{"id":15251,"date":"2021-11-17T18:49:04","date_gmt":"2021-11-17T18:49:04","guid":{"rendered":"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/sparrow\/"},"modified":"2023-08-28T15:43:21","modified_gmt":"2023-08-28T15:43:21","slug":"sparrow","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/sparrow\/","title":{"rendered":"SPARROW"},"featured_media":0,"template":"","class_list":{"0":"post-15251","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-s","6":"criteo-topic-ad-tech"},"acf":{"stae_popup_enable":false,"abbr":"","anchor":"sparrow","term_description":"<p>\u0411\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u0430\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u043c\u0430\u044f \u043d\u0430 \u0432\u0435\u0431-\u0441\u0435\u0440\u0432\u0435\u0440\u0435. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Criteo \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0443 SPARROW \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 Chrome \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044e Google TURTLEDOVE, \u0447\u0430\u0441\u0442\u044c \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0431\u044b\u043b\u0430 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0430 \u0432 FLEDGE.<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"<p>\u0411\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u0430\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u043c\u0430\u044f \u043d\u0430 \u0432\u0435\u0431-\u0441\u0435\u0440\u0432\u0435\u0440\u0435. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Criteo \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0443 SPARROW \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 Chrome \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044e Google TURTLEDOVE, \u0447\u0430\u0441\u0442\u044c \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0431\u044b\u043b\u0430 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0430 \u0432 FLEDGE.<\/p>\n<p>\u0418\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c lookalike-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0433\u0440\u0443\u043f\u043f \u043f\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c \u0441 \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435\u043c \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u043d\u0435\u0439\u0442\u0440\u0430\u043b\u044c\u043d\u043e\u0439, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0439 \u0442\u0440\u0435\u0442\u044c\u0435\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u043e\u043c \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0437\u0430\u043c\u0435\u043d\u044f\u044f \u0431\u0440\u0430\u0443\u0437\u0435\u0440 \u043e\u0442 Google.<\/p>\n<p>\u0423\u0437\u043d\u0430\u0442\u044c \u043e SPARROW\u00a0\u0431\u043e\u043b\u044c\u0448\u0435 \u043c\u043e\u0436\u043d\u043e <a href=\"https:\/\/www.criteo.com\/ru\/blog\/sparrow-why-birds-may-play-a-key-role-in-the-future-of-advertising\/\"><strong>\u0437\u0434\u0435\u0441\u044c<\/strong><\/a>.<\/p>\n<p>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0432\u0441\u0435 \u043e <a href=\"https:\/\/github.com\/WICG\/sparrow\"><strong>SPARROW \u043d\u0430 GitHub<\/strong><\/a>.<\/p>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"<p>\u0411\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u0430\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u043c\u0430\u044f \u043d\u0430 \u0432\u0435\u0431-\u0441\u0435\u0440\u0432\u0435\u0440\u0435. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Criteo \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0443 SPARROW \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 Chrome \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044e Google TURTLEDOVE, \u0447\u0430\u0441\u0442\u044c \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0431\u044b\u043b\u0430 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0430 \u0432 FLEDGE.<\/p>\n<p>\u0418\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c lookalike-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0433\u0440\u0443\u043f\u043f \u043f\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c \u0441 \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435\u043c \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u043d\u0435\u0439\u0442\u0440\u0430\u043b\u044c\u043d\u043e\u0439, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0439 \u0442\u0440\u0435\u0442\u044c\u0435\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u043e\u043c \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0437\u0430\u043c\u0435\u043d\u044f\u044f \u0431\u0440\u0430\u0443\u0437\u0435\u0440 \u043e\u0442 Google.<\/p>\n<p>\u0423\u0437\u043d\u0430\u0442\u044c \u043e SPARROW\u00a0\u0431\u043e\u043b\u044c\u0448\u0435 \u043c\u043e\u0436\u043d\u043e <a href=\"https:\/\/www.criteo.com\/ru\/blog\/sparrow-why-birds-may-play-a-key-role-in-the-future-of-advertising\/\"><strong>\u0437\u0434\u0435\u0441\u044c<\/strong><\/a>.<\/p>\n<p>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0432\u0441\u0435 \u043e <a href=\"https:\/\/github.com\/WICG\/sparrow\"><strong>SPARROW \u043d\u0430 GitHub<\/strong><\/a>.<\/p>\n"}]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SPARROW | RU - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u0411\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u0430\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u043c\u0430\u044f \u043d\u0430 \u0432\u0435\u0431-\u0441\u0435\u0440\u0432\u0435\u0440\u0435. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Criteo \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0443 SPARROW \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 Chrome \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044e Google TURTLEDOVE, \u0447\u0430\u0441\u0442\u044c \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0431\u044b\u043b\u0430 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0430 \u0432 FLEDGE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/sparrow\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPARROW | RU - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u0411\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u0430\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u043c\u0430\u044f \u043d\u0430 \u0432\u0435\u0431-\u0441\u0435\u0440\u0432\u0435\u0440\u0435. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Criteo \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0443 SPARROW \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 Chrome \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044e Google TURTLEDOVE, \u0447\u0430\u0441\u0442\u044c \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0431\u044b\u043b\u0430 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0430 \u0432 FLEDGE.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/sparrow\/\" \/>\n<meta property=\"og:site_name\" content=\"RU - Criteo.com\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-28T15:43:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/sparrow\/\",\n\t            \"url\": \"https:\/\/www.criteo.com\/ru\/digital-advertising-glossary\/sparrow\/\",\n\t            \"name\": \"SPARROW | RU - Criteo.com\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/#website\"\n\t            },\n\t            \"datePublished\": \"2021-11-17T18:49:04+00:00\",\n\t            \"dateModified\": \"2023-08-28T15:43:21+00:00\",\n\t            \"description\": \"\u0411\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u0430\u044f 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