{"id":11225,"date":"2020-03-27T15:11:52","date_gmt":"2020-03-27T15:11:52","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/?p=11225"},"modified":"2020-12-16T22:59:10","modified_gmt":"2020-12-16T22:59:10","slug":"forrester-%d1%80%d0%b8%d1%82%d0%b5%d0%b9%d0%bb%d0%b5%d1%80%d1%8b-%d0%b2%d1%8b-%d1%81%d0%bb%d0%b5%d0%b4%d1%83%d1%8e%d1%89%d0%b8%d0%b9-%d0%bc%d0%b5%d0%b4%d0%b8%d0%b0-%d0%bc%d0%b0%d0%b3%d0%bd%d0%b0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/forrester-%d1%80%d0%b8%d1%82%d0%b5%d0%b9%d0%bb%d0%b5%d1%80%d1%8b-%d0%b2%d1%8b-%d1%81%d0%bb%d0%b5%d0%b4%d1%83%d1%8e%d1%89%d0%b8%d0%b9-%d0%bc%d0%b5%d0%b4%d0%b8%d0%b0-%d0%bc%d0%b0%d0%b3%d0%bd%d0%b0\/","title":{"rendered":"Forrester &#8212; \u0420\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b: \u0432\u044b &#8212; \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u043c\u0435\u0434\u0438\u0430-\u043c\u0430\u0433\u043d\u0430\u0442"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u00ab<em>\u041c\u0435\u0434\u0438\u0430-\u0441\u0435\u0442\u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0440\u0430\u0441\u0442\u0443\u0442 \u0438 \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0448\u043e\u043f\u043f\u0438\u043d\u0433\u0430<\/em>\u00bb, &#8212; \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u0442 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a Forrester <a href=\"https:\/\/www.forrester.com\/Sucharita-Kodali\">\u0421\u0443\u0447\u0430\u0440\u0438\u0442\u0430 \u041a\u043e\u0434\u0430\u043b\u0438<\/a> (<a href=\"https:\/\/twitter.com\/smulpuru\">@smulpuru<\/a>) \u0432 \u0441\u0432\u043e\u0435\u043c \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u043e\u0442\u0447\u0435\u0442\u0435 <a href=\"https:\/\/www.forrester.com\/report\/Retailers+Youre+The+Next+Media+Moguls\/-\/E-RES143841\">\u0420\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b:<\/a><a href=\"https:\/\/www.forrester.com\/report\/Retailers+Youre+The+Next+Media+Moguls\/-\/E-RES143841\"> \u0412\u044b &#8212; \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u043c\u0435\u0434\u0438\u0430-\u043c\u0430\u0433\u043d\u0430\u0442\u044b<\/a> (\u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0430, \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 \u043d\u0438\u0436\u0435, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0435\u0435, \u043b\u044e\u0431\u0435\u0437\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u0443\u044e Criteo) \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0439 21\/2\/20 \u0441 \u0443\u0447\u0430\u0441\u0442\u0438\u0435\u043c <a href=\"https:\/\/www.forrester.com\/Fiona-Swerdlow\">\u0424\u0438\u043e\u043d\u044b \u0421\u0432\u0435\u0440\u0434\u043b\u043e\u0443<\/a>,<a href=\"https:\/\/www.forrester.com\/Collin-Colburn\"> \u041a\u043e\u043b\u043b\u0438\u043d\u0430 \u041a\u043e\u043b\u0431\u0435\u0440\u043d\u0430<\/a>, <a href=\"https:\/\/www.forrester.com\/Joanna-O'Connell\">\u0414\u0436\u043e\u0430\u043d\u043d\u044b \u041e&#8217;\u041a\u043e\u043d\u043d\u0435\u043b\u043b<\/a> \u0438 \u041d\u0438\u043a\u043e\u043b\u044c \u041c\u0443\u0440\u0434\u0436\u0438\u0430.<\/p>\n<p>\u041a\u0430\u043a \u043c\u044b \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u043b\u0438 \u0432 \u043d\u0430\u0448\u0435\u043c \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0438 \u0432 \u0431\u043b\u043e\u0433\u0435, Amazon \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a Best Buy \u0438 Walmart, \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430-\u0441\u0435\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u043f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u043d\u043e\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e \u0438\u0445 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f\u043c, \u043d\u043e \u0432 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u00ab<em>\u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u0443\u044e\u0442 \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0430\u0441\u0442\u0443\u0449\u0438\u0439 \u043d\u043e\u0432\u044b\u0439 \u043f\u043e\u0442\u043e\u043a \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0441\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u043e\u0439 \u043c\u0430\u0440\u0436\u043e\u0439.<\/em>\u00bb<\/p>\n<figure id=\"attachment_11229\" aria-describedby=\"caption-attachment-11229\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11229 size-large\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/03\/Chart-RU-859x1024.png\" alt=\"\" width=\"640\" height=\"763\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/03\/Chart-RU-859x1024.png 859w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/03\/Chart-RU-252x300.png 252w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/03\/Chart-RU-768x916.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/03\/Chart-RU-1288x1536.png 1288w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/03\/Chart-RU-1718x2048.png 1718w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/03\/Chart-RU.png 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-11229\" class=\"wp-caption-text\">Forrester: \u0441\u0430\u0439\u0442\u044b \u0438 \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u0438\u0433\u0440\u0430\u044e\u0442 \u0440\u0435\u0448\u0430\u044e\u0449\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u0440\u0430\u0441\u043a\u0440\u044b\u0442\u0438\u0438 \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 (\u0440\u0438\u0441. 3. \u0432 \u0420\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430\u0445: \u0412\u044b &#8212; \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u043c\u0435\u0434\u0438\u0430-\u043c\u0430\u0433\u043d\u0430\u0442\u044b, 21 \u0444\u0435\u0432\u0440\u0430\u043b\u044f 2020)<\/figcaption><\/figure>\n<p>\u0415\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0442\u0435\u0437\u0438\u0441\u044b:<\/p>\n<ul>\n<li>\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 &#8212; \u044d\u0442\u043e \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u043e\u044e\u0437, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b &#8212; \u044d\u0442\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u044f \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043d\u043e\u0432\u044b\u0435 \u0447\u0438\u0441\u0442\u044b\u0435 \u043f\u0443\u043b\u044b \u043f\u0440\u0438\u0431\u044b\u043b\u0438.<\/li>\n<li>\u0420\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043e\u0441\u0442\u043e\u0440\u043e\u0436\u043d\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u043a \u043c\u0435\u0434\u0438\u0430 \u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u043e\u0434\u0443\u043c\u0430\u0442\u044c \u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0441\u0435\u0442\u0438.<\/li>\n<\/ul>\n<p>\u041e\u043d\u0430 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430\u043c \u00ab\u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0430 \u0441 \u0442\u0430\u043a\u0438\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438, \u043a\u0430\u043a <a href=\"https:\/\/www.criteo.com\/ru\/products\/criteo-sponsored-products-for-brands\/\">Criteo Retail Media<\/a> \u0438 Intent Media, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043f\u0440\u0438\u0437\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043c\u043e\u0447\u044c \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u0440\u0430\u0437\u0443\u043c\u043d\u043e\u0439 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0440\u0430\u0437\u043d\u044b\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u043c\u00bb.<\/p>\n<p>\u0414\u0440\u0443\u0433\u0430\u044f \u0435\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 &#8212; \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442\u044c \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u043c \u043e\u043f\u044b\u0442\u043e\u043c.<\/p>\n<p>\u0427\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u0438\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u043e\u0442 \u043d\u043e\u0432\u044b\u0439 \u043a\u0430\u043d\u0430\u043b \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0434\u043b\u044f \u043e\u043d \u0438\u043c\u0435\u0435\u0442 \u00ab\u0442\u0430\u043a\u0443\u044e \u0436\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c [&#8230;], \u043a\u0430\u043a Facebook \u0438 Google\u00bb.<\/p>\n<p>\u042d\u0442\u043e \u0442\u0430\u043a\u0436\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0432 \u043a\u0443\u0440\u0441\u0435 \u044d\u0442\u043e\u0433\u043e. \u041e\u043d\u0430 \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0432\u0441\u0435 \u0435\u0449\u0435 \u043d\u0438\u0437\u043e\u043a, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u00ab\u043c\u043d\u043e\u0433\u0438\u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b \u043f\u043e \u043c\u0435\u0434\u0438\u0430-\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u0432\u0441\u0435 \u0435\u0449\u0435 \u043d\u0435 \u0437\u043d\u0430\u044e\u0442 \u043e\u0431 \u044d\u0442\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u0435, \u0430 \u0434\u0440\u0443\u0433\u0438\u0435 \u043c\u043e\u0433\u0443\u0442 \u043d\u0435\u043e\u0445\u043e\u0442\u043d\u043e \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0435\u0433\u043e, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0434\u043b\u044f \u0435\u0433\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0431\u043e\u043b\u044c\u0448\u0435 \u0440\u0430\u0431\u043e\u0442\u044b\u00bb.<\/p>\n<p>\u041e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c \u0441 \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u043c\u0438 Criteo Retail Media \u0434\u043b\u044f <a href=\"https:\/\/www.criteo.com\/ru\/products\/criteo-sponsored-products-for-brands\/\">\u0431\u0440\u0435\u043d\u0434\u043e\u0432<\/a> \u0438 <a href=\"https:\/\/www.criteo.com\/ru\/products\/criteo-sponsored-products-for-retailers\/\">\u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00ab\u041c\u0435\u0434\u0438\u0430-\u0441\u0435\u0442\u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0440\u0430\u0441\u0442\u0443\u0442 \u0438 \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0448\u043e\u043f\u043f\u0438\u043d\u0433\u0430\u00bb, &#8212; \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u0442 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a Forrester \u0421\u0443\u0447\u0430\u0440\u0438\u0442\u0430 \u041a\u043e\u0434\u0430\u043b\u0438 (@smulpuru) \u0432 \u0441\u0432\u043e\u0435\u043c \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u043e\u0442\u0447\u0435\u0442\u0435 \u0420\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b: \u0412\u044b &#8212; \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u043c\u0435\u0434\u0438\u0430-\u043c\u0430\u0433\u043d\u0430\u0442\u044b (\u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0430, \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 \u043d\u0438\u0436\u0435, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0435\u0435, \u043b\u044e\u0431\u0435\u0437\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u0443\u044e Criteo) \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0439 21\/2\/20 \u0441 \u0443\u0447\u0430\u0441\u0442\u0438\u0435\u043c \u0424\u0438\u043e\u043d\u044b \u0421\u0432\u0435\u0440\u0434\u043b\u043e\u0443, \u041a\u043e\u043b\u043b\u0438\u043d\u0430 \u041a\u043e\u043b\u0431\u0435\u0440\u043d\u0430, \u0414\u0436\u043e\u0430\u043d\u043d\u044b \u041e&#8217;\u041a\u043e\u043d\u043d\u0435\u043b\u043b \u0438 \u041d\u0438\u043a\u043e\u043b\u044c \u041c\u0443\u0440\u0434\u0436\u0438\u0430. \u041a\u0430\u043a \u043c\u044b \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u043b\u0438 \u0432 \u043d\u0430\u0448\u0435\u043c [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":12163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-11225","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":true,"has_embed":false,"podcast_audio_length":"","download_url":"https:\/\/reprints.forrester.com\/#\/assets\/2\/1542\/RES143841\/reports","download_button_text":"\u0427\u0438\u0442\u0430\u0442\u044c \u043e\u0442\u0447\u0435\u0442"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Forrester - \u0420\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b: \u0432\u044b - \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 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