{"id":12277,"date":"2020-06-08T11:53:59","date_gmt":"2020-06-08T11:53:59","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/?p=12277"},"modified":"2021-01-11T16:41:57","modified_gmt":"2021-01-11T16:41:57","slug":"%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%b3%d1%80%d0%b0%d1%84%d0%b8%d0%ba%d0%b0-%d0%ba%d0%b0%d0%ba-%d0%bf%d0%be%d0%b2%d1%8b%d1%81%d0%b8%d1%82%d1%8c-%d1%83%d1%80%d0%be%d0%b2%d0%b5%d0%bd%d1%8c-%d1%83%d0%b4","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%b3%d1%80%d0%b0%d1%84%d0%b8%d0%ba%d0%b0-%d0%ba%d0%b0%d0%ba-%d0%bf%d0%be%d0%b2%d1%8b%d1%81%d0%b8%d1%82%d1%8c-%d1%83%d1%80%d0%be%d0%b2%d0%b5%d0%bd%d1%8c-%d1%83%d0%b4\/","title":{"rendered":"[\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430] \u041a\u0430\u043a \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0440\u0430\u0437\u043d\u044b\u0445 \u0442\u0438\u043f\u043e\u0432"},"content":{"rendered":"

 <\/p>\n

\u041d\u0435\u0434\u0430\u0432\u043d\u0438\u0439 \u043e\u043f\u0440\u043e\u0441, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u0439 \u0432 \u0421\u0428\u0410, \u043f\u043e\u043a\u0430\u0437\u0430\u043b, \u0447\u0442\u043e \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0432\u0441\u043f\u044b\u0448\u043a\u0438 \u043a\u043e\u0440\u043e\u043d\u0430\u0432\u0438\u0440\u0443\u0441\u0430 \u0442\u0440\u0435\u0442\u044c \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u043e\u0432 \u0438\u0437 \u0421\u0428\u0410 \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 15 — 30 \u0434\u043d\u0435\u0439 \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u043b\u0430 \u0438\u0433\u0440\u043e\u0432\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0441\u0442\u0440\u0438\u043c\u0438\u043d\u0433\u0430 \u0432\u0438\u0434\u0435\u043e \u0438\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0448\u043e\u043f\u043f\u0438\u043d\u0433\u0430. \u0418 \u0431\u043e\u043b\u0435\u0435 \u0442\u0440\u0435\u0442\u0438 \u0438\u0437 \u0442\u0435\u0445, \u043a\u0442\u043e \u0441\u043a\u0430\u0447\u0430\u043b \u043d\u043e\u0432\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0433\u043e\u0432\u043e\u0440\u044f\u0442, \u0447\u0442\u043e, \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u0441\u0434\u0435\u043b\u0430\u044e\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438.<\/a>[1]<\/a><\/p>\n

\u041d\u043e \u044d\u0442\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u0438, \u0447\u0442\u043e \u0432\u0430\u0448\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u0443\u0434\u0430\u043b\u0435\u043d\u043e \u0432 \u043f\u0435\u0440\u0432\u044b\u0439 \u0436\u0435 \u0434\u0435\u043d\u044c. \u0414\u0440\u0443\u0433\u0438\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f Criteo \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u043f\u043e\u0447\u0442\u0438 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 \u0438\u0437 \u043d\u0438\u0445 \u043e\u0442\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u043b\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u0434\u043d\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f<\/a>[2]<\/a>, \u0430 30 % \u0431\u0443\u0434\u0443\u0442 \u0438\u043c\u0435\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u043d\u0443 \u0441\u0435\u0441\u0441\u0438\u044e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f<\/a>[3]<\/a>.<\/p>\n

\u0422\u0430\u043a \u043a\u0430\u043a \u0436\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438, \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435, \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445? \u041e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u0448\u0435\u0439 \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u043e\u0439 \u043d\u0438\u0436\u0435:<\/p>\n

\"\"<\/a><\/p>\n

\u0421\u043a\u0430\u0447\u0430\u0439\u0442\u0435 \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0443 \u0437\u0434\u0435\u0441\u044c<\/a>.<\/span><\/p>\n

\u0414\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u0448\u0438\u043c \u043c\u0430\u0441\u0442\u0435\u0440-\u043a\u043b\u0430\u0441\u0441\u043e\u043c \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439<\/strong> — \u0432\u0435\u0431\u0438\u043d\u0430\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u043f\u043e \u0437\u0430\u043f\u0440\u043e\u0441\u0443<\/a>.<\/span><\/p>\n

\"App<\/a><\/p>\n

[1]<\/a> \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: Criteo Global App Survey, \u0421\u0428\u0410, \u0430\u043f\u0440\u0435\u043b\u044c 2020 \u0433\u043e\u0434\u0430, \u0432\u044b\u0431\u043e\u0440\u043a\u0430 n = 976<\/p>\n

[2]<\/a> \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0434\u0430\u043d\u043d\u044b\u0435 Criteo \u043f\u043e 15 \u0432\u044b\u0441\u043e\u043a\u043e\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 5 \u0434\u0435\u043a\u0430\u0431\u0440\u044f 2019 \u0433\u043e\u0434\u0430 \u043f\u043e 8 \u044f\u043d\u0432\u0430\u0440\u044f 2020 \u0433\u043e\u0434\u0430, \u0432\u044b\u0431\u043e\u0440\u043a\u0430 n = 1 091<\/p>\n

[3]<\/a> \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0434\u0430\u043d\u043d\u044b\u0435 Criteo \u043f\u043e 15 \u0432\u044b\u0441\u043e\u043a\u043e\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 25 \u043d\u043e\u044f\u0431\u0440\u044f 2019 \u0433\u043e\u0434\u0430 \u043f\u043e 29 \u0434\u0435\u043a\u0430\u0431\u0440\u044f 2019 \u0433\u043e\u0434\u0430, \u0432\u044b\u0431\u043e\u0440\u043a\u0430 n = 865<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u041d\u0435\u0434\u0430\u0432\u043d\u0438\u0439 \u043e\u043f\u0440\u043e\u0441, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u0439 \u0432 \u0421\u0428\u0410, \u043f\u043e\u043a\u0430\u0437\u0430\u043b, \u0447\u0442\u043e \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0432\u0441\u043f\u044b\u0448\u043a\u0438 \u043a\u043e\u0440\u043e\u043d\u0430\u0432\u0438\u0440\u0443\u0441\u0430 \u0442\u0440\u0435\u0442\u044c \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u043e\u0432 \u0438\u0437 \u0421\u0428\u0410 \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 15 — 30 \u0434\u043d\u0435\u0439 \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u043b\u0430 \u0438\u0433\u0440\u043e\u0432\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0441\u0442\u0440\u0438\u043c\u0438\u043d\u0433\u0430 \u0432\u0438\u0434\u0435\u043e \u0438\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0448\u043e\u043f\u043f\u0438\u043d\u0433\u0430. \u0418 \u0431\u043e\u043b\u0435\u0435 \u0442\u0440\u0435\u0442\u0438 \u0438\u0437 \u0442\u0435\u0445, \u043a\u0442\u043e \u0441\u043a\u0430\u0447\u0430\u043b \u043d\u043e\u0432\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0433\u043e\u0432\u043e\u0440\u044f\u0442, \u0447\u0442\u043e, \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u0441\u0434\u0435\u043b\u0430\u044e\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438.[1] \u041d\u043e \u044d\u0442\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u0438, […]<\/p>\n","protected":false},"author":55,"featured_media":12282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[418,10],"coauthors":[],"class_list":{"0":"post-12277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n[\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430] \u041a\u0430\u043a \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0440\u0430\u0437\u043d\u044b\u0445 \u0442\u0438\u043f\u043e\u0432 | RU - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043c\u0435\u043d\u044f\u0435\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430\u043c\u0438, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0438\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0443\u0441\u043f\u0435\u0445\u0430 \u0438 \u0440\u043e\u0441\u0442\u0430.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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