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\u0441\u0440\u043e\u043a\u043e\u0432.","how_criteo_helps":"\u041d\u0430\u0448 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 Commerce Audiences \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e \u043c\u043e\u0434\u0435\u043b\u044f\u043c \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0434\u0435\u043d\u0435\u0433 \u0438 \u0443\u0440\u043e\u0432\u043d\u044f\u043c \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u0442\u043e\u0447\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442, \u043a\u0442\u043e \u0438\u0437 \u043d\u0438\u0445 \u0433\u043e\u0442\u043e\u0432 \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441 \u0437\u0430\u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u043f\u0443\u0441\u043a \u043c\u0435\u0447\u0442\u044b."},{"challenge_title":"\u041f\u0435\u0440\u0438\u043e\u0434\u044b \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u0445 \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0442\u0441\u044f","problem":"\u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0446\u044b \u0431\u0440\u043e\u043d\u0438\u0440\u0443\u044e\u0442 \u043b\u0435\u0442\u043d\u0438\u0435 \u043f\u043e\u0435\u0437\u0434\u043a\u0438 \u0437\u0430 \u043c\u043d\u043e\u0433\u043e \u043c\u0435\u0441\u044f\u0446\u0435\u0432, \u0430 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0446\u044b \u0438\u0449\u0443\u0442 \u0431\u0438\u043b\u0435\u0442\u044b \u0432 \u0441\u0440\u0435\u0434\u0443 \u0438 \u0443\u0436\u0435 \u0432 \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0432 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0435.","solution":"\u0423\u0447\u0438\u0442\u044b\u0432\u0430\u0439\u0442\u0435 \u0440\u0438\u0442\u043c \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430. \u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044e \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u043f\u0440\u043e\u0449\u0435 \u043d\u0430\u0436\u0430\u0442\u044c \u043a\u043d\u043e\u043f\u043a\u0443 \u00ab\u0417\u0430\u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u00bb, \u0435\u0441\u043b\u0438 \u043c\u043e\u043c\u0435\u043d\u0442 \u0432\u044b\u0431\u0440\u0430\u043d \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e. ","how_criteo_helps":"\u0418\u0418 Criteo \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430 \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0443\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b \u0435\u0435 \u0443\u0432\u0438\u0434\u0435\u043b\u0438 \u0442\u0435, \u043a\u0442\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442 \u043f\u043e\u0435\u0437\u0434\u043a\u0443 \u0437\u0430\u0434\u043e\u043b\u0433\u043e \u0438\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u0442 \u0431\u0438\u043b\u0435\u0442\u044b \u043f\u043e\u0434 \u0432\u043b\u0438\u044f\u043d\u0438\u0435\u043c \u043c\u043e\u043c\u0435\u043d\u0442\u0430."},{"challenge_title":"\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0431\u0435\u0441\u043a\u043e\u043d\u0435\u0447\u043d\u043e \u0438\u0449\u0443\u0442 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b, \u043d\u043e \u043c\u043e\u043c\u0435\u043d\u0442 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043b\u0435\u0433\u043a\u043e \u0443\u043f\u0443\u0441\u0442\u0438\u0442\u044c","problem":"\u041f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u0438\u043a\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435 \u043c\u043d\u043e\u0433\u043e \u0447\u0430\u0441\u043e\u0432, \u0438 \u044d\u0442\u043e \u0441\u0442\u0430\u043b\u043e \u043d\u043e\u0432\u043e\u0439 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e. \u041e\u043d\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0440\u0430\u0437\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430, \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u044e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043e\u0442\u0435\u043b\u0435\u0439 \u0432 \u0438\u0437\u0431\u0440\u0430\u043d\u043d\u043e\u0435 \u2014 \u0438 \u043d\u0435\u0440\u0435\u0434\u043a\u043e \u0438\u0441\u0447\u0435\u0437\u0430\u044e\u0442 \u043d\u0430\u0432\u0441\u0435\u0433\u0434\u0430.","solution":"\u0421\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u043c\u0438 \u043d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043f\u043e\u0438\u0441\u043a\u0430 \u0438 \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u044f \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u043c \u0448\u0430\u0433\u043e\u043c \u2014 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c. \u0418\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0439\u0442\u0435 \u043e \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0438 \u0446\u0435\u043d, \u043d\u043e\u0432\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430\u0445 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u0438 \u0430\u043a\u043a\u0443\u0440\u0430\u0442\u043d\u043e \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0439\u0442\u0435 \u043e \u0441\u0435\u0431\u0435 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0441\u043a\u0440\u043e\u043b\u043b\u0438\u043d\u0433\u0430.","how_criteo_helps":"Criteo \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0435\u0442 \u0440\u0430\u0441\u0447\u0435\u0442 \u0446\u0435\u043d\u044b \u043f\u0440\u0438 \u043a\u0430\u0436\u0434\u043e\u043c \u043a\u043b\u0438\u043a\u0435 \u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0443\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445, \u0447\u0442\u043e\u0431\u044b \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u043e\u0441\u0442\u0430\u0432\u0430\u043b\u0441\u044f \u043d\u0430 \u0432\u0438\u0434\u0443 \u0434\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f."}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"\u041d\u0410\u0428\u0410 \u041f\u041b\u0410\u0422\u0424\u041e\u0420\u041c\u0410","title":"\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043d\u0430 \u0432\u0437\u043b\u0435\u0442\u043d\u043e\u0439 \u043f\u043e\u043b\u043e\u0441\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439","bento_boxes":[{"button_label":"Features","tabs":[{"image":{"ID":17642,"id":17642,"title":"Demand connectivity","filename":"Demand-connectivity.svg","filesize":2075,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/04\/Demand-connectivity.svg","link":"https:\/\/www.criteo.com\/ru\/business\/retailers\/demand-connectivity\/","alt":"","author":"55","description":"","caption":"","name":"demand-connectivity","status":"inherit","uploaded_to":17630,"date":"2025-04-16 22:14:58","modified":"2025-04-29 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\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438","bento_boxes":[{"type":"Text and image","copy":"

\u041d\u0430\u0445\u043e\u0434\u0438\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u043a \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e<\/h4>\n

\u041f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u044f \u043b\u044e\u0431\u044f\u0442 \u0441\u0430\u043c\u044b\u0435 \u0440\u0430\u0437\u043d\u044b\u0435 \u043b\u044e\u0434\u0438, \u0438 \u0438\u0445 \u043f\u043e\u0434\u0445\u043e\u0434\u044b \u043a \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u0442\u043e\u0436\u0435 \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0442\u0441\u044f.<\/p>\n

 <\/p>\n

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\u0421\u0432\u044b\u0448\u0435 100\u00a0\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/h6>\n

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\u041f\u043e\u0440\u0443\u0447\u0438\u0442\u0435 \u0418\u0418 \u0441\u0430\u043c\u0443\u044e \u0442\u0440\u0443\u0434\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443<\/h6>\n

\u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0439\u0442\u0435 \u043e\u0445\u0432\u0430\u0442, \u0432\u043a\u043b\u044e\u0447\u0438\u0432 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0438 lookalike-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0442\u044b\u0441\u044f\u0447 \u0441\u0438\u0433\u043d\u0430\u043b\u043e\u0432 \u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u0445. \u0421\u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0438\u0445 \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438\u043b\u0438 \u043e\u0431\u0435\u0438\u0445 \u0437\u0430\u0434\u0430\u0447\u0430\u0445 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

\u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e<\/h6>\n

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\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0436\u0435\u0442 \u0441\u0442\u0430\u0442\u044c \u0442\u0435\u043c \u0441\u0430\u043c\u044b\u043c \u0438\u043c\u043f\u0443\u043b\u044c\u0441\u043e\u043c<\/h4>\n

\u0427\u0442\u043e, \u0435\u0441\u043b\u0438 \u0431\u044b \u0432\u044b \u043c\u043e\u0433\u043b\u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u044f \u0435\u0433\u043e \u043c\u0435\u0447\u0442\u044b?<\/p>\n

 <\/p>\n

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Capture real-time lifestyle signals<\/h6>\n

We know who\u2019s a foodie and who\u2019s more of the outdoorsy type, so we can tailor ads to capture specific interests at the perfect moment.<\/p>\n","columns":"6","image":{"ID":17971,"id":17971,"title":"Travel-Personalization","filename":"Travel-Personalization.svg","filesize":95512,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","link":"https:\/\/www.criteo.com\/ru\/industry\/travel\/travel-personalization\/","alt":"","author":"55","description":"","caption":"","name":"travel-personalization","status":"inherit","uploaded_to":17963,"date":"2025-09-02 18:49:11","modified":"2025-10-15 16:43:02","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Personalization.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

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\u041c\u044b \u0437\u043d\u0430\u0435\u043c, \u043a\u0442\u043e \u0443\u0432\u043b\u0435\u043a\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u0445\u043e\u0434\u0430\u043c\u0438 \u0432 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u044b, \u0430 \u043a\u0442\u043e \u043b\u044e\u0431\u0438\u0442 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u043d\u0430 \u043f\u0440\u0438\u0440\u043e\u0434\u0435. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432 \u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0435\u0435 \u0432 \u043d\u0443\u0436\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

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\u041d\u0430\u0448 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0418\u0418 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u0437\u0430 \u0432\u0430\u0441 \u0441\u0430\u043c\u0443\u044e \u0441\u043b\u043e\u0436\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443\u00a0\u2014 \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0445 \u043c\u0430\u0441\u0441\u0438\u0432\u043e\u0432 \u0434\u0430\u043d\u043d\u044b\u0445.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

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 <\/p>\n

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Get on travelers\u2019 itinerary early<\/h6>\n

Use AI-powered targeting to upgrade your acquisition strategy. Make a lasting impression with ads that put your brand front and center for their next big adventure.<\/p>\n","columns":"6","image":{"ID":17972,"id":17972,"title":"Travel Full-funnel advertising","filename":"Travel-Full-funnel-advertising.svg","filesize":100849,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","link":"https:\/\/www.criteo.com\/ru\/industry\/travel\/travel-full-funnel-advertising\/","alt":"","author":"55","description":"","caption":"","name":"travel-full-funnel-advertising","status":"inherit","uploaded_to":17963,"date":"2025-09-02 18:49:11","modified":"2025-10-15 16:43:02","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2025\/09\/Travel-Full-funnel-advertising.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

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\u0412 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0439 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0441\u0442\u043e\u0440\u0438\u0442\u0435\u043b\u043b\u0438\u043d\u0433 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438: \u043e\u0442 \u0432\u043e\u0437\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u044f \u0438\u0434\u0435\u0438 \u0434\u043e \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0435\u0437\u0434\u043a\u0438.<\/p>\n

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\u041c\u044b \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0439 \u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u043b\u0438 \u0438\u0445 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0442\u0430\u043a\u0438\u0435 \u0441\u0438\u0433\u043d\u0430\u043b\u044b, \u043a\u0430\u043a, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u0440\u043e\u043a\u0438 \u043f\u043e\u0435\u0437\u0434\u043a\u0438. \u042d\u0442\u043e \u0434\u0430\u0435\u0442 \u043d\u0430\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0447\u0435\u043d\u044c \u0442\u043e\u0447\u043d\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0447\u0442\u043e\u0431\u044b \u043e\u043d\u0430 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0430\u0441\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0442 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435.<\/p>\n"},{"faq_title":"\u041a\u0430\u043a\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u0430\u043c?","faq_content":"

\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043f\u043e\u043b\u043d\u043e\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435, \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u043d\u043e\u0432\u044b\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0438\u0445 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n

\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0449\u0435\u0439\u0441\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u044f \u043e \u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u0442\u043e\u0447\u043a\u0430\u0445 \u043f\u0440\u0438\u0442\u044f\u0436\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0438\u0445 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439. \u041f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0439\u0442\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u043e\u043d\u0443\u0441\u043e\u0432 \u0437\u0430 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u041d\u0430\u043a\u043e\u043d\u0435\u0446, \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u043b\u0438\u0441\u044c \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u043c \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432, \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044f \u0438\u043c \u043e \u043d\u0435\u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e\u043c \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438.<\/p>\n"},{"faq_title":"\u041f\u043e\u0447\u0435\u043c\u0443 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u044f \u0438 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0443\u0441\u043b\u0443\u0433\u0438 \u043d\u0443\u0436\u0434\u0430\u044e\u0442\u0441\u044f \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435?","faq_content":"

\u041d\u0430 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u0440\u044b\u043d\u043a\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0438\u0433\u0440\u043e\u043a\u043e\u0432. \u0412 \u043f\u043e\u0438\u0441\u043a\u0430\u0445 \u043b\u0443\u0447\u0448\u0438\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u0438\u043a\u0438 \u043f\u043e\u0441\u0435\u0449\u0430\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0440\u0430\u0437\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432. \u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u0435\u0433\u043e \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u043d\u0430 \u0432\u0441\u0435\u0445 \u044d\u0442\u0430\u043f\u0430\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438.<\/p>\n

\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f Criteo AI Engine \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043c\u043e\u0436\u043d\u043e \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0438, \u0430 \u0445\u0430\u043e\u0442\u0438\u0447\u043d\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u043c\u044b\u043c, \u0447\u0442\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u0430\u0448\u0438 \u0434\u043e\u0445\u043e\u0434\u044b. \u0420\u0430\u0441\u0442\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0437\u0430\u0442\u0440\u0430\u0442, \u0443\u043b\u0443\u0447\u0448\u0430\u044e\u0442\u0441\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u0438 \u0443 \u0432\u0430\u0441 \u043f\u043e\u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0432\u0441\u0435 \u0448\u0430\u043d\u0441\u044b \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0432\u0430\u0448\u0438\u0445 \u0446\u0435\u043b\u0435\u0439.<\/p>\n"},{"faq_title":"\u041a\u0430\u043a\u0438\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u0447\u0438\u0442\u0430\u044e\u0442\u0441\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u043c\u0438 \u0434\u043b\u044f \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438?","faq_content":"

\u041a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u044f \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441 \u0418\u0418 Criteo \u0434\u043b\u044f \u043e\u0447\u0435\u043d\u044c \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, \u0433\u0434\u0435 \u0431\u044b \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u043d\u0438 \u0432\u0441\u0442\u0440\u0435\u0447\u0430\u043b\u0438\u0441\u044c \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439 (\u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u0438\u043b\u0438 \u0432\u0438\u0434\u0435\u043e, \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u0438\u043b\u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445), \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0435\u043f\u0440\u0435\u0440\u044b\u0432\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0432\u044b \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u0442\u0435 \u043e \u0441\u0435\u0431\u0435 \u0434\u043e, \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0438 \u043f\u043e\u0441\u043b\u0435 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u044f.<\/p>\n

\u0425\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f? \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0446\u0435\u043d\u043d\u044b\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0438 \u0441 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e-\u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u043c \u043f\u0440\u0435\u043c\u0438\u0443\u043c-\u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u0435\u043c. \u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0443\u0432\u0438\u0434\u044f\u0442 \u0432\u0430\u0448\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u0440\u0438 \u0431\u0435\u0433\u043b\u043e\u043c \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435 \u0441\u0430\u0439\u0442\u043e\u0432 \u0434\u043b\u044f \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u044f \u0438 \u0437\u043d\u0430\u043a\u043e\u043c\u0441\u0442\u0432\u0435 \u0441 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u043c\u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f\u043c\u0438. \u0417\u0430\u0442\u0435\u043c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043a\u0430\u0436\u0434\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0439, \u043c\u0435\u0441\u0442\u043e\u043d\u0430\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u044f \u0438 \u0441\u0440\u043e\u043a\u043e\u0432 \u0438 \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0449\u0438\u0435\u0441\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, \u043d\u0435 \u0437\u0430\u0431\u044b\u0432\u0430\u044f \u043e \u0444\u0430\u043a\u0442\u043e\u0440\u0435 \u0441\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u0438.<\/p>\n

\u041f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0439\u0442\u0435 ROAS, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0432\u0430\u0448\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u00a0\u2014 \u0438 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0439\u0442\u0435 \u0437\u0430 \u0440\u043e\u0441\u0442\u043e\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n"}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

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\u0425\u043e\u0442\u0438\u0442\u0435 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438?<\/p>\n","link":{"title":"\u0421\u0432\u044f\u0437\u0430\u0442\u044c\u0441\u044f \u0441 \u043e\u0442\u0434\u0435\u043b\u043e\u043c \u043f\u0440\u043e\u0434\u0430\u0436","url":"https:\/\/www.criteo.com\/ru\/talk-to-an-expert\/","target":""}}}],"additional_code":"","strip_the_header":false,"header_buttons_override":[{"button":{"type":"internal","text":"","link_internal":"0","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"internal","text":"","link_internal":"0","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"override_buttons":false},"yoast_head":"\n\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0439 | RU - 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