- At Criteo, we’re proud to be at the forefront of rapidly changing commerce trends. Our direct relationships with over 17,000 advertisers and thousands of publishers allow us to watch emerging trends unfold. We’re excited to share valuable insights with you. In our just-published Commerce and Digital Marketing Outlook 2018 guide, we’re excited to share […]
LONDON—Dec. 18th, 2017 – Criteo (NASDAQ: CRTO), the commerce marketing technology company, today reveals that only one in two people (56%) in the UK are always or usually receiving a joined up, consistent and seamless experience when shopping across multiple channels both online and in-store. The research, in partnership with the UK e-retail industry association, […]
- We’re midway through the holiday season and already we’re seeing that Holiday 2017 is a major turning point for global retailers. Black Friday and Cyber Monday may have surpassed all sales records, but the bigger story is this: wherever you look, it’s beginning to look a lot like… omnishopping. Criteo shopper data, which represents […]
- “The past year will be remembered as one of the most challenging periods for ‘brick and mortar’ retailers…we are fighting like hell,” wrote Sears CEO Edward Lampert in a recent, candid company blog post. Could his prediction be true? Let’s take a look at the current state of brick-and-mortar, and what’s in store for […]
https://www.criteo.com/blog/google-shopping-can-help-retailers-bounce-back/
- Google Shopping has made it easier for consumers to find what they want, when they want it, and is an indispensable part of an effective retail marketing strategy. Yet many marketers find themselves spending far too much time mired in the operational and structural challenges that Google Shopping presents — and missing conversions because […]
https://www.criteo.com/blog/smart-marketers-guide-google-shopping/
- Forget what you know about how shoppers like to purchase. Our latest report finds that the straightforward “browse on mobile, buy on desktop” purchasing pattern is no longer that simple. In fact, smartphones now account for a quarter of online retail sales in the U.S., a year-over-year increase of 41%. Why? It’s easier to shop on […]
https://www.criteo.com/blog/cross-device-shopping-ushered-new-era-ecommerce/
- 4K TVs, Brady jerseys, and eGroceries: how Super Bowl-related search terms and football fans’ online shopping carts scored this year on major retail sites. The 51st Super Bowl was a major milestone both on the field and online. Millions of searches were conducted and products related to the Super Bowl were purchased through ecommerce. Carts were […]
https://www.criteo.com/blog/super-bowl-li-digital-retail-search-report/
- According to the National Retail Federation, Halloween has become a massive industry. The average household this year will spend $82 on everything from the candy to the costumes – and that’s an increase of $8 over last year. We decided to take a look at data from HookLogic — soon to be acquired by Criteo […]
https://www.criteo.com/blog/halloween-shopping-insights-good-theyre-scary/
- Consumers today are more self-aware, more demanding and more discerning than previous generations. Today’s shoppers are what consumer behaviorist Ken Hughes calls “blue-dot consumers” – that is, shoppers who are used to getting what they want, when and where they want it. To win in today’s consumer landscape, businesses must understand the new consumer. […]
- The start of 2024 marked a milestone in the deprecation of third-party cookies, with Google beginning to block them on 1% of Chrome traffic. That moment officially kicked off a five-month testing period to compare advertising performance across audiences who are still served ads with cookies and those whose advertising is supported with API tools […]
https://www.criteo.com/blog/what-it-takes-to-test-googles-privacy-sandbox/
- 2024 promises to be a defining year for advertising. As we stand on the threshold of a new year, the landscape of advertising is poised for yet another seismic shift. The ever-evolving dynamics of consumer behavior, market trends and technological evolutions, such as the deprecation of third-party cookies in Chrome, will continuously reshape the advertising […]
https://www.criteo.com/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts/
- In any given year, the third quarter is a prime time for summer travel across the globe. However, this year’s Q3 travel landscape held a distinctive character. With high costs throughout the industry, travelers worldwide found themselves in a unique position, balancing their determination for adventure with discernment to maximize the value of their trips. […]
https://www.criteo.com/blog/global-travel-trends-q3-2023-ai-and-air-travel-take-flight/
