{"id":9808,"date":"2019-03-28T13:56:06","date_gmt":"2019-03-28T13:56:06","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/home-goods-marketing-strategies\/"},"modified":"2020-03-13T19:47:27","modified_gmt":"2020-03-13T19:47:27","slug":"%ed%99%88-%ec%9d%b8%ed%85%8c%eb%a6%ac%ec%96%b4-%eb%a7%88%ec%bc%80%ed%8c%85","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%99%88-%ec%9d%b8%ed%85%8c%eb%a6%ac%ec%96%b4-%eb%a7%88%ec%bc%80%ed%8c%85\/","title":{"rendered":"\ud648 \uc778\ud14c\ub9ac\uc5b4 \ub9c8\ucf00\ud305: 2019\ub144 \ud601\uc2e0\uc801\uc778 \uc804\ub7b5\uc744 \uc704\ud55c 3\uac00\uc9c0 \ubc29\ubc95"},"content":{"rendered":"

 <\/p>\n

\uac00\uc815\uc6a9\ud488, \uc778\ud14c\ub9ac\uc5b4 \uc81c\ud488, \uc2e4\ub0b4\uc7a5\uc2dd\uc6a9\ud488. \ub2e4\uc591\ud55c \uc774\ub984\uc73c\ub85c \ubd88\ub9ac\ub294 \ud648 \uc778\ud14c\ub9ac\uc5b4\uc6a9\ud488 \uc18c\ub9e4\uc5c5\uacc4\uc5d0\uc11c\ub294 \ucd5c\uadfc \ubd90\uc774 \uc77c\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uad6c\uc5d0\uc11c \ubc14\ub2e5\uc7ac\uae4c\uc9c0, \ud648 \uc778\ud14c\ub9ac\uc5b4 \uc81c\ud488\uc5d0 \ub300\ud55c \uace0\uac1d\ub4e4\uc758 \uc18c\ube44\ub294 \uafb8\uc900\ud788 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/p>\n

Technavio<\/a>\uc5d0 \ub530\ub974\uba74 \uc804 \uc138\uacc4 \ud648 \uc778\ud14c\ub9ac\uc5b4 \uc2dc\uc7a5\uc774 2017\ub144\uc5d0\uc11c 2021\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 5.98%\uc529 \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. Home Improvement Research Institute<\/a>\ub294 \ud648 \uc778\ud14c\ub9ac\uc5b4 \uc81c\ud488 \uc2dc\uc7a5\uc774 2018\ub144\uc5d0 5.3% \ub354 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uc558\uace0, eMarketer<\/a>\ub294 \uac00\uad6c\uc640 \uc778\ud14c\ub9ac\uc5b4 \uc81c\ud488\uc758 \uc774\ucee4\uba38\uc2a4 \uc18c\ub9e4 \ub9e4\ucd9c\uc774 2021\ub144\uc5d0\ub294 \ucd1d 62,360\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uce21\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud648 \uc778\ud14c\ub9ac\uc5b4 \ube0c\ub79c\ub4dc\ub098 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uac8c \uc774\ub294 \ub9c9\ub300\ud55c \uae30\ud68c\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uae30\ud68c\ub294 \uc900\ube44\ub41c \uc790\uc5d0\uac8c\ub9cc \uc635\ub2c8\ub2e4.<\/p>\n

\ud648 \uc778\ud14c\ub9ac\uc5b4 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ud3ec\ucf13 \uac00\uc774\ub4dc<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uac00 \ud648 \uc778\ud14c\ub9ac\uc5b4 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ud3ec\ucf13 \uac00\uc774\ub4dc<\/a>\ub97c \ub9c8\ub828\ud55c \uac83\ub3c4 \uadf8 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc0c1\ud638\uc791\uc6a9\uc774 \uac00\ub2a5\ud55c \uc774 \uac00\uc774\ub4dc\ub294 \uc5c5\uacc4 \ud604\ud669, \uc8fc\uc694 \ucd94\uc138, \uadf8\ub9ac\uace0 \ub9e4\ucd9c \uadf9\ub300\ud654\ub97c \uc704\ud55c \ud648 \uc778\ud14c\ub9ac\uc5b4 \ub9c8\ucf00\ud305 \uacc4\ud68d\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ub2e4\uc591\ud55c \ud301\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc774 \ubcf4\uace0\uc11c\uc758 \uc804\ub7b5\uc801 \ud575\uc2ec \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \ubaa8\ubc14\uc77c\uc744 \uac1c\uc120\ud560 \ud544\uc694\uac00 \uc788\ub294\uc9c0 \uacb0\uc815\ud558\uc2ed\uc2dc\uc624.<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc2e0 \uae00\ub85c\ubc8c \ucee4\uba38\uc2a4 \ub9ac\ubdf0(Global Commerce Review) <\/a>\u00a0\ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ubaa8\ubc14\uc77c \uac70\ub798\uc758 \ube44\uc728\uc774 50%\uc5d0 \uc721\ubc15\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c\uc758 \uc8fc\ub3c4\uc801\uc778 \uc704\uce58\ub97c \uc778\uc9c0\ud55c Google\uc740 \uc62c\ud574 \ubaa8\ubc14\uc77c \ud37c\uc2a4\ud2b8 \uc9c0\ud45c\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc21c\uc704 \uacb0\uc815\uc744 \uc704\ud574 Google\uc774 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ubaa8\ubc14\uc77c \ubc84\uc804\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uae30\uc874 \ubaa8\ubc14\uc77c \uc0ac\uc774\ud2b8\ub97c \ucca0\uc800\ud558\uac8c \ubd84\uc11d\ud574 \ucd5c\ub300\ud55c \ud6a8\uacfc\uc801\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub514\uc790\uc778, CTA, \uc0c1\ud488 \ud398\uc774\uc9c0, \uc0ac\uc774\ud2b8 \uc18d\ub3c4 \ub4f1 \ubaa8\ubc14\uc77c \uc0ac\uc774\ud2b8\ub97c \uc810\uac80\ud558\uace0 \ucd5c\uc801\ud654\ud574\uc57c \ud569\ub2c8\ub2e4<\/p>\n

\"home<\/a><\/p>\n

\ubaa8\ubc14\uc77c \uad11\uace0 \uc9c0\ucd9c ROI\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \uc88b\uc740 \ubc29\ubc95\uc740 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc785\ub2c8\ub2e4.\u00a0Criteo Dynamic Retargeting<\/a> \uc194\ub8e8\uc158\uc740 \uc7a5\ubc14\uad6c\ub2c8 \ub2e8\uacc4\uc5d0\uc11c\uc758 \uad6c\ub9e4 \ud3ec\uae30\uc728\uc744 \ub0ae\ucd94\uace0 \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \ud5a5\uc0c1\ud574\uc8fc\uc5b4, \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4 \ub9e4\ucd9c\uc744 \ud3c9\uade0 122% \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

2. \uc571\uc744 \ubaa8\ubc14\uc77c \uc804\ub7b5\uc758 \uc911\uc2ec\uc5d0 \uc704\uce58\uc2dc\ud0a4\uc2ed\uc2dc\uc624.<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \ucee4\uba38\uc2a4 \ub9ac\ubdf0<\/a> \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uad6c\ub9e4 \uc571\uc758 \uc0ac\uc6a9\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc720\ub3c4\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uacbd\uc6b0, \ubaa8\ubc14\uc77c \uac70\ub798\uac00 \ucd1d \uac70\ub798\uc758 65%\uc5d0 \ub2ec\ud588\uc73c\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc778\uc571 \uac70\ub798\uc758 \ube44\uc911\uc740 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 30% \ud5a5\uc0c1\ub41c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc571\uc758 \uad6c\ub9e4 \uc804\ud658\uc728\uc740 \ubaa8\ubc14\uc77c \uc6f9\ubcf4\ub2e4 \uc790\uadf8\ub9c8\uce58 3~6\ubc30\ub098 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \ud648 \uc778\ud14c\ub9ac\uc5b4\/\ub9ac\ubaa8\ub378\ub9c1 \ube0c\ub79c\ub4dc \ubc0f \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc6b0\uc218\ud55c \uc571\uc744 \uc0ac\uc6a9\ud574 \uace0\uac1d\ub4e4, \ud2b9\ud788 \uc27d\uac8c \uacb0\ub2e8\uc744 \ub0b4\ub9ac\uc9c0 \ubabb\ud558\ub294 \uace0\uac1d\ub4e4\uc744 \ub9cc\uc871 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"home<\/a><\/p>\n

\uc571\uc758 \uc7a0\uc7ac\ub825\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d, \uc774\ud0c8 \uc0ac\uc6a9\uc790\ub4e4\uc744 \ub2e4\uc2dc \ubd88\ub7ec\uc62c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc9c0\uc18d\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc8fc\ub294 \uc571 \ub9ac\ud0c0\uac8c\ud305\uc744 \uace0\ub824\ud574\ubd10\uc57c \ud569\ub2c8\ub2e4. Criteo App Retargeting<\/a>\uc740 \ub9e4\uc6d4 14\uc5b5 \uba85\uc758 \uc628\ub77c\uc778 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ud559\uc2b5\ud55c \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \uc804\uccb4 \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8\ub85c\ubd80\ud130 \uc0dd\uc131\ub41c \ub2e4\uc774\ub098\ubbf9\ud55c \ubaa8\ubc14\uc77c \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uc5ec \uace0\uac1d\uc758 \uad00\uc2ec\uacfc \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uba70, \ubaa8\ub4e0 \uac83\uc740 \uac01 \uc0ac\uc6a9\uc790\uc758 \uad6c\ub9e4 \uc758\ub3c4\uc640 \ud0d0\uc0c9 \ubb38\ub9e5\uc5d0 \ub530\ub77c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ub429\ub2c8\ub2e4.<\/p>\n

3. \uc9c0\uae08 \ub9de\ucda4\ud654\ub97c \uac1c\uc120\ud558\uc2ed\uc2dc\uc624.<\/strong><\/h3>\n

\ub9de\ucda4\ud654\uc758 \ud575\uc2ec\uc740 \uace0\uac1d \ub370\uc774\ud130(\uc608: \uc55e\uc11c \uc5b8\uae09\ud55c IoT \ub370\uc774\ud130) \uc785\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc6d0\ud558\ub294 \uc218\uc900\uc758 \ub9de\ucda4\ud654\ub97c \uc81c\uacf5\ud560 \ub9cc\ud07c \ucda9\ubd84\ud55c \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc9c4\ud589 \uc911\uc778 \ucea0\ud398\uc778\ub4e4\uc744 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624. \ub370\uc774\ud130\uac00 \uc81c\ud55c\ub41c \uacf5\uac04\uc5d0\uc11c\ub9cc \uc0ac\uc6a9\ub418\uace0 \uc788\uc9c0\ub294 \uc54a\uc2b5\ub2c8\uae4c? \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \ub9cc\ud07c \uc138\ubd80\uc801\uc785\ub2c8\uae4c? \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574\uc11c \uc2e4\ud589\uc5d0 \uc62e\uae38 \uc218 \uc788\ub294 \ud1b5\ucc30\uc744 \uc81c\uacf5\ud574\uc8fc\ub294 \uc778\uacf5\uc9c0\ub2a5(AI) \uae30\uc220<\/a>\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\uae4c?<\/p>\n

\"home<\/a><\/p>\n

\uc774 \uc9c8\ubb38\ub4e4\uc5d0 \ub300\ud55c \ub300\ub2f5\uc774 “\uc544\ub2c8\uc624”\ub77c\uba74, \uace0\ub3c4\uc758 \ub9de\ucda4 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294\ub370 \ud544\uc694\ud55c \ub370\uc774\ud130\uc640 \uae30\uc220\uc744 \uc9c0\uc6d0\ud558\ub294 \ud30c\ud2b8\ub108\ub97c \ucc3e\uc544\ubcf4\uc2ed\uc2dc\uc624.\u00a0\ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504(Criteo Shopper Graph)<\/a>\ub294 \uac1c\ubc29\ub41c \uc138\uacc4 \ucd5c\ub300\uc758 \uace0\uac1d \ub370\uc774\ud130 \uc138\ud2b8\ub85c \uc804 \uc138\uacc4 \uc628\ub77c\uc778 \uace0\uac1d 4\ubd84\uc758 3\uc73c\ub85c\ubd80\ud130 \uc5bb\uc5b4\uc9c4 \uc77c\uac04 350\uc5b5 \uac74 \uc774\uc0c1\uc758 \uac80\uc0c9 \uc774\ub825\uacfc \uac70\ub798 \uc774\ubca4\ud2b8\uc5d0 \uae30\ubc18\ud574 \ucc38\uc2e0\ud558\uace0 \uc138\ubd80\uc801\uc778 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc774 \uc194\ub8e8\uc158\uc740 \ub610\ud55c \ucca8\ub2e8 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574 \uc6d4\uac04 14\uc5b5 \uba85\uc758 \ud65c\uc131 \uc0ac\uc6a9\uc790\uc640 \uc5f0\uac04 6,150\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc758 \uc774\ucee4\uba38\uc2a4 \uac70\ub798\uc5d0 \ub300\ud55c \ud1b5\ucc30\uc744 \ubd84\uc11d\ud558\ub294 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4(Criteo Engine)<\/a>\uc73c\ub85c \uc9c0\uc6d0\ub429\ub2c8\ub2e4.<\/p>\n

\uc791\uc740 \ub9c8\ucf00\ud305 \ud601\uc2e0\uc774 \ud070 \ucc28\uc774\ub97c \ub9cc\ub4ed\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\uc8fc\ud0dd\uc758 \uacbd\uc6b0\ub97c \ubcf4\ub354\ub77c\ub3c4 \ud2b9\uc815 \ubd80\ubd84\uc758 \ub9ac\ubaa8\ub378\ub9c1\uc740 \ub2e4\ub978 \ubd80\ubd84\uc758 \ub9ac\ubaa8\ub378\ub9c1\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \ub354\ud574\uc90d\ub2c8\ub2e4. \ub9c8\ucf00\ud305\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uc801\uc740 \ube44\uc6a9\uc73c\ub85c \ud070 \uc131\uacfc\ub97c \uc5bb\uace0\uc790 \ud558\ub294 \ud648 \uc778\ud14c\ub9ac\uc5b4 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc62c\ubc14\ub978 \ubaa8\ubc14\uc77c\uacfc \ub9de\ucda4\ud654 \uc804\ub7b5\uc744 \uc218\ub9bd\ud568\uc73c\ub85c\uc368 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"home<\/a><\/p>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \uc9c0\uae08 \ud648 \uc778\ud14c\ub9ac\uc5b4 \ub9c8\ucf00\ud305 \ud3ec\ucf13 \uac00\uc774\ub4dc\ub97c \ub2e4\uc6b4\ub85c\ub4dc<\/a>\ud558\uc2ed\uc2dc\uc624!<\/p>\n","protected":false},"excerpt":{"rendered":"

  \uac00\uc815\uc6a9\ud488, \uc778\ud14c\ub9ac\uc5b4 \uc81c\ud488, \uc2e4\ub0b4\uc7a5\uc2dd\uc6a9\ud488. \ub2e4\uc591\ud55c \uc774\ub984\uc73c\ub85c \ubd88\ub9ac\ub294 \ud648 \uc778\ud14c\ub9ac\uc5b4\uc6a9\ud488 \uc18c\ub9e4\uc5c5\uacc4\uc5d0\uc11c\ub294 \ucd5c\uadfc \ubd90\uc774 \uc77c\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uad6c\uc5d0\uc11c \ubc14\ub2e5\uc7ac\uae4c\uc9c0, \ud648 \uc778\ud14c\ub9ac\uc5b4 \uc81c\ud488\uc5d0 \ub300\ud55c \uace0\uac1d\ub4e4\uc758 \uc18c\ube44\ub294 \uafb8\uc900\ud788 \uc99d\uac00\ud558\uace0 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