{"id":10908,"date":"2020-02-13T20:22:13","date_gmt":"2020-02-13T20:22:13","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/?p=10908"},"modified":"2020-02-13T20:48:24","modified_gmt":"2020-02-13T20:48:24","slug":"%d0%bf%d0%be%d1%87%d0%b5%d0%bc%d1%83-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%b0-%d0%b4%d0%be%d0%bb%d0%b6%d0%bd%d0%b0-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b2%d0%b0%d1%82%d1%8c-%d0%b1%d1%80%d0%b5%d0%bd","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d0%bf%d0%be%d1%87%d0%b5%d0%bc%d1%83-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%b0-%d0%b4%d0%be%d0%bb%d0%b6%d0%bd%d0%b0-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b2%d0%b0%d1%82%d1%8c-%d0%b1%d1%80%d0%b5%d0%bd\/","title":{"rendered":"\u041f\u043e\u0447\u0435\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u0440\u0435\u043d\u0434, \u0430 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432 2020 \u0433\u043e\u0434\u0443"},"content":{"rendered":"

 <\/p>\n

\u041d\u0430\u0448\u0435 \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Shopper Story, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0431\u043e\u043b\u0435\u0435 1 000 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0432 \u0421\u0428\u0410, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0441\u043a\u043b\u043e\u043d\u043d\u044b \u043a \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u043c.<\/p>\n

\u041e\u043d\u0438 \u0438\u0449\u0443\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0438 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435, \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0441\u0440\u0430\u0437\u0443 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u043d\u0430\u043b\u043e\u0432.<\/p>\n

\u041e\u0442 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043e \u043e\u0444\u043b\u0430\u0439\u043d \u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430, \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c: \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u044e\u0442 \u0431\u0435\u0441\u043a\u043e\u043d\u0435\u0447\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432, \u0447\u0438\u0442\u0430\u044e\u0442 \u043e\u0431\u0437\u043e\u0440\u044b \u0441 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u0443\u0433\u043b\u0443\u0431\u043b\u044f\u044e\u0442\u0441\u044f \u0432 \u0434\u0435\u0442\u0430\u043b\u0438 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043e\u043d\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442.<\/p>\n

\u0414\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u044d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0443\u0436\u0435 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438: \u044d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/p>\n

\u0412\u043e\u0442 \u043f\u043e\u0447\u0435\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u0440\u0435\u043d\u0434, \u0430 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432 2020 \u0433\u043e\u0434\u0443:<\/p>\n

1. \u0420\u0430\u0441\u0441\u043a\u0430\u0437 \u043e \u0431\u0440\u0435\u043d\u0434\u0435 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u0435\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0447\u0442\u043e-\u0442\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u043e\u0435<\/strong><\/h3>\n

\u0415\u0441\u043b\u0438 \u043f\u043e\u043c\u0435\u0441\u0442\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u043d\u0438\u0436\u0435, \u0434\u043e\u0441\u043a\u0438 \u0434\u043b\u044f \u0441\u0435\u0440\u0444\u0438\u043d\u0433\u0430 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u044b\u043c \u0441\u043d\u0430\u0440\u044f\u0436\u0435\u043d\u0438\u0435\u043c: \u043e\u043d\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043d\u0435\u043e\u0442\u044a\u0435\u043c\u043b\u0435\u043c\u044b\u043c \u0430\u0442\u0440\u0438\u0431\u0443\u0442\u043e\u043c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0433\u043e \u0432\u0435\u0441\u0435\u043b\u043e\u0433\u043e \u0441\u043e\u043b\u043d\u0435\u0447\u043d\u043e\u0433\u043e \u0434\u043d\u044f \u043d\u0430 \u043f\u043b\u044f\u0436\u0435.<\/p>\n

\"\"<\/p>\n

2. \u0421\u043c\u0435\u0448\u0438\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u0431\u0440\u0435\u043d\u0434\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043b\u044e\u0434\u0435\u0439 \u043a\u043e \u0432\u0441\u0435\u043c\u0443, \u0447\u0442\u043e \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c<\/strong><\/h3>\n

\u0412 \u044d\u0442\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043e\u0431\u0443\u0432\u0438 \u0432\u044b \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0432\u0438\u0434\u0438\u0442\u0435 \u043a\u0443\u0447\u0443 \u043a\u0440\u043e\u0441\u0441\u043e\u0432\u043e\u043a, \u0432\u044b \u0432\u0438\u0434\u0438\u0442\u0435 \u043f\u0430\u0440\u0443 \u0432 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0434\u0440\u0443\u0433\u0438\u0445 \u0440\u0430\u0441\u0446\u0432\u0435\u0442\u043e\u043a \u0438 \u0441\u0442\u0438\u043b\u0435\u0439.<\/p>\n

\"\"<\/a><\/p>\n

3. \u0418\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u043d\u0435\u0437\u0430\u0431\u044b\u0432\u0430\u0435\u043c\u043e\u043c\u0443 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u044e \u043e\u0442 \u0431\u0440\u0435\u043d\u0434\u0430<\/strong><\/h3>\n

\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0447\u0430\u0449\u0435 \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0442 \u0431\u0440\u0435\u043d\u0434 \u0430\u0440\u0435\u043d\u0434\u044b \u0436\u0438\u043b\u044c\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0438\u043c \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u043f\u043e \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u0447\u0435\u0440\u0435\u0437 \u0441\u0432\u043e\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f.<\/p>\n

\"\"<\/a><\/p>\n

4. \u0410\u043d\u0438\u043c\u0430\u0446\u0438\u044f \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0432\u044f\u0437\u0438<\/strong><\/h3>\n

\u0412 \u044d\u0442\u043e\u043c 3D-\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u043a\u0443\u043f\u043e\u043d\u0435 \u0435\u0434\u044b, \u0437\u0440\u0438\u0442\u0435\u043b\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u0421\u0423\u0412 (\u0441\u0438\u043d\u0434\u0440\u043e\u043c \u0443\u043f\u0443\u0449\u0435\u043d\u043d\u043e\u0439 \u0432\u044b\u0433\u043e\u0434\u044b), \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u044e\u0442 \u043b\u044e\u0431\u043e\u0432\u044c \u043a \u0442\u0443\u0441\u043e\u0432\u043a\u0435 \u0438 \u0434\u0443\u043c\u0430\u044e\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0441\u0442\u0430\u0442\u044c \u0447\u0430\u0441\u0442\u044c\u044e \u0443\u0436\u0438\u043d\u0430 \u043d\u0430 \u0441\u0432\u0435\u0436\u0435\u043c \u0432\u043e\u0437\u0434\u0443\u0445\u0435 \u0441 \u0434\u0440\u0443\u0437\u044c\u044f\u043c\u0438.<\/p>\n

\"\"<\/a><\/p>\n

5. \u0412\u044b\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0430\u0441\u043f\u0435\u043a\u0442\u043e\u0432 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043a\u0430\u0441\u0442\u043e\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043e\u043f\u044b\u0442<\/strong><\/h3>\n

\u0421\u043b\u0430\u0439\u0434\u0435\u0440 \u043d\u0438\u0436\u0435 \u0438\u043c\u0435\u0435\u0442 \u0434\u0432\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0440\u044f\u0434\u043e\u043c, \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u0441\u043b\u0430\u0436\u0434\u0430\u0442\u044c\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0438\u043c, \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u044f \u043f\u043e \u043d\u0435\u043c\u0443 \u043f\u0430\u043b\u044c\u0446\u0435\u043c. \u0412 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u043c \u043d\u0438\u0436\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0435, \u0435\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043a\u043e\u043b\u044c\u0446\u043e \u0441 \u0431\u0440\u0438\u043b\u043b\u0438\u0430\u043d\u0442\u043e\u043c \u043f\u043e\u0431\u043b\u0438\u0436\u0435, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0435\u0440\u0435\u043c\u0435\u0441\u0442\u0438\u0442\u044c \u043f\u043e\u043b\u0437\u0443\u043d\u043e\u043a \u0432\u043f\u0440\u0430\u0432\u043e.<\/p>\n

\"\"<\/p>\n

\u041a\u0430\u043a Criteo DCO +<\/a> \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u043f\u043e\u043b\u043d\u043e\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443<\/strong><\/h3>\n

DCO + — \u044d\u0442\u043e \u043d\u0430\u0448\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u043b\u044e\u0431\u043e\u0433\u043e \u0442\u0438\u043f\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u041e\u043d\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 Criteo Shopper Graph<\/a> — \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u043e 2 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430\u0445 \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0445 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 — \u0438 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u0432\u0435\u043b\u0438\u043a\u043e\u043b\u0435\u043f\u043d\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u0443\u0434\u0443\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u044b \u0432 \u0441\u0430\u043c\u044b\u0439 \u043d\u0443\u0436\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u043f\u0443\u0442\u0438 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/p>\n

\"\"<\/p>\n

\u041f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0432\u044b \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u0435\u0441\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u043f\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u0441 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0430\u043c\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 Criteo, \u0447\u0442\u043e\u0431\u044b \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0432\u0430\u0448\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u0441\u0435\u0433\u0434\u0430 \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0442 \u0431\u0440\u0435\u043d\u0434, \u043d\u0430\u0448\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0438 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u0435\u0442, \u0447\u0442\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0444\u043e\u0440\u043c\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u043d \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e. \u041a\u0430\u0436\u0434\u043e\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/span><\/p>\n

\u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u043d\u0430\u0438\u043b\u0443\u0447\u0448\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0446\u0435\u043b\u0435\u0439 \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u0432\u0441\u0435\u0445 \u0443\u0440\u043e\u0432\u043d\u044f\u0445 \u0432\u043e\u0440\u043e\u043d\u043a\u0438: \u043e\u0442 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043e \u0432\u0430\u0448\u0435\u043c \u0431\u0440\u0435\u043d\u0434\u0435, \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0443\u0437\u043d\u0430\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u043c, \u0434\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  \u041d\u0430\u0448\u0435 \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Shopper Story, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0431\u043e\u043b\u0435\u0435 1 000 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0432 \u0421\u0428\u0410, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0441\u043a\u043b\u043e\u043d\u043d\u044b \u043a \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u043c. \u041e\u043d\u0438 \u0438\u0449\u0443\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0438 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435, \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0441\u0440\u0430\u0437\u0443 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u043d\u0430\u043b\u043e\u0432. \u041e\u0442 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043e \u043e\u0444\u043b\u0430\u0439\u043d \u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430, \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c: \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u044e\u0442 \u0431\u0435\u0441\u043a\u043e\u043d\u0435\u0447\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432, \u0447\u0438\u0442\u0430\u044e\u0442 \u043e\u0431\u0437\u043e\u0440\u044b \u0441 […]<\/p>\n","protected":false},"author":55,"featured_media":10975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"coauthors":[],"class_list":{"0":"post-10908","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\u041f\u043e\u0447\u0435\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u0440\u0435\u043d\u0434, \u0430 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432 2020 \u0433\u043e\u0434\u0443 | RU - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u041d\u0430\u0448 \u043d\u0435\u0434\u0430\u0432\u043d\u0438\u0439 \u043e\u0442\u0447\u0435\u0442 Shopper Story \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 2020 \u0433\u043e\u0434\u0430 \u0438\u0449\u0443\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0438 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435. \u041e\u0442\u043b\u0438\u0447\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0436\u0435\u0442 \u0434\u0430\u0442\u044c \u0438 \u0442\u043e \u0438 \u0434\u0440\u0443\u0433\u043e\u0435.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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