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\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u0438 \u043d\u0430\u043e\u0431\u043e\u0440\u043e\u0442. \u0418 \u044d\u0442\u043e \u0432\u0441\u0435 \u0447\u0430\u0449\u0435 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e. \u041d\u0430\u0448\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e, \u0447\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0441\u043e \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u0430, \u043d\u0430\u0445\u043e\u0434\u044f\u0441\u044c \u0432 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u043f\u0440\u0438\u0447\u0435\u043c \u043a\u0430\u043a \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430 \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430, \u0442\u0430\u043a \u0438 \u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430.<sup>3<\/sup> \u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430 \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043e\u043f\u044b\u0442 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u043e\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043a\u0430\u043a \u043e\u043d\u043b\u0430\u0439\u043d, \u0442\u0430\u043a \u0438 \u043e\u0444\u043b\u0430\u0439\u043d.<\/p>\n"},{"acf_fc_layout":"numbers_block","title":"\u0418\u0437\u043c\u0435\u043d\u0438\u043b\u0430\u0441\u044c \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u043e\u043d\u043b\u0430\u0439\u043d \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u043e\u0444\u043b\u0430\u0439\u043d - \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430:","intro_column":[{"uppercase_label":"\u041d\u0430\u0436\u0430\u0442\u044c \u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c","number":" <font size=\"30\">51 %<\/font>","description":"\u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0442 \u0441 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430, \u043d\u0430\u0445\u043e\u0434\u044f\u0441\u044c \u0432 \u043e\u0444\u043b\u0430\u0439\u043d - \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u044d\u0442\u043e\u0433\u043e \u0436\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 - \u043d\u0430 38 % \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 2019 \u0433."},{"uppercase_label":"\u0421\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u043e\u0442\u043c\u0435\u043d\u0438\u0442\u044c","number":" <font size=\"30\">58 %<\/font>","description":"\u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0442 \u0441 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430 \u043d\u0430\u0445\u043e\u0434\u044f\u0441\u044c, \u0432 \u043e\u0444\u043b\u0430\u0439\u043d - \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u043d\u043e \u043d\u0430 \u0434\u0440\u0443\u0433\u043e\u043c \u0441\u0430\u0439\u0442\u0435 - \u043d\u0430 42 % \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 2019 \u0433."}],"body_subtitle":"\u041a\u0430\u043a\u043e\u0439 \u0432\u044b\u0432\u043e\u0434 \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u0438\u0437 \u044d\u0442\u043e\u0433\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c?","description":"\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0441\u0447\u0438\u0442\u0430\u044e\u0442 \u043e\u0444\u043b\u0430\u0439\u043d - \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u0432\u0430\u0436\u043d\u044b\u043c \u044d\u0442\u0430\u043f\u043e\u043c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u0432\u044b\u0431\u043e\u0440\u0430 \u0442\u043e\u0432\u0430\u0440\u0430, \u043d\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0437\u0430 \u0444\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u044d\u0442\u0430\u043f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438 - \u0442\u043e\u0447\u043a\u0430, \u0433\u0434\u0435 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0430 - \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0441\u0435 \u0438\u043d\u0442\u0435\u043d\u0441\u0438\u0432\u043d\u0435\u0435."},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h4>\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043c\u0435\u0434\u0438\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u044e\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0432 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435, \u043f\u043e\u043c\u0438\u043c\u043e \u0441\u0430\u0439\u0442\u043e\u0432 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u043e\u0432.<\/h4>\n<p>\u042d\u0442\u043e \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u043b\u044e\u0431\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u043d\u043e\u0432\u044b\u043c\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u043d\u0430 \u0441\u0442\u0440\u0438\u043c\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e <a href=\"https:\/\/www.criteo.com\/ru\/solutions\/video-advertising\/\">\u0432\u0438\u0434\u0435\u043e\u2014\u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/a>, \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u0433\u0434\u0435 \u043e\u043d\u0438 \u0447\u0438\u0442\u0430\u044e\u0442 \u0441\u0442\u0430\u0442\u044c\u0438 <a href=\"https:\/\/www.criteo.com\/ru\/solutions\/contextual-advertising\/\">\u0441 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439<\/a>, \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u043e\u0441\u0435\u0442\u0438\u0432\u0448\u0438\u0445 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u0441\u0430\u0439\u0442 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430-\u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430 \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u0438\u0445 \u043f\u043e\u0441\u043b\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/p>\n"},{"acf_fc_layout":"subtitle_with_menu_anchor","subtitle":"\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430, \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430, performance \u0438 \u0431\u0440\u0435\u043d\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 - \u0432 \u0447\u0435\u043c \u0436\u0435 \u0440\u0430\u0437\u043d\u0438\u0446\u0430?","anchor_id":"commerce-online","menu_item_label":"\u0412 \u0447\u0435\u043c \u0436\u0435 \u0440\u0430\u0437\u043d\u0438\u0446\u0430?"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<p>\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430 \u2014 \u044d\u0442\u043e \u043d\u043e\u0432\u0430\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f, \u0430 \u0432\u0441\u0435 \u043d\u043e\u0432\u043e\u0435 \u0432\u044b\u0437\u044b\u0432\u0430\u0435\u0442 \u0432\u043e\u043f\u0440\u043e\u0441\u044b. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0447\u0438\u0442\u0430\u044e\u0442, \u0447\u0442\u043e \u044d\u0442\u043e\u0442 \u0442\u0435\u0440\u043c\u0438\u043d \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u0438\u043d\u043e\u043d\u0438\u043c\u043e\u043c \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430. \u0414\u0440\u0443\u0433\u0438\u0435 \u0443\u0431\u0435\u0436\u0434\u0435\u043d\u044b, \u0447\u0442\u043e \u044d\u0442\u043e \u043d\u043e\u0432\u044b\u0439 \u044d\u0442\u0430\u043f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430. \u0422\u0440\u0435\u0442\u044c\u0438 \u0434\u0443\u043c\u0430\u044e\u0442, \u0447\u0442\u043e \u044d\u0442\u043e \u043d\u043e\u0432\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0434\u043b\u044f performance \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f.<\/p>\n<p>\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430 \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u043c\u043e\u0434\u0435\u043b\u044c \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u0432 \u0431\u043e\u043b\u044c\u0448\u0435\u043c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0435. \u041e\u043d\u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0448\u0438\u0440\u043e\u043a\u0443\u044e \u0441\u0435\u0442\u044c \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432 \u0432 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u0432 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430\u043c. \u0422\u0430\u043a\u0436\u0435 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u043a\u0430\u043a \u0434\u043b\u044f \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432, \u0442\u0430\u043a \u0438 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u043d\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u0440\u0438\u0442\u0435\u0439\u043b\u0430, \u0438 \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0434\u043b\u044f \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432 \u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432. \u041e\u043d\u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0448\u0438\u0440\u043e\u043a\u0438\u0439 \u043d\u0430\u0431\u043e\u0440 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u0438 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0434\u043b\u044f \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439 \u043d\u0430 \u0432\u0441\u0435\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0435 \u043f\u0440\u043e\u0434\u0430\u0436, \u043e\u0442 \u0432\u0438\u0434\u0435\u043e \u0438 \u0441\u043c\u0430\u0440\u0442-\u0422\u0412 \u0434\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438 \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u044e\u0442 \u0432\u0441\u0435 \u044d\u0442\u043e \u0432 \u043e\u0434\u043d\u043e\u043c \u043c\u0435\u0441\u0442\u0435.<\/p>\n<p>&nbsp;<\/p>\n\n<table id=\"tablepress-1\" class=\"tablepress tablepress-id-1 tablepress-responsive tablepress-responsive-phone\">\n<thead>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><\/td><th class=\"column-2\"><b>\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430<\/b><\/th><th class=\"column-3\"><b>\u0420\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430<\/b><\/th><th class=\"column-4\"><b>\u041f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/b><\/th><th class=\"column-5\"><b>\u0411\u0440\u0435\u043d\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><b>\u041f\u043e\u043b\u043d\u0430\u044f \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436<\/b><\/td><td class=\"column-2\"><b>\u0414\u0430.<\/b><br \/>\n\u041c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f.<\/td><td class=\"column-3\"><b>\u0418\u043d\u043e\u0433\u0434\u0430.<\/b><br \/>\n \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0432\u0430\u0439\u0434\u0435\u0440\u044b \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c, \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432.<\/td><td class=\"column-4\"><b>\u041d\u0435\u0442.<\/b> <br \/>\n\u0413\u043b\u0430\u0432\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0442\u0430\u043a\u0442\u0438\u043a\u0430 \u0434\u043b\u044f \u043d\u0438\u0436\u043d\u0435\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e.<\/td><td class=\"column-5\"><b>\u041d\u0435\u0442.<\/b><br \/>\n \u0413\u043b\u0430\u0432\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0442\u0430\u043a\u0442\u0438\u043a\u0430 \u0434\u043b\u044f \u0432\u0435\u0440\u0445\u043d\u0435\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043e\u0445\u0432\u0430\u0442\u0430 \u0438 \u043f\u043e\u043a\u0430\u0437\u043e\u0432.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><b>\u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435<\/b><\/td><td class=\"column-2\"><b>\u0414\u0430.<\/b><br \/>\n\u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0435 \u2014 \u044d\u0442\u043e \u043e\u0441\u043d\u043e\u0432\u0430 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043c\u0435\u0434\u0438\u0430.<\/td><td class=\"column-3\"><b>\u0414\u0430.<\/b><br \/>\n\u041c\u0430\u0441\u0448\u0442\u0430\u0431 \u0434\u0430\u043d\u043d\u044b\u0445 \u043c\u0435\u043d\u044c\u0448\u0435, \u0447\u0435\u043c \u0443 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043c\u0435\u0434\u0438\u0430, \u0442\u0430\u043a \u043a\u0430\u043a \u043e\u043d\u0438 \u043d\u0435 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432.<\/td><td class=\"column-4\"><b>\u041d\u0435\u0442. <\/b><br \/>\n\u041e\u0431\u044b\u0447\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 cookie-\u0444\u0430\u0439\u043b\u044b \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u043d\u0435 \u0445\u0432\u0430\u0442\u0430\u0435\u0442 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0430 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u0434\u043b\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043c\u0435\u0434\u0438\u0430. \u041b\u044e\u0431\u044b\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0441\u0438\u043b\u044c\u043d\u043e \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043e\u0442 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 cookie-\u0444\u0430\u0439\u043b\u043e\u0432.<\/td><td class=\"column-5\"><b>\u041d\u0435\u0442. <\/b><br \/>\n\u041e\u0431\u044b\u0447\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 cookie-\u0444\u0430\u0439\u043b\u044b \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0435 \u0438 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">\u041c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u0438 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 (\u0432\u0438\u0434\u0435\u043e, \u0441\u043c\u0430\u0440\u0442-\u0422\u0412, \u0431\u0430\u043d\u043d\u0435\u0440\u044b, <b>\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u043a\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b)<\/b><\/td><td class=\"column-2\"><b>\u0414\u0430. <\/b><br \/>\n\u0412\u0441\u0435 \u044d\u0442\u0438 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0441 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u043c\u0435\u0434\u0438\u0430.<\/td><td class=\"column-3\"><b>\u0418\u043d\u043e\u0433\u0434\u0430. <\/b><br \/>\n\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u043d\u0435 \u0441\u0430\u0439\u0442\u043e\u0432 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432, \u043c\u043e\u0433\u0443\u0442 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0445 \u044d\u0442\u0438\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432, \u043d\u043e \u043d\u0435 \u0432\u0441\u0435.<\/td><td class=\"column-4\"><b>\u041d\u0435\u0442.<\/b> <br \/>\n\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u044d\u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043d\u0435\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430.<\/td><td class=\"column-5\"><b>\u041d\u0435\u0442. <\/b><br \/>\n\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u044d\u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043d\u0435\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430.<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0435 <b>\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432 \u0432 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435<\/b><\/td><td class=\"column-2\"><b>\u0414\u0430<\/b>. <br \/>\n\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0435 \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e \u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432, \u0438 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432.<\/td><td class=\"column-3\"><b>\u0418\u043d\u043e\u0433\u0434\u0430. <\/b><br \/>\n\u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0432\u0430\u0439\u0434\u0435\u0440\u044b \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u043d\u0435 \u0441\u0430\u0439\u0442\u043e\u0432 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432.<\/td><td class=\"column-4\"><b>\u0414\u0430.<\/b><\/td><td class=\"column-5\"><b>\u0414\u0430.<\/b><\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\"><b>\u0414\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u043d\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0430<\/b><\/td><td class=\"column-2\"><b>\u0414\u0430.<\/b> <br \/>\n\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430\u043c, \u0438 \u0434\u0440\u0443\u0433\u0438\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u0430\u043c, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0439 \u0438\u043b\u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432.<\/td><td class=\"column-3\"><b>\u041d\u0435\u0442.<\/b><br \/>\n \u0420\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0431\u0440\u0435\u043d\u0434\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u044e\u0442 \u0441\u0432\u043e\u0438 \u0442\u043e\u0432\u0430\u0440\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432.<\/td><td class=\"column-4\"><b>\u0414\u0430.<\/b><\/td><td class=\"column-5\"><b>\u0414\u0430.<\/b><\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\"><b>\u041e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435 \u0441\u043f\u0440\u043e\u0441\u0430 \u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0442\u043e\u0447\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438<\/b><\/td><td class=\"column-2\"><b>\u0414\u0430.<\/b> <br \/>\n\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430 \u0441\u043e\u0435\u0434\u0438\u043d\u044f\u044e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 \u043c\u0435\u0434\u0438\u0430.<\/td><td class=\"column-3\"><b>\u0414\u0430. <\/b><br \/>\n\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430 \u0441\u043e\u0435\u0434\u0438\u043d\u044f\u044e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 \u043c\u0435\u0434\u0438\u0430.<\/td><td class=\"column-4\"><b>\u041d\u0435\u0442. <\/b><\/td><td class=\"column-5\"><b>\u041d\u0435\u0442. <\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-1 from cache -->\n<p>&nbsp;<\/p>\n"}]}]}},{"section_title":"\u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e?","section_anchor":"why-is-it-trending","optional_section_classes":"","section_header_background_type":"image","section_header_background":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2022\/08\/Header-2-RUSSIAN-scaled.jpg","section_header_background_video":false,"section_header_title_img":false,"section_body":{"content_area":[{"white_bg":true,"padded_left":false,"content":[{"acf_fc_layout":"image_with_description","image":{"ID":16275,"id":16275,"title":"retail_commerce_sales_worldwide-1","filename":"retail_commerce_sales_worldwide-1-1.svg","filesize":11763,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2022\/07\/retail_commerce_sales_worldwide-1-1.svg","link":"https:\/\/www.criteo.com\/ru\/ultimate-guide-commerce-media\/retail_commerce_sales_worldwide-1-2\/","alt":"","author":"55","description":"","caption":"","name":"retail_commerce_sales_worldwide-1-2","status":"inherit","uploaded_to":16219,"date":"2022-07-29 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\u043c\u0435\u0434\u0438\u0430 \u0432 \u0442\u0440\u0435\u043d\u0434\u0435 \u043f\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u043f\u0440\u0438\u0447\u0438\u043d\u0430\u043c:<\/p>\n<p><strong>\u042d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u043b\u0430\u0441\u044c \u0432\u043f\u0435\u0440\u0435\u0434, \u043d\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u043b\u044e\u0431\u044f\u0442 \u0445\u043e\u0434\u0438\u0442\u044c \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b.<\/strong> \u041f\u0430\u043d\u0434\u0435\u043c\u0438\u044f COVID-19 \u043f\u0440\u0438\u0432\u0435\u043b\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 \u0432 \u043e\u043d\u043b\u0430\u0439\u043d &#8212; \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b, \u0438 \u043d\u043e\u0432\u044b\u0435 \u043f\u0440\u0438\u0432\u044b\u0447\u043a\u0438 \u043e\u0441\u0442\u0430\u043b\u0438\u0441\u044c \u0441 \u043d\u0438\u043c\u0438 \u0438 \u043f\u043e \u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u0438 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438. \u0420\u044b\u043d\u043e\u043a ecommerce \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442 $7 \u0442\u0440\u043b\u043d (\u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c \u0432\u0434\u0432\u043e\u0435 \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 2019 \u0433\u043e\u0434\u0443) \u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u0438 \u0432 \u043e\u0431\u0449\u0435\u043c \u043e\u0431\u044a\u0435\u043c\u0435 \u0440\u0438\u0442\u0435\u0439\u043b \u043f\u0440\u043e\u0434\u0430\u0436 \u043a 2025 \u0433\u043e\u0434\u0443 (\u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0439 \u0441\u043a\u0430\u0447\u043e\u043a \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 13,8 % \u0432 2019 \u0433\u043e\u0434\u0443).<sup>4<\/sup><\/p>\n"}]},{"white_bg":false,"padded_left":false,"content":[{"acf_fc_layout":"wysiwyg","wysiwyg":"<p>\u0412 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u043d\u0430\u0448\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u043e\u043f\u0446\u0438\u044f\u043c\u0438 \u0441\u0430\u043c\u043e\u0432\u044b\u0432\u043e\u0437\u0430 \u0438 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\u043f\u0443\u0442\u0438.<\/p>\n"},{"acf_fc_layout":"blockquote","larger_quote":false,"pic":false,"quote":"\u00ab \u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 - \u043f\u0440\u0438\u0447\u0435\u043c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0434\u0438 \u0440\u0430\u0437\u043e\u0432\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043d\u043e \u0437\u0430 \u0432\u0441\u0435 \u0432\u0440\u0435\u043c\u044f \u0438\u0445 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c - \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0441\u0435 \u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u043c \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432. \u041a\u043e\u0433\u0434\u0430 \u0431\u0440\u0435\u043d\u0434\u044b \u0441\u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438, \u0440\u0430\u0441\u043f\u043e\u043b\u0430\u0433\u0430\u044f \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e, \u0437\u0430\u043a\u0440\u044b\u0442\u044b\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043d\u0443\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c.\u00bb<sup>11<\/sup>","figcaption":"\u2014 \u0428\u043e\u043d \u041f\u0438\u0442\u0435\u0440\u0441, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, Publicis Media"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 Commerce Media:<\/h3>\n\n<table id=\"tablepress-2\" class=\"tablepress tablepress-id-2 tablepress-responsive tablepress-responsive-phone\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438<\/th><th class=\"column-2\">\u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u044b \u043c\u0435\u0434\u0438\u0430\u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432<\/th><th class=\"column-3\">\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">\u0414\u043e\u0441\u0442\u0438\u0433\u0430\u0439\u0442\u0435 \u0430\u0434\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u0438 \u0432 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0435 \u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u043c\u0438 \u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0435\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445. <\/td><td class=\"column-2\">\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u043e\u0445\u043e\u0434\u0430 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u0430 \u0441\u0447\u0435\u0442 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439.<\/td><td class=\"column-3\">\u0420\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0443\u0439\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438, \u043a \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043e\u043d\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u043b\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441, \u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0442 \u0442\u0435\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043e\u043d\u0438 \u0434\u0430\u043b\u0438 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">\u0423\u043c\u0435\u043d\u044c\u0448\u0430\u0439\u0442\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0438 \u043f\u043e\u0432\u044b\u0448\u0430\u0439\u0442\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e, \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0438\u0440\u0443\u044f\u0441\u044c \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0445, \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435, \u0438 \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044f \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435.<\/td><td class=\"column-2\">\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0445 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430.<\/td><td class=\"column-3\">\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">\u0423\u043c\u0435\u043d\u044c\u0448\u0438\u0442\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c.<\/td><td class=\"column-2\">\u041f\u043e\u0432\u044b\u0448\u0430\u0439\u0442\u0435 \u0430\u0434\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044f \u0437\u0430 \u0441\u0447\u0435\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435. <\/td><td class=\"column-3\">\u041d\u0430\u0441\u043b\u0430\u0436\u0434\u0430\u0439\u0442\u0435\u0441\u044c \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c \u0438 \u0432\u044b\u0431\u043e\u0440\u043e\u043c \u0432 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435.<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435, \u0433\u0434\u0435 \u043e\u043d\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 66 % \u0441\u0432\u043e\u0435\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043e\u043d\u043b\u0430\u0439\u043d, \u0438 \u0433\u0434\u0435 \u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0435\u0441\u0442\u044c \u043f\u043e\u043b\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0438 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u044c.<\/td><td class=\"column-2\">\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u043f\u0440\u044f\u043c\u043e\u0439 \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u0441 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\u0431\u0443\u0434\u0443\u0449\u0435\u043c \u043c\u043d\u0435 \u0445\u043e\u0442\u0435\u043b\u043e\u0441\u044c \u0431\u044b \u0432\u0438\u0434\u0435\u0442\u044c \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u044f\u0440\u043a\u0438\u043c \u0438 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u044b\u043c. \u0418 \u0447\u0442\u043e\u0431\u044b Criteo \u0432\u043d\u0435\u0441\u043b\u0438 \u0441\u0432\u043e\u0439 \u0432\u043a\u043b\u0430\u0434 \u0432 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442. \u0413\u0434\u0435 \u043d\u043e\u0432\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0438 \u0440\u0430\u0441\u0442\u0438, \u0433\u0434\u0435 \u0432 \u0446\u0435\u043d\u0442\u0440\u0435 \u0432\u0441\u0435\u0433\u043e \u0431\u0443\u0434\u0443\u0442 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438, \u0438 \u0433\u0434\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0436\u0435\u0442 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435. \u0414\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u044f\u0440\u043a\u0430\u044f \u0441\u0440\u0435\u0434\u0430 \u2014 \u044d\u0442\u043e \u043d\u0430\u0448\u0435 \u043e\u0431\u0435\u0449\u0430\u043d\u0438\u0435 \u0432\u0430\u043c.\u00bb","figcaption":"\u2014 \u041c\u0435\u0433\u0430\u043d \u041a\u043b\u0430\u0440\u043a\u0435\u043d CEO, Criteo"}]}]}}],"footer_title":"\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438","sources":"<p><sup>1 <\/sup>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Forrester Consulting \u0434\u043b\u044f Criteo, \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u044c 2021<\/p>\n<p><sup>2 <\/sup>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u00ab\u0418\u0441\u0442\u043e\u0440\u0438\u044f \u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u00bb Criteo, \u0432 \u043c\u0438\u0440\u043e\u0432\u043e\u043c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0435 (\u0410\u0432\u0441\u0442\u0440\u0430\u043b\u0438\u044f, \u0424\u0440\u0430\u043d\u0446\u0438\u044f, \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f, \u042f\u043f\u043e\u043d\u0438\u044f, \u042e\u0436\u043d\u0430\u044f \u041a\u043e\u0440\u0435\u044f, \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f, \u0421\u0428\u0410), \u0430\u0432\u0433\u0443\u0441\u0442-\u043d\u043e\u044f\u0431\u0440\u044c 2021, N=6794 \/ \u0438\u044e\u043b\u044c-\u043e\u043a\u0442\u044f\u0431\u0440\u044c 2019, N=6346.<\/p>\n<p><sup>3 <\/sup>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u00ab\u0418\u0441\u0442\u043e\u0440\u0438\u044f \u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f Criteo, \u0432 \u043c\u0438\u0440\u043e\u0432\u043e\u043c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0435\u00bb (\u0410\u0432\u0441\u0442\u0440\u0430\u043b\u0438\u044f, \u042f\u043f\u043e\u043d\u0438\u044f, \u042e\u0436\u043d\u0430\u044f \u041a\u043e\u0440\u0435\u044f, \u0424\u0440\u0430\u043d\u0446\u0438\u044f, \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f, \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f, \u0421\u0428\u0410), \u0430\u0432\u0433\u0443\u0441\u0442-\u043d\u043e\u044f\u0431\u0440\u044c 2021, N=7282 \/ \u0438\u044e\u043b\u044c-\u043e\u043a\u0442\u044f\u0431\u0440\u044c 2019, N=7102.<\/p>\n<p><sup>4 <\/sup>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/www.emarketer.com\/content\/worldwide-ecommerce-continues-double-digit-growth-following-pandemic-push-online\">https:\/\/www.emarketer.com\/content\/worldwide-ecommerce-continues-double-digit-growth-following-pandemic-push-online<\/a><\/p>\n<p><sup>5 <\/sup>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u00ab\u0418\u0441\u0442\u043e\u0440\u0438\u044f \u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u00bb Criteo, \u0432 \u043c\u0438\u0440\u043e\u0432\u043e\u043c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0435 (\u0410\u0432\u0441\u0442\u0440\u0430\u043b\u0438\u044f, \u0424\u0440\u0430\u043d\u0446\u0438\u044f, \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f, \u042f\u043f\u043e\u043d\u0438\u044f, \u042e\u0436\u043d\u0430\u044f \u041a\u043e\u0440\u0435\u044f, \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f, \u0421\u0428\u0410), \u0430\u0432\u0433\u0443\u0441\u0442-\u043d\u043e\u044f\u0431\u0440\u044c 2021, N=6794 \/ \u0438\u044e\u043b\u044c-\u043e\u043a\u0442\u044f\u0431\u0440\u044c 2019, N=6346.<\/p>\n<p><sup>6 <\/sup>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u00ab\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432 \u043f\u043e\u0441\u043b\u0435 \u0443\u0445\u043e\u0434\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u0441ookie-\u0444\u0430\u0439\u043b\u043e\u0432\u00bb, Insider Intelligence\/eMarketer, Audrey Schomer, \u043c\u0430\u0440\u0442 2021<\/p>\n<p><sup>7 <\/sup>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Forrester Consulting \u0434\u043b\u044f Criteo, \u0415\u0432\u0440\u043e\u043f\u0430 \u0438 \u0421\u0435\u0432\u0435\u0440\u043d\u0430\u044f \u0410\u0444\u0440\u0438\u043a\u0430, \u0430\u0432\u0433\u0443\u0441\u0442 2020 \u0411\u0430\u0437\u0430: 109 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0438\u043b\u0438 digital \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043e\u0444\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0442\u0440\u0435\u0439\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0415\u0432\u0440\u043e\u0441\u043e\u044e\u0437\u0435<\/p>\n<p><sup>8 <\/sup>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Forrester Consulting \u0434\u043b\u044f Criteo, \u0415\u0432\u0440\u043e\u043f\u0430 \u0438 \u0421\u0435\u0432\u0435\u0440\u043d\u0430\u044f \u0410\u0444\u0440\u0438\u043a\u0430, \u0438\u044e\u043b\u044c 2020. \u0411\u0430\u0437\u0430: 109 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0438\u043b\u0438 digital \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043e\u0444\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0442\u0440\u0435\u0439\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0435<\/p>\n<p><sup>9 <\/sup>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: The Harris Poll \u0438 OpenX, The open web vs. the walled garden (\u041e\u0442\u043a\u0440\u044b\u0442\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043f\u0440\u043e\u0442\u0438\u0432 \u0437\u0430\u043a\u0440\u044b\u0442\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c), 2020<\/p>\n<p><sup>10 <\/sup>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0439 Criteo, \u0432 \u043c\u0438\u0440\u043e\u0432\u043e\u043c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0435 (\u0410\u0432\u0441\u0442\u0440\u0430\u043b\u0438\u044f, \u0424\u0440\u0430\u043d\u0446\u0438\u044f, \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f, \u0418\u043d\u0434\u0438\u044f, \u0418\u0442\u0430\u043b\u0438\u044f, \u0418\u0441\u043f\u0430\u043d\u0438\u044f, \u042f\u043f\u043e\u043d\u0438\u044f, \u042e\u0436\u043d\u0430\u044f \u041a\u043e\u0440\u0435\u044f, \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f, \u0421\u0428\u0410, \u043d\u043e\u044f\u0431\u0440\u044c 2021, N=3805.<\/p>\n<p><sup>11<\/sup> \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/www.epsilon.com\/us\/blog\/core-content\/pros-cons-walled-gardens-advertising\">https:\/\/www.epsilon.com\/us\/blog\/core-content\/pros-cons-walled-gardens-advertising<\/a><\/p>\n","additional_code":"","bevel":"peach-grapes","bevel_reversed":false,"side_text":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Commerce Media | RU 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