{"id":15411,"date":"2021-12-09T20:13:21","date_gmt":"2021-12-09T20:13:21","guid":{"rendered":"https:\/\/www.criteo.com\/ru\/?p=15411"},"modified":"2021-12-09T20:14:08","modified_gmt":"2021-12-09T20:14:08","slug":"%d1%8d%d0%ba%d0%be%d1%81%d0%b8%d1%81%d1%82%d0%b5%d0%bc%d0%b0-%d1%80%d0%b8%d1%82%d0%b5%d0%b9%d0%bb-%d0%bc%d0%b5%d0%b4%d0%b8%d0%b0-%d0%b2-%d0%b8%d0%bb%d0%bb%d1%8e%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d1%8d%d0%ba%d0%be%d1%81%d0%b8%d1%81%d1%82%d0%b5%d0%bc%d0%b0-%d1%80%d0%b8%d1%82%d0%b5%d0%b9%d0%bb-%d0%bc%d0%b5%d0%b4%d0%b8%d0%b0-%d0%b2-%d0%b8%d0%bb%d0%bb%d1%8e%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8\/","title":{"rendered":"\u042d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u0432 \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0430\u0446\u0438\u044f\u0445"},"content":{"rendered":"

\u0413\u043e\u0432\u043e\u0440\u044f\u0442, \u0447\u0442\u043e \u043b\u0443\u0447\u0448\u0435 \u043e\u0434\u0438\u043d \u0440\u0430\u0437 \u0443\u0432\u0438\u0434\u0435\u0442\u044c, \u0447\u0435\u043c \u0441\u0442\u043e \u0440\u0430\u0437 \u0443\u0441\u043b\u044b\u0448\u0430\u0442\u044c. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0434\u043b\u044f \u0432\u0430\u0441 \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430.<\/p>\n

\u042d\u0442\u043e \u0443\u043b\u044c\u0442\u0438\u043c\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0433\u0438\u0434 \u043f\u043e \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430\u043c \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u0438 \u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0434\u043b\u044f \u043d\u0438\u0445 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430.<\/p>\n

\u0421\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0434\u0430\u043b\u0435\u0435:<\/p>\n

\"Brands<\/p>\n

\u041d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0435 \u0441\u043f\u0440\u043e\u0441\u0430 \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u0431\u0440\u0435\u043d\u0434\u044b \u0438 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0442 \u0438\u0445. \u0411\u0440\u0435\u043d\u0434\u0430\u043c \u043d\u0443\u0436\u043d\u044b \u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0441\u0432\u044f\u0437\u0438 \u0441 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0432 \u0442\u043e\u0447\u043a\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0441\u0432\u044f\u0437\u0430\u0442\u044c \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c\u0438 \u043f\u0440\u043e\u0434\u0430\u0436. \u0412\u0441\u0435 \u044d\u0442\u043e \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 cookie-\u0444\u0430\u0439\u043b\u044b. \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 \u0445\u043e\u0442\u044f\u0442 \u0437\u0430\u043a\u0443\u043f\u0430\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a \u0432 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0435 \u0432 \u043c\u0435\u043d\u044c\u0448\u0435\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c.<\/p>\n

\"retailers<\/p>\n

\u0420\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435. \u0420\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b \u043d\u0443\u0436\u0434\u0430\u044e\u0442\u0441\u044f \u0432 \u043d\u043e\u0432\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u0445 \u0434\u043e\u0445\u043e\u0434\u0430, \u0447\u0442\u043e\u0431\u044b \u043e\u0441\u0442\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u043c\u0438 \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043d\u0438\u0437\u043a\u0438\u0435 \u0446\u0435\u043d\u044b \u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u044b \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n

\"consumers<\/p>\n

\u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u0432 \u0446\u0435\u043d\u0442\u0440\u0435 \u0432\u0441\u0435\u0433\u043e \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438. \u0412 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043d\u0430 ecommerce \u0441\u0430\u0439\u0442\u0430\u0445, \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f, \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0443\u043b\u0443\u0447\u0448\u0438\u0442 \u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442.<\/p>\n

\"Retail<\/p>\n

Retail Media \u043e\u0442 Criteo — \u044d\u0442\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0430 \u0434\u043b\u044f \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u044f \u043d\u0443\u0436\u0434 \u0432\u0441\u0435\u0445 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b. Retail Media \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0431\u0440\u0435\u043d\u0434\u0430\u043c, \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430\u043c \u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0442\u044c \u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u0432 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u043c \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0443\u0436\u043d\u043e\u0435 \u0438 \u0436\u0435\u043b\u0430\u043d\u043d\u043e\u0435 \u0432 \u043d\u0443\u0436\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442.<\/p>\n

\u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a Retail Media \u043e\u0442 Criteo \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0432\u0441\u0435\u043c \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430\u043c \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0437\u0434\u0435\u0441\u044c<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0413\u043e\u0432\u043e\u0440\u044f\u0442, \u0447\u0442\u043e \u043b\u0443\u0447\u0448\u0435 \u043e\u0434\u0438\u043d \u0440\u0430\u0437 \u0443\u0432\u0438\u0434\u0435\u0442\u044c, \u0447\u0435\u043c \u0441\u0442\u043e \u0440\u0430\u0437 \u0443\u0441\u043b\u044b\u0448\u0430\u0442\u044c. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0434\u043b\u044f \u0432\u0430\u0441 \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430. \u042d\u0442\u043e \u0443\u043b\u044c\u0442\u0438\u043c\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0433\u0438\u0434 \u043f\u043e \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430\u043c \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u0438 \u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0434\u043b\u044f \u043d\u0438\u0445 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430. \u0421\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0434\u0430\u043b\u0435\u0435: \u041d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0435 \u0441\u043f\u0440\u043e\u0441\u0430 \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u0431\u0440\u0435\u043d\u0434\u044b \u0438 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0442 \u0438\u0445. \u0411\u0440\u0435\u043d\u0434\u0430\u043c \u043d\u0443\u0436\u043d\u044b \u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0441\u0432\u044f\u0437\u0438 […]<\/p>\n","protected":false},"author":55,"featured_media":15420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"coauthors":[],"class_list":{"0":"post-15411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\u042d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u0432 \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0430\u0446\u0438\u044f\u0445 | RU - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u041c\u044b \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0434\u043b\u044f \u0432\u0430\u0441 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