{"id":13020,"date":"2020-10-15T14:09:09","date_gmt":"2020-10-15T14:09:09","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/blog\/customer-profiles-with-criteos-audience-module\/"},"modified":"2021-01-11T16:03:28","modified_gmt":"2021-01-11T16:03:28","slug":"%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/","title":{"rendered":"\u0413\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u0438 \u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043c\u043e\u0434\u0443\u043b\u0435\u043c \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Criteo"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&#171;\u041d\u0430\u0445\u043e\u0434\u0438\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0432 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0435\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u043c \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435\u043c&#187;.<\/p>\n<p>\u041c\u044b, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438, \u0441\u043b\u044b\u0448\u0430\u043b\u0438 \u044d\u0442\u043e \u043d\u0435 \u0440\u0430\u0437. \u041d\u0430\u043c \u0434\u0430\u0432\u043d\u043e \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u043e, \u0447\u0442\u043e \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043c\u044b \u0441\u043c\u043e\u0436\u0435\u043c \u043d\u0430\u0439\u0442\u0438 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0447\u043d\u044b\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043d\u0438\u043c\u0438. \u041d\u043e \u043a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c? \u041c\u044b \u0432 Criteo \u0443\u0431\u0435\u0436\u0434\u0435\u043d\u044b, \u0447\u0442\u043e \u043f\u0443\u0442\u044c \u043a \u0443\u0441\u043f\u0435\u0445\u0443 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441 \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n<p><!--more--><\/p>\n<p>\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c\u0443 \u043e\u0442\u0447\u0435\u0442\u0443\u00a0<a href=\"https:\/\/www.emarketer.com\/content\/customer-experience-2019-part-1-audience-segmentation-and-targeting\">eMarketer<\/a>, \u0442\u043e\u043b\u044c\u043a\u043e 34 % \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0441\u0447\u0438\u0442\u0430\u044e\u0442, \u0447\u0442\u043e \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0434\u043e\u043d\u0435\u0441\u0442\u0438 \u0441\u0432\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0434\u043e \u043d\u0443\u0436\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0434\u0435\u0441\u044f\u0442\u044c \u043b\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u043f\u044b\u0442\u0430\u043b\u0438\u0441\u044c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0436\u0435\u0441\u0442\u043a\u043e\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e-\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0435\u0432 \u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u0443\u0436\u0435 \u043d\u0435 \u0432\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0442\u0441\u044f. \u041a\u0430\u043a \u043c\u044b \u0443\u0436\u0435 \u043f\u0438\u0441\u0430\u043b\u0438 \u0432\u00a0<a href=\"http:\/\/www.criteo.com\/ru\/blog\/%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%bd%d1%8b%d0%b9-%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d0%ba%d0%b0%d0%ba-%d0%be%d1%85\/\">\u043d\u0430\u0448\u0435\u043c \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u043f\u043e\u0441\u0442\u0435<\/a>, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c \u043d\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043d\u0430\u043c \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0443: \u0431\u043e\u043b\u044c\u0448\u0435 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0438 \u043b\u0438\u0434\u043e\u0432, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u043d\u0430\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p>\u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043c\u044b \u0432 Criteo \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u043c\u043e\u0434\u0443\u043b\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Audience Module, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0438\u043c\u0435\u044e\u0449\u0438\u0435\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u0435, \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u0438\u00a0<a href=\"http:\/\/www.criteo.com\/ru\/blog\/%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%bd%d1%8b%d0%b9-%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d0%ba%d0%b0%d0%ba-%d0%be%d1%85\/\">\u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u0445 Criteo<\/a>, \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u043b\u044e\u0431\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438.<\/p>\n<h3><strong>\u0417\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0439\u0442\u0435 \u0441\u0432\u043e\u0438 \u0438\u043c\u0435\u044e\u0449\u0438\u0435\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u0435<\/strong><\/h3>\n<p>Criteo \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0432\u0441\u0435 \u0432\u0430\u0448\u0438 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0432\u0441\u0435\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u0435\u0441\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u043e\u0435 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0435\u0432 \u043f\u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0443\u0436\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u0432\u0430\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0435\u0434\u0430\u0432\u043d\u0438\u0445 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0438\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0432\u0430\u0448\u0435\u043c \u043e\u0444\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f\u00a0<a href=\"https:\/\/www.criteo.com\/partners\/?partner-category=Audiences\">\u043f\u043e\u043b\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0435\u0439<\/a>\u00a0\u0441 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 20 CDP \u0438 DMP, \u0442\u0430\u043a\u0438\u043c\u0438 \u043a\u0430\u043a Adobe Audience Manager, Oracle Data Cloud, Lytics \u0438 Bluecore.<\/p>\n<p>\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0442\u0430\u043a\u0436\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u0438\u043c\u0435\u044e\u0449\u0435\u0439\u0441\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0441\u0430\u0439\u0442\u0430 \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0441\u0430\u043c\u044b\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0432\u0430\u0448\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u0414\u043e\u043f\u0443\u0441\u0442\u0438\u043c, \u0432\u044b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434, \u0432 \u0442\u0430\u043a\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0432\u0448\u0438\u0445\u0441\u044f \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440\u043e\u043c \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0430\u0446\u0438\u0438 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u0435\u0439 \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438. \u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043b\u0435\u0433\u043a\u043e \u0438\u043c\u043f\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043c\u043e\u0434\u0443\u043b\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Criteo Audience Module.<\/p>\n<h3><strong>\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0446\u0435\u043d\u043d\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u0445<\/strong><\/h3>\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, Criteo \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442 \u0432\u0430\u043c \u0432\u0430\u0436\u043d\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0439\u0442\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u0435\u0442\u0441\u044f \u0432\u0430\u0448\u0438\u043c\u0438 \u0442\u043e\u0432\u0430\u0440\u0430\u043c\u0438. \u041d\u0430\u0448 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 Audience Explorer \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u0439\u0442\u0438 \u043d\u043e\u0432\u044b\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0447\u044c\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b \u0441\u043e\u0432\u043f\u0430\u0434\u0430\u044e\u0442 \u0441 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c\u0438 \u0432\u0430\u0448\u0438\u0445 \u0438\u043c\u0435\u044e\u0449\u0438\u0445\u0441\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 Criteo. \u041a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c, \u0447\u0442\u043e \u0433\u0440\u0443\u043f\u043f\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u0432\u0430\u0448\u0435\u043c \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u0439 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438, \u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u043c\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c\u0438 \u043a \u0442\u043e\u0432\u0430\u0440\u0430\u043c \u0438 \u0431\u0440\u0435\u043d\u0434\u0430\u043c, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e-\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430\u043c\u0438.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13021 size-large\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/audience-explorer-tool-2-1024x617.png\" alt=\"\" width=\"640\" height=\"386\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/audience-explorer-tool-2-1024x617.png 1024w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/audience-explorer-tool-2-300x181.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/audience-explorer-tool-2-768x463.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/audience-explorer-tool-2.png 1108w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><strong>\u0410\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/strong><\/h3>\n<p>\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u044d\u0442\u0438\u043c\u0438 \u0446\u0435\u043d\u043d\u044b\u043c\u0438 \u0438\u043d\u0441\u0430\u0439\u0442\u0430\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e\u00a0<a href=\"https:\/\/www.criteo.com\/blog\/audiences-and-criteo-shopping-intent-data\/\">\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Criteo<\/a> \u0432 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 1 000 \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13023\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/categories.png\" alt=\"\" width=\"1553\" height=\"424\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/categories.png 1553w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/categories-300x82.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/categories-1024x280.png 1024w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/categories-768x210.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/categories-1536x419.png 1536w\" sizes=\"auto, (max-width: 1553px) 100vw, 1553px\" \/><\/p>\n<p>\u0414\u0440\u0443\u0433\u043e\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0431\u044b\u0441\u0442\u0440\u043e \u043d\u0430\u0439\u0442\u0438 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 &#8212; \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0443 Criteo \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u044d\u0442\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0437\u0430 \u0432\u0430\u0441.\u00a0\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 <a href=\"http:\/\/www.criteo.com\/ru\/blog\/%d0%bf%d0%be%d1%87%d0%b5%d0%bc%d1%83-%d0%bd%d0%b5-%d0%b2%d1%81%d0%b5-%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b8-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d1%8b-%d1%80%d0%b0%d0%b2%d0%bd%d1%8b\/\">\u041f\u043e\u0445\u043e\u0436\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 Criteo<\/a> \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442 \u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430, \u0447\u0442\u043e\u0431\u044b \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043f\u0430\u0442\u0442\u0435\u0440\u043d\u044b \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u043e\u0442\u0435\u043d \u0441\u0438\u0433\u043d\u0430\u043b\u043e\u0432 \u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u0445, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c, \u0434\u043b\u0438\u043d\u0443 \u0441\u0435\u0441\u0441\u0438\u0438, \u0447\u0430\u0441\u0442\u043e\u0442\u0443 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0438 \u0442.\u0434. \u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u043d\u0430\u0439\u0434\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u043f\u043e\u0445\u043e\u0436\u0438\u043c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u043c, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u0443\u0441\u0438\u043b\u0438\u0442\u044c \u0432\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441.<\/p>\n<h3><strong>\u041e\u0446\u0435\u043d\u0438\u0432\u0430\u0439\u0442\u0435 \u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c<\/strong><\/h3>\n<p>Criteo \u0434\u0430\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0432\u0430\u0448\u0438\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438. \u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0432\u0430\u043c \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u0440\u0430\u0437\u043c\u0435\u0440 \u0438 \u043e\u0445\u0432\u0430\u0442 \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0435\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0443\u044e \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0435\u043d\u0449\u0438\u043d \u0438\u043b\u0438 \u0434\u043b\u044f \u043c\u0443\u0436\u0447\u0438\u043d. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043d\u0430\u0448\u0438\u0445 \u0438\u043d\u0441\u0430\u0439\u0442\u043e\u0432 \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u0430\u0448\u0438\u043c\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u043c\u0438 \u0434\u043b\u044f \u0431\u0443\u0434\u0443\u0449\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13025\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Image-2020-09-29-16_48_30.png\" alt=\"\" width=\"792\" height=\"547\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Image-2020-09-29-16_48_30.png 792w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Image-2020-09-29-16_48_30-300x207.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Image-2020-09-29-16_48_30-768x530.png 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/p>\n<p>\u041c\u043e\u0434\u0443\u043b\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Criteo Audience Module \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u0430\u043c \u043b\u0443\u0447\u0448\u0435\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438\u043c\u0435\u044e\u0449\u0438\u0445\u0441\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0433\u043e\u0442\u043e\u0432\u044b\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u043c, \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0438\u0445 \u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445. \u041c\u044b \u0438 \u0434\u0430\u043b\u0435\u0435 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u043c \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430\u0434 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 Criteo \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439, \u0442\u0430\u043a \u0447\u0442\u043e \u043e\u0436\u0438\u0434\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c: \u043c\u044b \u0434\u0435\u043b\u0430\u0435\u043c \u0432\u0441\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0435, \u0447\u0442\u043e\u0431\u044b \u0432\u044b \u043f\u0440\u0435\u0443\u0441\u043f\u0435\u043b\u0438 \u0432 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438 \u043b\u0438\u0434\u043e\u0432 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n<p>\u0412\u044b \u0443\u0436\u0435 \u044f\u0432\u043b\u044f\u0435\u0442\u0435\u0441\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c Criteo?\u00a0<a href=\"https:\/\/www.criteo.com\/ru\/login\/\">\u0412\u043e\u0439\u0434\u0438\u0442\u0435 \u0432 \u0441\u0432\u043e\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442<\/a> \u0447\u0442\u043e\u0431\u044b \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u043d\u043e\u0432\u044b\u043c\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c\u0438 \u0432 \u0432\u0430\u0448\u0435\u043c \u0440\u0435\u0433\u0438\u043e\u043d\u0435. \u0415\u0441\u043b\u0438 \u0432\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u0433\u043e\u0442\u043e\u0432\u0438\u0442\u0435\u0441\u044c \u043d\u0430\u0447\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u043f\u043e\u0438\u0441\u043a \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438,\u00a0<a href=\"https:\/\/www.criteo.com\/ru\/talk-to-an-expert\/\">\u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0432 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 Criteo<\/a>\u00a0\u0443\u0436\u0435 \u0441\u0435\u0433\u043e\u0434\u043d\u044f!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &#171;\u041d\u0430\u0445\u043e\u0434\u0438\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0432 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0435\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u043c \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435\u043c&#187;. \u041c\u044b, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438, \u0441\u043b\u044b\u0448\u0430\u043b\u0438 \u044d\u0442\u043e \u043d\u0435 \u0440\u0430\u0437. \u041d\u0430\u043c \u0434\u0430\u0432\u043d\u043e \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u043e, \u0447\u0442\u043e \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043c\u044b \u0441\u043c\u043e\u0436\u0435\u043c \u043d\u0430\u0439\u0442\u0438 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0447\u043d\u044b\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043d\u0438\u043c\u0438. \u041d\u043e \u043a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c? \u041c\u044b \u0432 Criteo \u0443\u0431\u0435\u0436\u0434\u0435\u043d\u044b, \u0447\u0442\u043e \u043f\u0443\u0442\u044c \u043a \u0443\u0441\u043f\u0435\u0445\u0443 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441 \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n","protected":false},"author":107,"featured_media":13027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-13020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0413\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u0438 \u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043c\u043e\u0434\u0443\u043b\u0435\u043c \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Criteo | RU - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo developed its Audience Module to help advertisers connect their existing data, enhance it with insights and Criteo\u2019s intent data, and build audiences that can be activated across the entire customer journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0413\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u0438 \u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043c\u043e\u0434\u0443\u043b\u0435\u043c \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Criteo | RU - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Criteo developed its Audience Module to help advertisers connect their existing data, enhance it with insights and Criteo\u2019s intent data, and build audiences that can be activated across the entire customer journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/ru\/blog\/\u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0435-\u0438\u043d\u0441\u0430\u0439\u0442\u044b-\u0438-\u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u043d\u044b\u0435-\u043f\u0440\u043e\u0444\u0438\/\" \/>\n<meta property=\"og:site_name\" content=\"RU - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-15T14:09:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-11T16:03:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Screen-Shot-2020-09-17-at-10.54.47-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"933\" \/>\n\t<meta property=\"og:image:height\" content=\"481\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alexandra Szynkarski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra Szynkarski\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Alexandra Szynkarski\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/#\/schema\/person\/b854af6496de11f0f1ccb0c81183ee58\"\n\t            },\n\t            \"headline\": \"\u0413\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u0438 \u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043c\u043e\u0434\u0443\u043b\u0435\u043c \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Criteo\",\n\t            \"datePublished\": \"2020-10-15T14:09:09+00:00\",\n\t            \"dateModified\": \"2021-01-11T16:03:28+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/\"\n\t            },\n\t            \"wordCount\": 596,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Screen-Shot-2020-09-17-at-10.54.47-AM.png\",\n\t            \"keywords\": [\n\t                \"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u044b\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 Criteo\"\n\t            ],\n\t            \"inLanguage\": \"ru-RU\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ru-RU\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Screen-Shot-2020-09-17-at-10.54.47-AM.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Screen-Shot-2020-09-17-at-10.54.47-AM.png\",\n\t            \"width\": 933,\n\t            \"height\": 481\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/ru\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u0413\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u0438 \u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043c\u043e\u0434\u0443\u043b\u0435\u043c \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Criteo\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/ru\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/ru\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ru-RU\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/ru\/#\/schema\/person\/b854af6496de11f0f1ccb0c81183ee58\",\n\t            \"name\": \"Alexandra Szynkarski\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ru-RU\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/#\/schema\/person\/image\/75a9ce7f201337cfdfe027a991f00d11\",\n\t                \"url\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Photo_NB-1-96x96.png\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Photo_NB-1-96x96.png\",\n\t                \"caption\": \"Alexandra Szynkarski\"\n\t            },\n\t            \"description\": \"Alexandra Szynkarski is a Senior Product Marketing Manager based in Paris. With several years\u2019 experience working in the Martech &amp; Adtech industry, she is passionate about helping organizations translate their product features into compelling customer stories. In her free time, you\u2019ll find her roaming around the streets of Paris in search for the best cup of coffee and croissant.\",\n\t            \"url\": \"https:\/\/www.criteo.com\/ru\/blog\/author\/alexandra\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0413\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u0438 \u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043c\u043e\u0434\u0443\u043b\u0435\u043c \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Criteo | RU - Criteo.com","description":"Criteo developed its Audience Module to help advertisers connect their existing data, enhance it with insights and Criteo\u2019s intent data, and build audiences that can be activated across the entire customer journey.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/","og_locale":"ru_RU","og_type":"article","og_title":"\u0413\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u0438 \u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043c\u043e\u0434\u0443\u043b\u0435\u043c \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Criteo | RU - Criteo.com","og_description":"Criteo developed its Audience Module to help advertisers connect their existing data, enhance it with insights and Criteo\u2019s intent data, and build audiences that can be activated across the entire customer journey.","og_url":"https:\/\/www.criteo.com\/ru\/blog\/\u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0435-\u0438\u043d\u0441\u0430\u0439\u0442\u044b-\u0438-\u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u043d\u044b\u0435-\u043f\u0440\u043e\u0444\u0438\/","og_site_name":"RU - Criteo.com","article_published_time":"2020-10-15T14:09:09+00:00","article_modified_time":"2021-01-11T16:03:28+00:00","og_image":[{"width":933,"height":481,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Screen-Shot-2020-09-17-at-10.54.47-AM.png","type":"image\/png"}],"author":"Alexandra Szynkarski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alexandra Szynkarski"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/"},"author":{"name":"Alexandra Szynkarski","@id":"https:\/\/www.criteo.com\/ru\/#\/schema\/person\/b854af6496de11f0f1ccb0c81183ee58"},"headline":"\u0413\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u0438 \u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043c\u043e\u0434\u0443\u043b\u0435\u043c \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Criteo","datePublished":"2020-10-15T14:09:09+00:00","dateModified":"2021-01-11T16:03:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/"},"wordCount":596,"publisher":{"@id":"https:\/\/www.criteo.com\/ru\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Screen-Shot-2020-09-17-at-10.54.47-AM.png","keywords":["\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u044b"],"articleSection":["\u041d\u043e\u0432\u043e\u0441\u0442\u0438 Criteo"],"inLanguage":"ru-RU"},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/#primaryimage","url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Screen-Shot-2020-09-17-at-10.54.47-AM.png","contentUrl":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Screen-Shot-2020-09-17-at-10.54.47-AM.png","width":933,"height":481},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d1%83%d0%b1%d0%be%d0%ba%d0%b8%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d0%b8-%d0%be%d0%b1%d0%be%d0%b3%d0%b0%d1%89%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d1%84%d0%b8\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/ru\/"},{"@type":"ListItem","position":2,"name":"\u0413\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u0438 \u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043c\u043e\u0434\u0443\u043b\u0435\u043c \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 Criteo"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/ru\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/ru\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.criteo.com\/ru\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/ru\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/ru\/#\/schema\/person\/b854af6496de11f0f1ccb0c81183ee58","name":"Alexandra Szynkarski","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.criteo.com\/ru\/#\/schema\/person\/image\/75a9ce7f201337cfdfe027a991f00d11","url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Photo_NB-1-96x96.png","contentUrl":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Photo_NB-1-96x96.png","caption":"Alexandra Szynkarski"},"description":"Alexandra Szynkarski is a Senior Product Marketing Manager based in Paris. With several years\u2019 experience working in the Martech &amp; Adtech industry, she is passionate about helping organizations translate their product features into compelling customer stories. In her free time, you\u2019ll find her roaming around the streets of Paris in search for the best cup of coffee and croissant.","url":"https:\/\/www.criteo.com\/ru\/blog\/author\/alexandra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/posts\/13020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/comments?post=13020"}],"version-history":[{"count":7,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/posts\/13020\/revisions"}],"predecessor-version":[{"id":13035,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/posts\/13020\/revisions\/13035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/media\/13027"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/media?parent=13020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/categories?post=13020"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/coauthors?post=13020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}