{"id":13282,"date":"2020-12-21T01:07:03","date_gmt":"2020-12-21T01:07:03","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/?p=13282"},"modified":"2021-01-11T16:00:06","modified_gmt":"2021-01-11T16:00:06","slug":"%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/","title":{"rendered":"\u0418\u0442\u043e\u0433\u0438 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b 2020"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u0427\u0442\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u043b\u043e \u0432 \u043c\u0438\u0440\u0435 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443? \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u0427\u0435\u0440\u043d\u0430\u044f \u043f\u044f\u0442\u043d\u0438\u0446\u0430 \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e \u0432\u043e\u0437\u043d\u0438\u043a\u043b\u0430 \u0432 \u0421\u0428\u0410, \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0433\u043e\u0434\u044b \u043e\u043d\u0430 \u043d\u0430\u0447\u0430\u043b\u0430 \u043d\u0430\u0431\u0438\u0440\u0430\u0442\u044c \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0438 \u043d\u0430\u0448\u0435\u043c\u0443 \u043e\u0433\u0440\u043e\u043c\u043d\u043e\u043c\u0443 \u043c\u0430\u0441\u0441\u0438\u0432\u0443 \u0434\u0430\u043d\u043d\u044b\u0445, \u043c\u044b \u0432\u0438\u0434\u0438\u043c \u0447\u0435\u0442\u043a\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0442\u0440\u0435\u043d\u0434\u043e\u0432 \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436 \u043a\u0430\u043a \u0437\u0434\u0435\u0441\u044c, \u0442\u0430\u043a \u0438 \u0432 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445.<\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u043b\u043e \u0432 \u043c\u0438\u0440\u0435, \u043c\u044b \u0438\u0437\u0443\u0447\u0438\u043b\u0438 3 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439, \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044b\u0445 \u0432 IV \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2019 \u0438 2020 \u0433\u043e\u0434\u043e\u0432 \u0443 \u0431\u043e\u043b\u0435\u0435 5 500 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u0432 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0438 \u042e\u0436\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0435, \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u043e\u043c \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u0438 \u0415\u0432\u0440\u043e\u043f\u0435. \u0412\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0436\u043d\u044b\u0445 \u0432\u044b\u0432\u043e\u0434\u043e\u0432:<\/p>\n<ul>\n<li>\u0412\u043e \u0432\u0441\u0435\u043c \u043c\u0438\u0440\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 139 % \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043e\u043a\u0442\u044f\u0431\u0440\u0435\u043c (\u0441 1 \u043f\u043e 28 \u043e\u043a\u0442\u044f\u0431\u0440\u044f).<\/li>\n<li>\u041e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u0433\u043e\u0434 \u043a \u0433\u043e\u0434\u0443 \u0432 \u0421\u0428\u0410 \u0441\u043d\u0438\u0437\u0438\u043b\u0441\u044f, \u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0441\u044f \u043d\u0430 \u043c\u043d\u043e\u0433\u0438\u0445 \u0440\u044b\u043d\u043a\u0430\u0445 \u0415\u0432\u0440\u043e\u043f\u044b, \u0411\u043b\u0438\u0436\u043d\u0435\u0433\u043e \u0412\u043e\u0441\u0442\u043e\u043a\u0430, \u0410\u0444\u0440\u0438\u043a\u0438 \u0438 \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430. \u0421 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0439 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0433\u043e\u0434 \u043a \u0433\u043e\u0434\u0443 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u043e\u0441\u0442\u0430\u043b\u0441\u044f \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0431\u0435\u0437 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439. \u0412\u0441\u043f\u043b\u0435\u0441\u043a \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 2020 \u0433\u043e\u0434\u0443 \u043e\u0441\u0442\u0430\u043b\u0441\u044f \u043d\u0430 \u0442\u043e\u043c \u0436\u0435 \u0443\u0440\u043e\u0432\u043d\u0435, \u0447\u0442\u043e \u0438 \u0432 2019 \u0433\u043e\u0434\u0443, \u043d\u043e \u043d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u0437\u0430 \u0441\u0447\u0435\u0442 \u0434\u043d\u0435\u0439, \u043f\u0440\u0435\u0434\u0448\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u0435, \u0438 \u0434\u043d\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u043d\u0435\u0435.<\/li>\n<li>\u041f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u043f\u0435\u0440\u0432\u044b\u0435 \u0442\u0440\u0438 \u043d\u0435\u0434\u0435\u043b\u0438 \u043d\u043e\u044f\u0431\u0440\u044f \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 17 % \u0433\u043e\u0434 \u043a \u0433\u043e\u0434\u0443 \u0432\u043e \u0432\u0441\u0435\u043c \u043c\u0438\u0440\u0435. \u042d\u0442\u043e \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e, \u0442\u0430\u043a \u043a\u0430\u043a \u0442\u0430\u043a\u043e\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 (\u043a\u0430\u043a \u043c\u044b \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0438 \u0432 \u043d\u0430\u0448\u0435\u043c <a href=\"http:\/\/www.criteo.com\/ru\/blog\/%d1%87%d0%b5%d1%80%d0%bd%d0%b0%d1%8f-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d0%b0-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d1%8b-2020\/\">\u043c\u0438\u043d\u0438-\u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0435 \u043f\u043e \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u0435<\/a>), \u0447\u0442\u043e \u0441\u043e\u0431\u044b\u0442\u0438\u0435 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e \u0432\u0441\u0435\u0433\u043e \u0432 \u043e\u0434\u0438\u043d \u0434\u0435\u043d\u044c \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u0432\u044b\u043b\u0438\u043b\u043e\u0441\u044c \u0432 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u0435\u0435 \u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436. \u042d\u0442\u0438\u043c \u043c\u043e\u0436\u043d\u043e \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c \u0438 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u043e\u0431\u044a\u0435\u043c\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0421\u0428\u0410, \u0432\u0435\u0434\u044c \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043d\u0430\u0447\u0430\u043b\u0438\u0441\u044c \u0440\u0430\u043d\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 \u043f\u0440\u0435\u0434\u0448\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0433\u043e\u0434\u044b.<\/li>\n<li>\u041e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0432\u043e \u0432\u0442\u043e\u0440\u043d\u0438\u043a, \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0437\u0430 \u041a\u0438\u0431\u0435\u0440\u043f\u043e\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u0438\u043a\u043e\u043c, \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u043e\u0448\u043b\u044b\u043c \u0433\u043e\u0434\u043e\u043c \u0432\u044b\u0440\u043e\u0441 (+18 % \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0435 APAC, +17 % \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0435 EMEA \u0438 +2 % \u0432 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0438 \u042e\u0436\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0435).<\/li>\n<li>\u0412 \u0441\u0442\u0440\u0430\u043d\u0430\u0445, \u043f\u0435\u0440\u0435\u0436\u0438\u0432\u0430\u044e\u0449\u0438\u0445 \u0432\u0442\u043e\u0440\u0443\u044e \u0432\u043e\u043b\u043d\u0443 \u044d\u043f\u0438\u0434\u0435\u043c\u0438\u0438 COVID-19, \u0432\u043d\u043e\u0432\u044c \u043d\u0430\u0447\u0430\u043b\u0438 \u0432\u0432\u043e\u0434\u0438\u0442\u044c \u043a\u0430\u0440\u0430\u043d\u0442\u0438\u043d\u043d\u044b\u0435 \u043c\u0435\u0440\u044b, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0442\u0430\u043c \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433 \u0441\u0442\u0430\u043b \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0432 \u0441\u0432\u044f\u0437\u0438 \u0441 \u0447\u0435\u043c \u0432\u044b\u0440\u043e\u0441 \u043e\u0431\u044a\u0435\u043c \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13283 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-Worldwide-sales.png\" alt=\"\" width=\"908\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-Worldwide-sales.png 908w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-Worldwide-sales-300x165.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-Worldwide-sales-768x423.png 768w\" sizes=\"auto, (max-width: 908px) 100vw, 908px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13285 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Retargeting-Tuesday-YoY.png\" alt=\"\" width=\"1064\" height=\"585\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Retargeting-Tuesday-YoY.png 1064w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Retargeting-Tuesday-YoY-300x165.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Retargeting-Tuesday-YoY-1024x563.png 1024w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Retargeting-Tuesday-YoY-768x422.png 768w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\" \/><\/p>\n<h4><a href=\"https:\/\/www2.criteo.com\/l\/126241\/2020-09-24\/7f3q52\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13261 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/20-Blog-CTA-Holiday-Mini-Guide-3.png\" alt=\"\" width=\"600\" height=\"150\" \/><\/a><\/h4>\n<h4><a href=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Criteo-Festive-Season-Gifting-Report-2020-RU-RU.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13306 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/20-Blog-CTA-Holiday-Mini-GuideRU.png\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/20-Blog-CTA-Holiday-Mini-GuideRU.png 600w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/20-Blog-CTA-Holiday-Mini-GuideRU-300x75.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>\u0427\u0435\u0440\u043d\u0430\u044f \u043f\u044f\u0442\u043d\u0438\u0446\u0430 2020: \u0421\u0435\u0432\u0435\u0440\u043d\u0430\u044f \u0438 \u042e\u0436\u043d\u0430\u044f \u0410\u043c\u0435\u0440\u0438\u043a\u0430<\/strong><\/h4>\n<p>\u0412 \u0421\u0428\u0410 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 177 % \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043e\u043a\u0442\u044f\u0431\u0440\u0435\u043c, \u043d\u043e \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u043f\u0440\u043e\u0448\u043b\u044b\u043c \u0433\u043e\u0434\u043e\u043c \u0443\u043f\u0430\u043b\u0438 \u043d\u0430 5 %. \u0412 \u041a\u0430\u043d\u0430\u0434\u0435 \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 251 % \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043e\u043a\u0442\u044f\u0431\u0440\u0435\u043c \u0438 \u043d\u0430 25 % \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u0435\u0439 \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443. \u041f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u043f\u0435\u0440\u0432\u044b\u0435 \u0442\u0440\u0438 \u043d\u0435\u0434\u0435\u043b\u0438 \u043d\u043e\u044f\u0431\u0440\u044f \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 7 % \u0432 \u0421\u0428\u0410 \u0438 \u043d\u0430 48 % \u0432 \u041a\u0430\u043d\u0430\u0434\u0435.<\/p>\n<p>\u0421\u0440\u0435\u0434\u0438 \u0441\u0442\u0440\u0430\u043d \u041b\u0430\u0442\u0438\u043d\u0441\u043a\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0438\u0439 \u0440\u043e\u0441\u0442 \u043e\u0431\u044a\u0435\u043c\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u0435\u043b \u0432 \u0411\u0440\u0430\u0437\u0438\u043b\u0438\u0438 \u2014 +656 % \u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043e\u043a\u0442\u044f\u0431\u0440\u0435. \u0421\u0442\u043e\u0438\u0442 \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e \u043d\u0430 \u0414\u0435\u043d\u044c \u0431\u0435\u0437 \u041d\u0414\u0421 (21 \u043d\u043e\u044f\u0431\u0440\u044f) \u0432 \u041a\u043e\u043b\u0443\u043c\u0431\u0438\u0438 \u043f\u0440\u0438\u0448\u0435\u043b\u0441\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u0439 \u0432\u0441\u043f\u043b\u0435\u0441\u043a \u043f\u0440\u043e\u0434\u0430\u0436, \u0447\u0435\u043c \u043d\u0430 \u0441\u0430\u043c\u0443 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443. \u0412 \u0411\u0440\u0430\u0437\u0438\u043b\u0438\u0438 \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043f\u0435\u0440\u0432\u044b\u0435 \u0442\u0440\u0438 \u043d\u0435\u0434\u0435\u043b\u0438 \u043d\u043e\u044f\u0431\u0440\u044f \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 15 %.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13288 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-North-America-sales.png\" alt=\"\" width=\"1076\" height=\"601\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-North-America-sales.png 1076w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-North-America-sales-300x168.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-North-America-sales-1024x572.png 1024w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-North-America-sales-768x429.png 768w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\" \/><\/p>\n<p>\u041d\u0438\u0436\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u0430 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0430 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u0433\u043e\u0434 \u043a \u0433\u043e\u0434\u0443. \u0412 \u041a\u0430\u043d\u0430\u0434\u0435 \u0438 \u041c\u0435\u043a\u0441\u0438\u043a\u0435 \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u0435\u043b \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442, \u0430 \u0432 \u0421\u0428\u0410 \u0438 \u0411\u0440\u0430\u0437\u0438\u043b\u0438\u0438 \u043c\u044b \u0432\u0438\u0434\u0438\u043c \u0441\u043f\u0430\u0434.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13290 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-Americas.png\" alt=\"\" width=\"1052\" height=\"615\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-Americas.png 1052w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-Americas-300x175.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-Americas-1024x599.png 1024w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-Americas-768x449.png 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\" \/><\/p>\n<p>\u0413\u0440\u0430\u0444\u0438\u043a \u043d\u0438\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043f\u0435\u0440\u0432\u044b\u0435 \u0442\u0440\u0438 \u043d\u0435\u0434\u0435\u043b\u0438 \u043d\u043e\u044f\u0431\u0440\u044f \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0442\u0435\u043c \u0436\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u043e\u043c \u0432 2019 \u0433\u043e\u0434\u0443. \u041e\u043d \u0435\u0449\u0435 \u0440\u0430\u0437 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442 \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043a \u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u043d\u043d\u0435\u043c\u0443 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u043c\u0443 \u0448\u043e\u043f\u0438\u043d\u0433\u0443.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13292 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/November-sales-YoY-Americas.png\" alt=\"\" width=\"1063\" height=\"597\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/November-sales-YoY-Americas.png 1063w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/November-sales-YoY-Americas-300x168.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/November-sales-YoY-Americas-1024x575.png 1024w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/November-sales-YoY-Americas-768x431.png 768w\" sizes=\"auto, (max-width: 1063px) 100vw, 1063px\" \/><\/p>\n<p>\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0441 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0438\u043c \u0438 \u043d\u0430\u0438\u043c\u0435\u043d\u044c\u0448\u0438\u043c \u0440\u043e\u0441\u0442\u043e\u043c \u043e\u0431\u044a\u0435\u043c\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u0432 \u0421\u0428\u0410 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u044b \u043d\u0438\u0436\u0435. \u0412\u043e \u0433\u043b\u0430\u0432\u0435 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0430 \u0440\u0430\u0441\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u00ab\u041a\u0430\u043c\u0435\u0440\u044b \u0438 \u043e\u043f\u0442\u0438\u043a\u0430\u00bb: \u0441\u0430\u043c\u044b\u043c\u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u043c\u0438 \u0442\u043e\u0432\u0430\u0440\u0430\u043c\u0438 \u0441\u0442\u0430\u043b\u0438 \u0442\u0435\u043b\u0435\u0441\u043a\u043e\u043f\u044b, \u0434\u0430\u043b\u044c\u043d\u043e\u043c\u0435\u0440\u044b \u0438 \u043a\u0430\u043c\u0435\u0440\u044b. \u0412 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u00ab\u0418\u0433\u0440\u0443\u0448\u043a\u0438 \u0438 \u0438\u0433\u0440\u044b\u00bb \u0441\u0430\u043c\u044b\u043c\u0438 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u043c\u0438 \u0442\u043e\u0432\u0430\u0440\u0430\u043c\u0438 \u0431\u044b\u043b\u0438 \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0431\u0430\u0441\u043a\u0435\u0442\u0431\u043e\u043b\u0430 \u0438 \u0438\u0433\u0440\u0443\u0448\u043a\u0438 \u0434\u043b\u044f \u043a\u0443\u043f\u0430\u043d\u0438\u044f:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13294 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/US-high-low-product-categories-e1607104655366.png\" alt=\"Trending categories in the US on Black Friday 2020\" width=\"922\" height=\"533\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/US-high-low-product-categories-e1607104655366.png 922w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/US-high-low-product-categories-e1607104655366-300x173.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/US-high-low-product-categories-e1607104655366-768x444.png 768w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/p>\n<h4><strong>\u0427\u0435\u0440\u043d\u0430\u044f \u043f\u044f\u0442\u043d\u0438\u0446\u0430 2020: \u0415\u0432\u0440\u043e\u043f\u0430, \u0411\u043b\u0438\u0436\u043d\u0438\u0439 \u0412\u043e\u0441\u0442\u043e\u043a \u0438 \u0410\u0444\u0440\u0438\u043a\u0430<\/strong><\/h4>\n<p><a href=\"http:\/\/www.criteo.com\/ru\/blog\/2019-%d0%bf%d1%80%d0%b0%d0%b7%d0%b4%d0%bd%d0%b8%d0%ba-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d0%bf%d0%bb%d0%b0%d0%bd%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d1%81%d0%be%d0%b2\/\">\u0412 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043b\u0435\u0442 \u0427\u0435\u0440\u043d\u0430\u044f \u043f\u044f\u0442\u043d\u0438\u0446\u0430 \u043d\u0430\u0431\u0438\u0440\u0430\u0435\u0442 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u0432 \u0415\u0432\u0440\u043e\u043f\u0435.<\/a> \u0412 2020 \u0433\u043e\u0434\u0443 \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u0435\u043b \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436. \u041f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043e\u043a\u0442\u044f\u0431\u0440\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0437\u0434\u0435\u0441\u044c \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 165 %. \u0417\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u0435\u043b \u043d\u0430 \u0432\u0441\u0435\u0445 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0445 \u0440\u044b\u043d\u043a\u0430\u0445, \u043e\u0442 +33 % \u0432 \u0421\u043b\u043e\u0432\u0430\u043a\u0438\u0438 \u0434\u043e +512 % \u0432 \u0421\u0430\u0443\u0434\u043e\u0432\u0441\u043a\u043e\u0439 \u0410\u0440\u0430\u0432\u0438\u0438.<\/p>\n<p>\u041e\u0431\u044a\u0435\u043c \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u043d\u0430 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0435 \u0438\u0437 \u044d\u0442\u0438\u0445 \u0440\u044b\u043d\u043a\u043e\u0432 (\u0432 20 \u0438\u0437 27 \u0441\u0442\u0440\u0430\u043d) \u0442\u0430\u043a\u0436\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0441\u044f. \u0418\u0441\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435\u043c \u0441\u0442\u0430\u043b\u0430 \u0424\u0440\u0430\u043d\u0446\u0438\u044f, \u0442\u0430\u043a \u043a\u0430\u043a \u0437\u0434\u0435\u0441\u044c \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0431\u044b\u043b\u043e \u043f\u0435\u0440\u0435\u043d\u0435\u0441\u0435\u043d\u043e \u043d\u0430 4 \u0434\u0435\u043a\u0430\u0431\u0440\u044f.<\/p>\n<p>\u0412 \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u0415\u0432\u0440\u043e\u043f\u0430, \u0411\u043b\u0438\u0436\u043d\u0438\u0439 \u0412\u043e\u0441\u0442\u043e\u043a \u0438 \u0410\u0444\u0440\u0438\u043a\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u043f\u0435\u0440\u0432\u044b\u0435 \u0442\u0440\u0438 \u043d\u0435\u0434\u0435\u043b\u0438 \u043d\u043e\u044f\u0431\u0440\u044f \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 30 % \u0433\u043e\u0434 \u043a \u0433\u043e\u0434\u0443, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0445, \u0433\u0434\u0435 \u0432\u043d\u043e\u0432\u044c \u0431\u044b\u043b\u0438 \u0432\u0432\u0435\u0434\u0435\u043d\u044b \u043a\u0430\u0440\u0430\u043d\u0442\u0438\u043d\u043d\u044b\u0435 \u043c\u0435\u0440\u044b.<\/p>\n<p>\u041d\u0438\u0436\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u0430 \u0432\u044b\u0431\u043e\u0440\u043a\u0430 \u043f\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0443 \u0415\u0432\u0440\u043e\u043f\u0430, \u0411\u043b\u0438\u0436\u043d\u0438\u0439 \u0412\u043e\u0441\u0442\u043e\u043a \u0438 \u0410\u0444\u0440\u0438\u043a\u0430. \u041e\u043d\u0430 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u043d\u0430 331 % \u0432 \u0418\u0440\u043b\u0430\u043d\u0434\u0438\u0438 \u0438 271 % \u0432 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0437\u0430 \u043e\u043a\u0442\u044f\u0431\u0440\u044c.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13296 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-Europe-sales.png\" alt=\"\" width=\"1081\" height=\"606\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-Europe-sales.png 1081w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-Europe-sales-300x168.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-Europe-sales-1024x574.png 1024w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-Europe-sales-768x431.png 768w\" sizes=\"auto, (max-width: 1081px) 100vw, 1081px\" \/><\/p>\n<p>\u0421\u0430\u043c\u044b\u0439 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0440\u043e\u0441\u0442 \u0433\u043e\u0434 \u043a \u0433\u043e\u0434\u0443 \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u0435\u043b \u0432 \u0413\u0440\u0435\u0446\u0438\u0438, \u0411\u0435\u043b\u044c\u0433\u0438\u0438, \u0421\u043b\u043e\u0432\u0430\u043a\u0438\u0438 \u0438 \u0410\u0432\u0441\u0442\u0440\u0438\u0438, \u043d\u0430 91 %, 76 %, 73 % \u0438 70 % \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e. \u041d\u0430\u0441\u0447\u0435\u0442 \u044d\u0442\u043e\u0433\u043e \u0441\u043e\u043c\u043d\u0435\u043d\u0438\u0439 \u043d\u0435\u0442: \u0427\u0435\u0440\u043d\u0430\u044f \u043f\u044f\u0442\u043d\u0438\u0446\u0430 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043f\u0440\u043e\u0448\u043b\u0430 \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u0438\u043d\u0430\u0447\u0435, \u043d\u043e \u0438\u043c\u043f\u0443\u043b\u044c\u0441, \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0439 \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436\u0435\u0439,\u00a0\u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u0441\u044f \u0432 EMEA \u043d\u0430\u0434\u043e\u043b\u0433\u043e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13298 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-EMEA-1.png\" alt=\"\" width=\"1106\" height=\"591\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-EMEA-1.png 1106w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-EMEA-1-300x160.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-EMEA-1-1024x547.png 1024w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-EMEA-1-768x410.png 768w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\" \/><\/p>\n<h4><strong>\u0427\u0435\u0440\u043d\u0430\u044f \u043f\u044f\u0442\u043d\u0438\u0446\u0430 2020: \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u0438\u0439 \u0440\u0435\u0433\u0438\u043e\u043d\u00a0<\/strong><\/h4>\n<p>\u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u043c\u0435\u043d\u044c\u0448\u0443\u044e \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 <a href=\"http:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d0%b4%d0%bd%d1%8f-%d1%85%d0%be%d0%bb%d0%be%d1%81%d1%82%d1%8f%d0%ba%d0%b0-2020-6-%d0%b3%d0%bb%d0%be%d0%b1%d0%b0%d0%bb%d1%8c%d0%bd%d1%8b%d1%85-%d0%bf%d0%be%d0%ba%d1%83\/\">\u0414\u043d\u0435\u043c \u0445\u043e\u043b\u043e\u0441\u0442\u044f\u043a\u043e\u0432<\/a> \u0438 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u043c\u0435\u0441\u0442\u043d\u044b\u043c\u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438, \u0427\u0435\u0440\u043d\u0430\u044f \u043f\u044f\u0442\u043d\u0438\u0446\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u043d\u0430\u0431\u0438\u0440\u0430\u0442\u044c \u043e\u0431\u043e\u0440\u043e\u0442\u044b \u0438 \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0435 APAC. \u0412\u0441\u043f\u043b\u0435\u0441\u043a \u043f\u0440\u043e\u0434\u0430\u0436 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043e\u043a\u0442\u044f\u0431\u0440\u0435\u043c \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u0435\u043b \u043d\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0440\u044b\u043d\u043a\u0430\u0445, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0413\u043e\u043d\u043a\u043e\u043d\u0433 (+247 %), \u0421\u0438\u043d\u0433\u0430\u043f\u0443\u0440 (+197 %), \u041d\u043e\u0432\u0443\u044e \u0417\u0435\u043b\u0430\u043d\u0434\u0438\u044e (+194 %) \u0438 \u0410\u0432\u0441\u0442\u0440\u0430\u043b\u0438\u044e (+156 %).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13300 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-SEA-and-Greater-China-sales.png\" alt=\"\" width=\"897\" height=\"503\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-SEA-and-Greater-China-sales.png 897w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-SEA-and-Greater-China-sales-300x168.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-2020-SEA-and-Greater-China-sales-768x431.png 768w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><\/p>\n<p>\u0420\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u0433\u043e\u0434 \u043a \u0433\u043e\u0434\u0443 \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u0435\u043b \u043d\u0430 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0435 \u0440\u044b\u043d\u043a\u043e\u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0430 APAC, \u0437\u0430 \u0438\u0441\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435\u043c \u0422\u0430\u0439\u0432\u0430\u043d\u044f. \u041d\u0430 \u044d\u0442\u0438\u0445 \u0440\u044b\u043d\u043a\u0430\u0445 \u0442\u0430\u043a\u0436\u0435 \u0431\u044b\u043b \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0435\u043d \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0433\u043e\u0434 \u043a \u0433\u043e\u0434\u0443 \u0432 \u043f\u0435\u0440\u0432\u044b\u0435 \u0442\u0440\u0438 \u043d\u0435\u0434\u0435\u043b\u0438 \u043d\u043e\u044f\u0431\u0440\u044f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13302 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-APAC-1.png\" alt=\"\" width=\"793\" height=\"507\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-APAC-1.png 793w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-APAC-1-300x192.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/Black-Friday-YoY-APAC-1-768x491.png 768w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><\/p>\n<h4><strong>\u0418\u0442\u043e\u0433\u0438 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b 2020<\/strong><\/h4>\n<p>\u041e \u0447\u0435\u043c \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u0432\u0441\u0435 \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435? \u0421\u0430\u043c\u044b\u0439 \u0432\u0430\u0436\u043d\u044b\u0439 \u0432\u044b\u0432\u043e\u0434: \u0437\u0430\u043c\u0435\u0442\u0435\u043d \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 \u043d\u043e\u044f\u0431\u0440\u044f \u0438 \u0433\u043e\u0434 \u043a \u0433\u043e\u0434\u0443 \u043d\u0430 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0435 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u043e\u0432, \u0430 \u0437\u043d\u0430\u0447\u0438\u0442, \u043b\u044e\u0434\u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u044c. \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044e COVID, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u043e\u0447\u0438\u0435 \u043c\u0438\u0440\u043e\u0432\u044b\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b, \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0432\u0441\u0435 \u0435\u0449\u0435 \u0445\u043e\u0442\u044f\u0442 \u0434\u0430\u0440\u0438\u0442\u044c \u043f\u043e\u0434\u0430\u0440\u043a\u0438.\u00a0<a href=\"http:\/\/www.criteo.com\/ru\/blog\/%d1%87%d0%b5%d1%80%d0%bd%d0%b0%d1%8f-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d0%b0-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d1%8b-2020\/\">\u0427\u0435\u0440\u043d\u0430\u044f \u043f\u044f\u0442\u043d\u0438\u0446\u0430<\/a> \u0438 <a href=\"https:\/\/www.criteo.com\/ru\/blog\/%d0%be%d0%bc%d0%bd%d0%b8%d0%ba%d0%b0%d0%bd%d0%b0%d0%bb%d1%8c%d0%bd%d1%8b%d0%b5-%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d0%b8%d0%b8-%d0%b4%d0%bb%d1%8f-%d1%80%d0%b8%d1%82%d0%b5%d0%b9%d0%bb%d0%b5\/\">Amazon Prime Day<\/a> \u043f\u0440\u043e\u0448\u043b\u0438, \u043d\u043e \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0435\u0449\u0435 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0430\u0439\u0442\u0438 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u0434\u0430\u0440\u043a\u0438 \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u0441\u0432\u043e\u0438\u0445 \u0431\u043b\u0438\u0437\u043a\u0438\u0445.<\/p>\n<p>\u0421 \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c \u043c\u043e\u0436\u043d\u043e \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0432 <a href=\"https:\/\/www.criteo.com\/blog\/criteo-seasonal-sales-dashboard-insights\/\">\u0414\u0430\u0448\u0431\u043e\u0440\u0434\u0435 \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436<\/a> \u0438 \u0432 <a href=\"https:\/\/www.criteo.com\/blog\/criteo-holiday-product-finder\/\">Criteo Holiday Product Finder<\/a>.\u00a0\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c\u0443 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0439 \u043e\u0442 Criteo, \u0441\u043a\u0430\u0447\u0430\u0432 \u043e\u0442\u0447\u0435\u0442 &#171;\u041f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u0439 \u0441\u0435\u0437\u043e\u043d 2020&#187;:<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/10\/Criteo-Festive-Season-Gifting-Report-2020-RU-RU.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13306 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/20-Blog-CTA-Holiday-Mini-GuideRU.png\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/20-Blog-CTA-Holiday-Mini-GuideRU.png 600w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/20-Blog-CTA-Holiday-Mini-GuideRU-300x75.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0427\u0442\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u043b\u043e \u0432 \u043c\u0438\u0440\u0435 \u0432 \u0427\u0435\u0440\u043d\u0443\u044e \u043f\u044f\u0442\u043d\u0438\u0446\u0443? \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u0427\u0435\u0440\u043d\u0430\u044f \u043f\u044f\u0442\u043d\u0438\u0446\u0430 \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e \u0432\u043e\u0437\u043d\u0438\u043a\u043b\u0430 \u0432 \u0421\u0428\u0410, \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0433\u043e\u0434\u044b \u043e\u043d\u0430 \u043d\u0430\u0447\u0430\u043b\u0430 \u043d\u0430\u0431\u0438\u0440\u0430\u0442\u044c \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0438 \u043d\u0430\u0448\u0435\u043c\u0443 \u043e\u0433\u0440\u043e\u043c\u043d\u043e\u043c\u0443 \u043c\u0430\u0441\u0441\u0438\u0432\u0443 \u0434\u0430\u043d\u043d\u044b\u0445, \u043c\u044b \u0432\u0438\u0434\u0438\u043c \u0447\u0435\u0442\u043a\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0442\u0440\u0435\u043d\u0434\u043e\u0432 \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436 \u043a\u0430\u043a \u0437\u0434\u0435\u0441\u044c, \u0442\u0430\u043a \u0438 \u0432 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445. [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":13304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102],"coauthors":[],"class_list":{"0":"post-13282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0418\u0442\u043e\u0433\u0438 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b 2020 | RU - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u043b\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u043b\u043e \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443, \u043c\u044b \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 3 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439 \u0432 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2019 \u0438 2020 \u0433\u043e\u0434\u043e\u0432 \u043e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 5500 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 \u0432 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0438 \u042e\u0436\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0435, \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u043e\u043c \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u0438 \u0415\u0432\u0440\u043e\u043f\u0435.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0418\u0442\u043e\u0433\u0438 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b 2020 | RU - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u043b\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u043b\u043e \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443, \u043c\u044b \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 3 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439 \u0432 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2019 \u0438 2020 \u0433\u043e\u0434\u043e\u0432 \u043e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 5500 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 \u0432 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0438 \u042e\u0436\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0435, \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u043e\u043c \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u0438 \u0415\u0432\u0440\u043e\u043f\u0435.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/ru\/blog\/\u0438\u0442\u043e\u0433\u0438-\u0447\u0435\u0440\u043d\u043e\u0439-\u043f\u044f\u0442\u043d\u0438\u0446\u044b-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"RU - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-21T01:07:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-11T16:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/pexels-freestocksorg-749354.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Tanitra Partivit\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t            },\n\t            \"headline\": \"\u0418\u0442\u043e\u0433\u0438 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b 2020\",\n\t            \"datePublished\": \"2020-12-21T01:07:03+00:00\",\n\t            \"dateModified\": \"2021-01-11T16:00:06+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/\"\n\t            },\n\t            \"wordCount\": 850,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/pexels-freestocksorg-749354.jpg\",\n\t            \"keywords\": [\n\t                \"Black Friday\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"\u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0438 \u0438\u043d\u0441\u0430\u0439\u0442\u044b\"\n\t            ],\n\t            \"inLanguage\": \"ru-RU\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ru-RU\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/pexels-freestocksorg-749354.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/pexels-freestocksorg-749354.jpg\",\n\t            \"width\": 1280,\n\t            \"height\": 853\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/ru\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u0418\u0442\u043e\u0433\u0438 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b 2020\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/ru\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/ru\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ru-RU\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/ru\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\",\n\t            \"name\": \"Tanitra Partivit\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ru-RU\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/ru\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t                \"caption\": \"Tanitra Partivit\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/ru\/blog\/author\/tanitra\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0418\u0442\u043e\u0433\u0438 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b 2020 | RU - Criteo.com","description":"\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u043b\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u043b\u043e \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443, \u043c\u044b \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 3 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439 \u0432 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2019 \u0438 2020 \u0433\u043e\u0434\u043e\u0432 \u043e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 5500 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 \u0432 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0438 \u042e\u0436\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0435, \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u043e\u043c \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u0438 \u0415\u0432\u0440\u043e\u043f\u0435.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/","og_locale":"ru_RU","og_type":"article","og_title":"\u0418\u0442\u043e\u0433\u0438 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b 2020 | RU - Criteo.com","og_description":"\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u043b\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u043b\u043e \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443, \u043c\u044b \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 3 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439 \u0432 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2019 \u0438 2020 \u0433\u043e\u0434\u043e\u0432 \u043e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 5500 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 \u0432 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0438 \u042e\u0436\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0435, \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u043e\u043c \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u0438 \u0415\u0432\u0440\u043e\u043f\u0435.","og_url":"https:\/\/www.criteo.com\/ru\/blog\/\u0438\u0442\u043e\u0433\u0438-\u0447\u0435\u0440\u043d\u043e\u0439-\u043f\u044f\u0442\u043d\u0438\u0446\u044b-2020\/","og_site_name":"RU - Criteo.com","article_published_time":"2020-12-21T01:07:03+00:00","article_modified_time":"2021-01-11T16:00:06+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/pexels-freestocksorg-749354.jpg","type":"image\/jpeg"}],"author":"Tanitra Partivit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanitra Partivit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/"},"author":{"name":"Tanitra Partivit","@id":"https:\/\/www.criteo.com\/ru\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc"},"headline":"\u0418\u0442\u043e\u0433\u0438 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b 2020","datePublished":"2020-12-21T01:07:03+00:00","dateModified":"2021-01-11T16:00:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/"},"wordCount":850,"publisher":{"@id":"https:\/\/www.criteo.com\/ru\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/pexels-freestocksorg-749354.jpg","keywords":["Black Friday"],"articleSection":["\u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0438 \u0438\u043d\u0441\u0430\u0439\u0442\u044b"],"inLanguage":"ru-RU"},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/#primaryimage","url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/pexels-freestocksorg-749354.jpg","contentUrl":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2020\/12\/pexels-freestocksorg-749354.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b8%d1%82%d0%be%d0%b3%d0%b8-%d1%87%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d0%bf%d1%8f%d1%82%d0%bd%d0%b8%d1%86%d1%8b-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/ru\/"},{"@type":"ListItem","position":2,"name":"\u0418\u0442\u043e\u0433\u0438 \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b 2020"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/ru\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/ru\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.criteo.com\/ru\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/ru\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/ru\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc","name":"Tanitra Partivit","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.criteo.com\/ru\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4","url":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","caption":"Tanitra Partivit"},"url":"https:\/\/www.criteo.com\/ru\/blog\/author\/tanitra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/posts\/13282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/comments?post=13282"}],"version-history":[{"count":17,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/posts\/13282\/revisions"}],"predecessor-version":[{"id":13340,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/posts\/13282\/revisions\/13340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/media\/13304"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/media?parent=13282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/categories?post=13282"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/ru\/wp-json\/wp\/v2\/coauthors?post=13282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}