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\u041a\u043b\u0438\u043a\u043d\u0438\u0442\u0435 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435, \u0447\u0442\u043e\u0431\u044b \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u041f\u0440\u0438\u043c\u0435\u0440\u044b \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432<\/a>.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"\u041f\u0435\u0440\u0441\u043e\u043d\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436","sub_title_bottom_copy":"

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Dynamic Creative Optimization+ (DCO+) — \u043d\u0430\u0448\u0430 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0430\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f, \u043e\u0436\u0438\u0434\u0430\u044e\u0449\u0430\u044f \u043f\u0430\u0442\u0435\u043d\u0442\u0430. \u041d\u0430 \u0431\u0430\u0437\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u043e\u0432 \u043e 1,9 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430\u0445 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043c\u0435\u0441\u044f\u0446 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u044b \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0432 \u043f\u043e\u043b\u043d\u043e\u043c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441\u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430\u043c\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0438 \u043d\u0430\u0448\u0438 \u0442\u0430\u043b\u0430\u043d\u0442\u043b\u0438\u0432\u044b\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u044b \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0434\u043b\u044f \u043d\u0435\u0433\u043e \u0434\u0438\u0437\u0430\u0439\u043d \u0431\u0430\u043d\u043d\u0435\u0440\u0430 \u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438. \u041a\u0430\u0436\u0434\u044b\u0439 \u043f\u043e\u043a\u0430\u0437 \u0443\u043d\u0438\u043a\u0430\u043b\u0435\u043d.<\/p>\n","type":"internal","text":"","link_internal":"","color":"orange-bg","icon":"none","new_window":[],"track_button":false,"content_1_title":[{"line":"\u041d\u0430\u0441\u0442\u043e\u044f\u0449\u0430\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0441 DCO+"}],"how_it_works_items":[{"subtitle":"\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u0438\u043c\u0438\u0434\u0436\u0435\u043c \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430","copy":"

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\u0425\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c, \u043d\u0430 \u0447\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f DCO+? \u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 Criteo.<\/p>\n

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\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u0432\u0438\u0434\u0438\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u044e\u0449\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0430 \u0432\u044b \u0440\u0430\u0437 \u0437\u0430 \u0440\u0430\u0437\u043e\u043c \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0435\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0446\u0435\u043b\u0435\u0439.<\/p>\n","description_font_size":"larger"}},"description_boxes_layout":"sidebar-one-column","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Icon-01.svg","title":"\u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 ","description":"

\u0423\u0441\u043a\u043e\u0440\u044f\u0439\u0442\u0435 \u0437\u0430\u043f\u0443\u0441\u043a \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0437\u0430 \u0441\u0447\u0435\u0442 \u0430\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u044b\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 \u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0449\u0443\u044e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Icon-02.svg","title":"\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438","description":"

\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u0431\u0430\u043d\u043d\u0435\u0440 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f: \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0438 \u0442\u043e\u0432\u0430\u0440\u044b \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442\u0441\u044f \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0431\u043e\u043b\u0435\u0435 120 \u0441\u0438\u0433\u043d\u0430\u043b\u043e\u0432 \u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u0445. DCO+ \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u043d\u0430 31 %.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Icon-03.svg","title":"\u0420\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u0448\u0438\u0440\u043e\u043a\u0438\u0435 \u043e\u0445\u0432\u0430\u0442\u044b","description":"

\u041d\u0438\u043a\u0430\u043a\u0438\u0445 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0439 \u043f\u043e \u0440\u0430\u0437\u043c\u0435\u0440\u0430\u043c \u0438 \u043c\u0430\u043a\u0435\u0442\u0430\u043c — \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438 \u0434\u043b\u044f \u043b\u044e\u0431\u043e\u0433\u043e \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044f \u043d\u0430 \u043b\u044e\u0431\u043e\u043c \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0435 \u0432 \u043d\u0443\u0436\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 \u043e\u0445\u0432\u0430\u0442 \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/p>\n"}]}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"165","mobile_top":"","mobile_bottom":"225"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"DCO+ \u0432 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438","title_size":"h4","description":"

\u0425\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c, \u043d\u0430 \u0447\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f DCO+? \u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 Criteo. \u0415\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0432 \u043d\u0430\u0448\u0435\u0439 \u0433\u0430\u043b\u0435\u0440\u0435\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432.<\/p>\n","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":false,"switch_columns":true,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":false,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"image","image":{"ID":14029,"id":14029,"title":"DCO-Image-01","filename":"DCO-Image-01.svg","filesize":400764,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","link":"https:\/\/www.criteo.com\/ru\/technology\/dco\/dco-image-01\/","alt":"","author":"55","description":"","caption":"","name":"dco-image-01","status":"inherit","uploaded_to":5212,"date":"2021-07-02 14:40:18","modified":"2022-02-15 16:48:51","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":788,"height":848,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","thumbnail-width":788,"thumbnail-height":848,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","medium-width":788,"medium-height":848,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","medium_large-width":788,"medium_large-height":848,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","large-width":788,"large-height":848,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","1536x1536-width":788,"1536x1536-height":848,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","2048x2048-width":788,"2048x2048-height":848,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","success-story-width":788,"success-story-height":848,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","profile_24-width":788,"profile_24-height":848,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","profile_48-width":788,"profile_48-height":848,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","profile_96-width":788,"profile_96-height":848,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","profile_150-width":788,"profile_150-height":848,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/07\/DCO-Image-01.svg","profile_300-width":788,"profile_300-height":848}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"","description":"

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\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0435\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043d\u0430 80 %, \u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u2014 \u043d\u0430 150 % \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f.<\/p>\n

\u0411\u0430\u043d\u043d\u0435\u0440\u044b Showcase<\/strong><\/h3>\n

\u041f\u043e\u0434\u043e\u0433\u0440\u0435\u0432\u0430\u0439\u0442\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0432\u0430\u0448\u0438\u043c \u0442\u043e\u0432\u0430\u0440\u0430\u043c-\u0431\u0435\u0441\u0442\u0441\u0435\u043b\u043b\u0435\u0440\u0430\u043c, \u043d\u043e\u0432\u0438\u043d\u043a\u0430\u043c \u0438\u043b\u0438 \u043e\u0441\u043e\u0431\u044b\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0432\u0438\u0434\u0435\u043e \u0438\u043b\u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439.<\/p>\n

\u0410\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u044b\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u044b\u00a0 <\/strong><\/h3>\n

\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u044b, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0432\u0441\u0435\u0433\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 \u0431\u0440\u0435\u043d\u0434\u0430. \u0418\u0434\u0435\u0430\u043b\u044c\u043d\u044b \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u0443\u0441\u043b\u0443\u0433\u0438 \u0438\u043b\u0438 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. \u041d\u0430 18 % \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u043e\u043c\u0435\u043d\u043e\u0432, \u043d\u0430 14 % \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043d\u0430 30 % \u0432\u044b\u0448\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"-105","desktop_bottom_margin":"","mobile_top_margin":"-160","mobile_bottom_margin":""}},"full_wide_block":false,"title":"

\u0420\u0430\u0441\u0448\u0438\u0440\u044f\u0439\u0442\u0435 \u0441\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u043d\u0430\u043c\u0438!<\/h4>\n

\u041d\u0430\u0445\u043e\u0434\u0438\u0442\u0435 \u043b\u0443\u0447\u0448\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u0438\u0445 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439 \u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0438\u0445 \u0446\u0435\u043b\u0435\u0439. \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 Criteo Commerce Growth \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0432\u0430\u043c \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044e\u0442 \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0432\u0430\u0448\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"internal","text":"\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c","link_internal":"https:\/\/www.criteo.com\/ru\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"block_links","block_links":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"\u041a\u0430\u043a DCO+ \u0434\u043e\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b","title_size":"h4","description":"","description_font_size":"default"}},"gray_uppercase_labels":false,"number_of_columns":"two","blocks":[{"title":"\u0414\u0418\u041d\u0410\u041c\u0418\u0427\u0415\u0421\u041a\u0418\u0419 \u0420\u0415\u0422\u0410\u0420\u0413\u0415\u0422\u0418\u041d\u0413","description":"

DCO+ \u0434\u043e\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u043d\u0430\u0448\u0435 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044f \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0437\u0430\u0439\u043d \u0431\u0430\u043d\u043d\u0435\u0440\u0430 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430, \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0430 \u0438 \u044d\u0442\u0430\u043f\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438 \u0438 \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u044f \u044d\u0444\u0444\u0435\u043a\u0442 \u0432\u0430\u0448\u0435\u0439 \u0432\u0438\u0434\u0435\u043e- \u0438 \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n","link":"https:\/\/www.criteo.com\/ru\/products\/criteo-dynamic-retargeting\/"},{"title":"RETAIL MEDIA \u0414\u041b\u042f \u0411\u0420\u0415\u041d\u0414\u041e\u0412","description":"

DCO+ \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u0431\u0430\u043d\u043d\u0435\u0440\u044b, \u0432\u044b\u0431\u0438\u0440\u0430\u044f \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0439 \u0444\u043e\u0440\u043c\u0430\u0442 \u0438 \u0434\u0438\u0437\u0430\u0439\u043d \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u0430\u0439\u0434\u0435\u043d\u0442\u0438\u043a\u043e\u0439 \u0431\u0440\u0435\u043d\u0434\u0430, \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f Retail Media, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432.<\/p>\n","link":"https:\/\/www.criteo.com\/ru\/products\/retail-media-for-brands\/"}]}}],"use_transparent_header":true},"yoast_head":"\n\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u043e \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0449\u0438\u0439 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 | Criteo<\/title>\n<meta name=\"description\" content=\"\u041e\u0436\u0438\u0434\u0430\u044e\u0449\u0430\u044f \u043f\u0430\u0442\u0435\u043d\u0442\u0430 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0430\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 DCO+ \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043f\u0435\u0440\u0441\u043d\u043e\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u044b \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0438 \u043f\u043e\u043a\u0430\u0437\u0430.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/ru\/technology\/dco\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u043e \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0449\u0438\u0439 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 | Criteo\" \/>\n<meta property=\"og:description\" content=\"\u041e\u0436\u0438\u0434\u0430\u044e\u0449\u0430\u044f \u043f\u0430\u0442\u0435\u043d\u0442\u0430 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0430\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 DCO+ \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043f\u0435\u0440\u0441\u043d\u043e\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u044b \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0438 \u043f\u043e\u043a\u0430\u0437\u0430.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/ru\/technology\/dco\/\" \/>\n<meta property=\"og:site_name\" content=\"RU - 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