{"id":13057,"date":"2020-10-16T15:11:33","date_gmt":"2020-10-16T15:11:33","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/blog\/advertising-creative-strategies-for-the-new-normal\/"},"modified":"2020-10-16T15:22:18","modified_gmt":"2020-10-16T15:22:18","slug":"%d1%87%d0%b5%d1%82%d1%8b%d1%80%d0%b5-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d1%8b%d0%b5-%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d0%b8%d0%b8-%d0%be%d0%bd%d0%bb%d0%b0%d0%b9%d0%bd-%d1%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d1%87%d0%b5%d1%82%d1%8b%d1%80%d0%b5-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d1%8b%d0%b5-%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d0%b8%d0%b8-%d0%be%d0%bd%d0%bb%d0%b0%d0%b9%d0%bd-%d1%80\/","title":{"rendered":"\u0427\u0435\u0442\u044b\u0440\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u044d\u043f\u043e\u0445\u0443 \u043d\u043e\u0432\u043e\u0439 \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438"},"content":{"rendered":"

 <\/p>\n

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\u0412 Criteo \u043c\u044b \u0437\u043d\u0430\u0435\u043c, \u0447\u0442\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435, \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u0434\u043b\u044f \u0441\u0435\u0431\u044f \u043d\u043e\u0432\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u0438 \u043d\u043e\u0432\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a<\/a>. \u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0443\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u0431\u043e\u043b\u0435\u0435 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c, \u0443\u043b\u0443\u0447\u0448\u0430\u044f \u0441\u0432\u043e\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b.<\/p>\n

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\u0417\u0434\u0435\u0441\u044c \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u043e \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0445 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 \u0432 \u044d\u0442\u043e\u0442 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434.<\/p>\n

\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043d\u0430\u0448 \u0432\u0435\u0431\u0438\u043d\u0430\u0440 \u043f\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u043c Creative Crash Course, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0442\u0440\u0435\u043d\u0434\u0430\u0445 \u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438.<\/a><\/h4>\n
    \n
  1. \n

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    \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 2020 \u0433\u043e\u0434\u0443, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u0431\u0443\u0434\u0443\u0442 \u0441\u0442\u0430\u0440\u0430\u0442\u044c\u0441\u044f \u0438\u0437\u0431\u0435\u0433\u0430\u0442\u044c \u043c\u0435\u0441\u0442 \u0441\u043a\u043e\u043f\u043b\u0435\u043d\u0438\u044f \u043b\u044e\u0434\u0435\u0439. \u0410 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u043d\u0435\u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043a\u043b\u0438\u043c\u0430\u0442\u0430 \u043d\u043e\u0432\u044b\u0439 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c \u0431\u043e\u043b\u0435\u0435 \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u0435\u043d \u043a \u0446\u0435\u043d\u0435 \u0438 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0433\u043e\u0434\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435.<\/p>\n

    \u0427\u0435\u0442\u043a\u043e \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u0439\u0442\u0435, \u0447\u0442\u043e \u0432\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442\u0435, \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0441\u0432\u043e\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f.<\/p>\n

    \"Showcase<\/p>\n

    2. \u0423\u0442\u043e\u043b\u0438\u0442\u0435 \u0436\u0430\u0436\u0434\u0443 \u0441\u0432\u043e\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043a \u0441\u043c\u0435\u043d\u0435 \u043e\u0431\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438<\/h4>\n

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    \u0412 Criteo \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0443\u0440\u043e\u0432\u043d\u0438 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u0448\u0435\u0439 \u0437\u0430\u0434\u0443\u043c\u043a\u0435, \u0432\u0430\u0448\u0435\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0432\u0430\u0448\u0435\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0446\u0435\u043b\u0438. \u0417\u0430 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435\u043c \u0437\u0430\u0433\u043b\u044f\u043d\u0438\u0442\u0435 \u0432 \u043d\u0430\u0448\u0443 \u0433\u0430\u043b\u0435\u0440\u0435\u044e \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432<\/a>.<\/p>\n

    \"Scroll<\/p>\n

    3. \u0412\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u0439\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0435 \u043f\u043e\u0435\u0437\u0434\u043a\u0438 \u043d\u0435\u0434\u0430\u043b\u0435\u043a\u043e \u043e\u0442 \u0434\u043e\u043c\u0430<\/h4>\n

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    \u041f\u043e\u043c\u043e\u0433\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u043c \u0441\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0443\u044e \u043f\u043e\u0435\u0437\u0434\u043a\u0443, \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0438\u0432 \u0438\u0445, \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u044f \u043c\u0435\u0441\u0442\u043d\u044b\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0438\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u0447\u0442\u043e\u0431\u044b \u043e\u043d\u0438 \u043c\u043e\u0433\u043b\u0438 \u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0432\u0430\u043c, \u043a\u0443\u0434\u0430 \u0445\u043e\u0442\u044f\u0442 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c\u0441\u044f.<\/p>\n

    \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043d\u0430\u0448\u0438\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u0445 \u0438 \u0441 \u0435\u0435 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n

    \"Search<\/p>\n

    4. \u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0438\u0442\u0435 \u043d\u043e\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0432 \u0432\u0430\u0448\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435<\/h4>\n

    \u0412\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0443\u0445\u043e\u0434\u044f\u0442 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442. \u041d\u0435 \u0443\u043f\u0443\u0441\u043a\u0430\u0439\u0442\u0435 \u0448\u0430\u043d\u0441 \u043f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u044c \u0441\u0432\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0438 \u0437\u0430\u0432\u043e\u0435\u0432\u0430\u0442\u044c \u0438\u0445 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/p>\n

    \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043d\u0430\u0448\u0435\u0433\u043e \u043d\u0430\u0431\u043e\u0440\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432, \u043f\u0440\u043e\u043c\u043e\u0443\u0442\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0432 \u0432\u0441\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n

    \"Food<\/p>\n

    \u0425\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435?\u00a0\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043d\u0430\u0448 \u0432\u0435\u0431\u0438\u043d\u0430\u0440, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0439 \u043f\u043e \u0437\u0430\u043f\u0440\u043e\u0441\u0443<\/a>, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u043b\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e\u0431 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u0445 \u0432 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u043c \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043e\u0442 \u043d\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u043e\u0432:<\/p>\n

    \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      \u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u0434\u0438\u0441\u0442\u0430\u043d\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u043c \u0432\u043e \u0432\u0441\u0435\u043c \u043c\u0438\u0440\u0435, \u0443 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u043e\u0432\u044b\u0439 \u0440\u0430\u0441\u043f\u043e\u0440\u044f\u0434\u043e\u043a \u0434\u043d\u044f, \u0437\u0430\u0447\u0430\u0441\u0442\u0443\u044e \u043c\u0435\u043d\u0435\u0435 \u0441\u043f\u043e\u043d\u0442\u0430\u043d\u043d\u044b\u0439, \u0431\u043e\u043b\u0435\u0435 \u0441\u0442\u0440\u0435\u0441\u0441\u043e\u0432\u044b\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0434\u043f\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0436\u0435\u043b\u0430\u043d\u0438\u0435 \u0443\u0439\u0442\u0438 \u043e\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u0412\u0430\u0436\u043d\u044b\u0439 \u0444\u0430\u043a\u0442\u043e\u0440 \u0443\u0441\u043f\u0435\u0445\u0430 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u0435 \u2014 \u043d\u0430\u0448\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0435\u0434\u0432\u0438\u0434\u0435\u0442\u044c, \u043a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u0441\u044f \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u044c \u0432\u043e\u0441\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0438\u043b\u044c\u043d\u043e \u043f\u043e\u0441\u0442\u0440\u0430\u0434\u0430\u0432\u0448\u0438\u0445 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0439. \u0412 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435, \u043c\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0442\u0430\u043a\u0438\u043c 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