{"id":14683,"date":"2021-09-21T15:18:48","date_gmt":"2021-09-21T15:18:48","guid":{"rendered":"https:\/\/www.criteo.com\/ru\/blog\/top-takeaways-from-the-2021-criteo-holiday-summit\/"},"modified":"2021-10-21T15:25:11","modified_gmt":"2021-10-21T15:25:11","slug":"%d0%b3%d0%bb%d0%b0%d0%b2%d0%bd%d1%8b%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d1%81-%d0%bf%d1%80%d0%b0%d0%b7%d0%b4%d0%bd%d0%b8%d1%87%d0%bd%d0%be%d0%b3%d0%be-%d1%81%d0%b0%d0%bc%d0%bc%d0%b8","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b3%d0%bb%d0%b0%d0%b2%d0%bd%d1%8b%d0%b5-%d0%b8%d0%bd%d1%81%d0%b0%d0%b9%d1%82%d1%8b-%d1%81-%d0%bf%d1%80%d0%b0%d0%b7%d0%b4%d0%bd%d0%b8%d1%87%d0%bd%d0%be%d0%b3%d0%be-%d1%81%d0%b0%d0%bc%d0%bc%d0%b8\/","title":{"rendered":"\u0413\u043b\u0430\u0432\u043d\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u0441 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0441\u0430\u043c\u043c\u0438\u0442\u0430 Criteo Holiday Summit 2021"},"content":{"rendered":"

 <\/p>\n

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<\/p>\n

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 <\/p>\n

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3. \u041e\u0444\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u0441\u043e\u0437\u0434\u0430\u0434\u0443\u0442 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435<\/strong><\/h3>\n

\u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Criteo, \u043e\u0444\u043b\u0430\u0439\u043d \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 61 % \u0432 \u043d\u0435\u0434\u0435\u043b\u044e 15\u0430\u0432\u0433\u0443\u0441\u0442\u0430<\/sup> \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u0437\u0430 \u043f\u0435\u0440\u0432\u044b\u0435 4 \u043d\u0435\u0434\u0435\u043b\u0438 \u044f\u043d\u0432\u0430\u0440\u044f 2021.3<\/sup>\u00a0\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0443\u0441\u043f\u0435\u043b\u0438 \u0441\u043e\u0441\u043a\u0443\u0447\u0438\u0442\u044c\u0441\u044f \u043f\u043e \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u0448\u043e\u043f\u0438\u043d\u0433\u0443 \u0437\u0430 \u0432\u0440\u0435\u043c\u044f \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u044c \u043e\u0444\u043b\u0430\u0439\u043d \u0432 \u044d\u0442\u0438 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0438 (\u0435\u0441\u043b\u0438, \u043a\u043e\u043d\u0435\u0447\u043d\u043e, \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u043d\u0435 \u0437\u0430\u043a\u0440\u043e\u044e\u0442\u0441\u044f \u0441\u043d\u043e\u0432\u0430), \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u043f\u043e\u0438\u0441\u043a\u0435 \u043f\u043e\u0434\u0430\u0440\u043a\u043e\u0432 \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442.<\/p>\n

\u0421\u0442\u043e\u0438\u0442 \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0440\u0435\u0434\u043a\u043e \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0444\u043b\u0430\u0439\u043d \u0448\u043e\u043f\u0438\u043d\u0433\u043e\u043c. \u041c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043e\u0444\u043b\u0430\u0439\u043d \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u043e\u043f\u0446\u0438\u0435\u0439 \u0441\u0430\u043c\u043e\u0432\u044b\u0432\u043e\u0437\u0430 \u0438\u043b\u0438 \u043f\u0443\u043d\u043a\u0442\u043e\u043c \u0432\u044b\u0434\u0430\u0447\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0437\u0430 \u0432\u0440\u0435\u043c\u044f \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u043d\u0430\u0448\u0435\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f, 52 % \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u043a\u043e\u0433\u0434\u0430-\u043b\u0438\u0431\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u043e\u043f\u0446\u0438\u0435\u0439 \u0441\u0430\u043c\u043e\u0432\u044b\u0432\u043e\u0437\u0430.4<\/sup><\/p>\n

4. \u0421\u0435\u0439\u0447\u0430\u0441 \u0441\u0430\u043c\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c\u0441\u044f \u043a \u0431\u0443\u0434\u0443\u0449\u0435\u043c\u0443<\/strong><\/h3>\n

\u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u0434\u0440\u0443\u0433\u043e\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f Criteo, \u043f\u043e\u0447\u0442\u0438 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u044e\u0442 \u0443\u0441\u0438\u043b\u0438\u0442\u044c \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a \u0432 \u0441\u0432\u044f\u0437\u0438 \u0441 \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u044f\u0449\u0438\u043c \u043e\u0442\u043a\u0430\u0437\u043e\u043c Google \u043e\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 cookies \u0432 2023 \u0433\u043e\u0434\u0443.5<\/sup><\/p>\n

\u0412\u043d\u0435 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0432\u0441\u0435\u0433\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e, \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u0439 \u0441\u0435\u0437\u043e\u043d \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u043c \u043f\u0435\u0440\u0438\u043e\u0434\u043e\u043c \u0434\u043b\u044f \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0438 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430. \u041d\u0430\u0448\u0438 \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u044f \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0434\u043b\u044f 2022 \u0433\u043e\u0434\u0430 \u0438 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c\u0441\u044f \u043a \u0443\u0441\u043f\u0435\u0445\u0443 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c.<\/p>\n

\u041e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c \u0441 \u043f\u043e\u043b\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0435\u0439 \u0432\u0438\u0434\u0435\u043e\u0441\u0435\u0441\u0441\u0438\u0439 \u0441\u0430\u043c\u043c\u0438\u0442\u0430. \u0410\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0439 \u0441\u0430\u043c\u043c\u0438\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d\u00a0\u0437\u0434\u0435\u0441\u044c<\/a>, \u0430 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0439 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u043f\u043e \u044d\u0442\u043e\u0439\u00a0\u0441\u0441\u044b\u043b\u043a\u0435<\/a>.<\/p>\n

1<\/sup>\u00a0<\/sup>\u0414\u0430\u043d\u043d\u044b\u0435 Criteo, \u043e\u0434\u0435\u0436\u0434\u0430, \u0421\u0428\u0410, IV\u00a0\u043a\u0432\u0430\u0440\u0442\u0430\u043b 2020 \u0433., \u0432\u0441\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0432\u043c\u0435\u0441\u0442\u0435.<\/p>\n

2<\/sup>\u00a0<\/sup>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Criteo \u0421\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u0432\u0438\u0434\u0435\u043e \u0438 \u0441\u043c\u0430\u0440\u0442-\u0422\u0412, \u0421\u0428\u0410, Q2 2021, \u0432\u044b\u0431\u043e\u0440\u043a\u0430 n=1 001. \u0420\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u044b \u043d\u0430\u0448\u0435\u0433\u043e \u043e\u043f\u0440\u043e\u0441\u0430 — \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u044b \u0441\u043c\u0430\u0440\u0442-\u0422\u0412 \u0438\u043b\u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0422\u0412, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u043f\u043b\u0430\u0442\u043d\u044b\u043c \u0438\u043b\u0438 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u043c \u0441\u0442\u0440\u0438\u043c\u0438\u043d\u0433\u043e\u0432\u044b\u043c \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c.<\/p>\n

3<\/sup>\u00a0<\/sup>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: \u0434\u0430\u043d\u043d\u044b\u0435 Criteo, \u0421\u0428\u0410, \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b, \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d, \u0432\u0441\u0435 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438. \u0418\u043d\u0434\u0435\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0434\u0435\u043d\u044c \u0432 \u043f\u0435\u0440\u0432\u044b\u0435 4 \u043d\u0435\u0434\u0435\u043b\u0438 \u044f\u043d\u0432\u0430\u0440\u044f 2021.<\/p>\n

4<\/sup>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Criteo Consumer Sentiment Index, \u0421\u0428\u0410, \u0430\u043f\u0440\u0435\u043b\u044c-\u0438\u044e\u043d\u044c 2021, \u0432\u044b\u0431\u043e\u0440\u043a\u0430 n=3 031. \u0411\u0430\u0437\u0430: \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 (\u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u043e\u0434\u0438\u043d \u043e\u043d\u043b\u0430\u0439\u043d \u0437\u0430\u043a\u0430\u0437 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u043e\u0434\u0435\u0436\u0434\u044b, \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0438 \u0438 \u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u043a\u0438, \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0434\u043e\u043c\u0430 \u0438\u043b\u0438 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 30 \u0434\u043d\u0435\u0439).<\/p>\n

5<\/sup> \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Criteo Google Announcement, \u0421\u0428\u0410, 2 \u0430\u0432\u0433\u0443\u0441\u0442\u0430 2021, \u0432\u044b\u0431\u043e\u0440\u043a\u0430 n=222.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u041f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u0439 \u0441\u0435\u0437\u043e\u043d 2021 \u0433\u043e\u0434\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u043c. \u041f\u0430\u043d\u0434\u0435\u043c\u0438\u044f \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u0432\u0435\u0441\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438, \u043e\u0442 \u043f\u043e\u0441\u0442\u0430\u0432\u043e\u043a \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043e \u043e\u0444\u043b\u0430\u0439\u043d \u0448\u043e\u043f\u0438\u043d\u0433\u0430, \u0447\u0442\u043e \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u043d\u0435\u0443\u0432\u0435\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0441\u0440\u0435\u0434\u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0433\u043b\u0430\u0432\u043d\u043e\u0433\u043e \u0441\u0435\u0437\u043e\u043d\u0430 \u0448\u043e\u043f\u0438\u043d\u0433\u0430 \u0432 \u0433\u043e\u0434\u0443.<\/p>\n","protected":false},"author":13,"featured_media":14684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[418],"coauthors":[],"class_list":{"0":"post-14683","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\u0413\u043b\u0430\u0432\u043d\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b 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