ShopTalk: 3 Lessons Learned at the Next Gen Commerce Event

-   The Criteo team was out in full force for ShopTalk, an annual event that focuses on the latest trends in retail and ecommerce. From new technologies to changes in consumer expectations, retailers, brands, startups, tech companies, investors, and analysts came together to discuss the

Tales from eTail West: How Retailers Can Capitalize on ‘Convenience’ Trends

-   We look forward to our time at eTail West every year. This event brings together over 1200 retailers from 600 different retail companies to discuss the future of ecommerce and how retailers can take advantage of the latest technologies and innovations. Criteo’s VP, Head

What You Need to Know About Cross-Device Commerce Around the World

-   Mobile is simply one part of a single, cross-device shopping experience that reflects a customer’s personal preferences. Shoppers expect brand interaction that’s individually tailored to them rather than to the device they happen to be using, regardless of the retail category or country they’re

Confused About What Retargeting Is? Here’s How It Works

-   Here’s a quick primer on how retargeting works, and why you should be doing it well. Pretty sure I should already know this, but what is retargeting exactly? Retargeting is a form of advertising that helps brands re-engage users who’ve left their websites before

How to Capitalize on Cross-Device Commerce

-   In the fast moving world of ecommerce, establishing trends or truths is a tricky business. New data featured in our State of Cross-Device Commerce Report proves that purchasing patterns are complex. What does this mean for your existing mCommerce strategies? And how can you capitalize on

6 Digital Commerce and Marketing Trends to Watch in 2017

-   What’s on deck for digital marketers this year? Our recent report features the trends to watch, plus tips for how to capitalize on them. Here’s a sneak peak. 1. Mobile order values will match desktop.  Desktop was once the king of high-ticket purchases, but in 2017, consumers

Search Trends for the Perfect Valentine’s Day Gift

-   For retailers, the post-holiday winter months can be a drag, but with the right data and preparation, Valentine’s Day can infuse sales — in-store, but also increasingly online nowadays — with some much-needed energy. How did consumers say “be mine” this year? Our Valentine’s Day

Criteo in the News: Week of Feb. 13, 2017

-   Happy Valentine’s Day week! It’s been a whirlwind 2017 so far — the U.S. has a new president, the Patriots became record-crushing Super Bowl champs, and Adele and Beyonce continue to reign the Grammys. How goes the world of digital marketing? Here’s your weekly