{"id":10260,"date":"2019-10-31T15:39:52","date_gmt":"2019-10-31T15:39:52","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/?p=10260"},"modified":"2020-10-14T16:37:35","modified_gmt":"2020-10-14T16:37:35","slug":"3-%d1%8d%d1%82%d0%b0%d0%bf%d0%b0-%d0%bf%d1%80%d0%b0%d0%b7%d0%b4%d0%bd%d0%b8%d1%87%d0%bd%d0%be%d0%b3%d0%be-%d0%be%d0%bc%d0%bd%d0%b8%d0%ba%d0%b0%d0%bd%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%b3%d0%be-%d1%88","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/3-%d1%8d%d1%82%d0%b0%d0%bf%d0%b0-%d0%bf%d1%80%d0%b0%d0%b7%d0%b4%d0%bd%d0%b8%d1%87%d0%bd%d0%be%d0%b3%d0%be-%d0%be%d0%bc%d0%bd%d0%b8%d0%ba%d0%b0%d0%bd%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%b3%d0%be-%d1%88\/","title":{"rendered":"[\u0414\u0430\u043d\u043d\u044b\u0435] 3 \u044d\u0442\u0430\u043f\u0430 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0448\u043e\u043f\u043f\u0438\u043d\u0433\u0430"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u0421\u0435\u0437\u043e\u043d \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0441\u0430\u043c\u043e\u043c \u0440\u0430\u0437\u0433\u0430\u0440\u0435. \u041d\u043e \u0432\u043e\u043f\u0440\u043e\u0441 \u0432 \u0442\u043e\u043c &#8230; \u0433\u0434\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u0438\u0445 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0442\u044c?<\/p>\n<p><!--more--><\/p>\n<p>\u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u0447\u0430\u0442\u044c \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u044b \u043d\u0430 \u0441\u0432\u043e\u0435\u043c \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0435, \u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u0432 \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435. \u041e\u043d\u0438 \u043c\u043e\u0433\u043b\u0438 \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0447\u0442\u043e-\u0442\u043e \u0432 Instagram \u0438 \u043f\u043e\u0437\u0436\u0435 \u0440\u0435\u0448\u0438\u043b\u0438 \u0437\u0430\u043a\u0430\u0437\u0430\u0442\u044c \u044d\u0442\u043e \u043d\u0430 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0435. \u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043f\u0443\u0442\u044c \u043d\u0435\u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u0435 \u0434\u043d\u0438.<\/p>\n<p>\u041c\u044b \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c \u043d\u0430\u0448\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u0443\u0437\u043d\u0430\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043b\u044e\u0434\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u044d\u0442\u043e\u0433\u043e \u0441\u0435\u0437\u043e\u043d\u0430. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u0441\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0438\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d, \u043c\u044b \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 266,4 \u043c\u043b\u043d. \u043e\u0444\u043b\u0430\u0439\u043d \u0438 66,5 \u043c\u043b\u043d. \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 \u0421\u0428\u0410 \u0438 EMEA \u0443 51 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0435\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f \u0432 4 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2018 \u0433\u043e\u0434\u0430.<\/p>\n<p>\u0427\u0442\u043e \u043c\u044b \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u043b\u0438, \u0442\u0430\u043a \u044d\u0442\u043e \u0442\u043e, \u0447\u0442\u043e \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0441\u0435\u0437\u043e\u043d\u0430 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u043c \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0442\u0440\u0438 \u0447\u0435\u0442\u043a\u0438\u0445 \u044d\u0442\u0430\u043f\u0430.<\/p>\n<h4><strong>\u041e \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u044d\u0442\u043e\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f <\/strong><\/h4>\n<p>\u0420\u0430\u0431\u043e\u0442\u0430\u044f \u0441 \u043e\u0431\u044b\u0447\u043d\u044b\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u043f\u043e \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, Criteo \u043c\u043e\u0436\u0435\u0442 \u0432\u0438\u0434\u0435\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u044c \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u0438 \u0432 \u043e\u043d\u043b\u0430\u0439\u043d\u0435. \u041a\u043b\u0438\u0435\u043d\u0442\u044b \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u0445 \u0438 \u043e\u0444\u043b\u0430\u0439\u043d-\u0434\u0430\u043d\u043d\u044b\u0435 \u0432 <a href=\"https:\/\/www.criteo.com\/ru\/technology\/shopper-graph\/\">Criteo Shopper Graph<\/a>, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\u0435 \u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043b\u0438 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044f \u043e\u043d\u043b\u0430\u0439\u043d \u0438\u043b\u0438 \u043e\u0444\u043b\u0430\u0439\u043d, \u044d\u0442\u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442 \u043d\u0435 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0434\u0432\u0430\u0436\u0434\u044b.<\/p>\n<p>\u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c:<\/p>\n<h3><strong>\u042d\u0442\u0430\u043f 1: \u0447\u0435\u0440\u043d\u0430\u044f \u043f\u044f\u0442\u043d\u0438\u0446\u0430 \u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u043b\u0438\u0445\u043e\u0440\u0430\u0434\u043a\u0430 <\/strong><\/h3>\n<p>\u0412 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443, \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 \u043d\u043e\u044f\u0431\u0440\u044f, \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u043b\u0438 \u0431\u043e\u043b\u0435\u0435 60 % \u0432\u0441\u0435\u0445 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0421\u0428\u0410 \u0438 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 EMEA. \u041d\u043e \u0441 \u043f\u0440\u0438\u0431\u043b\u0438\u0436\u0435\u043d\u0438\u0435\u043c \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u043b\u043e\u0441\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439, \u0447\u0435\u043c \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u043f\u043e\u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u043e\u0436\u0438\u0434\u0430\u043b\u0438 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u0441\u043a\u0438\u0434\u043e\u043a \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435. \u0424\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438, \u0434\u043e\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0436 \u043e\u0444\u043b\u0430\u0439\u043d \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0430 \u0441\u0432\u043e\u0435\u0433\u043e \u043c\u0438\u043d\u0438\u043c\u0443\u043c\u0430 \u0432 \u043d\u043e\u044f\u0431\u0440\u0435 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443, \u043a\u043e\u0433\u0434\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 \u0443\u043f\u0430\u043b\u0438 \u0434\u043e \u0443\u0440\u043e\u0432\u043d\u044f \u043d\u0438\u0436\u0435 30 % \u043e\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u043e\u0431\u044a\u0435\u043c\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0421\u0428\u0410 \u0438 \u043d\u0438\u0436\u0435 56 % \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0435 EMEA.<\/p>\n<p>\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443 (\u0432 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u043e\u043d\u043b\u0430\u0439\u043d), \u0447\u0442\u043e \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u043e\u0434\u043d\u043e \u043d\u0435 \u043a\u0430\u043d\u043d\u0438\u0431\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u0434\u0440\u0443\u0433\u043e\u0435. \u0412 \u0421\u0428\u0410 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 257 %, \u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 495 %. \u0412 EMEA \u0440\u043e\u0441\u0442 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 29 % \u0438 97 % \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10309\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart1-2019-HolidayReportBlogPost-1200x800-RU.png\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart1-2019-HolidayReportBlogPost-1200x800-RU.png 1200w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart1-2019-HolidayReportBlogPost-1200x800-RU-300x200.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart1-2019-HolidayReportBlogPost-1200x800-RU-768x512.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart1-2019-HolidayReportBlogPost-1200x800-RU-1024x683.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span lang=\"RU\">\u041f\u043e \u0432\u0441\u0435\u0439 \u0442\u0435\u0440\u0440\u0438\u0442\u043e\u0440\u0438\u0438 \u0421\u0428\u0410 \u0438 EMEA \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0447\u0430\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u043e\u044f\u0431\u0440\u044f, \u043d\u043e \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0440\u0430\u0441\u0442\u0443\u0442 \u0441 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b \u0434\u043e \u041a\u0438\u0431\u0435\u0440\u043f\u043e\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u0438\u043a\u0430.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10310\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart2-2019-HolidayReportBlogPost-1200x800-RU.png\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart2-2019-HolidayReportBlogPost-1200x800-RU.png 1200w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart2-2019-HolidayReportBlogPost-1200x800-RU-300x200.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart2-2019-HolidayReportBlogPost-1200x800-RU-768x512.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart2-2019-HolidayReportBlogPost-1200x800-RU-1024x683.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span lang=\"RU\">\u041e\u0447\u0435\u0432\u0438\u0434\u043d\u043e, \u0447\u0442\u043e \u043b\u044e\u0434\u0438 \u0445\u043e\u0442\u044f\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043d\u043e \u0432\u0441\u0435 \u0435\u0449\u0435 \u0435\u0441\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043a\u043e\u043d\u0442\u0438\u043d\u0433\u0435\u043d\u0442 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u044e\u0431\u044f\u0442 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u044c \u043e\u0444\u043b\u0430\u0439\u043d.<\/span><\/p>\n<h3><strong>\u042d\u0442\u0430\u043f 2: \u043b\u044e\u0431\u0438\u0442\u0435\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u044c \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u044e\u044e \u043c\u0438\u043d\u0443\u0442\u0443 \u0438\u0434\u0443\u0442 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d <\/strong><\/h3>\n<p>\u0412 2018 \u0433\u043e\u0434\u0443, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u043f\u043e\u0447\u0443\u0432\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0438 \u043d\u0435\u0445\u0432\u0430\u0442\u043a\u0443 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043e\u043d\u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043b\u0438\u0441\u044c \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c, \u043f\u043e\u0442\u0440\u043e\u0433\u0430\u0442\u044c \u0438 \u043f\u0440\u0438\u043d\u0435\u0441\u0442\u0438 \u043f\u043e\u0434\u0430\u0440\u043a\u0438 \u0434\u043e\u043c\u043e\u0439, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0438\u0437-\u0437\u0430 \u0431\u043e\u044f\u0437\u043d\u0438, \u0447\u0442\u043e \u0437\u0430\u043a\u0430\u0437\u044b \u043d\u0435 \u0431\u0443\u0434\u0443\u0442 \u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0432\u043e\u0432\u0440\u0435\u043c\u044f.<\/p>\n<p>\u0412 \u0421\u0428\u0410 73 % \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u043d\u0430 \u043d\u0435\u0434\u0435\u043b\u0435, \u043f\u0440\u0435\u0434\u0448\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0439 \u0420\u043e\u0436\u0434\u0435\u0441\u0442\u0432\u0443, \u0431\u044b\u043b\u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u044b \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445. \u0414\u043e\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 EMEA \u043e\u0444\u043b\u0430\u0439\u043d \u0437\u0430 \u0442\u043e\u0442 \u0436\u0435 \u043f\u0435\u0440\u0438\u043e\u0434 \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0430 87 %.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10311\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart3-2019-HolidayReportBlogPost-1200x800-RU.png\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart3-2019-HolidayReportBlogPost-1200x800-RU.png 1200w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart3-2019-HolidayReportBlogPost-1200x800-RU-300x200.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart3-2019-HolidayReportBlogPost-1200x800-RU-768x512.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart3-2019-HolidayReportBlogPost-1200x800-RU-1024x683.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/2019-holiday-guide?utm_source=insights&amp;utm_medium=referral&amp;utm_content=AMER-holiday-guide&amp;utm_campaign=2019.AMER.ON.AA.Retargeting.PaidSocial.HolidayGuide\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10317\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart4-2019-HolidayReportBlogPost-1200x800-RU-1.png\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart4-2019-HolidayReportBlogPost-1200x800-RU-1.png 1200w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart4-2019-HolidayReportBlogPost-1200x800-RU-1-300x200.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart4-2019-HolidayReportBlogPost-1200x800-RU-1-768x512.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart4-2019-HolidayReportBlogPost-1200x800-RU-1-1024x683.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u042d\u0442\u0430\u043f 3: \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u043f\u043e\u0441\u043b\u0435 \u0420\u043e\u0436\u0434\u0435\u0441\u0442\u0432\u0430 \u0432\u044b\u0445\u043e\u0434\u044f\u0442 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 <\/strong><\/h3>\n<p>\u0421\u0440\u0430\u0437\u0443 \u043f\u043e\u0441\u043b\u0435 \u0420\u043e\u0436\u0434\u0435\u0441\u0442\u0432\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 \u0440\u0435\u0437\u043a\u043e \u043f\u0430\u0434\u0430\u044e\u0442, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0441 \u0441\u0435\u043c\u044c\u0435\u0439 \u0438\u043b\u0438 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0443\u044e\u0442. \u0412 EMEA \u0432 \u0414\u0435\u043d\u044c \u043f\u043e\u0434\u0430\u0440\u043a\u043e\u0432 (26 \u0434\u0435\u043a\u0430\u0431\u0440\u044f) \u0440\u0435\u0437\u043a\u043e \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u043b\u0438\u0441\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445, \u0442\u0430\u043a \u043a\u0430\u043a \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432 \u0437\u0430\u043a\u0440\u044b\u0442\u044b \u043d\u0430 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10313\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart5-2019-HolidayReportBlogPost-1200x800-RU.png\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart5-2019-HolidayReportBlogPost-1200x800-RU.png 1200w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart5-2019-HolidayReportBlogPost-1200x800-RU-300x200.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart5-2019-HolidayReportBlogPost-1200x800-RU-768x512.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart5-2019-HolidayReportBlogPost-1200x800-RU-1024x683.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10314\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart6-2019-HolidayReportBlogPost-1200x800-RU.png\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart6-2019-HolidayReportBlogPost-1200x800-RU.png 1200w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart6-2019-HolidayReportBlogPost-1200x800-RU-300x200.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart6-2019-HolidayReportBlogPost-1200x800-RU-768x512.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart6-2019-HolidayReportBlogPost-1200x800-RU-1024x683.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>\u041a\u0430\u043a \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0438 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0430 <\/strong><\/h3>\n<p>\u0412 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u043e\u0431\u0449\u0438\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439 \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u043c\u044b \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438, \u043a\u0430\u043a\u0438\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438\u0441\u043f\u044b\u0442\u0430\u043b\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0441\u0434\u0432\u0438\u0433\u0438 \u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 \u0434\u043e \u043f\u0440\u043e\u0434\u0430\u0436 \u043e\u043d\u043b\u0430\u0439\u043d \u0432 \u0432\u044b\u0445\u043e\u0434\u043d\u044b\u0435 \u0434\u043d\u0438 \u043f\u043e\u0441\u043b\u0435 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b.<\/p>\n<p>\u041d\u0430 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u043c \u043d\u0438\u0436\u0435 \u0433\u0440\u0430\u0444\u0438\u043a\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u0430 \u0434\u043e\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u0432 \u0421\u0428\u0410 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445, \u043c\u044b \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0435\u043c \u0441\u043f\u0430\u0434 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043f\u0435\u0440\u0435\u0434 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u0435\u0439, \u0437\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0432 \u0434\u0435\u043d\u044c \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/2019-holiday-guide?utm_source=insights&amp;utm_medium=referral&amp;utm_content=AMER-holiday-guide&amp;utm_campaign=2019.AMER.ON.AA.Retargeting.PaidSocial.HolidayGuide\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10320\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart7-2019-HolidayReportBlogPost-1200x800-RU-v2.png\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart7-2019-HolidayReportBlogPost-1200x800-RU-v2.png 1200w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart7-2019-HolidayReportBlogPost-1200x800-RU-v2-300x200.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart7-2019-HolidayReportBlogPost-1200x800-RU-v2-768x512.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart7-2019-HolidayReportBlogPost-1200x800-RU-v2-1024x683.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<\/a><\/p>\n<p><span lang=\"RU\">\u041d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0437\u0430\u043c\u0435\u0442\u043d\u043e, \u0447\u0442\u043e \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 &#171;\u042d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0430&#187;, \u0430 \u0442\u0430\u043a\u0436\u0435 &#171;\u041e\u0434\u0435\u0436\u0434\u0430 \u0438 \u0430\u043a\u0441\u0435\u0441\u0441\u0443\u0430\u0440\u044b&#187; \u0441\u0442\u0430\u043b\u0438 \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u043e\u043c \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 (\u0442\u043e \u0435\u0441\u0442\u044c, \u0434\u043e\u043b\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0434\u0430\u043d\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0430 \u0434\u043e\u043b\u044e \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445), \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043e\u043d\u043b\u0430\u0439\u043d \u0437\u0430\u0445\u0432\u0430\u0442\u0438\u043b \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0447\u0430\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436 &#8212; 72 % (\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0430) \u0438 63 % (\u043e\u0434\u0435\u0436\u0434\u0430 \u0438 \u0430\u043a\u0441\u0435\u0441\u0441\u0443\u0430\u0440\u044b).<\/span><\/p>\n<p><span lang=\"RU\">\u0412 \u0440\u0435\u0433\u0438\u043e\u043d\u0435 EMEA \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f &#171;\u042d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0430&#187; \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0438\u0439 \u0441\u0434\u0432\u0438\u0433 \u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 \u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c \u0432 \u0432\u044b\u0445\u043e\u0434\u043d\u044b\u0435 \u0434\u043d\u0438 \u043f\u043e\u0441\u043b\u0435 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b, \u043f\u043e\u043a\u0430\u0437\u0430\u0432 \u0440\u043e\u0441\u0442 \u0434\u043e\u043b\u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436 \u0441 22 % \u0434\u043e 52 %.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10315\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart8-2019-HolidayReportBlogPost-1200x800-RU.png\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart8-2019-HolidayReportBlogPost-1200x800-RU.png 1200w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart8-2019-HolidayReportBlogPost-1200x800-RU-300x200.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart8-2019-HolidayReportBlogPost-1200x800-RU-768x512.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart8-2019-HolidayReportBlogPost-1200x800-RU-1024x683.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e eCommerce \u0440\u0430\u0441\u0442\u0435\u0442 \u043f\u043e \u0432\u0441\u0435\u043c \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443, \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445. \u0422\u043e\u0432\u0430\u0440\u044b \u0434\u043b\u044f \u0434\u043e\u043c\u0430 \u0438 \u0441\u0430\u0434\u0430 \u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u043e\u0435 \u043e\u0431\u043e\u0440\u0443\u0434\u043e\u0432\u0430\u043d\u0438\u0435, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0442\u0430\u043a\u0438\u0435 \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u044b, \u043a\u0430\u043a \u0434\u0438\u0432\u0430\u043d\u044b, \u0440\u0430\u0441\u0442\u0435\u043d\u0438\u044f, \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u0442. \u043f., \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043c\u0435\u043d\u0435\u0435 \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n<p>\u041a\u0430\u043a\u043e\u0432 \u0436\u0435 \u0432\u044b\u0432\u043e\u0434? \u0425\u043e\u0442\u044f \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u043e\u0436\u0435\u0442 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c \u043b\u044c\u0432\u0438\u043d\u0443\u044e \u0434\u043e\u043b\u044e \u043f\u0440\u043e\u0434\u0430\u0436, \u044d\u0442\u043e \u043d\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u0431\u0443\u0434\u0443\u0442 \u0442\u0435\u0440\u044f\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432; \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043a\u0430\u043a \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u0442\u0430\u043a \u0438 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f (\u0445\u043e\u0442\u044f \u0432\u0435\u0431 \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u043d\u0430\u043c\u043d\u043e\u0433\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438).<\/p>\n<h3><strong>\u0412\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u043d\u043d\u0435\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430<\/strong><\/h3>\n<p>\u041d\u0430\u0448\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438, \u0447\u0442\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u0443\u043f\u0438\u043b\u0438 \u0447\u0442\u043e-\u0442\u043e \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 \u0441\u0435\u0437\u043e\u043d\u0430, \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u043f\u043e\u0442\u0440\u0430\u0442\u044f\u0442 \u0435\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u0437\u0436\u0435, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443. \u0422\u0435, \u0447\u044c\u044f \u043f\u0435\u0440\u0432\u0430\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0430 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0435 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430 \u0431\u044b\u043b\u0430 \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0437\u0430 \u0434\u0432\u0430 \u043c\u0435\u0441\u044f\u0446\u0430 \u0434\u043e \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b, \u043c\u043e\u0433\u0443\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u0432\u044b\u0445\u043e\u0434\u043d\u044b\u0435 \u0434\u043d\u0438 \u043f\u043e\u0441\u043b\u0435 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b \u043d\u0430 23 %, \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u0447\u0435\u0439 \u043f\u0435\u0440\u0432\u044b\u0439 \u0432\u0438\u0437\u0438\u0442 \u0431\u044b\u043b \u0441\u0434\u0435\u043b\u0430\u043d \u0432\u0441\u0435\u0433\u043e \u0437\u0430 \u043e\u0434\u0438\u043d \u0434\u0435\u043d\u044c \u0434\u043e \u0441\u043e\u0431\u044b\u0442\u0438\u044f. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0436\u0435 \u043a\u0443\u043f\u0438\u043b\u0438 \u0447\u0442\u043e-\u0442\u043e \u0432 \u043e\u043a\u0442\u044f\u0431\u0440\u0435 (\u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0442\u0435\u043c\u0438, \u043a\u0442\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u043b \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443), \u0432 \u0441\u0430\u043c \u0434\u0435\u043d\u044c \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c \u0443\u0434\u0432\u043e\u0438\u043b\u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/2019-holiday-guide?utm_source=insights&amp;utm_medium=referral&amp;utm_content=AMER-holiday-guide&amp;utm_campaign=2019.AMER.ON.AA.Retargeting.PaidSocial.HolidayGuide\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10316\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart9-2019-HolidayReportBlogPost-1200x800-RU.png\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart9-2019-HolidayReportBlogPost-1200x800-RU.png 1200w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart9-2019-HolidayReportBlogPost-1200x800-RU-300x200.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart9-2019-HolidayReportBlogPost-1200x800-RU-768x512.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/Criteo-Chart9-2019-HolidayReportBlogPost-1200x800-RU-1024x683.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<\/a><\/p>\n<h3><strong>\u042d\u0442\u043e \u0441\u0435\u0437\u043e\u043d \u0443\u0441\u043f\u0435\u0445\u0430 \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/strong><\/h3>\n<p>\u041f\u043e\u043d\u0438\u043c\u0430\u044f \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0443\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0438, \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u043f\u043b\u0430\u043d. \u0421\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u0438 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043f\u0438\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0434\u043b\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u0441 \u0441\u0430\u043c\u044b\u043c\u0438 \u0431\u043e\u043b\u044c\u0448\u0438\u043c\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438. \u0418 \u043d\u0430\u0447\u0438\u043d\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0443\u0436\u0435 \u0441\u0435\u0439\u0447\u0430\u0441, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441 \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u0435\u043c \u0431\u0443\u0434\u0443\u0442 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u044c \u0443 \u0432\u0430\u0441 \u0441\u043d\u043e\u0432\u0430 \u0438 \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u043e\u0432.<\/p>\n<h4>\u0414\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c\u0441\u044f, <a href=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/Criteo-Presentation-2019-Holiday_RU_link.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u0441\u043a\u0430\u0447\u0430\u0439\u0442\u0435 \u043d\u0430\u0448 \u043e\u0442\u0447\u0435\u0442 \u043e \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435<\/a>:<\/h4>\n<p><a href=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/08\/Criteo-Presentation-2019-Holiday_RU_link.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10034\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/19_Blog_CTA-Buttons_BlogCTA-Holiday-RU-download.png\" alt=\"\" width=\"600\" height=\"151\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/19_Blog_CTA-Buttons_BlogCTA-Holiday-RU-download.png 600w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/10\/19_Blog_CTA-Buttons_BlogCTA-Holiday-RU-download-300x76.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0421\u0435\u0437\u043e\u043d \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0441\u0430\u043c\u043e\u043c \u0440\u0430\u0437\u0433\u0430\u0440\u0435. \u041d\u043e \u0432\u043e\u043f\u0440\u043e\u0441 \u0432 \u0442\u043e\u043c &#8230; \u0433\u0434\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u0438\u0445 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0442\u044c?<\/p>\n","protected":false},"author":55,"featured_media":10280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"coauthors":[],"class_list":{"0":"post-10260","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[\u0414\u0430\u043d\u043d\u044b\u0435] 3 \u044d\u0442\u0430\u043f\u0430 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0448\u043e\u043f\u043f\u0438\u043d\u0433\u0430 | RU - 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