{"id":10039,"date":"2019-10-09T21:42:23","date_gmt":"2019-10-09T21:42:23","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/insights\/contextual-vs-behavioral-targeting\/"},"modified":"2021-01-11T16:11:30","modified_gmt":"2021-01-11T16:11:30","slug":"%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d1%8b%d0%b9-%d0%b8-%d0%bf%d0%be%d0%b2%d0%b5%d0%b4%d0%b5%d0%bd%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9-%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d1%8b%d0%b9-%d0%b8-%d0%bf%d0%be%d0%b2%d0%b5%d0%b4%d0%b5%d0%bd%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9-%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8\/","title":{"rendered":"\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 101: \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u044b\u0439 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 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aria-describedby=\"caption-attachment-16632\" style=\"width: 728px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10040\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Contextual-vs.-Behavioral-Targeting.png\" alt=\"Contextual vs. Behavioral Targeting\" width=\"728\" height=\"437\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Contextual-vs.-Behavioral-Targeting.png 593w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Contextual-vs.-Behavioral-Targeting-300x180.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><figcaption id=\"caption-attachment-16632\" class=\"wp-caption-text\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0444\u043e\u0442\u043e: https:\/\/blog.adbeat.com\/how-to-choose-publishers-advertising-campaigns<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>\u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/strong><\/h3>\n<p>\u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 (\u0442\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e) &#8212; \u044d\u0442\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u0440\u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0442\u0430\u043a\u0438\u0445, \u043a\u0430\u043a \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u0438\u0441\u043a\u0438, \u043d\u0430\u0436\u0430\u0442\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0438 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b. \u0415\u0441\u043b\u0438 \u0432\u044b \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u0435 \u0432 \u0441\u043f\u0438\u0441\u043e\u043a \u0434\u0430\u043d\u043d\u044b\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0438 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430, \u044d\u0442\u043e \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0442\u0430\u043a\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u043a\u0430\u043a \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435. \u0417\u0430\u0442\u0435\u043c, \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438 \u0441 \u043f\u043e\u0445\u043e\u0436\u0438\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u043c \u0433\u0440\u0443\u043f\u043f\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043d\u0438\u0445 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0445 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0438 \u043f\u043e\u043a\u0443\u043f\u043e\u043a.<\/p>\n<p><em>(\u0423\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435:\u00a0<\/em>\u00ab<a href=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/05\/Criteo-EBOOK-Retargeting-201-RU.pdf\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 201: \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0438 \u0432\u0438\u0434\u0435\u043e<\/a>\u00bb)<\/p>\n<p>\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443, \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u0438 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0443, \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u044b \u0434\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u0430 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0439, \u0433\u0438\u043f\u0435\u0440-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043a\u0430\u043a \u0440\u0430\u0437 \u0432 \u0442\u043e\u0442 \u043c\u043e\u043c\u0435\u043d\u0442, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c, \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0443. \u0427\u0430\u0441\u0442\u043e \u0446\u0438\u0442\u0438\u0440\u0443\u0435\u043c\u044b\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f <a href=\"https:\/\/www.criteo.com\/ru\/what-is-retargeting\/\">\u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/a>.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10045\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Contexual-vs.-Behavioral-targeting-RU.png\" alt=\"\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 101: \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u044b\u0439 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\" width=\"575\" height=\"708\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Contexual-vs.-Behavioral-targeting-RU.png 575w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Contexual-vs.-Behavioral-targeting-RU-244x300.png 244w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/h3>\n<h3><strong>\u0418\u0442\u0430\u043a, \u0447\u0442\u043e \u0436\u0435 \u043b\u0443\u0447\u0448\u0435?<\/strong><\/h3>\n<p>\u0412\u043a\u0440\u0430\u0442\u0446\u0435, \u043e\u043d\u0438 \u043e\u0431\u0430 \u0437\u0430\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u044e\u0442 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u0430\u043a \u0447\u0430\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u041d\u043e \u0432\u044b \u0436\u0435 \u0437\u043d\u0430\u043b\u0438, \u0447\u0442\u043e \u043c\u044b \u0441\u0434\u0435\u043b\u0430\u0435\u043c \u0438\u043c\u0435\u043d\u043d\u043e \u0442\u0430\u043a\u043e\u0439 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\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u043a \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0433\u043e, \u0442\u0430\u043a \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0446\u0435\u043b\u043e\u0441\u0442\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u0438 \u043f\u043e-\u0440\u0430\u0437\u043d\u043e\u043c\u0443 \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0440\u0430\u0437\u043d\u044b\u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u044b \u0438\u0445 \u043f\u0443\u0442\u0438.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e 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