{"id":15874,"date":"2020-12-20T03:29:18","date_gmt":"2020-12-20T03:29:18","guid":{"rendered":"https:\/\/www.criteo.com\/ru\/?p=15874"},"modified":"2022-05-12T13:44:29","modified_gmt":"2022-05-12T13:44:29","slug":"%d0%b2%d0%b8%d0%b4%d0%b5%d0%be-%d0%bc%d0%be%d0%bc%d0%b5%d0%bd%d1%82-%d1%80%d0%b8%d1%82%d0%b5%d0%b9%d0%bb-%d0%bc%d0%b5%d0%b4%d0%b8%d0%b0-%d1%81-%d0%bc%d0%b5%d0%b3%d0%b0%d0%bd-%d0%bb%d0%b0%d0%b2%d0%b8","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d0%b2%d0%b8%d0%b4%d0%b5%d0%be-%d0%bc%d0%be%d0%bc%d0%b5%d0%bd%d1%82-%d1%80%d0%b8%d1%82%d0%b5%d0%b9%d0%bb-%d0%bc%d0%b5%d0%b4%d0%b8%d0%b0-%d1%81-%d0%bc%d0%b5%d0%b3%d0%b0%d0%bd-%d0%bb%d0%b0%d0%b2%d0%b8\/","title":{"rendered":"[\u0412\u0438\u0434\u0435\u043e] \u041c\u043e\u043c\u0435\u043d\u0442 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u0441 \u041c\u0435\u0433\u0430\u043d \u041b\u0430\u0432\u0438\u043d \u0438\u0437 Catalyst"},"content":{"rendered":"<p>\u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u0438 ecommerce: \u0431\u0440\u0435\u043d\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430, \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0439 \u0444\u043e\u0440\u043c\u0430\u0442, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435.<\/p>\n<p>\u0412 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href=\"https:\/\/www.catalystdigital.com\/original-research-the-state-of-ecommerce-2021\/\">\u0421\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 Ecommerce \u0432 2021 \u0433\u043e\u0434\u0443<\/a>, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0442\u0440\u0435\u043d\u0434\u0430\u0445 \u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0445.<\/p>\n<h4><strong>\u0427\u0442\u043e \u041c\u0435\u0433\u0430\u043d \u0445\u043e\u0442\u0435\u043b\u0430 \u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0443 \u0434\u0440\u0443\u0433\u0438\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430? \u201c\u041a\u0430\u043a \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u044d\u0442\u043e\u0442 \u0440\u043e\u0441\u0442 \u0438 \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0438\u043d\u0435\u0440\u0446\u0438\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0435\u043c \u0432 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430?\u201d<\/strong><\/h4>\n<p>\u0425\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u043e\u0442 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438?\u00a0<a href=\"https:\/\/www.criteo.com\/ru\/blog\/video-a-retail-media-moment-with-publicis-groupes-chadi-saab\/\">\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043d\u0430\u0448 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u044d\u043f\u0438\u0437\u043e\u0434<\/a> \u0441 \u0427\u0430\u0430\u0434\u0438 \u0421\u0430\u0430\u0431\u043e\u043c, \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u043e\u043c \u0438 \u0433\u043b\u0430\u0432\u043e\u0439 \u043f\u043e \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0432 Publicis Groupe \u0432 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0435, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043e\u043d \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u0445 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430 \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u044d\u0442\u0430\u043f\u043e\u0432 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u0438 ecommerce: \u0431\u0440\u0435\u043d\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430, \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0439 \u0444\u043e\u0440\u043c\u0430\u0442, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435. \u0412 \u043d\u0430\u0448\u0435\u043c \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c \u0432\u044b\u043f\u0443\u0441\u043a\u0435\u00a0\u041c\u043e\u043c\u0435\u043d\u0442\u0430 \u0440\u0438\u0442\u0435\u0439\u043b \u043c\u0435\u0434\u0438\u0430\u043c\u044b \u043f\u043e\u043e\u0431\u0449\u0430\u043b\u0438\u0441\u044c \u0441 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u043c \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 digital \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0435 Catalyst \u0438 \u0443\u0437\u043d\u0430\u043b\u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 &#8212; \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430. \u0413\u043b\u0430\u0432\u043d\u044b\u0439 \u0444\u043e\u043a\u0443\u0441 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 Catalyst \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 &#8212; [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":15875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"coauthors":[],"class_list":{"0":"post-15874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is 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