{"id":13741,"date":"2021-05-18T23:38:48","date_gmt":"2021-05-18T23:38:48","guid":{"rendered":"https:\/\/www.criteo.com\/ru\/?p=13741"},"modified":"2021-08-31T18:44:28","modified_gmt":"2021-08-31T18:44:28","slug":"%d1%80%d1%83%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%bf%d0%be-digital-%d0%bf%d1%80%d0%be%d0%b4%d0%b2%d0%b8%d0%b6%d0%b5%d0%bd%d0%b8%d1%8e-%d0%b2-2021-%d0%bf%d0%b5%d1%80%d0%b5%d0%be","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d1%80%d1%83%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%bf%d0%be-digital-%d0%bf%d1%80%d0%be%d0%b4%d0%b2%d0%b8%d0%b6%d0%b5%d0%bd%d0%b8%d1%8e-%d0%b2-2021-%d0%bf%d0%b5%d1%80%d0%b5%d0%be\/","title":{"rendered":"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e digital-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u0432 2021: \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0435\u043d\u0438\u0435 \u0446\u0435\u043b\u0435\u0439 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\u0431\u0435\u0441\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u043e\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0441\u0430\u043c\u043e\u0432\u044b\u0432\u043e\u0437\u0430.<\/span><\/p>\n<p><span lang=\"RU\">\u0427\u0442\u043e\u0431\u044b \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0438 \u0434\u0430\u043b\u044c\u0448\u0435, \u0431\u0438\u0437\u043d\u0435\u0441\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0441\u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0438 \u0441\u0432\u043e\u0435\u0439 \u0431\u0430\u0437\u044b \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0438 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\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/span><\/p>\n<p><span lang=\"RU\">\u041c\u044b \u0432 Criteo \u043f\u043e\u043e\u0431\u0449\u0430\u043b\u0438\u0441\u044c \u0441 1 000 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u0432 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u043e\u0431 \u0438\u0445 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u0430\u0445 \u043d\u0430 2021 \u0433\u043e\u0434. \u041c\u044b \u0443\u0437\u043d\u0430\u043b\u0438 \u043e\u0431 \u0438\u0445 \u043f\u043b\u0430\u043d\u0430\u0445 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u0432\u044b\u044f\u0441\u043d\u0438\u043b\u0438, \u0447\u0442\u043e digital \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u043d\u0430\u0438\u043c\u0435\u043d\u0435\u0435 \u043f\u043e\u0434\u0432\u0435\u0440\u0436\u0435\u043d\u044b \u0432\u043b\u0438\u044f\u043d\u0438\u044e \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0442\u0430\u043a\u0438\u043c\u0438 \u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438, \u043a\u0430\u043a \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0438 \u0432\u044b\u0441\u0442\u0430\u0432\u043a\u0438.<sup>1<\/sup><\/span><\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13742 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Chartrevised.png\" alt=\"\" width=\"1000\" height=\"608\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Chartrevised.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Chartrevised-300x182.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Chartrevised-768x467.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u041d\u043e \u0434\u043b\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u043d\u0430\u0438\u043c\u0435\u043d\u044c\u0448\u0435\u0439 \u0437\u0430\u0442\u0440\u0430\u0442\u043d\u043e\u0441\u0442\u0438 digital-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0439 \u0446\u0435\u043b\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/p>\n<p>\u0414\u0430\u043d\u043d\u044b\u0439 \u043e\u0431\u0437\u043e\u0440 \u0432\u044b\u043f\u0443\u0449\u0435\u043d \u0432 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a <a href=\"https:\/\/www2.criteo.com\/ru-2021-digital-advertising-manual\" target=\"_blank\" rel=\"noopener\"><strong>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0443 \u043f\u043e digital-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u0432 2021:<\/strong> <strong>\u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0435\u043d\u0438\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0438 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0434\u043b\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438 <\/strong><\/a>\u2014 \u0443 \u043d\u0430\u0441 \u0435\u0441\u0442\u044c \u0435\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0430\u043d\u043d\u044b\u0445, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u044b\u0435 \u0446\u0435\u043b\u0438 \u0434\u043b\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0438 \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/ru-2021-digital-advertising-manual\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13712 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Blog-CTA-Digital-Advertising-Manual-RU.png\" alt=\"\" width=\"601\" height=\"151\" \/><\/a><\/p>\n<h3><span lang=\"RU\">\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0446\u0435\u043b\u0438 \u0432 2021 \u0433\u043e\u0434\u0443<\/span><\/h3>\n<p><span lang=\"RU\">\u041a\u0430\u0436\u0434\u0430\u044f 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\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u0432 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043e \u0446\u0435\u043b\u044f\u0445 \u043d\u0430 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u043e\u0441\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443.<sup>1<\/sup><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13745 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-SurveyData.png\" alt=\"\" width=\"990\" height=\"526\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-SurveyData.png 990w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-SurveyData-300x159.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-SurveyData-768x408.png 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13747 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Chart-2revised.png\" alt=\"\" width=\"842\" height=\"1012\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Chart-2revised.png 842w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Chart-2revised-250x300.png 250w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Chart-2revised-768x923.png 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/p>\n<h3><span lang=\"RU\">\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043f\u0443\u0442\u044c<\/span><\/h3>\n<p><span lang=\"RU\">\u0427\u0442\u043e\u0431\u044b \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0441\u0432\u043e\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439, \u0432\u0430\u043c \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u044f\u0442\u0441\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 commerce media, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u044e\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438. \u0415\u0441\u043b\u0438 \u0432\u0430\u0448\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0435 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u0432\u0435\u0441\u044c \u043f\u0443\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f, \u043e\u0442 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 \u0434\u043e \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u0432\u044b \u0443\u043f\u0443\u0441\u0442\u0438\u0442\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c.<\/span><\/p>\n<p><span lang=\"RU\">\u0412\u043e\u0442 \u0434\u0432\u0430 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u044f, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u0446\u0435\u043b\u044f\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0430\u0437\u0432\u0430\u043b\u0438 \u043d\u0430\u0448\u0438 \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0434\u043b\u044f \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438:<\/span><\/p>\n<h4><span lang=\"RU\">\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/span><\/h4>\n<h3><b style=\"color: inherit; font-family: inherit; font-size: 1.5rem;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13749 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Funnelrevised.png\" alt=\"\" width=\"1284\" height=\"988\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Funnelrevised.png 1284w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Funnelrevised-300x231.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Funnelrevised-1024x788.png 1024w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Funnelrevised-768x591.png 768w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\" \/><\/b><\/h3>\n<p><span lang=\"RU\">\u041f\u043e\u043c\u043d\u0438\u0442\u0435, \u0447\u0442\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043f\u0443\u0442\u044c \u0432\u043e\u0432\u0441\u0435 \u043d\u0435 \u043f\u043e\u0445\u043e\u0436 \u043d\u0430 \u043f\u0440\u044f\u043c\u0443\u044e \u043b\u0438\u043d\u0438\u044e. \u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0440\u0430\u0437\u043d\u044b\u0445 \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0435, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0432\u0430\u0441 \u0438 \u0432\u0430\u0448\u0438\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432. \u041d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u043d\u043e\u0432\u044b\u043c\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u043a\u0430\u043d\u0430\u043b\u0435 \u043f\u043e \u043c\u0435\u0440\u0435 \u0438\u0445 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u043f\u043e \u0432\u043e\u0440\u043e\u043d\u043a\u0435 \u043f\u0440\u043e\u0434\u0430\u0436.<\/span><\/p>\n<h4><strong><span lang=\"RU\">\u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/span><\/strong><\/h4>\n<p><b style=\"color: inherit; font-family: inherit; font-size: 1.5rem;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13751 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Funnel-2-revised.png\" alt=\"\" width=\"1302\" height=\"986\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Funnel-2-revised.png 1302w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Funnel-2-revised-300x227.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Funnel-2-revised-1024x775.png 1024w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Campaigns-Funnel-2-revised-768x582.png 768w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\" \/><\/b><\/p>\n<p><span lang=\"RU\">\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0432 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439. \u0422\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0446\u0438\u043a\u043b\u043e\u0432 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0434\u043e\u0432\u0435\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u043c \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0447\u0430\u0441\u0442\u044b\u0435 \u0437\u0430\u043a\u0430\u0437\u044b.<\/span><\/p>\n<h3><span lang=\"RU\"><strong>\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435<\/strong> <\/span><\/h3>\n<p><span lang=\"RU\">\u041c\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0432\u0430\u043c \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f commerce media \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u0432 \u043a\u0430\u043a\u043e\u0439 \u0447\u0430\u0441\u0442\u0438 \u043f\u0443\u0442\u0438 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438. \u0412\u044b\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b \u0438 KPI \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0446\u0435\u043b\u0435\u0439.<\/span><\/p>\n<h3><strong><span lang=\"RU\">Awareness<\/span><\/strong><\/h3>\n<h4><strong><span lang=\"RU\">\u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/span><\/strong><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13753 alignnone\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435<\/strong><br \/>\n<\/b>\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b \u0432\u0430\u0448\u0438 \u0442\u043e\u0432\u0430\u0440\u044b \u0438 \u0443\u0441\u043b\u0443\u0433\u0438. \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u043a\u0430\u043a\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c, \u043a\u0430\u043a\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u043e\u043d\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043e\u0431 \u0438\u0445 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a 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https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>\u041b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435<\/strong><br \/>\n<\/b>\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 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https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>\u041f\u043e\u0445\u043e\u0436\u0438\u0435<\/strong> <\/b><br \/>\n\u041d\u0430\u0445\u043e\u0434\u0438\u0442\u0435 \u043d\u043e\u0432\u044b\u0445 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https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Video-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Video-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Video-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0432\u0438\u0434\u0435\u043e<br \/>\n<\/strong><\/b><span style=\"font-size: 1rem;\">\u0421\u0443\u043c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u043a\u0430\u0436\u0434\u044b\u0439 \u0440\u0430\u0437, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c 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https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Reach-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Reach-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Reach-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Reach-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Reach-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Reach-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>\u041e\u0445\u0432\u0430\u0442<\/strong><br \/>\n<\/b>\u0414\u043e\u043b\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438 \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u043e\u0434\u0438\u043d \u0431\u0430\u043d\u043d\u0435\u0440. \u0412\u044b\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u0432 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430\u0445.<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13765\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Viewability.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Viewability.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Viewability-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Viewability-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Viewability-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Viewability-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Viewability-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Viewability-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>\u0412\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c<\/strong><br \/>\n<\/b>\u0414\u043e\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0431\u0430\u043d\u043d\u0435\u0440\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u044b\u043b\u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438.<\/p>\n<h4><strong><span lang=\"RU\">\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b<\/span><\/strong><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13767\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/>Rich Media<\/b><b><br \/>\n<\/b>\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439, \u0441\u043e\u0447\u0435\u0442\u0430\u044e\u0449\u0435\u0439 \u0432\u0438\u0434\u0435\u043e, \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u044e \u0438 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13769 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Awareness-Ads-RichMedia.gif\" alt=\"Rich media awareness ad for a clothing brand.\" width=\"302\" height=\"252\" \/><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13771\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>\u0412\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430<br \/>\n<\/strong><\/b>\u041c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 in-stream \u0438 outstream \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0432\u0438\u0434\u0435\u043e \u0432 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13773 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Awareness-Ads-Video.gif\" alt=\"Video awareness ad for a car brand.\" width=\"360\" height=\"358\" \/><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13775\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Connected_TV.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Connected_TV.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Connected_TV-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Connected_TV-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Connected_TV-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Connected_TV-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Connected_TV-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Connected_TV-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>Connected TV <\/strong><br \/>\n<\/b>\u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043d\u0435\u043b\u044c\u0437\u044f \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0438\u0442\u044c, \u043f\u0440\u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435 \u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0430 \u043f\u0440\u0435\u043c\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u0440\u0438\u043c\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u0430\u0445 &#8212; \u044d\u0442\u043e \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e <a href=\"https:\/\/www.criteo.com\/ru\/products\/connected-tv\/\">\u0432\u0430\u0448\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043e \u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043e<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13777\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Awareness-Ads-CTV.png\" alt=\"Connected TV awareness ad in a streaming platform.\" width=\"491\" height=\"358\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Awareness-Ads-CTV.png 491w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Awareness-Ads-CTV-300x219.png 300w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/p>\n<h3><b>Consideration<\/b><\/h3>\n<h4><strong>\u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/strong><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13753\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Commerce-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><\/b><strong>\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435<br \/>\n<\/strong>\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b \u0432\u0430\u0448\u0438 \u0442\u043e\u0432\u0430\u0440\u044b \u0438 \u0443\u0441\u043b\u0443\u0433\u0438. \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u043a\u0430\u043a\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c, \u043a\u0430\u043a\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u043e\u043d\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043e\u0431 \u0438\u0445 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u043b, \u0447\u0442\u043e\u0431\u044b \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c.<\/p>\n<p><b style=\"font-size: 1rem;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13755\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Contextual.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Contextual.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Contextual-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Contextual-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Contextual-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Contextual-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Contextual-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Contextual-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435<\/strong><\/b><br \/>\n<b><\/b><\/p>\n<p>\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0435\u0449\u0435 \u043d\u0435 \u0437\u043d\u0430\u043a\u043e\u043c\u0430 \u0441 \u0432\u0430\u0448\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c, \u043d\u043e \u0441 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u0435\u0442\u0441\u044f \u0432\u0430\u0448\u0438\u043c\u0438 \u0442\u043e\u0432\u0430\u0440\u0430\u043c\u0438, \u0431\u0435\u0437 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 cookies. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0438\u0433\u043d\u0430\u043b\u044b \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 (\u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0437 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438 \u0442\u0435\u043a\u0441\u0442\u0430), \u0447\u0442\u043e\u0431\u044b \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13757\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Location-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>\u041b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435<br \/>\n<\/strong><\/b>\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0431\u043b\u0438\u0437\u043e\u0441\u0442\u0438 \u043e\u0442 \u0432\u0430\u0448\u0438\u0445 \u043e\u0444\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e \u0433\u0435\u043e\u043b\u043e\u043a\u0430\u0446\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u043b\u0438 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srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>\u0420\u0438\u0442\u0435\u0439\u043b<br \/>\n<\/strong><\/b>\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0449\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u0438 \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0431\u0435\u0437 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 cookie-\u0444\u0430\u0439\u043b\u043e\u0432. \u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u0445, \u0447\u0442\u043e\u0431\u044b \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438.<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13759\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Similar-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><\/b><strong>\u041f\u043e\u0445\u043e\u0436\u0438\u0435<br \/>\n<\/strong>\u041d\u0430\u0445\u043e\u0434\u0438\u0442\u0435 \u043d\u043e\u0432\u044b\u0445 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\u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c.<\/p>\n<h4><b>KPIs<\/b><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13781\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Mille.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Mille.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Mille-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Mille-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Mille-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Mille-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Mille-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Mille-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/>Cost per <\/b><b>mille<\/b><b> (CPM)<\/b><b><br \/>\n<\/b>\u0426\u0435\u043d\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0431\u0430\u043d\u043d\u0435\u0440\u0430. \u0420\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a \u043e\u0431\u0449\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c, \u043f\u043e\u0434\u0435\u043b\u0435\u043d\u043d\u0430\u044f \u043d\u0430 \u0447\u0438\u0441\u043b\u043e \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0438 \u0443\u043c\u043d\u043e\u0436\u0435\u043d\u043d\u0430\u044f \u043d\u0430 1 000.<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13783\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Visit_Goal.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Visit_Goal.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Visit_Goal-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Visit_Goal-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Visit_Goal-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Visit_Goal-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Visit_Goal-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Cost_Per_Visit_Goal-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>\u0426\u0435\u043b\u0435\u0432\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f<br \/>\n<\/strong><\/b>\u0421\u0443\u043c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u043a\u0430\u0436\u0434\u044b\u0439 \u0440\u0430\u0437, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043a\u043b\u0438\u043a\u0430\u0435\u0442 \u043f\u043e \u0431\u0430\u043d\u043d\u0435\u0440\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442 \u0435\u0433\u043e \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u043b\u0435\u043d\u0434\u0438\u043d\u0433. \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a \u043e\u0431\u0449\u0438\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b, \u043f\u043e\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u043d\u0430 \u043e\u0431\u0449\u0435\u0435 \u0447\u0438\u0441\u043b\u043e \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0439.<\/p>\n<h4><strong><span lang=\"RU\">\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b<\/span><\/strong><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13785\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><\/b><strong>Retail Media<br \/>\n<\/strong>\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u043e\u043d\u0438 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0435 \u043e\u043f\u0446\u0438\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432, \u0441\u043e\u0447\u0435\u0442\u0430\u044e\u0449\u0438\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b \u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0442\u043e\u0432\u0430\u0440\u0435.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13787 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Consideration-Ads-RetailMedia.jpg\" alt=\"Retail Media consideration ad for a mattress brand.\" width=\"2048\" height=\"1024\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Consideration-Ads-RetailMedia.jpg 2048w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Consideration-Ads-RetailMedia-300x150.jpg 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Consideration-Ads-RetailMedia-1024x512.jpg 1024w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Consideration-Ads-RetailMedia-768x384.jpg 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Consideration-Ads-RetailMedia-1536x768.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><br \/>\n<b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13767\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Rich_Media-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>Rich Media<br \/>\n<\/strong><\/b>\u0422\u0440\u0430\u043d\u0441\u043b\u0438\u0440\u0443\u0439\u0442\u0435 \u0438\u043c\u0438\u0434\u0436 \u0441\u0432\u043e\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0432\u0438\u0434\u0435\u043e \u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u0438 \u0438\u043b\u0438 \u0441\u043e\u0447\u0435\u0442\u0430\u0435\u043c\u043e\u0441\u0442\u0438. \u041f\u0443\u0441\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0441 \u0442\u043e\u0432\u0430\u0440\u0430\u043c\u0438 \u043f\u0440\u044f\u043c\u043e \u0432 \u0431\u0430\u043d\u043d\u0435\u0440\u0435.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13789\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Consideration-Ads-RichMedia.gif\" alt=\"Rich media consideration ad for a home furnishings brand.\" width=\"299\" height=\"450\" \/><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13791\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><\/b><strong>Store Ads<\/strong><br \/>\n\u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f\u043c\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e \u043d\u0438\u0445, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34009\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/2021-Digital-Advertising-Manual-Consideration-Ads-Store.gif\" alt=\"Store consideration ad for a home furnishings brand.\" width=\"225\" height=\"450\" \/><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13771\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><\/b><strong>\u0412\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430<br \/>\n<\/strong>\u0421\u043e\u0447\u0435\u0442\u0430\u0439\u0442\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0432\u0438\u0434\u0435\u043e \u0438 \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0447\u0442\u043e\u0431\u044b \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043d\u0430 \u0440\u0430\u043d\u043d\u0438\u0445 \u044d\u0442\u0430\u043f\u0430\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438.<\/p>\n<figure id=\"attachment_34010\" aria-describedby=\"caption-attachment-34010\" style=\"width: 225px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34010\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/2021-Digital-Advertising-Manual-Consideration-Ads-RichMediaVideo.gif\" alt=\"Rich media video consideration ad for a travel brand.\" width=\"225\" height=\"450\" \/><figcaption id=\"caption-attachment-34010\" class=\"wp-caption-text\">Rich Media + \u0412\u0438\u0434\u0435\u043e<\/figcaption><\/figure>\n<h3><strong>Conversion<\/strong><\/h3>\n<h4><strong>\u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/strong><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34060\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_Contact_List.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b><strong>\u0421\u043f\u0438\u0441\u043e\u043a \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432<br \/>\n<\/strong><a href=\"https:\/\/www.criteo.com\/ru\/products\/omnichannel-retail\/\">\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439,<\/a> \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0436\u0435 \u0447\u0438\u0441\u043b\u044f\u0442\u0441\u044f \u0432 \u0432\u0430\u0448\u0435\u0439 \u0431\u0430\u0437\u0435 \u0434\u0430\u043d\u043d\u044b\u0445. \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u0445 \u0438 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044f\u0445, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u043e\u0434\u0430\u0436 \u043e\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u0423\u0441\u0438\u043b\u0438\u0432\u0430\u0439\u0442\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u043f\u0443\u0442\u0438.<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13779\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retailer-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><\/b><strong>\u0420\u0438\u0442\u0435\u0439\u043b<br \/>\n<\/strong>\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, <a href=\"https:\/\/www.criteo.com\/ru\/products\/retail-media-for-brands\/\">\u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0449\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432<\/a> \u0438 \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0431\u0435\u0437 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 cookie-\u0444\u0430\u0439\u043b\u043e\u0432. \u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u0445, \u0447\u0442\u043e\u0431\u044b \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438.<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34061\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_Website_Visitors.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b><strong>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438 \u0441\u0430\u0439\u0442\u0430<br \/>\n<\/strong>\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u043f\u043e\u0441\u0435\u0449\u0430\u0432\u0448\u0438\u0445 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442. \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438\u0437 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0441\u0435\u0449\u0430\u043b\u0438 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442, \u0438 \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u0439\u0442\u0435 \u0438\u043c\u0435\u044e\u0449\u0438\u0445\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u044f \u0438\u0445 \u043d\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/p>\n<h4><b>KPIs<\/b><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34062\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_Cost_Per_Acquisition.png\" alt=\"\" width=\"50\" height=\"50\" \/><strong>\u0426\u0435\u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f (CPA)<br \/>\n<\/strong><\/b>\u0421\u0443\u043c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u0442\u0440\u0430\u0442\u0438\u0442\u0435 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, \u0442\u0430\u043a\u043e\u0435 \u043a\u0430\u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0430, \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0444\u043e\u0440\u043c\u044b \u0438\u043b\u0438 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435. \u0420\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a \u043e\u0431\u0449\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c, \u043f\u043e\u0434\u0435\u043b\u0435\u043d\u043d\u0430\u044f \u043d\u0430 \u0447\u0438\u0441\u043b\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439.<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34063\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_Cost_Per_Click.png\" alt=\"\" width=\"50\" height=\"50\" \/><strong>\u0426\u0435\u043d\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a(CPC)<br \/>\n<\/strong><\/b>\u0421\u0443\u043c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u043a\u0430\u0436\u0434\u044b\u0439 \u0440\u0430\u0437, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043a\u043b\u0438\u043a\u043d\u0443\u043b \u043f\u043e \u0432\u0430\u0448\u0435\u043c\u0443 \u0431\u0430\u043d\u043d\u0435\u0440\u0443. \u0420\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a \u043e\u0431\u0449\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c, \u043f\u043e\u0434\u0435\u043b\u0435\u043d\u043d\u0430\u044f \u043d\u0430 \u0447\u0438\u0441\u043b\u043e \u043a\u043b\u0438\u043a\u043e\u0432.<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34064\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_Return_on_Ad_Spend.png\" alt=\"\" width=\"50\" height=\"50\" \/><strong>\u0412\u043e\u0437\u0432\u0440\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 (ROAS)<br \/>\n<\/strong><\/b>\u0421\u0443\u043c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442\u0435 \u0441 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0434\u043e\u043b\u043b\u0430\u0440\u0430, \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u043e\u0433\u043e \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443. ROAS \u0432\u044b\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u0432 \u0432\u0438\u0434\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, 2:1. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u0432\u0430\u0448 KPI \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 ROAS 2:1, \u0432\u044b \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u0432 \u0440\u0430\u0437\u043c\u0435\u0440\u0435 2 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0437\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043d\u044b\u0439 \u0434\u043e\u043b\u043b\u0430\u0440. \u0418\u0437\u043c\u0435\u0440\u044f\u0439\u0442\u0435 ROAS \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d \u043f\u0440\u043e\u0434\u0430\u0436, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u043b\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n<h4><strong><span lang=\"RU\">\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b<\/span><\/strong><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34065\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_Product_Recommendation.png\" alt=\"\" width=\"50\" height=\"50\" \/><strong>\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u044b \u0441 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u043c\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c\u0438<br \/>\n<\/strong><\/b>\u0412\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u0439\u0442\u0435 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0445 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439 \u0438 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0445 \u043f\u0440\u043e\u043c\u043e \u0430\u043a\u0446\u0438\u0439.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34011\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/2021-Digital-Advertising-Manual-Conversion-Ads-ProductRecs\u200b.gif\" alt=\"Dynamic product recommendation ad for a clothing brand.\" width=\"300\" height=\"250\" \/><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13785\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/>Retail Media<br \/>\n<\/b>\u041a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0443, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u043a\u0438\u0445 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432. \u0412\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0439\u0442\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u043e\u043a\u0430\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u0438 \u0437\u0430 \u0435\u0433\u043e \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34012\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/2021-Digital-Advertising-Manual-Conversion-Ads-RetailMedia.jpg\" alt=\"Retail Media conversion ad for a bike brand.\" width=\"2048\" height=\"1024\" \/><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13791\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Store-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>Store Ads <\/strong><br \/>\n<\/b>\u0414\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0441\u0430\u043c\u043e\u0432\u044b\u0432\u043e\u0437\u0430 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043a\u0443\u043f\u043b\u0435\u043d\u043d\u044b\u0445 \u043e\u043d\u043b\u0430\u0439\u043d, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d \u0442\u043e\u0447\u043a\u0438-\u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34013\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/2021-Digital-Advertising-Manual-Conversion-Ads-Store.jpg\" alt=\"Store conversion ad for a clothing brand.\" width=\"300\" height=\"250\" \/><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13771\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video.png 1000w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-300x300.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-150x150.png 150w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-768x768.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-24x24.png 24w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-48x48.png 48w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Digital_Advertising_Manual_Icons_Video-96x96.png 96w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/><strong>\u0412\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430<br \/>\n<\/strong><\/b>\u0414\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u0432\u0438\u0434\u0435\u043e \u043d\u0430 \u0431\u0430\u043d\u043d\u0435\u0440\u0430\u0445 \u0441 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u043c\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0432\u0441\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430.<\/p>\n<figure id=\"attachment_34014\" aria-describedby=\"caption-attachment-34014\" style=\"width: 225px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34014\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/2021-Digital-Advertising-Manual-Conversion-Ads-VideoProductRecs\u200b.gif\" alt=\"\" width=\"225\" height=\"450\" \/><figcaption id=\"caption-attachment-34014\" class=\"wp-caption-text\">Video + Dynamic Product Recommendation<\/figcaption><\/figure>\n<h3><strong><span lang=\"RU\">\u041b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/span><\/strong><\/h3>\n<p><span lang=\"RU\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0435 \u0442\u0430\u043a\u0442\u0438\u043a \u0421onsideration \u0438 \u0421onversion, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0447\u0438\u0441\u043b\u043e \u0437\u0430\u043a\u0430\u0437\u043e\u0432 \u0438 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u0437\u0430 \u0441\u0447\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0443\u0436\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0432\u0448\u0438\u0445 \u0443 \u0432\u0430\u0441 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0440\u0430\u043d\u0435\u0435.<\/span><\/p>\n<p><span lang=\"RU\">\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0435\u0432 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0438\u043c\u0435\u044e\u0449\u0438\u0445\u0441\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.\u00a0\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0441\u043e\u0431\u0440\u0430\u043b\u0438 \u0434\u043b\u044f \u0432\u0430\u0441 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0448\u0430\u0433\u043e\u0432 \u0434\u043b\u044f \u043d\u0430\u0447\u0430\u043b\u0430:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13817\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Loyalty-Audiences.png\" alt=\"\" width=\"952\" height=\"736\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Loyalty-Audiences.png 952w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Loyalty-Audiences-300x232.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-2021-Digital-Advertising-Manual-Loyalty-Audiences-768x594.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/p>\n<h3><span lang=\"RU\"><strong>\u041f\u0443\u0441\u0442\u044c \u043a\u0430\u0436\u0434\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c \u0431\u0438\u0437\u043d\u0435\u0441-\u0446\u0435\u043b\u044f\u043c<\/strong> <\/span><\/h3>\n<p><span lang=\"RU\">\u0412 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 Criteo \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 1 000 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u0432 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u0438 50 % \u0438\u0437 \u043d\u0438\u0445 \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0438, \u0447\u0442\u043e \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0445 \u043c\u0435\u0442\u0440\u0438\u043a \u0432 \u0438\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u043c \u043f\u043b\u0430\u043d\u0435. \u0414\u0440\u0443\u0433\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 (41 %), \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a (40 %) \u0438 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 (39 %).<sup>1<\/sup><\/span><\/p>\n<p><span lang=\"RU\">\u042d\u0442\u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043d\u0435\u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b: \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435 \u0433\u043b\u0430\u0432\u043d\u043e\u0435 &#8212; \u044d\u0442\u043e \u043f\u0440\u0438\u0431\u044b\u043b\u044c. \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0438 \u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439.<\/span><\/p>\n<p><span lang=\"RU\">\u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0410wareness, \u0421onsideration, \u0421onversion, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044e \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u0438 \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0442\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u043a\u0430\u043a \u043e\u0445\u0432\u0430\u0442 \u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b, \u0441 \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c\u0438, \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u0432\u044b\u0448\u0435. \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0442\u0430\u043a\u043e\u0439 \u043f\u0440\u0438\u043c\u0435\u0440.<\/span><\/p>\n<h4><strong><span lang=\"RU\">\u041e\u0446\u0435\u043d\u043a\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 CTV-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 <\/span><\/strong><\/h4>\n<p><span lang=\"RU\">\u041e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442 \u043d\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043e\u0442 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430 CTV \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u043e. \u041d\u043e \u043a\u043e\u0433\u0434\u0430 \u044d\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043a\u043e\u043c\u0431\u0438\u043d\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u043d\u0430 \u043d\u0438\u0436\u043d\u044e\u044e \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 &#171;\u043b\u043e\u0432\u0438\u0442\u044c&#187; \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0432\u0435\u0440\u0445\u043d\u0435\u043c \u0443\u0440\u043e\u0432\u043d\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0438 \u0432\u0435\u0441\u0442\u0438 \u043f\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c\u0443 \u043f\u0443\u0442\u0438.<\/span><\/p>\n<p>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u043f\u043e\u043b\u043d\u043e\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u043a\u0440\u043e\u0441\u0441-\u0434\u0435\u0432\u0430\u0439\u0441 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u043f\u0443\u0442\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442 CTV \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u0434\u043e\u0445\u043e\u0434.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13819 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-Screen-Shot-2021-03-30-at-12.02.06-PMREVISED.png\" alt=\"\" width=\"1830\" height=\"882\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-Screen-Shot-2021-03-30-at-12.02.06-PMREVISED.png 1830w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-Screen-Shot-2021-03-30-at-12.02.06-PMREVISED-300x145.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-Screen-Shot-2021-03-30-at-12.02.06-PMREVISED-1024x494.png 1024w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-Screen-Shot-2021-03-30-at-12.02.06-PMREVISED-768x370.png 768w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/RU-Screen-Shot-2021-03-30-at-12.02.06-PMREVISED-1536x740.png 1536w\" sizes=\"auto, (max-width: 1830px) 100vw, 1830px\" \/><\/p>\n<h3><strong>\u041f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0435\u043d\u0438\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0438 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0434\u043b\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438<\/strong><\/h3>\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0435\u0449\u0435 \u043d\u0435 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u043b\u0438 \u043f\u0435\u0440\u0432\u0443\u044e \u0447\u0430\u0441\u0442\u044c <strong>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e digital-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e 2021<\/strong>, \u0441\u043a\u0430\u0447\u0430\u0439\u0442\u0435 \u0435\u0435 <a href=\"https:\/\/www2.criteo.com\/ru-2021-digital-advertising-manual\" target=\"_blank\" rel=\"noopener\">\u0437\u0434\u0435\u0441\u044c<\/a>. \u0412 \u044d\u0442\u043e\u043c \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0435 \u043c\u044b \u043f\u043e\u0434\u0435\u043b\u0438\u043c\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b-\u043a\u0430\u043d\u0430\u043b\u0430\u043c, \u043f\u043e\u0434\u0441\u043a\u0430\u0436\u0435\u043c, \u043a\u0430\u043a \u043f\u043e\u0434\u043e\u0439\u0442\u0438 \u043a \u0437\u0430\u0434\u0430\u0447\u0430\u043c, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u043c \u0441 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c\u044e \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0435\u0439 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/ru-2021-digital-advertising-manual\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13712 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2021\/05\/Blog-CTA-Digital-Advertising-Manual-RU.png\" alt=\"\" width=\"601\" height=\"151\" \/><\/a><\/p>\n<p><sup>1<\/sup>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Criteo \u043e \u0432\u043b\u0438\u044f\u043d\u0438\u0438 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 COVID-19 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0432\u0435\u0441\u044c \u043c\u0438\u0440, \u043e\u043a\u0442\u044f\u0431\u0440\u044c 2020, \u0432\u044b\u0431\u043e\u0440\u043a\u0430 n=1 039.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u043e\u0441\u043b\u0435 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u043f\u043e\u0434\u043d\u0435\u0441 2020 \u0433\u043e\u0434, \u0431\u0438\u0437\u043d\u0435\u0441\u044b \u0443\u0441\u0438\u043b\u0435\u043d\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442, \u0447\u0442\u043e\u0431\u044b \u0432\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u0432 \u0441\u0442\u0430\u0434\u0438\u044e \u0440\u043e\u0441\u0442\u0430. \u041c\u043d\u043e\u0433\u0438\u0435 \u0443\u0436\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0441\u0432\u043e\u0438 \u0442\u043e\u0432\u0430\u0440\u044b \u0438 \u0443\u0441\u043b\u0443\u0433\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0441\u0432\u043e\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043d\u043e\u0432\u044b\u0445 \u0440\u0435\u0430\u043b\u0438\u044f\u0445. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u044b\u0431\u043e\u0440\u0430 \u0432 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u0445 \u043f\u043e\u0438\u0441\u043a\u0430 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043d\u043e\u0432\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u0431\u0435\u0441\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u043e\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0441\u0430\u043c\u043e\u0432\u044b\u0432\u043e\u0437\u0430. \u0427\u0442\u043e\u0431\u044b \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0438 \u0434\u0430\u043b\u044c\u0448\u0435, \u0431\u0438\u0437\u043d\u0435\u0441\u0430\u043c [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":13821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[418],"coauthors":[],"class_list":{"0":"post-13741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e digital-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u0432 2021: \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0435\u043d\u0438\u0435 \u0446\u0435\u043b\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 \u0438 KPI | RU - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u041f\u043b\u0430\u043d\u0438\u0440\u0443\u0439\u0442\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u044d\u0442\u0430\u043f\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438 \u0441 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u043c\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u043c\u0438, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u043c\u0438 \u0438 KPI 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