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Finally, we combine the contextual relevancy of a page with the product affinity scores from your first-party data to build lookalike audiences that are similar to your best customers and deliver them display ads featuring relevant product recommendations.<\/p>\n","bullets":false,"disclaimer":"","cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]},{"acf_fc_layout":"description_&_featured_box","description":"

Reach qualified audiences<\/h3>\n

Our massive commerce data set, combined with your own first-party data and contextual signals provides a cookie-free way to build lookalike audiences.<\/p>\n

Reduce inefficiencies<\/h3>\n

Use product interest signals and affinity scores to zero in on the contextual categories and URLs that are more likely to drive a sale or signup.<\/p>\n

Increase sales<\/h3>\n

Smarter targeting and improved ad relevancy ensure your contextual campaigns will drive the commerce outcomes you care most about.<\/p>\n","right_feature_title":"4 Reasons Contextual Targeting Matters More than Ever","right_feature_image":{"ID":8353,"id":8353,"title":"18_Web_Generic_Thumbnails-02","filename":"18_Web_Generic_Thumbnails-02.png","filesize":94924,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02.png","link":"https:\/\/www.criteo.com\/ru\/?attachment_id=8353","alt":"","author":"55","description":"","caption":"","name":"18_web_generic_thumbnails-02-2","status":"inherit","uploaded_to":8351,"date":"2018-11-28 19:16:55","modified":"2018-11-28 19:16:55","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":1251,"height":834,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02-300x200.png","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02-768x512.png","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02-1024x683.png","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02.png","1536x1536-width":1251,"1536x1536-height":834,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02.png","2048x2048-width":1251,"2048x2048-height":834,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02.png","success-story-width":630,"success-story-height":420,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02.png","profile_150-width":150,"profile_150-height":100,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/11\/18_Web_Generic_Thumbnails-02.png","profile_300-width":300,"profile_300-height":200}},"remove_overlay":true,"right_feature_cta_button":{"type":"internal","text":"Read more","link_internal":null,"link_media":false,"link_external":"https:\/\/www2.criteo.com\/adagereport","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"acf_fc_layout":"title_text_cta","background_color":{"color":"Pewter"},"white_text":true,"title":"Contextual made for commerce ","text":"

Contextual campaigns backed by commerce data and built for commerce results.<\/p>\n","cta_button":{"type":"internal","text":"Get in touch","link_internal":null,"link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"additional_code":"","remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u0420\u0435\u043a\u043b\u0430\u043c\u0430","caption_is_page_title":true,"title":"\u0423\u0441\u0438\u043b\u0438\u0432\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0438\u0433\u043d\u0430\u043b\u043e\u0432","title_size":"h4","description":"

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