- While the last few years have brought on more than a few challenges, they’ve also brought into focus the things that really matter and renewed our appreciation for the people and times that bring us joy. No matter what’s going on, people around the world have shown that they are determined to make the most […]
https://www.criteo.com/blog/2022-holiday-shopping-predictions/
- The last few years have seen a full acceleration of technology, brought on largely by the pandemic. As the world began to shift towards a more digitized life, consumers became more comfortable than ever with using digital tools to carry out their daily tasks. This behavioral change extends to managing their finances. Today, fintech is […]
https://www.criteo.com/blog/the-boom-of-fintech-and-its-acceleration-with-digital-advertising/
- Amidst all the talk about what the future of advertising will look like beyond 2023, one thing has become clear: The digital advertising winners will be those who can create a new, responsible approach to addressability. Addressable advertising relies on identifiers to improve the planning, engagement, measurement, and optimization of digital advertising. For example, when […]
https://www.criteo.com/blog/getting-ahead-of-addressability-3-campaigns-to-test-now/
- Black Friday traditionally marks the start of big deals season after Thanksgiving in the US. While the largest sales spikes still occur on Black Friday, over the past few years, the annual mega-day has transformed into an international event that drives seasonal sales earlier and earlier each year, turning November into Cyber Month around the […]
- A new season of gift giving is here, and with it, a new seasonal shopper. In 2020, people around the world found new ways to find and buy gifts for loved ones and embraced digital commerce as a way to keep the spirit of the season going. Will people keep doing more online shopping than […]
- Not too long ago, digital video was a nice-to-have and most of our video viewing happened via traditional, linear TV. Now, digital video is part of our daily lives. We’re watching video content for many hours a week on our phones, our laptops and tablets, and our smart TVs and streaming devices—and this has caught […]
- A decade ago, a cable television subscription was your ticket to news, entertainment, sports, and the shows everyone was talking about. Now, cable is just one of many ways that consumers can access video content thanks to the rise of connected TV. Connected TV, or CTV, refers to the streaming of premium video content through […]
https://www.criteo.com/blog/ctv-ott-video-advertising-guide/
- The constant changes we’ve witnessed since the onset of the pandemic have forced brands worldwide, including in Asia Pacific, to step back from well-formulated marketing strategies and adapt to immediate priorities. Despite the unknowns, several key trends impact the current state of consumer behavior. Kenneth Pao, Executive Managing Director at Criteo Asia Pacific outlines six […]
https://www.criteo.com/blog/digital-marketing-in-2021-6-trends-apac-marketers-should-prepare-for/
- Even as countries across Asia Pacific are making preparations for a historic roll-out of COVID-19 vaccines, authorities are staying vigilant about safe distancing measures. This means that more consumers than ever will be shopping online during Chinese New Year (CNY).
https://www.criteo.com/blog/chinese-new-year-marketing-2021/
- This has been an exceptional year for many reasons. As countries still try to understand how to open businesses safely, retailers and brands have to adapt holiday marketing strategies to the latest consumer trends. Yes, Black Friday and Cyber Monday will still happen – but what will they look like?
- What does the new normal look like? What are the new routines and values that guide consumers? How are markets being reshaped by a world-changing phenomenon? As social distancing becomes the standard after the COVID-19 pandemic, consumers are adapting their behavior to a new reality. An important success factor in the advertising business is […]
https://www.criteo.com/blog/10-consumer-behaviors-shaping-the-new-normal/
- We’re excited to announce that Criteo was recognized by the AppsFlyer Performance Index, a report that offers app marketers the most comprehensive report card on mobile media performance during the second half of 2019.
