{"id":15220,"date":"2021-11-17T18:11:19","date_gmt":"2021-11-17T18:11:19","guid":{"rendered":"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/retail-media\/"},"modified":"2023-08-28T16:01:35","modified_gmt":"2023-08-28T16:01:35","slug":"retail-media","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/retail-media\/","title":{"rendered":"Retail Media (\u0420\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430)"},"featured_media":0,"template":"","class_list":{"0":"post-15220","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-r","6":"criteo-solution-retail-media","7":"criteo-platform-commerce-max","8":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"abbr":"","term_description":"<p>\u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432. \u0421\u0430\u043c\u044b\u043c \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u043c \u0440\u0438\u0442\u0435\u0439\u043b-\u043c\u0435\u0434\u0438\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u043e\u0432\u0430\u0440\u0430, \u043e\u0431\u044b\u0447\u043d\u043e \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u043c\u0430\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u043e\u0438\u0441\u043a\u0430, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438\/\u0438\u043b\u0438 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\u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f \u0432 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0432 \u0442\u043e\u0447\u043a\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438.<\/p>\n<p>\u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u0431\u0440\u0435\u043d\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u0443\u0441\u0438\u043b\u0438\u0442\u044c \u0441\u0432\u043e\u0435 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 digital-\u00ab\u043f\u043e\u043b\u043a\u0435\u00bb, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u043c \u0430\u043d\u0430\u043b\u043e\u0433\u043e\u043c \u043f\u0440\u043e\u043c\u043e-\u0441\u0442\u0435\u043d\u0434\u043e\u0432 \u0432 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\u043f\u0440\u0438\u043c\u0435\u0440 \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u043f\u043e\u0438\u0441\u043a\u0430:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":15222,"id":15222,"title":"Screen-Shot-2021-02-22-at-3.18.50-PM","filename":"Screen-Shot-2021-02-22-at-3.18.50-PM.png","filesize":71198,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM.png","link":"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/retail-media\/screen-shot-2021-02-22-at-3-18-50-pm\/","alt":"","author":"55","description":"","caption":"","name":"screen-shot-2021-02-22-at-3-18-50-pm","status":"inherit","uploaded_to":15220,"date":"2021-11-17 18:11:23","modified":"2021-11-17 18:11:23","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":1235,"height":615,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-300x149.png","medium-width":300,"medium-height":149,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-768x382.png","medium_large-width":640,"medium_large-height":318,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-1024x510.png","large-width":640,"large-height":319,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM.png","1536x1536-width":1235,"1536x1536-height":615,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM.png","2048x2048-width":1235,"2048x2048-height":615,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-630x314.png","success-story-width":630,"success-story-height":314,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<p><strong>\u00a0<\/strong>\u0410 \u0432\u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440 \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u0434\u043e\u043c\u0430\u0448\u043d\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":15223,"id":15223,"title":"retail-media-display-ad-home-page","filename":"retail-media-display-ad-home-page.png","filesize":106615,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page.png","link":"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/retail-media\/retail-media-display-ad-home-page\/","alt":"","author":"55","description":"","caption":"","name":"retail-media-display-ad-home-page","status":"inherit","uploaded_to":15220,"date":"2021-11-17 18:11:26","modified":"2021-11-17 18:11:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":714,"height":447,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page-300x188.png","medium-width":300,"medium-height":188,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page.png","medium_large-width":640,"medium_large-height":401,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page.png","large-width":640,"large-height":401,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page.png","1536x1536-width":714,"1536x1536-height":447,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page.png","2048x2048-width":714,"2048x2048-height":447,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page-630x394.png","success-story-width":630,"success-story-height":394,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<p>\u0412\u043e\u0442 \u043a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u0432\u043d\u0435 \u0441\u0430\u0439\u0442\u0430. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0435\u0445, \u043a\u0442\u043e \u0437\u0430\u0448\u0435\u043b \u043d\u0430 \u0441\u0430\u0439\u0442, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043b \u043d\u0430 \u0441\u043a\u043e\u0432\u043e\u0440\u043e\u0434\u043a\u0438 \u0438 \u043a\u0430\u043a \u043d\u0438 \u0432 \u0447\u0435\u043c \u043d\u0435 \u0431\u044b\u0432\u0430\u043b\u043e \u0443\u0448\u0435\u043b \u0441 \u0441\u0430\u0439\u0442\u0430:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":15224,"id":15224,"title":"retail-media-ad-example-offsite","filename":"retail-media-ad-example-offsite.png","filesize":35535,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite.png","link":"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/retail-media\/retail-media-ad-example-offsite\/","alt":"","author":"55","description":"","caption":"","name":"retail-media-ad-example-offsite","status":"inherit","uploaded_to":15220,"date":"2021-11-17 18:11:29","modified":"2021-11-17 18:11:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":756,"height":381,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-300x151.png","medium-width":300,"medium-height":151,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite.png","medium_large-width":640,"medium_large-height":323,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite.png","large-width":640,"large-height":323,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite.png","1536x1536-width":756,"1536x1536-height":381,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite.png","2048x2048-width":756,"2048x2048-height":381,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-630x318.png","success-story-width":630,"success-story-height":318,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<h4><strong>\u041a\u0430\u043a\u043e\u0432\u0430 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430?<\/strong><\/h4>\n<p>\u0412 \u0434\u0438\u043a\u043e\u0439 \u043f\u0440\u0438\u0440\u043e\u0434\u0435 \u0431\u0430\u043b\u0430\u043d\u0441 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0435\u0442\u0441\u044f \u0437\u0430 \u0441\u0447\u0435\u0442 \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u0443\u0449\u0435\u0441\u0442\u0432. \u0422\u0430\u043a \u0438 \u0432 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430: \u0432\u0441\u0435 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0442\u044c, \u0435\u0441\u043b\u0438 \u0445\u043e\u0442\u044f\u0442 \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430. \u0412\u00a0<a href=\"https:\/\/www.criteo.com\/ru\/solutions\/retail-media-platform\/\"><strong>\u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0443<\/strong><\/a>\u00a0\u0432\u0445\u043e\u0434\u044f\u0442:<\/p>\n<p><strong>\u0411\u0440\u0435\u043d\u0434\u044b<\/strong>: \u0421\u0442\u043e\u0440\u043e\u043d\u0430 \u0441\u043f\u0440\u043e\u0441\u0430 \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435.\u00a0\u041f\u0440\u0438\u043c\u0435\u0440\u044b: P&amp;G,\u00a0Levis, Honest Company, L \u2018Oreal, Estee Lauder.<\/p>\n<p><strong>\u0420\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b:\u00a0<\/strong>\u0422\u0440\u0430\u0444\u0438\u043a-\u0441\u0442\u043e\u0440\u043e\u043d\u0430 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b. \u041f\u0440\u0438\u043c\u0435\u0440\u044b \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432: Target, Best Buy,\u00a0Shipt, Costco \u0438 Ulta.<\/p>\n<p><strong>\u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430:<\/strong>\u00a0\u0422\u0430\u043a\u0436\u0435 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0435 \u0441\u043f\u0440\u043e\u0441\u0430 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u0430 \u043c\u0435\u0436\u0434\u0443 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438 \u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430\u043c\u0438.\u00a0\u041f\u0440\u0438\u043c\u0435\u0440\u044b: Wavemaker, Publicis, Group M.<\/p>\n<p><strong>\u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438:<\/strong>\u00a0\u0422\u043e, \u0434\u043b\u044f \u0447\u0435\u0433\u043e \u0432\u0441\u0435 \u044d\u0442\u043e \u043d\u0443\u0436\u043d\u043e. \u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430. \u0420\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b \u0438 \u0431\u0440\u0435\u043d\u0434\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432\u043c\u0435\u0441\u0442\u0435, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n<h4><strong>\u041a\u0430\u043a\u043e\u0432\u044b \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430?<\/strong><\/h4>\n<p>\u041a\u0430\u0436\u0434\u044b\u0439 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043d\u0430\u0441\u043b\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u0441\u0432\u043e\u0438\u043c\u0438 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430\u043c\u0438:<\/p>\n<p>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 <a href=\"https:\/\/www.criteo.com\/ru\/products\/retail-media-for-brands\/\"><strong>\u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432\/\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432<\/strong><\/a>:<\/p>\n<ul>\n<li>\u041e\u0445\u0432\u0430\u0442 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0440\u044f\u043c\u043e \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0442\u043e\u0447\u043a\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u043c\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u044f\u0437\u0430\u0442\u044c \u0441 \u043e\u043d\u043b\u0430\u0439\u043d- \u0438 \u043e\u0444\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432<\/li>\n<li>\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0442\u043e\u0432\u0430\u0440\u0430 \u043d\u0430 digital-\u043f\u043e\u043b\u043a\u0435 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430<\/li>\n<li>\u0417\u0430\u043f\u0443\u0441\u043a \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 <a href=\"https:\/\/www.criteo.com\/ru\/blog\/first-party-data-makes-retail-media-a-future-proof-strategy\/\"><strong>\u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445<\/strong><\/a> \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430 \u0431\u0435\u0437 \u043e\u043f\u043e\u0440\u044b \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 cookie<\/li>\n<li>\u0417\u0430\u043f\u0443\u0441\u043a \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 <a href=\"https:\/\/www.criteo.com\/ru\/blog\/why-retail-sites-are-fast-becoming-trusted-advertising-channels\/\"><strong>\u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u044b\u0445 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u0441\u0440\u0435\u0434\u0430\u0445<\/strong><\/a><\/li>\n<li>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u043c \u0434\u043b\u044f \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0442\u043e, \u0447\u0442\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u043d\u0430\u043f\u043e\u0434\u043e\u0431\u0438\u0435 Criteo \u0443\u0441\u043a\u043e\u0440\u044f\u044e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \u043c\u0435\u0434\u0438\u0430, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0438\u043c \u043e\u0434\u043d\u043e \u043c\u0435\u0441\u0442\u043e, \u0433\u0434\u0435 \u043e\u043d\u0438 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\u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0432 \u0432\u044b\u0438\u0433\u0440\u044b\u0448\u0435 \u0432\u0441\u0435\u0445 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432. \u0415\u0441\u043b\u0438 \u0432\u044b \u2014 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440 \u0438 \u0438\u0449\u0435\u0442\u0435 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0438\u043b\u0438 \u0435\u0441\u043b\u0438 \u0432\u044b \u2014 \u0431\u0440\u0435\u043d\u0434 \u0438 \u0445\u043e\u0442\u0438\u0442\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 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18:11:23","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":1235,"height":615,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-300x149.png","medium-width":300,"medium-height":149,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-768x382.png","medium_large-width":640,"medium_large-height":318,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-1024x510.png","large-width":640,"large-height":319,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM.png","1536x1536-width":1235,"1536x1536-height":615,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM.png","2048x2048-width":1235,"2048x2048-height":615,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-630x314.png","success-story-width":630,"success-story-height":314,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/Screen-Shot-2021-02-22-at-3.18.50-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<p><strong>\u00a0<\/strong>\u0410 \u0432\u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440 \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u0434\u043e\u043c\u0430\u0448\u043d\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":15223,"id":15223,"title":"retail-media-display-ad-home-page","filename":"retail-media-display-ad-home-page.png","filesize":106615,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-display-ad-home-page.png","link":"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/retail-media\/retail-media-display-ad-home-page\/","alt":"","author":"55","description":"","caption":"","name":"retail-media-display-ad-home-page","status":"inherit","uploaded_to":15220,"date":"2021-11-17 18:11:26","modified":"2021-11-17 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\u043a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u0432\u043d\u0435 \u0441\u0430\u0439\u0442\u0430. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0435\u0445, \u043a\u0442\u043e \u0437\u0430\u0448\u0435\u043b \u043d\u0430 \u0441\u0430\u0439\u0442, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043b \u043d\u0430 \u0441\u043a\u043e\u0432\u043e\u0440\u043e\u0434\u043a\u0438 \u0438 \u043a\u0430\u043a \u043d\u0438 \u0432 \u0447\u0435\u043c \u043d\u0435 \u0431\u044b\u0432\u0430\u043b\u043e \u0443\u0448\u0435\u043b \u0441 \u0441\u0430\u0439\u0442\u0430:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":15224,"id":15224,"title":"retail-media-ad-example-offsite","filename":"retail-media-ad-example-offsite.png","filesize":35535,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite.png","link":"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/retail-media\/retail-media-ad-example-offsite\/","alt":"","author":"55","description":"","caption":"","name":"retail-media-ad-example-offsite","status":"inherit","uploaded_to":15220,"date":"2021-11-17 18:11:29","modified":"2021-11-17 18:11:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":756,"height":381,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-300x151.png","medium-width":300,"medium-height":151,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite.png","medium_large-width":640,"medium_large-height":323,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite.png","large-width":640,"large-height":323,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite.png","1536x1536-width":756,"1536x1536-height":381,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite.png","2048x2048-width":756,"2048x2048-height":381,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-630x318.png","success-story-width":630,"success-story-height":318,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/11\/retail-media-ad-example-offsite-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<h4><strong>\u041a\u0430\u043a\u043e\u0432\u0430 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\u0412\u00a0<a href=\"https:\/\/www.criteo.com\/ru\/solutions\/retail-media-platform\/\"><strong>\u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0443<\/strong><\/a>\u00a0\u0432\u0445\u043e\u0434\u044f\u0442:<\/p>\n<p><strong>\u0411\u0440\u0435\u043d\u0434\u044b<\/strong>: \u0421\u0442\u043e\u0440\u043e\u043d\u0430 \u0441\u043f\u0440\u043e\u0441\u0430 \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435.\u00a0\u041f\u0440\u0438\u043c\u0435\u0440\u044b: P&amp;G,\u00a0Levis, Honest Company, L \u2018Oreal, Estee Lauder.<\/p>\n<p><strong>\u0420\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b:\u00a0<\/strong>\u0422\u0440\u0430\u0444\u0438\u043a-\u0441\u0442\u043e\u0440\u043e\u043d\u0430 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b. \u041f\u0440\u0438\u043c\u0435\u0440\u044b \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432: Target, Best Buy,\u00a0Shipt, Costco \u0438 Ulta.<\/p>\n<p><strong>\u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430:<\/strong>\u00a0\u0422\u0430\u043a\u0436\u0435 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0435 \u0441\u043f\u0440\u043e\u0441\u0430 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u0430 \u043c\u0435\u0436\u0434\u0443 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438 \u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430\u043c\u0438.\u00a0\u041f\u0440\u0438\u043c\u0435\u0440\u044b: Wavemaker, Publicis, Group M.<\/p>\n<p><strong>\u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438:<\/strong>\u00a0\u0422\u043e, \u0434\u043b\u044f \u0447\u0435\u0433\u043e \u0432\u0441\u0435 \u044d\u0442\u043e \u043d\u0443\u0436\u043d\u043e. \u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 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\u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0442\u043e\u0432\u0430\u0440\u0430 \u043d\u0430 digital-\u043f\u043e\u043b\u043a\u0435 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430<\/li>\n<li>\u0417\u0430\u043f\u0443\u0441\u043a \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 <a href=\"https:\/\/www.criteo.com\/ru\/blog\/first-party-data-makes-retail-media-a-future-proof-strategy\/\"><strong>\u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445<\/strong><\/a> \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430 \u0431\u0435\u0437 \u043e\u043f\u043e\u0440\u044b \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 cookie<\/li>\n<li>\u0417\u0430\u043f\u0443\u0441\u043a \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 <a href=\"https:\/\/www.criteo.com\/ru\/blog\/why-retail-sites-are-fast-becoming-trusted-advertising-channels\/\"><strong>\u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u044b\u0445 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u0441\u0440\u0435\u0434\u0430\u0445<\/strong><\/a><\/li>\n<li>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u043c \u0434\u043b\u044f \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0442\u043e, \u0447\u0442\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u043d\u0430\u043f\u043e\u0434\u043e\u0431\u0438\u0435 Criteo \u0443\u0441\u043a\u043e\u0440\u044f\u044e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \u043c\u0435\u0434\u0438\u0430, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0438\u043c \u043e\u0434\u043d\u043e \u043c\u0435\u0441\u0442\u043e, \u0433\u0434\u0435 \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u0441 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430\u043c\u0438.<\/li>\n<\/ul>\n<p>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 <a href=\"https:\/\/www.criteo.com\/ru\/products\/retail-media-for-retailers\/\"><strong>\u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u0434\u043b\u044f \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432<\/strong><\/a>:<\/p>\n<ul>\n<li>\u041d\u043e\u0432\u044b\u0439 \u043f\u043e\u0442\u043e\u043a \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0437\u0430 \u0441\u0447\u0435\u0442 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u0438 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0432 \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b\u0445\u043e\u0434\u044f\u0442 \u0437\u0430 \u0440\u0430\u043c\u043a\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/li>\n<li>\u041f\u0440\u043e\u0434\u0430\u0436\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044e \u0438 \u0434\u0430\u043d\u043d\u044b\u043c<\/li>\n<li>\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442<\/li>\n<\/ul>\n<h4><strong>\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 Criteo Retail Media<\/strong><\/h4>\n<p>\u041d\u0430\u0448\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0430, \u0447\u0442\u043e\u0431\u044b \u0443\u043a\u0440\u0435\u043f\u0438\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043c\u0435\u0436\u0434\u0443 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430\u043c\u0438 \u0438 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0432 \u0432\u044b\u0438\u0433\u0440\u044b\u0448\u0435 \u0432\u0441\u0435\u0445 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432. \u0415\u0441\u043b\u0438 \u0432\u044b \u2014 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440 \u0438 \u0438\u0449\u0435\u0442\u0435 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0438\u043b\u0438 \u0435\u0441\u043b\u0438 \u0432\u044b \u2014 \u0431\u0440\u0435\u043d\u0434 \u0438 \u0445\u043e\u0442\u0438\u0442\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438, \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 <a href=\"https:\/\/www.criteo.com\/ru\/technology\/retail-media-platform\/\"><strong>Retail Media<\/strong><\/a> \u2014 \u0442\u043e, \u0447\u0442\u043e \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n"}]},"anchor":"retail-media"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail Media (\u0420\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430) | RU - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432. \u0421\u0430\u043c\u044b\u043c \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u043c \u0440\u0438\u0442\u0435\u0439\u043b-\u043c\u0435\u0434\u0438\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u043e\u0432\u0430\u0440\u0430, \u043e\u0431\u044b\u0447\u043d\u043e \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u043c\u0430\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u043e\u0438\u0441\u043a\u0430, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438\/\u0438\u043b\u0438 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u043e \u0442\u043e\u0432\u0430\u0440\u0435.\" \/>\n<meta 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