%84%eb%9e%b5\/\">Facebook<\/a>\uc740 \ubaa8\ub450 \uc758\ub958\uc5c5\uacc4\uc5d0 \ud575\uc2ec\uc801\uc778 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.\uc774 \ub124\ud2b8\uc6cc\ud06c\ub4e4\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc9c0 \uc54a\ub2e4\uba74, \uc9c0\uae08 \ub2f9\uc7a5 \uc2dc\uc791\ud558\uc2ed\uc2dc\uc624. \ube0c\ub79c\ub4dc\ub294 \uc2a4\uc2a4\ub85c\uc5d0\uac8c \ub2e4\uc74c\uacfc \uac19\uc740 \uc9c8\ubb38\uc744 \ub358\uc838\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc2e4\uc801\uc774\uace0 \uc815\uc9c1\ud558\uba70 \uc778\uac04\uc801\uc774\ub77c\uace0 \ub290\ub084 \uc218 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \ud314\ub85c\uc6cc\ub4e4\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0 \uc788\ub294\uac00? \uae30\uc5c5\uacfc <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ea%b1%b4%ea%b0%95-%eb%b7%b0%ed%8b%b0-%eb%a7%88%ec%bc%80%ed%8c%85-2019%eb%85%84%ec%9d%84-%ec%9c%84%ed%95%9c-4%ea%b0%80%ec%a7%80-%ec%a3%bc%ec%9a%94-%ec%a0%84%eb%9e%b5\/\">\uc81c\ud488\uc5d0 \ub300\ud55c \ud22c\uba85\uc131<\/a>\uc744 \uc720\uc9c0\ud558\uace0 \uc788\ub294\uac00?\uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \uc2dc\uac01\uc801 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\uace0 \uc788\ub294\uac00? \ud314\ub85c\uc6cc\ub4e4\uc774 \ubaa8\ub4e0 \uc0c1\ud488\uc744 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uc9c1\uc811 \uac80\uc0c9\ud558\uace0 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294\uac00?<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/fashion-marketing-instagram-strategies\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9787 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/j-crew-insta-e1542404956254.png\" alt=\"apparel marketing strategies\" width=\"879\" height=\"744\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/j-crew-insta-e1542404956254.png 879w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/j-crew-insta-e1542404956254-300x254.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/j-crew-insta-e1542404956254-768x650.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-dynamic-retargeting\/\">\uc18c\uc15c \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778<\/a>\uc744 \ucd94\uac00\ud558\ub294 \uac83\ub3c4 \uace0\uac1d\ub4e4\uacfc \uba40\ud2f0\ucc44\ub110 \uc5f0\uacb0 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uc911\uc694\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub97c \ubc97\uc5b4\ub098\uba74 Facebook\uc774\ub098 Instagram\uc73c\ub85c \ub530\ub77c\uac00 \uc774\uc804\uc758 \ud0d0\uc0c9 \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uae30\ubc18\ud55c \ub9de\ucda4 \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-dynamic-retargeting\/\">Facebook \ubc0f Instagram\uc744 \uc704\ud55c \ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305(Criteo Dynamic Retargeting)<\/a>\uc740 \ubaa8\ubc14\uc77c, \uc778\uc571, \ub370\uc2a4\ud06c\ud1b1\uc744 \uc774\uc6a9\ud55c \uace0\uac1d\uc758 \uc804\uccb4 \uc6f9 \uc5ec\uc815\uacfc \uc2e4\uc2dc\uac04 \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \ub300\ud55c \uc138\ubd80\uc801\uc778 \uc774\ud574\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. Facebook\uacfc Instagram\uc5d0\uc11c Criteo Dynamic Retargeting\uc744 \uc0ac\uc6a9\ud55c \uace0\uac1d\ub4e4\uc740 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778 \uc804\ubc18\uc5d0\uc11c \ub9e4\ucd9c\uc744 \ud3c9\uade0 12% \ud5a5\uc0c1\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\u00a0\ub610\ud55c \uc911\uc694\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/blog\/gen-z-social-media\/\">Z\uc138\ub300<\/a>\ub294 \ub9e4\uc8fc \ud3c9\uade0 23\uc2dc\uac04 \ub3d9\uc548 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc2a4\ud2b8\ub9ac\ubc0d\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>2. \uc571 \ud65c\uc6a9<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \ucee4\uba38\uc2a4 \ub9ac\ubdf0(Global Commerce Review) \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc1fc\ud551\uc571\uc744 \ubcf4\uc720\ud55c \ub9ac\ud14c\uc77c\ub7ec\uc758 \uacbd\uc6b0 \uc138\uacc4 \ub300\ubd80\ubd84\uc758 \uc9c0\uc5ed\uc5d0\uc11c \ubaa8\ubc14\uc77c\uc774 \uc628\ub77c\uc778 \uac70\ub798\uc758 65%\ub97c \ucc28\uc9c0\ud558\uba70, \uc571\uc744 \ud1b5\ud55c \ub9e4\ucd9c\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ub298\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc571 \uad6c\ub9e4 \uc804\ud658\uc728\uc774 \ubaa8\ubc14\uc77c \uc6f9\ubcf4\ub2e4 5\ubc30\ub098 \ub192\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud558\uba74 \uc774\ub294 \ub180\ub77c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. 2018\ub144 \ud604\uc7ac\uc758 \ud2b8\ub80c\ub4dc\uc5d0 \uae30\ubc18\ud558\uba74, \ubaa8\ubc14\uc77c\uc758 \ube44\uc911 \ud2b9\ud788, \uc571\uc744 \ubcf4\uc720\ud55c \ub9ac\ud14c\uc77c\ub7ec\uc758 \uacbd\uc6b0 \uc571\uc744 \uc0ac\uc6a9\ud55c \uac70\ub798\uc758 \ube44\uc911\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ucee4\uc9c8 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www2.criteo.com\/pocket-guide-apparel-marketing?utm_source=website-products&amp;utm_medium=referral&amp;utm_content=apparel&amp;utm_campaign=2018.GBL.Brand.AD.PaidSocial.VPG\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9789 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/zara-app.png\" alt=\"apparel marketing strategies\" width=\"1372\" height=\"726\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/zara-app.png 1372w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/zara-app-300x159.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/zara-app-768x406.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/zara-app-1024x542.png 1024w\" sizes=\"auto, (max-width: 1372px) 100vw, 1372px\" \/><\/a><\/p>\n<p>Zara\uc758 \ubaa8\ubc14\uc77c \uc571<\/p>\n<p>\uc571\uc774 \ub9c9\ub300\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Localytics\uc758 \ud55c \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uac70\uc758 4\uba85 \uc911 1\uba85\uc740 \uc571\uc744 \ud55c\ubc88 \uc0ac\uc6a9\ud574 \ubcf8 \ud6c4 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uac78\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%83%80%ea%b2%9f%ed%8c%85-101-%ed%96%89%eb%8f%99-%ed%83%80%ea%b2%9f%ed%8c%85-%ea%b8%b0%eb%b3%b8-%ec%a0%95%eb%b3%b4\/\">\uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc0ac\uc6a9\uc790\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc778\uac8c\uc774\uc9c0<\/a>\uc2dc\ud0ac \uc218 \uc788\ub294 \uc804\ub7b5\uc774 \uc5c6\ub2e4\uba74, \uc0ac\uc6a9\uc790 \uc218\uac00 \uae09\uc18d\ud558\uac8c \uc904\uc5b4\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\uc0ac\uc6a9\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uc9c0 \ubabb\ud558\uace0 \uc78a\ud600\uc9c0\ub294 \uc571\uc740 \uc870\ub9cc\uac04 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc0ad\uc81c\ub420 \uac83\uc774\uace0, \uc774\uc640 \ub354\ubd88\uc5b4 \uac00\uce58\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc744 \uc778\uac8c\uc774\uc9c0 \uc2dc\ud0ac \uc218 \uc788\ub294 \uae30\ud68c\ub3c4 \uc0ac\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www2.criteo.com\/pocket-guide-apparel-marketing?utm_source=website-products&amp;utm_medium=referral&amp;utm_content=apparel&amp;utm_campaign=2018.GBL.Brand.AD.PaidSocial.VPG\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9791 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/woman-and-phone.png\" alt=\"apparel marketing strategies\" width=\"1044\" height=\"980\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/woman-and-phone.png 1044w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/woman-and-phone-300x282.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/woman-and-phone-768x721.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/woman-and-phone-1024x961.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/woman-and-phone-24x24.png 24w\" sizes=\"auto, (max-width: 1044px) 100vw, 1044px\" \/><\/a><\/p>\n<p>\uc571\uc758 \uc7a0\uc7ac\ub825\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc774\ud0c8 \uc0ac\uc6a9\uc790\ub4e4\uc744 \ub2e4\uc2dc \ubd88\ub7ec\uc62c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc9c0\uc18d\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc8fc\ub294 \uc571 \ub9ac\ud0c0\uac8c\ud305\uc744 \uace0\ub824\ud574\ubd10\uc57c \ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/kr\/products\/mobile-app-advertising\/\">\ud06c\ub9ac\ud14c\uc624 \uc571 \ub9ac\ud0c0\ucf00\ud305(Criteo App Retargeting)<\/a>\uc740 \ub9e4\uc6d4 14\uc5b5 \uba85\uc758 \uc628\ub77c\uc778 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ud559\uc2b5\ud55c \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \uc804\uccb4 \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8\ub85c\ubd80\ud130 \uc0dd\uc131\ub41c \ub2e4\uc774\ub098\ubbf9\ud55c \ubaa8\ubc14\uc77c \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uc5ec \uace0\uac1d\uc758 \uad00\uc2ec\uacfc \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uba70, \ubaa8\ub4e0 \uac83\uc740 \uac01 \uc0ac\uc6a9\uc790\uc758 \uad6c\ub9e4 \uc758\ub3c4\uc640 \ud0d0\uc0c9 \ubb38\ub9e5\uc5d0 \ub530\ub77c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ub429\ub2c8\ub2e4.<\/p>\n<h3><strong>3. \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294\ub370 \ud544\uc694\ud55c \ub370\uc774\ud130 \ud655\ubcf4<\/strong><\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/millennial-vs-gen-z-fashion\/\">\ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\uc640 Z\uc138\ub300<\/a>\ub294 \uad11\uace0 \ucc28\ub2e8 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uac70\ub098 \uad11\uace0\ub97c \ubb34\uc2dc\ud574\ubc84\ub9ac\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc774\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub824\uba74 \uc62c\ubc14\ub978 \uc811\uadfc\ubc29\uc2dd\uc744 \ucde8\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uc62c\ubc14\ub978 \ub514\uc790\uc778, \uc62c\ubc14\ub978 \uc7a5\uc18c, \uc62c\ubc14\ub978 \uc2dc\uae30\uc5d0 \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud574\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www2.criteo.com\/pocket-guide-apparel-marketing?utm_source=website-products&amp;utm_medium=referral&amp;utm_content=apparel&amp;utm_campaign=2018.GBL.Brand.AD.PaidSocial.VPG\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9793 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/woman-and-shoes.png\" alt=\"apparel marketing strategies\" width=\"1126\" height=\"970\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/woman-and-shoes.png 1126w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/woman-and-shoes-300x258.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/woman-and-shoes-768x662.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/woman-and-shoes-1024x882.png 1024w\" sizes=\"auto, (max-width: 1126px) 100vw, 1126px\" \/><\/a><\/p>\n<p>\uc774\ub7ec\ud55c \uc218\uc900\uc758 \ub9de\ucda4\ud654\ub294 \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\uc640 \uadf8\ub7ec\ud55c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uc2e4\ud589\uc5d0 \uc62e\uae38 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc815\uad50\ud55c AI \uae30\uc220\uc774 \uc694\uad6c\ub429\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-audience-match\/\">\ud06c\ub9ac\ud14c\uc624 \uc624\ub514\uc5b8\uc2a4 \ub9e4\uce58(Criteo Audience Match)<\/a>\ub294 \uae30\uc874 CRM \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \ub2e4\uc774\ub098\ubbf9 \uad11\uace0\ub85c \uc628\ub77c\uc778 \uc624\ub514\uc5b8\uc2a4\ub97c \uc2dd\ubcc4\ud574 \uc774\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. Criteo Audience Match\ub294 \uac1c\ubc29\ub41c \uc138\uacc4 \ucd5c\ub300\uc758 \uace0\uac1d \ub370\uc774\ud130\uc778 <a href=\"https:\/\/www.criteo.com\/technology\/shopper-graph\/\">\ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504(Criteo Shopper Graph)<\/a>\uc640 \uacb0\ud569\ub418\uc5b4 \uc2dc\uc7a5 \uc120\ub3c4\uc801\uc778 \ub9e4\uce58\uc728\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \ub610\ud55c \ucca8\ub2e8 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574 \uc6d4\uac04 14\uc5b5 \uba85\uc758 \ud65c\uc131 \uc0ac\uc6a9\uc790\uc640 \uc5f0\uac04 6,150\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc758 \uc774\ucee4\uba38\uc2a4 \uac70\ub798\uc5d0 \ub300\ud55c \ud1b5\ucc30\uc744 \ubd84\uc11d\ud558\ub294 <a href=\"https:\/\/www.criteo.com\/technology\/ai-engine\/\">\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4(Criteo Engine)<\/a>\uc73c\ub85c \uc9c0\uc6d0\ub429\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc637\uc774 \uc0ac\ub78c\uc5d0\uac8c \ub0a0\uac1c\ub97c \ub2ec\uc544\uc900\ub2e4\uba74<\/strong><strong>, \ub370\uc774\ud130\ub294 \ub9c8\ucf00\ud305 \uacc4\ud68d\uc5d0 \ub0a0\uac1c\ub97c \ub2ec\uc544\uc90d\ub2c8\ub2e4.<\/strong><\/h3>\n<p>\ud328\uc158 \ud2b8\ub80c\ub4dc\ub97c \uc8fc\ub3c4\ud558\uae38 \uc6d0\ud558\ub294 \uc758\ub958 \ube0c\ub79c\ub4dc\ub294 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ucc28\ubcc4\ud654\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ucda9\ubd84\ud55c \uc591\uc758 \ub370\uc774\ud130\uc640 \uc62c\ubc14\ub978 \ub3c4\uad6c\uac00 \uc788\ub2e4\uba74, <a href=\"https:\/\/www.criteo.com\/kr\/blog\/allbirds%ec%9d%98-%eb%a0%88%ec%8a%a4%ed%86%a0%eb%9e%91%ec%8b%9d-%eb%a7%a4%ec%9e%a5-%ec%9a%b4%ec%98%81-%ea%b8%b0%eb%b2%95%ea%b3%bc-%eb%aa%a9%ed%91%9c\/\">\ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8<\/a>\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc637\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ub098\uc5d0\uac8c \uaf2d \ub9de\uac8c \ub9cc\ub4e4\uc5b4\uc9c4 \uac83\uc774 \ucd5c\uace0\uc785\ub2c8\ub2e4. \uc624\ub298 \uadf8\ub9ac\uace0 \ub0b4\uc77c\uc758 \uace0\uac1d\ub4e4\uc740 \uae30\ub300\uce58\uac00 \ub192\uc2b5\ub2c8\ub2e4. \ub9de\ucda4\ud654\ub294 \uc774\ub7ec\ud55c \uae30\ub300\ub97c \ucda9\uc871\ud558\ub3c4\ub85d \ud574\uc8fc\ub294 \uc5f4\uc1e0\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, <a href=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/18_ebook_Holiday_VerticalPocketGuide_Apparel_KR.pdf\">\uc9c0\uae08 \uc758\ub958 \ub9c8\ucf00\ud305 \ud3ec\ucf13 \uac00\uc774\ub4dc\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc154\uce20, \uad6c\ub450, \uc790\ucf13, \ubc14\uc9c0 \uadf8\ub9ac\uace0 \uadf8 \uc678 \uc6b0\ub9ac\uac00 \uc785\ub294 \ubaa8\ub4e0 \uac83\uc744 \uc81c\uacf5\ud558\ub294 \uc758\ub958\uc5c5\uacc4\ub294 \uc804 \uc138\uacc4\uc778\ub4e4\uc774 \uba38\ub9ac\ubd80\ud130 \ubc1c\ub05d\uae4c\uc9c0 \uba4b\uc9c0\uac8c \ucc28\ub824 \uc785\uc744 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc810\uc810 \uce58\uc5f4\ud574\uc9c0\ub294 \uacbd\uc7c1, \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ud328\uc158 \ud2b8\ub80c\ub4dc, \uc18c\ube44\uc790\uc758 \uc9c1\uc811 \uad6c\ub9e4\ub294 \ubaa8\ub4e0 \uac83\uc744 \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4e4\uace0 \uc788\uc9c0\ub9cc, \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\uc5d0 \uc644\ubcbd\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub294 \ubbf8\ub798\ub97c \uc9c0\ud5a5\uc801\uc778 \ube0c\ub79c\ub4dc\uc5d0\uac8c\ub294 \ucee4\ub2e4\ub780 \uae30\ud68c\uac00 \uc5f4\ub824\uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":55,"featured_media":9797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-9784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc758\ub958 \ub9c8\ucf00\ud305: 2019\ub144 3\ub300 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub97c \ub9c8\uc2a4\ud130\ud558\ub294 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc774 \ub300\ud654 \ud615 \ube60\ub978 \uc77d\uae30\uc5d0\uc11c \uc6b0\ub9ac\ub294 \uc758\ub958 \uae30\ud68c\uac00 \uc5bc\ub9c8\ub098 \ud070\uc9c0, \ud604\uc7ac \uc2dc\uc7a5\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0\uc788\ub294 \uc77c, \uadf8\ub9ac\uace0 \ubcfc \ucd5c\uace0 \ud2b8\ub80c\ub4dc\ub97c \ub2e4\ub8f9\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%9d%98%eb%a5%98-%eb%a7%88%ec%bc%80%ed%8c%85-2019%eb%85%84-3%eb%8c%80-%ec%a3%bc%ec%9a%94-%ed%8a%b8%eb%a0%8c%eb%93%9c%eb%a5%bc-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc758\ub958 \ub9c8\ucf00\ud305: 2019\ub144 3\ub300 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub97c \ub9c8\uc2a4\ud130\ud558\ub294 \ubc29\ubc95 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc774 \ub300\ud654 \ud615 \ube60\ub978 \uc77d\uae30\uc5d0\uc11c \uc6b0\ub9ac\ub294 \uc758\ub958 \uae30\ud68c\uac00 \uc5bc\ub9c8\ub098 \ud070\uc9c0, \ud604\uc7ac \uc2dc\uc7a5\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0\uc788\ub294 \uc77c, \uadf8\ub9ac\uace0 \ubcfc \ucd5c\uace0 \ud2b8\ub80c\ub4dc\ub97c \ub2e4\ub8f9\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\uc758\ub958-\ub9c8\ucf00\ud305-2019\ub144-3\ub300-\uc8fc\uc694-\ud2b8\ub80c\ub4dc\ub97c-\ub9c8\uc2a4\ud130\ud558\ub294-\ubc29\ubc95\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-28T12:55:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-31T12:07:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/03\/bracelets-casual-clothes-934063.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"877\" 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