[TBR Special Report] To ensure GDPR compliance, the advertising ecosystem should consider EU-based vendors

In this report, Technology Business Review Inc. analysts Stuart Williams (@s2_williams) and Zach Rabel (@ZacharyRabelTBR) summarize the impact of European Union’s General Data Protection Regulation (GDPR) on digital media ecosystem, including publishers, advertisers and tech vendors. Staggeringly, they found that “over 40% of US companies do not view compliance as a priority” despite non-compliance penalties of up to 4% of gross revenues.

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