Criteo: From Retargeter to Commerce Marketing Ecosystem

In a new IDC Link by Karsten Weide (@KarstenW), Program VP of Media & Entertainment at IDC, writes that Criteo is “well positioned for future growth for two reasons”:

“For one, clearly, the now largely separate advertising and marketing automation segments are set to merge around central data repositories in the coming years. The company is already present in both and will be able to benefit from that development.”

“Second, Criteo positions itself as commerce marketers’ Switzerland, enabling them to compete with the emerging new retail giants. Both brands and retailers are worried that the emergence of digital/offline retail giants such as Amazon/Whole Foods and Google/Walmart might sideline them.”

Download the full report here.

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