{"id":5215,"date":"2017-08-22T19:08:31","date_gmt":"2017-08-22T19:08:31","guid":{"rendered":"http:\/\/www.criteo.com\/ru-source\/?page_id=5215"},"modified":"2026-02-25T16:11:18","modified_gmt":"2026-02-25T16:11:18","slug":"product-recommendations","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/","title":{"rendered":"Product Recommendations"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":5204,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[518],"class_list":["post-5215","page","type-page","status-publish"],"acf":{"bevel":"orange-cherry","bevel_reversed":false,"hero":{"text":[{"line":"\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438"}]},"hero_img":{"ID":5210,"id":5210,"title":"Criteo_engines","filename":"Criteo_engines.svg","filesize":5263,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","link":"https:\/\/www.criteo.com\/ru\/technology\/ai-engine\/criteo_engines\/","alt":"","author":"1","description":"","caption":"","name":"criteo_engines","status":"inherit","uploaded_to":5209,"date":"2017-08-22 19:08:20","modified":"2017-08-22 19:08:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":50,"height":50,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","thumbnail-width":50,"thumbnail-height":50,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","medium-width":50,"medium-height":50,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","medium_large-width":50,"medium_large-height":50,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","large-width":50,"large-height":50,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","1536x1536-width":50,"1536x1536-height":50,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","2048x2048-width":50,"2048x2048-height":50,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","success-story-width":50,"success-story-height":50,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","profile_24-width":50,"profile_24-height":50,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","profile_48-width":50,"profile_48-height":50,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","profile_96-width":50,"profile_96-height":50,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","profile_150-width":50,"profile_150-height":50,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/Criteo_engines.svg","profile_300-width":50,"profile_300-height":50}},"left_background_image":{"ID":5214,"id":5214,"title":"technology-side","filename":"technology-side.png","filesize":153068,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side.png","link":"https:\/\/www.criteo.com\/ru\/technology\/predictive-bidding\/technology-side-2\/","alt":"","author":"1","description":"","caption":"","name":"technology-side-2","status":"inherit","uploaded_to":5213,"date":"2017-08-22 19:08:27","modified":"2017-08-22 19:08:27","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":1125,"height":2443,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side-138x300.png","medium-width":138,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side-768x1668.png","medium_large-width":640,"medium_large-height":1390,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side-472x1024.png","large-width":472,"large-height":1024,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side-707x1536.png","1536x1536-width":707,"1536x1536-height":1536,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side-943x2048.png","2048x2048-width":943,"2048x2048-height":2048,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side-290x630.png","success-story-width":290,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/08\/technology-side-300x300.png","profile_300-width":300,"profile_300-height":300}},"title":{"text":[{"line":""}]},"sub_title_top":"","sub_title_copy":"

\u0412 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u0445 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u043f\u0440\u0438\u0432\u044b\u0447\u043a\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u0432 \u0446\u0435\u043b\u043e\u043c, \u0430 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u044b\u0435 \u0438\u043b\u0438 \u0441\u0430\u043c\u044b\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043b\u0443\u0447\u0448\u0438\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u044b, \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0440\u043e\u0441\u0442\u0443 \u043f\u0440\u043e\u0434\u0430\u0436. \u0413\u043b\u0443\u0431\u043e\u043a\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043d\u0430\u0448\u0435\u043c\u0443 \u043f\u0443\u043b\u0443 \u0434\u0430\u043d\u043d\u044b\u0445, \u0441\u043e\u0441\u0442\u043e\u044f\u0449\u0435\u043c\u0443 \u0438\u0437 1,9 \u043c\u043b\u0440\u0434 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0445 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c\u0441\u044f \u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0441 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c\u0438.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"","sub_title_bottom_copy":"","product_list_title":{"text":[{"line":"\u041a\u0430\u043a \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0442 \u0440\u0430\u0431\u043e\u0442\u0443 \u043d\u0430\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432?"}]},"product_list_products":[{"icon":false,"title":"Criteo Dynamic Retargeting","copy":"

\u0412 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u0445 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u043d\u0430\u0448\u0435 \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u0432\u044b\u0447\u0435\u043a \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0434\u0430\u043d\u043d\u044b\u043c\u0438 Criteo Dynamic Retargeting \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0430\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e.<\/p>\n","cta_buttons":[{"type":"internal","text":"\u0423\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435","link_internal":"https:\/\/www.criteo.com\/ru\/solutions\/criteo-dynamic-retargeting\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"circle circle__center","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]},{"icon":false,"title":"Criteo Sponsored Products \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432","copy":"

Criteo Sponsored Products \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u0447\u0442\u043e\u0431\u044b \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043e\u0431\u044a\u0435\u043c\u044b \u043f\u0440\u043e\u0434\u0430\u0436 \u0431\u0440\u0435\u043d\u0434\u043e\u0432.<\/p>\n","cta_buttons":[{"type":"internal","text":"\u0423\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435","link_internal":"https:\/\/www.criteo.com\/ru\/?page_id=952","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"circle circle__center","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"side_text":"TECHNOLOGY","questions_text_left":"","questions_text_right":"","cta_block":{"text":"\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e Criteo \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0439? ","cta_button":{"type":"internal","text":"\u0427\u0438\u0442\u0430\u0442\u044c","link_internal":"https:\/\/www.criteo.com\/ru\/blog\/%d1%87%d1%82%d0%be-%d0%b4%d0%b5%d0%bb%d0%b0%d0%b5%d1%82-%d1%82%d0%b5%d1%85%d0%bd%d0%be%d0%bb%d0%be%d0%b3%d0%b8%d1%8e-criteo-%d0%be%d1%81%d0%be%d0%b1%d0%b5%d0%bd%d0%bd%d0%be%d0%b9-product-recommendati\/","link_media":false,"link_external":"http:\/\/www.criteo.com\/blog\/2017\/07\/what-makes-criteos-engine-hum-product-recommendations\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"circle circle__center","ai_icon":"none","new_window":["Open in a new tab"],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},"hide_video":true,"questions_link":"","hero_content_right":"image","additional_code":"","hide_products":false,"stae_popup_enable":false,"track_page_in_segment":false,"segment_page_name":"","hero_image":{"ID":9588,"id":9588,"title":"RU GettyImages-576904174-ADJ-Cyclist-2","filename":"RU-GettyImages-576904174-ADJ-Cyclist-2.png","filesize":722326,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2.png","link":"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/ru-gettyimages-576904174-adj-cyclist-2\/","alt":"","author":"55","description":"","caption":"","name":"ru-gettyimages-576904174-adj-cyclist-2","status":"inherit","uploaded_to":5215,"date":"2019-08-18 17:03:33","modified":"2019-08-18 17:03:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":3600,"height":2400,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2-300x200.png","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2-768x512.png","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2-1024x683.png","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2.png","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2.png","2048x2048-width":2048,"2048x2048-height":1365,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2.png","success-story-width":630,"success-story-height":420,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2.png","profile_150-width":150,"profile_150-height":100,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/RU-GettyImages-576904174-ADJ-Cyclist-2.png","profile_300-width":300,"profile_300-height":200}},"remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"\u0422\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438","caption_is_page_title":true,"title":"\u041f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f","title_size":"h4","description":"

\u0422\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442 \u043f\u0440\u0438\u0432\u044b\u0447\u043a\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u0432 \u0446\u0435\u043b\u043e\u043c, \u0430 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u044b\u0435 \u0438\u043b\u0438 \u0441\u0430\u043c\u044b\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n","description_font_size":"default"}},"button":{"type":"internal","text":"\u041d\u0430\u0447\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443","link_internal":"https:\/\/www.criteo.com\/ru\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438? ","caption_is_page_title":false,"title":"\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 ","title_size":"h4","description":"","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":true,"switch_columns":false,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":false,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"image","image":{"ID":14000,"id":14000,"title":"predictive-bidding-image-01","filename":"predictive-bidding-image-01.svg","filesize":166780,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","link":"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/predictive-bidding-image-01\/","alt":"","author":"55","description":"","caption":"","name":"predictive-bidding-image-01","status":"inherit","uploaded_to":5215,"date":"2021-06-30 15:03:18","modified":"2022-02-15 16:54:46","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/ru\/wp-includes\/images\/media\/default.png","width":906,"height":634,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","thumbnail-width":906,"thumbnail-height":634,"medium":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","medium-width":906,"medium-height":634,"medium_large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","medium_large-width":906,"medium_large-height":634,"large":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","large-width":906,"large-height":634,"1536x1536":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","1536x1536-width":906,"1536x1536-height":634,"2048x2048":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","2048x2048-width":906,"2048x2048-height":634,"success-story":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","success-story-width":906,"success-story-height":634,"profile_24":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","profile_24-width":906,"profile_24-height":634,"profile_48":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","profile_48-width":906,"profile_48-height":634,"profile_96":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","profile_96-width":906,"profile_96-height":634,"profile_150":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","profile_150-width":906,"profile_150-height":634,"profile_300":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/predictive-bidding-image-01.svg","profile_300-width":906,"profile_300-height":634}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"","description":"

\u0422\u043e\u0447\u043d\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 740 \u043c\u043b\u043d \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438 \u043e\u0431 \u0438\u0445 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438 \u0441 5 \u043c\u043b\u0440\u0434 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0432\u0430\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0442\u043e\u0432\u0430\u0440 \u0432 \u043d\u0443\u0436\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0435\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0439.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"165","mobile_top":"","mobile_bottom":"225"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0445 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439","title_size":"h3","description":"

\u0421\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0438 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0439 \u043e\u043f\u044b\u0442 \u043a\u0430\u043a \u0432 \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439, \u0442\u0430\u043a \u0438 \u0432 \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0435.<\/p>\n","description_font_size":"larger"}},"description_boxes_layout":"sidebar-one-column","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/Product-Recommendations-Icon-01.svg","title":"\u0423\u043b\u0443\u0447\u0448\u0430\u0439\u0442\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u043d\u043e\u0432\u044b\u0445 \u0438 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432","description":"

\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0439\u0442\u0435 \u0434\u043e\u0445\u043e\u0434, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u043d\u0430 \u0432\u0441\u0435\u0445 \u044d\u0442\u0430\u043f\u0430\u0445 \u0432\u043e\u0440\u043e\u043d\u043a\u0438: \u043e\u0442 \u043f\u043e\u0438\u0441\u043a\u0430 \u0434\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2022\/06\/Connect-Icon-2.svg","title":"\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c","description":"

\u041f\u043e\u0432\u044b\u0448\u0430\u0439\u0442\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0438\u0433\u043d\u0430\u043b\u043e\u0432 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043b\u044f\u0435\u043c\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/Product-Recommendations-Icon-02.svg","title":"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0439\u0442\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0438 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a","description":"

\u0412\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u0439\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044f \u043d\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0430\u0445 \u00ab\u0412\u0430\u043c \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u0442\u044c\u0441\u044f\u00bb \u0438 \u00ab\u0414\u0440\u0443\u0433\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0442\u0430\u043a\u0436\u0435 \u043a\u0443\u043f\u0438\u043b\u0438\u00bb.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/08\/Dynamic-Retargeting-03.svg","title":"\u0421\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438","description":"

\u0420\u043e\u0441\u0442 \u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043e 27 % \u0437\u0430 \u0441\u0447\u0435\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c \u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0440\u043e\u0433\u0438\u0445 \u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/06\/Product-Recommendations-Icon-03.svg","title":"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432\u0441\u0435\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432 \u0432\u0430\u0448\u0435\u043c \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0435 ","description":"

\u041f\u043e\u0432\u044b\u0448\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043d\u043e\u0432\u044b\u0445 \u043a\u043e\u043b\u043b\u0435\u043a\u0446\u0438\u0439, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0438\u043b\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439, \u0432\u044b\u0431\u0438\u0440\u0430\u044f \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n"}]}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Ocean"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"-105","desktop_bottom_margin":"","mobile_top_margin":"-160","mobile_bottom_margin":""}},"full_wide_block":false,"title":"

\u0420\u0430\u0441\u0448\u0438\u0440\u044f\u0439\u0442\u0435 \u0441\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u043d\u0430\u043c\u0438!<\/h4>\n

\u041d\u0430\u0445\u043e\u0434\u0438\u0442\u0435 \u043b\u0443\u0447\u0448\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u0438\u0445 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439 \u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0438\u0445 \u0446\u0435\u043b\u0435\u0439. \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 Criteo Commerce Growth \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0432\u0430\u043c \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044e\u0442 \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0432\u0430\u0448\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"internal","text":"\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c","link_internal":"https:\/\/www.criteo.com\/ru\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"block_links","block_links":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"\u041a\u0430\u043a \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u044f\u044e\u0442 \u0434\u0440\u0443\u0433\u0438\u0435 \u043d\u0430\u0448\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b","title_size":"h4","description":"","description_font_size":"default"}},"gray_uppercase_labels":false,"number_of_columns":"two","blocks":[{"title":"\u0414\u0418\u041d\u0410\u041c\u0418\u0427\u0415\u0421\u041a\u0418\u0419 \u0420\u0415\u0422\u0410\u0420\u0413\u0415\u0422\u0418\u041d\u0413","description":"

\u0422\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0438\u0432\u044b\u0447\u043a\u0438 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u044d\u0442\u043e\u043c\u0443 \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 Criteo \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u043f\u043e\u0434\u0431\u043e\u0440\u043a\u0443 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0441 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/p>\n","link":"https:\/\/www.criteo.com\/ru\/products\/criteo-dynamic-retargeting\/"},{"title":"OMNICHANNEL","description":"

\u0422\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0431\u0430\u043d\u043d\u0435\u0440\u0430\u0445 \u0442\u0435 \u0442\u043e\u0432\u0430\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0430\u0448\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043a\u0443\u043f\u044f\u0442 \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0440\u0430\u0437, \u0430 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0438\u0437 \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430.<\/p>\n","link":"https:\/\/www.criteo.com\/ru\/products\/omnichannel-retail\/"}]}}],"use_transparent_header":true,"remove_footer":false,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"remove_from_internal_search":false,"strip_the_header":false,"override_buttons":false,"background_color_modular":"white"},"yoast_head":"\nPersonalized Product Recommendations, Made to Convert | Criteo<\/title>\n<meta name=\"description\" content=\"Criteo Sponsored Products\u2014 \u044d\u0442\u043e \u043d\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432. \u0422\u0430\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436. Criteo Sponsored Products \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c ROI, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0443 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalized Product Recommendations, Made to Convert | Criteo\" \/>\n<meta property=\"og:description\" content=\"Criteo Sponsored Products\u2014 \u044d\u0442\u043e \u043d\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432. \u0422\u0430\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436. Criteo Sponsored Products \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c ROI, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0443 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/\" \/>\n<meta property=\"og:site_name\" content=\"RU - Criteo.com\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T16:11:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/\",\n\t \"name\": \"Personalized Product Recommendations, Made to Convert | Criteo\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/ru\/#website\"\n\t },\n\t \"datePublished\": \"2017-08-22T19:08:31+00:00\",\n\t \"dateModified\": \"2026-02-25T16:11:18+00:00\",\n\t \"description\": \"Criteo Sponsored Products\u2014 \u044d\u0442\u043e \u043d\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432. \u0422\u0430\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436. Criteo Sponsored Products \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c ROI, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0443 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.\",\n\t \"breadcrumb\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/#breadcrumb\"\n\t },\n\t \"inLanguage\": \"ru-RU\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"ReadAction\",\n\t \"target\": [\n\t \"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/ru\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"Technology\",\n\t \"item\": \"https:\/\/www.criteo.com\/ru\/technology\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 3,\n\t \"name\": \"Product Recommendations\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\/\/www.criteo.com\/ru\/#website\",\n\t \"url\": \"https:\/\/www.criteo.com\/ru\/\",\n\t \"name\": \"RU - Criteo.com\",\n\t \"description\": \"\",\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/ru\/#organization\"\n\t },\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"SearchAction\",\n\t \"target\": {\n\t \"@type\": \"EntryPoint\",\n\t \"urlTemplate\": \"https:\/\/www.criteo.com\/ru\/?s={search_term_string}\"\n\t },\n\t \"query-input\": {\n\t \"@type\": \"PropertyValueSpecification\",\n\t \"valueRequired\": true,\n\t \"valueName\": \"search_term_string\"\n\t }\n\t }\n\t ],\n\t \"inLanguage\": \"ru-RU\"\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/ru\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/ru\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ru-RU\",\n\t \"@id\": \"https:\/\/www.criteo.com\/ru\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/ru\/#\/schema\/logo\/image\/\"\n\t }\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personalized Product Recommendations, Made to Convert | Criteo","description":"Criteo Sponsored Products\u2014 \u044d\u0442\u043e \u043d\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432. \u0422\u0430\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436. Criteo Sponsored Products \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c ROI, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0443 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/","og_locale":"ru_RU","og_type":"article","og_title":"Personalized Product Recommendations, Made to Convert | Criteo","og_description":"Criteo Sponsored Products\u2014 \u044d\u0442\u043e \u043d\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432. \u0422\u0430\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436. Criteo Sponsored Products \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c ROI, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0443 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.","og_url":"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/","og_site_name":"RU - Criteo.com","article_modified_time":"2026-02-25T16:11:18+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/","url":"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/","name":"Personalized Product Recommendations, Made to Convert | Criteo","isPartOf":{"@id":"https:\/\/www.criteo.com\/ru\/#website"},"datePublished":"2017-08-22T19:08:31+00:00","dateModified":"2026-02-25T16:11:18+00:00","description":"Criteo Sponsored Products\u2014 \u044d\u0442\u043e \u043d\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432. \u0422\u0430\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436. Criteo Sponsored Products \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c ROI, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0443 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.","breadcrumb":{"@id":"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/ru\/technology\/product-recommendations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/ru\/"},{"@type":"ListItem","position":2,"name":"Technology","item":"https:\/\/www.criteo.com\/ru\/technology\/"},{"@type":"ListItem","position":3,"name":"Product Recommendations"}]},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/ru\/#website","url":"https:\/\/www.criteo.com\/ru\/","name":"RU - Criteo.com","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/ru\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/ru\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/ru\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.criteo.com\/ru\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/ru\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/pages\/5215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/comments?post=5215"}],"version-history":[{"count":29,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/pages\/5215\/revisions"}],"predecessor-version":[{"id":18271,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/pages\/5215\/revisions\/18271"}],"up":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/pages\/5204"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/media?parent=5215"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/coauthors?post=5215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}